Reach Publishing

What Reach Publishing does

Reach Publishing Sdn Bhd is a privately held Malaysian media company founded in 1999 and headquartered in Petaling Jaya, Selangor. It operates an integrated multi-platform media portfolio spanning print, digital, and live event channels, anchored by business publication BusinessToday, technology and youth platform LiveatPC.com and PC.com, sustainability initiative Net Zero 2050, and limited-edition franchises including FIFA World Cup Special Editions and ASEAN 2025. The company also runs contract publishing (e.g., the Heartbeat healthcare publication developed for IJN Malaysia) and a portfolio of experiential event services covering corporate awards, esports tournaments, tech fairs, campus roadshows, and bespoke client activations.

The underlying business is a content management and distribution ecosystem that monetizes audience attention across four revenue streams: print and digital advertising placements, event sponsorships and activations, strategic brand solutions (integrated campaigns, research, branded content) sold via a direct sales team, and publication sales through subscriptions and single-copy distribution. Reach Publishing sells primarily to enterprise clients and government agencies, with marquee customers spanning Malaysian banking (CIMB, Maybank, RHB), telecommunications (TM, Celcom, U-Mobile), technology (Apple, Samsung, Intel, Microsoft, HP, Lenovo), conglomerates (Sunway, Proton), and retail/healthcare brands.

The company's go-to-market is sales-led and event-driven, leveraging its 25-year brand reputation and an extensive network of official media partnerships with Malaysian ministries and agencies (LHDN, MDEC, MIDA, MITI, Ministry of Digital, Ministry of Health, SME Corp). Pricing is quote-based and not publicly disclosed, with outreach handled through a centralized sales desk. Reach Publishing differentiates on long-running editorial franchises (PC.com Reader's Choice Awards since 2000, FIFA World Cup editions since 2001) and a diversified audience footprint that serves both C-suite decision-makers and a youth demographic representing roughly 27.4% of Malaysia's population.

Name

Reach Publishing

Legal name

Reach Publishing Sdn Bhd

Website

https://reach.com.my

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Reach Publishing is a Malaysian integrated media company founded in 1999, operating BusinessToday, PC.com/LiveatPC.com, Net Zero 2050, and event services to serve enterprise advertisers, government agencies, and youth audiences across print, digital, and live channels.

Ownership category

akta.pro rank

Product category

Business and Consumer Media Publishing

NAICS

Periodical Publishers (513120), Advertising, Public Relations, and Related Services (5418)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Services-Advertising Agencies (7311)

akta.pro primary industry

Digital Publishing Platforms (News/Magazines) (BPAMAJAE)

akta.pro secondary industries

Science, Technology & Gaming Magazines (MPAJAEAL), News, Politics & Current Affairs Magazines (MPAJAEAO), Online News & Magazine Publishing Platforms (CMS & Hosting) (MPAJAMAC)

Keywords

• Business media publishing
• Digital content publishing
• Corporate event services
• Contract publishing services
• Advertising sales agency

Headquarters

HQ city

Petaling Jaya

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising Revenue: Print and digital advertising placements including leaderboard, MREC, pop-up placements, sponsored content, feature articles, and product reviews across BusinessToday, LiveatPC.com, and other platforms.
2. Event Sponsorships and Activations: Corporate awards and launches, esports tournaments, tech fairs, campus activations, and bespoke client events generating sponsorship and activation revenue.
3. Strategic Brand Solutions: Integrated campaigns, research reports, and branded content that deliver measurable impact for corporate clients and government agencies.
4. Publication Sales: Print and digital subscriptions and single-copy sales of BusinessToday, Net Zero 2050, PC.com yearly editions, FIFA World Cup special editions, and supplements.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Reach Publishing is a Malaysian media house that publishes authoritative business and technology magazines (BusinessToday, PC.com), operates digital content platforms (LiveatPC.com), produces sustainability and special interest publications (Net Zero 2050, Heartbeat, FIFA World Cup Special Edition, ASEAN 2025), and delivers contract publishing, branded content, conferences, corporate awards, campus activations, and bespoke event services for corporate, government, and SME clients. Its commercial model monetizes audience reach across print, digital, and live event channels through advertising sales, sponsorships, strategic brand solutions, and subscription revenue.

Product overview

Reach Publishing is an integrated media house operating since 1999 as a Malaysian-based media group that delivers content, platforms, and on-ground experiences across digital, print, and live engagements. The portfolio comprises print and digital publications (BusinessToday, PC.com, Net Zero 2050, Heartbeat), digital platforms (LiveatPC.com), special editions (FIFA World Cup, ASEAN 2025, PC.com Yearly Edition, Supplements), and experiential event services (corporate awards, campus activations, esports tournaments, conferences, and bespoke client events). This multi-platform ecosystem connects brands with decision makers through credible journalism, strategic distribution, and impactful audience engagement.

Differentiator

Problem solved

Functional benefit

Brands

• BusinessToday: Authoritative business insights publication for decision makers, leaders, and emerging markets. Over two decades of trusted business journalism with a global audience.
• LiveatPC.com
• Net Zero 2050
• Heartbeat
• PC.com
• ASEAN 2025
• FIFA World Cup Special Limited Edition

Products and services

• BusinessToday Authoritative business publication delivering trusted insight and meaningful context for decision makers across industries, available in both print and digital editions with subscription and single-copy sales.
• LiveatPC.com Digital platform covering tech, gaming, pop culture, and lifestyle content, reaching 550K+ monthly digital natives with 84% mobile consumption, featuring product reviews, tech launches, and esports coverage.
• PC.com Leading technology publication covering technology innovations and awarding top consumer technology products through the annual PC.com Reader's Choice Awards.
• Net Zero 2050 BusinessToday sustainability initiative and publication driving conversations on energy transition, sustainable infrastructure, green investment, and planetary health, reaching 2.1 million+ nationwide audience.
• Heartbeat Special healthcare publication developed for IJN Malaysia, covering cardiovascular health topics and medical advancements.
• FIFA World Cup Special Edition Collector's edition publication celebrating FIFA World Cup since 2001, featuring football coverage, tournament stars, and football culture, accompanied by fan engagement events.
• PC.com Yearly Edition Annual edition of PC.com featuring award winners and leading technology innovations across industries.
• ASEAN 2025 Special publication covering ASEAN regional business and economic developments.
• Supplements Special edition publications covering specific themes, industries, or events beyond regular publication schedules.
• Corporate Awards and Launches Award-winning corporate event activations including product launches, award ceremonies, and brand experiences for corporate clients.
• Campus Activations Nationwide campus activations targeting the youth demographic through roadshows, experiential events, and educational programs at universities and colleges.
• Esports Tournaments and Tech Fairs Esports tournament and technology fair events engaging tech enthusiasts and gaming communities across Malaysia.
• Bespoke Client Events Custom event solutions tailored for specific client requirements including corporate galas, product activations, and branded experiences.
• Conferences and Forums High-impact forums and conferences that shape leadership conversations and connect business decision makers across industries.
• Contract Publications Bespoke publications tailored for organisations including annual reports, commemorative editions, and custom branded content.

Quantifiable outcome

• 550K+ monthly unique visitors on LiveatPC.com
• +3 more outcomes

Named customers26 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core, minor and flagship.

• Lembaga Hasil Dalam Negeri Malaysia (LHDN)coreStrategic or Co-development PartnerGovernment tax authority partnership for official communications and public engagement initiatives
• Malaysia Convention and Exhibition Bureau (MCEB)coreStrategic or Co-development PartnerOfficial event collaboration for conventions and exhibitions supporting Malaysia's business events industry
• Malaysia Digital Economy Corporation (MDEC)coreStrategic or Co-development PartnerPartnership supporting digital economy initiatives and Malaysia's digital transformation agenda
• Malaysian Investment Development Authority (MIDA)coreStrategic or Co-development PartnerGovernment investment promotion agency collaboration for business and investment coverage
• Ministry of Digital MalaysiacoreStrategic or Co-development PartnerGovernment ministry partnership for digital agenda communications and policy advocacy
• Ministry of Health MalaysiacoreStrategic or Co-development PartnerHealthcare communications partnership including Heartbeat publication for IJN Malaysia
• Ministry of Investment, Trade and Industry (MITI)coreStrategic or Co-development PartnerTrade and industry ministry collaboration for business news and policy coverage
• SIRIMminorStrategic or Co-development PartnerStandards and industrial research agency collaboration for technology coverage
• SME Corporation MalaysiacoreStrategic or Co-development PartnerSME development agency partnership supporting small business visibility and coverage
• Kementerian Sumber ManusiaminorStrategic or Co-development PartnerHuman resources ministry collaboration for workforce and employment coverage
• TalentCorpminorStrategic or Co-development PartnerTalent development corporation partnership for talent and HR-related content
• Selangor International Business SummitflagshipStrategic or Co-development PartnerOfficial event collaboration for Selangor's premier international business platform convening ideas, industries and opportunities
• International Greentech & Eco Products Exhibition and Conference MalaysiaflagshipStrategic or Co-development PartnerOfficial media partnership for Malaysia's premier green technology and sustainability exhibition
• Malaysia International Halal Showcase (MIHAS)flagshipStrategic or Co-development PartnerOfficial event collaboration for Malaysia's international halal products exhibition
• Hong Kong Trade Development CouncilcoreStrategic or Co-development PartnerInternational trade development partnership supporting cross-border business connections
• Messe FrankfurtcoreStrategic or Co-development PartnerGlobal exhibition company partnership for international event coverage and collaboration

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Sinar Harian: Major Malaysian-language daily and digital news publisher. Comparable as a Malaysian multi-platform publisher with advertising-driven revenue model, though focused on Bahasa Malaysia audience.

Direct peers

• HardwareZone.com: Singapore-headquartered consumer technology review and news platform serving Southeast Asia. Comparable to LiveatPC.com in covering tech products, gaming, and lifestyle content for digital natives across the region.
• Tech in Asia: Asia-focused digital media company covering startups, technology, and business, with events and community offerings. Directly comparable to LiveatPC.com's tech-focused digital platform and BusinessToday's B2B coverage, though operating at regional rather than Malaysian scale.
• Star Media Group Berhad: Malaysia's largest English-language media group operating The Star newspaper and digital platforms with diversified advertising, events, and content solutions. Closest comparable as a multi-platform Malaysian publisher serving both business and consumer audiences.
• Marketing Magazine Asia: Regional trade publication covering advertising, marketing, and media industry in Asia-Pacific. Comparable to BusinessToday's B2B positioning with events and awards supporting the brand solutions offering.
• The Edge Malaysia: Malaysian business-focused publication covering markets, companies, and policy. Directly comparable to BusinessToday's positioning and B2B decision-maker audience.

Broad incumbents

• Media Prima Berhad: Largest integrated media conglomerate in Malaysia spanning TV, print, radio, and digital. Operates New Straits Times and major broadcast assets, representing an incumbent competitor with broader portfolio scale than Reach.
• Campaign Asia: Haymarket-published regional trade media covering advertising and marketing across Asia-Pacific. Comparable as a B2B publishing brand serving decision-makers in agencies and brands, with overlapping events and awards business.

Others

• Messe Frankfurt (trade fair operations): Global exhibition organizer that partners with Reach Publishing. Listed as a partner for international event coverage and collaboration, representing a complementary ecosystem participant rather than direct competitor.
• Hong Kong Trade Development Council (HKTDC): Hong Kong-based trade promotion organization partnering with Reach for cross-border business content. Ecosystem participant rather than competitor, supporting Reach's international business event coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reach Publishing