Foga System

Name

Foga System

Legal name

FOGA System AB

Website

https://fogasystem.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Aluminum Profile Systems

NAICS

Other Aluminum Rolling, Drawing, and Extruding (331318)

SIC

Misc Industrial & Commercial Machinery & Equipment (3590)

akta.pro primary industry

Aluminum Extrusion (IMAKACAG)

akta.pro secondary industries

Aluminum Value-Added Components (Automotive, Aerospace, Packaging, Building Systems) (IMAKACAM), Aluminum Fabrication & Finishing (Machining, Anodizing, Coating) (IMAKACAI)

Keywords

• Aluminum profile systems
• Exhibition stand systems
• Modular aluminum framing
• Shop fitting solutions
• Graphic display hardware

Headquarters

HQ city

Jönköping

HQ country

Sweden

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Aluminum Profile Sales: Sale of extruded aluminum profiles and systems including Flex, Fabric, Perm, Portable, Special, and Standard product lines. Both standard catalog items and custom-made profiles.
2. Accessories and Components: Sale of connectors, fittings, accessories for the aluminum system including couplings, hinges, locks, profiles, tools and machines
3. Custom Development Services: Product development and customer-specific solutions, visualization services using CAD, mounting/installation services
4. Licensing Revenue: Licensing of the FOGA System brand to international partners in UK, Poland, Czech Republic, Japan, and USA

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Foga System manufactures and sells extruded aluminum profile systems and accessories, including modular framing, exhibition booth systems, graphic lifts, and tarpaulin hardware. The company's defining feature is its proprietary fog/connector solution that joins aluminum profiles without welding, enabling quick assembly of both standard and bespoke solutions for shop fitting, exhibition, advertising, and industrial customers. The firm also offers mounting/installation, CAD visualization, and custom product development services, complemented by licensed distribution in five international markets.

Product overview

FOGA System is a manufacturer of extruded aluminum profile systems established in 1965, based in Jönköping, Sweden. The company offers a premium modular aluminum system where profiles are joined using connectors rather than welding, enabling flexible and fast assembly of custom and standard solutions. The core product portfolio includes the FOGA Wall60 modular wall system for exhibition booths and shop-in-shop solutions, the SMART-Lift series of graphics lifts (supporting banners up to 24 metres wide), and the FLEX aluminum profile system (with panel thickness up to 9mm). The product line spans six aluminum system variants (Fabric, Flex, Perm, Portable, Special, Standard), complemented by tarpaulin accessories, graphics frames, banners, and mounting/visualization services. Target customers include shop fitters, exhibition companies, and industrial enterprises requiring flexible aluminum solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Aluminum Profiles (Strängpressade aluminiumprofiler) Extruded aluminum profiles that form the foundation of the FOGA system. Profiles are joined using connectors rather than welding, enabling quick and flexible assembly of custom and standard solutions for B2B customers such as shop fitters, exhibition builders, and industrial manufacturers.
• Fabric Aluminum System Aluminum profile system variant within the FOGA range designed for fabric-related applications such as fabric-faced displays and frames.
• Perm Aluminum System Aluminum profile system variant intended for permanent installations.
• Portable Aluminum System Aluminum profile system variant designed for portable/mobile applications such as transportable displays and stands.
• Special Aluminum System Special/custom aluminum profile system variant for specialized applications and bespoke constructions.
• Standard Aluminum System Standard aluminum profile system variant for conventional applications within the FOGA modular framework.
• FLEX System A flexible aluminum profile system offering both standard displays and customized solutions. Features groove-compatible profiles accepting panel thickness up to 9mm; panels are inserted into the groove or graphics mounted using magnetic tape or Velcro. Used by B2B customers for displays, cabinets, and industrial structures.
• FOGA Wall60 A modular wall and room construction system designed for exhibition booths and shop-in-shop solutions. Enables flexible building of walls and enclosures for trade shows and retail environments.
• SMART-Lift Series (Indoor SMART-Lift, SMART-Lift FRAME, SMART-Lift Extend) A range of graphics lifts for attractive and easy mounting of banners on walls both indoors and outdoors. Accommodates banners with a width of up to 24 metres.
• Tarpaulin Accessories (Kapell) Comprehensive range of tarpaulin accessories including cables, eyelets, hooks, keders, rails, ratchets, rings, rivets, roll-up systems, rubber, side curtain systems, staples, straps, tools, turn buttons, valves, caps, and related hardware for tarpaulin and outdoor applications.
• Graphics Frames (Bildramar) Picture frames and graphic display solutions for indoor and outdoor hanging graphics applications, compatible with FOGA aluminum framing and SMART-Lift systems.
• Banners (Banderoller) Banner products designed for hanging graphics display systems, compatible with SMART-Lift systems.
• Mounting Services (Montering) Professional installation services for aluminum systems, including coordination of different materials and delivery of finished end products such as display glass cabinets.
• Visualization Services CAD visualization services using Solid Works and Sketchup to help customers visualize their creative solutions before production.
• Product Development Services Ongoing development of new profiles and components based on customer needs, positioning the company as an active partner meeting current industry requirements.

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Outwater Plastics (USA)coreChannel Partner/ Reseller/ DistributorSales representative for FOGA System products in the United States market

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Alusic: Italian manufacturer of aluminum profiles and modular framing systems targeted at industrial automation, machine guarding, and exhibition structures. Direct competitor in extruded aluminum modular systems.
• Octanorm: German pioneer of modular exhibition stand systems using aluminum profiles — directly competes with FOGA Wall60 in the trade show booth segment and serves the same exhibition builder customer base.
• Kanya AG: Swiss aluminum profile system specialist focused on modular framing for industrial and commercial applications. Comparable scale and niche positioning to Foga with similar technology and customer base.
• item Industrietechnik: German-based global leader in modular aluminum profile systems (the 'MB Building Kit System'). Closely comparable to Foga's FLEX/Wall60 systems in target use cases (machine frames, enclosures, exhibition, shop fitting) and technology (extruded aluminum with mechanical connectors).
• Syma System: Swiss manufacturer of modular aluminum exhibition and display systems. Closely comparable to Foga's exhibition-focused Wall60 product line and shop-in-shop offerings.
• MayTec: German manufacturer of modular aluminum profile systems with proprietary connection technology. Closely comparable to Foga's weld-free connector approach and serves overlapping markets in industrial framing, enclosures, and displays.
• 80/20 Inc. US-based manufacturer of T-slot aluminum framing profiles used in industrial, retail, and display applications. Direct competitor to Foga's Flex and Standard systems, with a larger US footprint and broader catalog.

Broad incumbents

• MISUMI: Japanese-headquartered global manufacturer and distributor of mechanical components including extruded aluminum framing. Comparable aluminum profile offerings but operates at vastly greater scale as a broad industrial components marketplace.
• Häfele: German family-owned hardware and fittings specialist serving furniture, shop fitting, and architectural markets. Comparable to Foga's shop-fitter customer segment and complementary accessory range, though much broader in product scope.
• Bosch Rexroth (Linear Technology & Assembly): Division of Bosch Rexroth offering extruded aluminum profile framing as part of a much wider industrial automation and assembly portfolio. Overlaps with Foga in modular aluminum framing but operates at much larger scale and broader scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Foga System