Solid-Merch

What Solid-Merch does

Solid-Merch (legal entity AtoZ Media & Spanner LLC) is a US-based, privately held custom merchandise manufacturer serving independent musicians, bands, indie record labels, and content creators. Operating as a division of A to Z Media Inc. (founded 1993 by Sarah Robertson), the company runs a direct-to-consumer e-commerce platform at store.solid-merch.com where customers self-serve design and order physical media — vinyl records, CDs, cassettes, flexi discs — alongside custom apparel and accessories such as screen-printed tees, hoodies, hats, bags, enamel pins, patches, posters, drinkware, wristbands, and USB drives. Its core technical differentiator is Direct Metal Mastering (DMM) vinyl pressing using actual stamped metalwork rather than lathe-cut alternatives, paired with a real-time online vinyl color designer and short-run minimums starting at 100 units for vinyl and 50 units for CDs and cassettes. The company maintains US offices in New York (HQ), Portland, and Milwaukee, plus California presence, and operates manufacturing facilities both domestically and overseas. Distribution is purely direct via online ordering, phone sales (844-413-2848), and email support, with no third-party reseller channels disclosed. Revenue mechanics are entirely transactional: unit-priced one-time product sales with publicly transparent pricing, volume discounts at higher quantities, and bundle promotions of up to 20% off across product categories.

Name

Solid-Merch

Legal name

AtoZ Media & Spanner LLC

Website

https://solid-merch.com

Company type

Private

Founded year

1993

Operating status

Operating

Short description

Solid-Merch is a US-based custom merchandise manufacturer serving independent musicians, indie labels, and content creators with short-run vinyl pressing, CD and cassette duplication, custom apparel, and accessories via a direct-to-consumer e-commerce platform.

Ownership category

akta.pro rank

Product category

Custom Music Merchandise Manufacturing

NAICS

All Other Miscellaneous Retailers (459999)

SIC

Retail-Miscellaneous Retail (5900)

akta.pro primary industry

Physical Recorded Music Manufacturing (Vinyl/CD/Cassette) (MPAIAAAE)

akta.pro secondary industry

Recorded Music Retail & D2C Merch Bundles (MPAIAAAF)

Keywords

• Vinyl record pressing
• Custom band merchandise
• CD duplication services
• Cassette tape duplication
• Custom printed apparel

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Physical Merchandise Sales: One-time product sales of vinyl records, CDs, cassettes, apparel, patches, pins, bags, hats, drinkware, wristbands, USB drives, and custom bespoke merchandise. Manufacturing services with flexible quantities from low minimums to large-scale production.
2. Custom/Bespoke Merchandise Services: Custom bespoke band merch services for unique items including foam fingers, pennants, lunchboxes, fans, lighters, bags, and guitar picks. Orders of any size accommodated from small runs to bulk production.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Solid-Merch is a one-stop custom merchandise manufacturer and online retailer for independent musicians, bands, and record labels. The company produces custom vinyl records (starting at 100 units), CD/DVD/Blu-ray duplication and replication, cassette duplication, flexi discs, and a wide range of band merchandise including screen-printed apparel, bags, hats, enamel pins, patches, posters, drinkware, wristbands, and USB drives. Orders are placed through a self-serve e-commerce storefront with instant online quotes, an interactive vinyl design tool, and transparent unit pricing.

Product overview

Solid-Merch is a one-stop merch shop for independent musicians, bands, and labels offering custom vinyl pressing, CD/cassette duplication, custom apparel, and band merchandise. The core product portfolio includes vinyl pressing packages (starting at 100 units) with colored vinyl options and effects; CD duplication (50+ units) and replication (200+ units); cassette duplication with shell colors and J-card inserts; custom screen printed shirts and hoodies; and comprehensive band merchandise including bags, hats, enamel pins, patches, posters, drinkware, wristbands, and USB drives. Additional services include flexi disc pressing, bespoke custom merch, and gift certificates. The platform connects these products through online ordering tools, with customization options spanning from preset packages to fully bespoke manufacturing.

Differentiator

Problem solved

Functional benefit

Products and services

• Vinyl Pressing Services Custom vinyl record pressing with Direct Metal Mastering (DMM), packages starting at 100 units, featuring colored vinyl, splatter effects, picture discs, gatefold jackets, custom packaging, and bespoke options for independent musicians, bands, and labels.
• Flexi Disc Pressing 7-inch flexi disc pressing starting at 150 units, available in circle or square shapes with foil stamping options and printed inserts, for indie labels and musicians seeking promotional or collectible audio formats.
• CD Duplication & Replication CD duplication from 50 units and full replication from 200 units, with full-color disc printing and custom packaging options including digipaks, jewel cases, and eco-wallets for independent artists and labels.
• DVD & Blu-Ray Duplication DVD and Blu-ray duplication services starting at 50 units, with replication options for larger production runs, for musicians, filmmakers, and content creators needing small-batch optical media.
• Cassette Duplication Custom cassette tape duplication with vibrant shell color options, 1-color shell imprinting, full color labels, printed J-card inserts, and O-card sleeves, with up to 76 total minutes of audio per cassette.
• Custom Printed Apparel Custom screen printed and DTG apparel including t-shirts, long sleeve tees, hoodies, crewnecks, and sweatshirts for bands and labels, with short-sleeve tees starting at $6.16/unit at 100 units.
• Custom Bags & Totes Custom printed canvas tote bags, drawstring bags, messenger bags, and plastic tote bags in various sizes and materials, including natural cotton totes, color-handled totes, and heavy cotton totes.
• Custom Hats & Beanies Custom embroidered hats and beanies including trucker mesh caps, baseball caps, cuff beanies, and dad hats, starting at low minimums.
• Custom Enamel Pins Custom lapel pins including hard enamel, soft enamel, die struck, photo etched, and epoxy domed pins with various finishes and backings, starting at 100 units with 3-4 week production.
• Custom Patches Custom embroidered, woven, and sublimated patches with iron-on, sew-on, Velcro, or adhesive backings, with minimum orders starting at 50 units and 2-3 week production.
• Custom Posters & Flyers Full color poster and flyer printing with low minimums and fast delivery for promoting gigs, tours, and releases.
• Custom Drinkware Custom printed glasses, pint glasses, shot glasses, mugs, water bottles, koozies, and coasters.
• Custom Wristbands Custom silicone wristbands with printed, embossed, debossed, color filled, segmented, dual layer, and glow-in-the-dark options.
• Custom USB Flash Drives Custom printed USB flash drives in various styles including classic, swivel, key, snap, rocket, wristband, capsule, card, blade, flip, and wood finishes, for storing and distributing music or video content.
• Custom Bespoke Merch Services Bespoke custom merchandise service for unique items such as foam fingers, pennants, lunchboxes, custom bags, fans, lighters, and guitar picks, accommodating orders of any size from small runs to bulk production.
• Gift Certificates Virtual gift certificates redeemable toward vinyl, cassettes, t-shirts, patches, and other Solid-Merch products and services.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

25 partnerships are on record, tiered core and minor.

• MastertrackcoreStrategic or Co-development PartnerMastertrack has joined Solid Merch. Same production team, customer care team, and product offering are all transitioning. Mastertrack clients use existing login credentials to access their new Solid Merch account. Projects from both accounts have been combined into one Solid Merch account.
• MixoniccoreStrategic or Co-development PartnerMixonic has joined Solid Merch alongside Mastertrack. Same production team, customer care team, and product offering continue. Mixonic clients access their accounts through the Solid Merch platform with existing credentials.
• A to Z MediacoreOthersSolid Merch is part of A to Z Media. A to Z Media was founded and is led by Sarah Robertson. Both companies have worked together for over 30 years working with labels and musicians to bring custom band merch to life.
• KickstarterminorGTM or Marketing PartnerReferenced as indie music resource - the largest global platform for crowdfunding creative projects, trusted across many industries.
• RockMerchminorGTM or Marketing PartnerReferenced as indie music resource - Independent Artist Program allows artists to create a band page on RockMerch's platform with newsletter & social promotion.
• The Music FundminorGTM or Marketing PartnerReferenced as indie music resource - allows artists to sell streaming royalties for upfront cash with fixed 2-year funding contracts based on streaming data.
• 99designsminorGTM or Marketing PartnerReferenced as designer resource - most comprehensive platform for freelance design with search by industry, category, and designer level.
• UpworkminorGTM or Marketing PartnerReferenced as designer resource - largest worldwide platform for freelance work with many designer listings and transparent hourly rates.
• AirGigsminorGTM or Marketing PartnerReferenced as designer resource - freelance platform for producers, session musicians, and other music professionals including designers.
• Harry Fox AgencyminorGTM or Marketing PartnerReferenced as licensing resource - collector and distributor of mechanical license fees on behalf of music publishers.
• Easy Song LicensingminorGTM or Marketing PartnerReferenced as licensing resource - licensing company offering licensing for original songs and cover song clearing to independent artists.
• Indie On The MoveminorGTM or Marketing PartnerReferenced as booking resource - music industry destination for show & tour booking with venue listings, festival contacts, and gig opportunities.
• Music Festival WizardminorGTM or Marketing PartnerReferenced as booking resource - most comprehensive database of worldwide music festivals searchable by date, location, genre, and size.
• American Association of Independent Music (A2IM)minorGTM or Marketing PartnerReferenced as trade association resource - trade association and annual conference promoting growth, awareness, and opportunities for independent record labels in the US.
• Folk Alliance InternationalminorGTM or Marketing PartnerReferenced as trade association resource - non-profit organization & annual conference for the folk music industry and community.
• Americana Music AssociationminorGTM or Marketing PartnerReferenced as trade association resource - non-profit trade organization and annual conference advocating for American Roots music around the world.
• Jazz CongressminorGTM or Marketing PartnerReferenced as trade association resource - series of workshops, panels and networking opportunities organized by Jazz at Lincoln Center and Jazz Times.
• Nashville Songwriters Association InternationalminorGTM or Marketing PartnerReferenced as trade association resource - largest trade organization for songwriters of all genres featuring annual awards & events.
• Independent Music AwardsminorGTM or Marketing PartnerReferenced as trade association resource - international awards program recognizing self-distributed releases from independent artists and record labels.
• Women In MusicminorGTM or Marketing PartnerReferenced as trade association resource - international advocacy organization presenting education and networking events to expand and celebrate female contributions in the music industry.
• Sync SummitminorGTM or Marketing PartnerReferenced as trade association resource - resources and networking events connecting independent artists & publishers with music supervisors.
• The TAXI ForumminorGTM or Marketing PartnerReferenced as vinyl collection/forum resource - online forum and annual convention with resources for independent artists to connect with labels and music supervisors.
• Record Store DayminorGTM or Marketing PartnerReferenced as vinyl collection/forum resource - annual event to celebrate the culture of the independently owned record store.
• Vinyl Me, PleaseminorGTM or Marketing PartnerReferenced as vinyl collection/forum resource - record of the month club, magazine, and blog.
• Gear SavvyminorGTM or Marketing PartnerReferenced as vinyl collection/forum resource - honest, authentic buyer guides and advice for vinyl pressing & equipment, recording gear, and instruments.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Cimpress (Vistaprint): Mass-customization platform encompassing Vistaprint and related brands; competes with Solid-Merch's broader custom printing and merchandise categories at much greater scale.
• CustomInk: Large established custom apparel platform serving a broad customer base including bands, schools, and businesses. Wider portfolio and stronger consumer brand, but competing for the same apparel and merch wallet.

Direct peers

• Band-Merch: Long-standing band merchandise company producing custom apparel, posters, and music merch for artists and labels, with overlapping customer base and product offering.
• Archer Record Pressing: Detroit-based vinyl pressing plant serving independent musicians and labels with custom runs — directly comparable to Solid-Merch's short-run DMM vinyl service.
• United Record Pressing: One of the largest independent vinyl pressing plants in the US, serving indie labels and artists with custom vinyl runs that compete directly with Solid-Merch's short-run vinyl packages.
• Furnace Record Pressing: Independent vinyl pressing facility serving indie labels and self-distributing artists, competing in the same short-run and custom pressing category as Solid-Merch.
• Kunaki: On-demand CD, DVD, Blu-ray, and vinyl/cassette duplication platform serving independent musicians — overlapping with Solid-Merch's duplication and small-run physical media business.
• Gotta Groove Records: US-based vinyl pressing plant targeting independent labels and artists with custom runs, directly competing with Solid-Merch in the indie vinyl segment.
• Spreadshirt: Custom apparel and merch platform with a creator storefront model, directly comparable to Solid-Merch's custom apparel, hats, bags, and merch offering for bands and content creators.
• Pirates Press: Pirates Press is a direct competitor offering custom vinyl pressing, CD and cassette duplication, and packaging for independent musicians and labels — overlapping almost entirely with Solid-Merch's core manufacturing service.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xinstagram.com/solidmerch
• YouTubeyoutube.com/@Solid-Merch
• Facebookfacebook.com/solidmerch
• Instagraminstagram.com/solidmerch

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Solid-Merch