Mastertrack

What Mastertrack does

Mastertrack was a small private operator (1-10 employees, headquartered in New City, United States) that provided physical media and merchandise production services for independent musicians and bands. Its product portfolio centered on vinyl record pressing, CD/DVD/Blu-Ray duplication, cassette duplication, custom apparel (shirts and hoodies), and a broad band-merchandise catalog including bags, hats, enamel pins, embroidered patches, posters, flyers, drinkware, wristbands, and USB drives. The company operated a self-serve e-commerce storefront with project configurators for each product line, allowing customers to upload artwork, save projects, and place repeat orders without sales-team intervention.

Underlying technology comprised standard custom-manufacturing workflows — vinyl pressing, optical-disc duplication, cassette duplication, and apparel printing — bundled with a proprietary e-commerce platform that supported saved-project management, reordering, and Mail-In Master artwork submission. The offering also included add-on modules such as gift certificates and bundle promotions. Distribution was exclusively direct-to-consumer via the company's online storefront, with no retail or wholesale layer.

Commercially, the business ran a pay-as-you-go, unit-pricing model with quote-based, quantity-dependent pricing and no freemium or subscription layer; revenue was generated entirely from one-time custom-production transactions. Customer care was delivered in-house on Eastern Time business hours. Mastertrack has since been merged into Solid Merch, operated by AtoZ Media & Spanner LLC, with the production team, customer care team, and product offering continuing under the Solid Merch brand; existing customer accounts and saved projects were migrated to the Solid Merch platform.

Name

Mastertrack

Website

https://mastertrack.com

Company type

Private

Operating status

Acquired

Headcount range

1–10 employees

Short description

Mastertrack provided custom physical media and merchandise production — vinyl pressing, CD/DVD/Blu-Ray and cassette duplication, apparel, and band merch — for independent musicians, via a self-serve online storefront; it has merged into Solid Merch.

Ownership category

akta.pro rank

Product category

Custom Physical Media and Band Merchandise Manufacturing

NAICS

Gift, Novelty, and Souvenir Retailers (459420)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Creator Merchandise & Print-on-Demand Platforms (MPACAFAE)

akta.pro secondary industry

Master Rights Ownership & Catalog Management (MPAIAAAB)

Keywords

• Vinyl record pressing
• Disc duplication
• Cassette duplication
• Custom apparel printing
• Band merchandise production

Headquarters

HQ city

New City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Vinyl Pressing: Transaction-based custom vinyl record manufacturing. Customers configure specifications (color, jacket type, quantity) and place one-time orders. Production typically requires 2-3 weeks with optional test pressings.
2. CD/DVD/Blu-Ray Duplication: One-time production of optical media with various packaging options including digipaks and jewel cases. Charges based on quantity and packaging type.
3. Cassette Duplication: Custom cassette tape manufacturing for independent artists and bands seeking retro-format releases.
4. Apparel and Merchandise: Custom printed shirts, hoodies, bags, hats, enamel pins, embroidered patches, posters, flyers, drinkware, wristbands, and USB drives. Transaction-based production for band merchandise.
5. Flexi Discs: Specialty thin flexible records often included as promotional items with magazines or merchandise packages.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Mastertrack provides custom, made-to-order physical media and merchandise production for independent musicians, including vinyl record pressing, CD/DVD/Blu-Ray duplication, cassette duplication, and band merchandise such as custom apparel, hats, pins, patches, posters, drinkware, wristbands, and USB drives. Customers configure and order projects through a self-serve online storefront, with optional mail-in artwork submission and saved-project reordering.

Product overview

Mastertrack, now integrated with Solid Merch, offers a comprehensive suite of physical media production and merchandise services for independent musicians. The product portfolio centers on core physical media production: vinyl record pressing (including custom designs and flexi discs), CD/DVD/Blu-Ray disc duplication, and cassette duplication. These are complemented by a broad merchandise offering including custom apparel (shirts and hoodies), accessories (bags, hats, pins, patches, posters, drinkware, wristbands, USB drives), and promotional items. The company also offers gift certificates and bundle promotions. Mastertrack has merged into Solid Merch, maintaining the same production team, customer care team, and product offerings under the Solid Merch brand.

Differentiator

Problem solved

Functional benefit

Products and services

• Vinyl Records Custom vinyl record pressing services for independent musicians and bands, including custom black vinyl LPs with full-color printed jackets, available in packages and design-your-own options.
• Flexi Discs Flexible disc products, including foil flexi discs, for promotional and specialty music releases by independent musicians.
• Shirts & Hoodies (Custom Apparel) Custom printed apparel including t-shirts and hoodies for bands and musicians, ordered through a self-serve apparel project configurator.
• CDs, DVDs & Blu-Ray Disc duplication and pressing services for CD, DVD, and Blu-Ray formats, including digipak and other packaging options, configured online and ordered via a self-serve project configurator.
• Cassettes Cassette tape duplication services for independent musicians and bands seeking retro-format physical releases.
• Custom Band Merchandise Custom band merchandise including tote bags, hats, beanies, enamel pins, embroidered patches, posters, flyers, drinkware, wristbands, and USB drives, ordered through a self-serve merch project configurator.
• Gift Certificates Gift certificates that customers can purchase to be applied toward merchandise and production services on the Solid Merch / Mastertrack storefront.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Solid MerchcoreStrategic or Co-development PartnerMastertrack has merged/joined Solid Merch, combining their production teams, customer care teams, and product offerings under the Solid Merch brand. Existing Mastertrack customers use their same login credentials to access the consolidated Solid Merch account. All saved projects from both platforms have been combined into single Solid Merch accounts. Customer correspondence is transitioning from Mastertrack to Solid Merch email addresses, though existing in-production orders continue with Mastertrack customer care until completion.

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Direct peers

• Kunaki: On-demand CD/DVD manufacturing and fulfillment platform for independent creators, comparable in self-serve disc duplication.
• Bandwear: Custom band merchandise and apparel maker serving artists and tours, a direct peer on the merch side.
• Disc Makers: US-based CD, vinyl, and merch manufacturing service for independent musicians, offering nearly identical short-run physical media and merch production.
• United Record Pressing: Major US vinyl pressing plant serving artists and labels, directly overlapping Mastertrack's core vinyl pressing offering.
• Kings Road Merch: Band merchandise production and fulfillment for musicians, overlapping Mastertrack's apparel and merch offerings.
• Gotta Groove Records: Independent vinyl record pressing company focused on small-to-mid run orders for indie artists, mirroring Mastertrack's positioning.
• Furnace Record Pressing: Vinyl pressing and packaging manufacturer for indie and label clients, a direct competitor in custom vinyl production.
• Merchly: Print-on-demand and custom merch producer for musicians and bands, closely comparable in apparel and merch production.

Broad incumbents

• Bravado (Universal Music Group): Large global music merchandising company offering artist merch at scale as part of a broader major-label portfolio.

Emerging players

• Printful: On-demand apparel and merch printing/fulfillment platform that overlaps Mastertrack's custom merchandise segment for creators.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/mastertrackphysicalmediasolutions
• Instagraminstagram.com/solidmerch
• LinkedInlinkedin.com/company/mastertrackphysicalmedia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mastertrack