Newell Realty and Auctions

What Newell Realty and Auctions does

Newell Realty and Auctions (legal entity: Newell Realty Auctions LLC) is a privately held, family-owned real estate brokerage and auction house founded in 1943 in Carroll County, Ohio, and currently headquartered at 550 Canton Rd NW, Carrollton. The firm serves individuals, families, and small commercial clients across Carroll County and the broader Northeast Ohio region, providing residential and commercial property sales, property auctions (a service line originating with founder Robert C Newell's first auction in 1943), and rental and property management services led by Brenda Starkey. Operations are run by a team of approximately 8 agents/staff, including second-generation owners Bill Newell and Bonnie Newell Chiurco, alongside third-generation family members acting as REALTORs.

The firm's technology platform is a custom brokerage website built and hosted by Morgan IDS Inc. (MSL Services), offering Featured Listings, Advanced Search, Map Search, and member-side features (saved properties, saved searches, auto-fill forms, customizable alerts). Property exposure is expanded through an Internet Data Exchange integration with YES-MLS Inc, which refreshes active and pending listings every 5-24 minutes, allowing the firm to reach buyers well beyond its immediate geography. The website and MLS feed constitute the core technical surface; no proprietary AI/ML capabilities, mobile app, API, or SDK exposure were disclosed.

The business model is transaction-based: revenue is generated from real estate commissions on buying and selling, auction fees (a service line continuous since 1943), and property management fees (on referral or full-service terms). Pricing is quote-based and not publicly disclosed. Go-to-market is sales-led via direct agent relationships, supplemented by the website, MLS distribution, and Google Reviews (averaging 4.6/5) as social proof. Customer segments are dominated by SMB and individual buyers/sellers in Carroll County, with occasional commercial mandates such as the disclosed sale of the former Days Inn Hotel to Quest Healthcare Development. The firm carries no external institutional investment, no parent company, and no disclosed subsidiaries.

Name

Newell Realty and Auctions

Legal name

Newell Realty Auctions LLC

Website

https://newellrealtyandauction.com

Company type

Private

Founded year

1943

Operating status

Operating

Headcount range

11–50 employees

Short description

Newell Realty and Auctions is a family-owned real estate brokerage and auction house founded in 1943, serving residential and commercial buyers and sellers in Carroll County and Northeast Ohio through 8 agents.

Ownership category

akta.pro rank

Product category

Residential and Commercial Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Auctions (BPAJAEAA)

akta.pro secondary industries

Commercial Real Estate Auctions (BPAJAEAB), Land & Farm/Ranch Real Estate Auctions (BPAJAEAD)

Keywords

• Residential real estate brokerage
• Property auction services
• Land and farm sales
• Commercial real estate brokerage
• Rental property management

Headquarters

HQ city

Carrollton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Sales Commissions: Traditional real estate commission-based revenue from buying and selling residential homes, land, farms, and commercial properties in Carroll County and Northeast Ohio
2. Auction Services: Conducting property auctions with revenue generated from auction fees; the company has conducted auctions since 1943
3. Property Management: Rental management services for landlords, offered on referral basis or full property management basis
4. Rental Management: Rental agent services to help renters find suitable properties, working with landlords on referral or management basis

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Newell Realty and Auctions is a traditional real estate brokerage that helps clients buy and sell single-family homes, farms, land, and commercial properties in Carroll County and Northeast Ohio. It also conducts property auctions (a practice it has run since 1943) and offers rental property management services to landlords and renters.

Product overview

Newell Realty & Auctions is a traditional real estate brokerage offering a unified set of services centered on property buying, selling, and auctions. The company provides a technology-enabled website platform with property search features including Featured Listings, Advanced Search, and Map Search, complemented by Property Management services for rental oversight. The company has over 80 years of experience since 1943, operating primarily in Carroll County, Ohio, and serves clients looking to buy or sell homes, farms, land, and businesses, with options including traditional sales and auction methods.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Sales (Brokerage) Full-service buying and selling of single-family homes, farms, land, and commercial properties in Carroll County and surrounding Northeast Ohio markets, delivered by company agents with website-based property exposure.
• Auction Services Property auction services for farms, land, homes, and other real estate, providing sellers an alternative to traditional listing-based sales and giving buyers a defined-date purchase channel.
• Property Management Rental management services for landlords and tenant-placement services for renters, available on either a referral basis or a full property management basis in Carroll County.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered notable transaction partner, core integration partner and vendor.

• Quest Healthcare Developmentnotable transaction partnerOthersPurchased the former Days Inn Hotel from the Warner family through Newell Realty for conversion into an assisted living facility. This transaction represents jobs and quality housing for the community, including construction, cleaners, cooks, maintenance, and healthcare workers.
• YES-MLS Inccore integration partnerTechnology or IntegrationInternet Data Exchange partnership for property listings. The company displays Active and Pending listings through this MLS service, with site updated every 5-24 minutes.
• Morgan IDS Inc. / MSL ServicesvendorImplementation/ SI/ Consulting PartnerCustom website development and hosting services provider for Newell Realty and Auctions LLC

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• RE/MAX: Global real estate franchise with agents serving small-town and rural markets across Ohio. Directly comparable to Newell in targeting local residential sellers and buyers, competing for the same agent talent and listings.
• Coldwell Banker Realty: Legacy national brokerage brand with Ohio agent offices. Comparable to Newell as a competing residential brokerage serving Ohio buyers and sellers, with greater digital infrastructure and brand recognition.
• Keller Williams Realty: Large agent-centric brokerage franchise with market centers across Ohio. Comparable to Newell in providing a sales-led, agent-driven real estate service model to local buyers and sellers.
• Century 21 Real Estate: Globally recognized real estate franchise with strong small-town and rural presence in the Midwest. Comparable to Newell in serving local residential and farmland clients, but with national brand reach and standardized marketing.
• Auction.com: Online marketplace for bank-owned and residential real estate auctions. Comparable to Newell on the auction side of the business, but operates as a national digital platform rather than a relationship-driven local firm.
• Berkshire Hathaway HomeServices: National franchise brokerage brand with significant Ohio presence. Comparable to Newell in offering residential brokerage services to buyers and sellers, but operates under a national brand with franchised rather than independent agents.

Emerging players

• Zillow: Leading online real estate marketplace with Zillow Premier Agent and various seller services. Comparable to Newell in targeting residential buyers and sellers in Ohio markets, but as a digital-first disruptor competing for lead flow and agent mindshare.

Regional players

• HER Realtors: Ohio-based residential brokerage operating across the state. Comparable to Newell as a traditional Ohio brokerage with a residential focus and a sales-led agent model, though with broader geographic reach.
• Howard Hanna Real Estate Services: Largest privately held real estate brokerage in the U.S., headquartered in Northeast Ohio. Highly comparable to Newell in serving the same Ohio regional footprint with traditional sales-led brokerage services, but at vastly greater scale.

Direct peers

• Williams & Williams Auctioneers: Real estate auction company specializing in live and online property auctions. Directly comparable to Newell's auction services line of business, including farm, land, and residential auctions, though operating at significantly larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/100057333434728

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Newell Realty and Auctions