Campaign Asia-Pacific

What Campaign Asia-Pacific does

Campaign Asia-Pacific is a B2B media and publishing platform serving the marketing, advertising, media, and communications industry across 11 Asia-Pacific markets (Australia, Hong Kong, Indonesia, India, Japan, Malaysia, Philippines, Singapore, South Korea, Thailand, Vietnam). Operated as a regional edition of UK-based Haymarket Media Group, the platform combines daily editorial coverage on campaignasia.com with a tiered subscription offering: The Information tier at $450/year for standard news access and The Knowledge tier at $925/year for premium data-led content, proprietary rankings, case study libraries, and early access to agency assessments. Beyond subscriptions, the business monetizes through flagship events (Campaign360 at Marina Bay Sands, Campaign Connect series, Festival of Marketing Asia), a large awards portfolio (Agency of the Year, PR Awards Asia-Pacific, Digital Media Awards, Event Marketing Awards, Women Leading Change, Campaign Media Awards, Campaign Indonesia Awards, and talent lists such as 40 Under 40), and corporate/team enterprise subscriptions. The platform's proprietary research franchises — including the 23-year Agency Performance Review covering 22 networks and the YouGov-powered Top 50 Brands ranking across 11 markets and 8 sectors — form the core editorial assets, complemented by an Agency Portfolio directory of over 4,000 agencies. The business operates on a multi-channel distribution model (web, email newsletter, social, podcast/video, and in-person events) and serves CMOs, agency executives, brand marketers, and creative directors across B2C and B2B industries.

Name

Campaign Asia-Pacific

Legal name

Haymarket Media Limited

Website

https://campaignasia.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Campaign Asia-Pacific is a Haymarket Media-owned B2B media platform delivering news, awards, events, and proprietary research (Agency Performance Reviews, Top 50 Brands) on marketing and advertising to CMOs, agency executives, and brand marketers across 11 Asia-Pacific markets.

Ownership category

akta.pro rank

Product category

Trade Media and B2B Publishing

NAICS

Advertising, Public Relations, and Related Services (5418), Other Services Related to Advertising (541890)

SIC

Services-Advertising (7310)

akta.pro primary industry

Technology & B2B PR (MPAAADAC)

akta.pro secondary industry

Technology & B2B PR (BPAFADAI)

Keywords

• Trade media publishing
• Marketing industry news
• Advertising industry coverage
• Industry awards programs
• Brand rankings research

Headquarters

HQ city

Quarry Bay

HQ country

Hong Kong SAR China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Subscription Revenue: Tiered subscription model offering The Information tier at $450/year for single user with standard content access, and The Knowledge tier at $925/year for premium content including full rankings, data-led articles, early agency report card access, and proprietary research.
2. Event Revenue: Campaign360 flagship conference and Campaign Connect regional events generate revenue through attendee fees and sponsorship.
3. Awards Revenue: Agency of the Year Awards, Digital Media Awards, Event Marketing Awards, PR Awards Asia-Pacific, Women Leading Change Awards generate entry fees and sponsorship revenue.
4. Corporate Subscriptions: Domain-based enterprise access for organizations with company-wide Knowledge tier content, offered as bespoke packages via sales team.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Campaign Asia-Pacific is a B2B media platform that delivers news, analysis, data, rankings, awards programs, and conferences for the marketing, advertising, and media industry across 11 Asia-Pacific markets. It operates on tiered subscriptions (The Information at $450/year and The Knowledge at $925/year) plus corporate/enterprise licenses, supplemented by proprietary research products (Top 50 Brands powered by YouGov, Agency Performance Reviews), an Agency Portfolio directory of 4,000+ agencies, flagship events (Campaign360, Campaign Connect), and a portfolio of industry awards programs.

Product overview

Campaign Asia-Pacific is a B2B media and publishing platform under Haymarket Media that provides news, analysis, awards, events, and brand rankings for the Asia-Pacific marketing, media, and communications industry. The platform operates as a unified media brand with multiple content tiers (The Information and The Knowledge), supplemented by award programs (Agency of the Year, PR Awards, Women Leading Change, 40 under 40, Women to Watch, and others), flagship conferences (Campaign360, Campaign Connect series), research products (Top 50 Brands powered by YouGov, Agency Performance Reviews), and an agency directory (Portfolio). The offering is primarily content-driven rather than software-as-a-service, serving marketing professionals through subscriptions, event attendance, and free editorial content.

Differentiator

Problem solved

Functional benefit

Brands

• Top 50 Brands: Proprietary brand ranking tool powered by research partner YouGov, providing brand rankings of consumer brands across 11 Asia-Pacific markets in 8 vertical sectors.
• Agency of the Year Awards
• Campaign360
• 40 Under 40
• Women Leading Change Awards
• Agency Report Card / Agency Performance Review
• The Knowledge

Products and services

• Campaign Asia-Pacific Subscription (The Information tier)

Quantifiable outcome

• Top 50 Brands ranking powered by YouGov covering 50+ brands across 11 APAC markets
• +2 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• PR NewswireminorGTM or Marketing Partner · 3 March 2026PR Newswire confirmed as official media partner for Campaign360 conference returning to Marina Bay Sands, Singapore on 20-21 May 2026. Partnership supports event marketing and distribution of conference content.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Drum: UK-based global marketing trade publication with subscription, events, and awards offerings. Comparable in serving a senior marketing audience with editorial, awards (The Drum Awards), and live events.
• Adweek: US-based B2B trade publication covering advertising, marketing, and media with subscription, events, and awards. Closest direct analog to Campaign Asia-Pacific in business model and audience.
• Digiday: US-based digital media and marketing trade publication with subscription, events (Digiday Awards, Programmatic Marketing Summit), and editorial coverage of agencies and brands.
• Marketing Week: UK marketing trade publication also owned by Haymarket Media Group, with subscription, awards, and events. Effectively a sister brand to Campaign Asia-Pacific with an overlapping operating model.
• MediaPost: US media trade outlet publishing daily news, hosting conferences, and running awards (MediaPost Awards) for media planners, buyers, and agencies. Directly comparable multi-stream B2B media model.
• Ad Age: Long-established US advertising trade publication with subscription content, awards (Ad Age Awards), and events. Highly comparable subscription-plus-events-plus-awards business model.

Broad incumbents

• WARC: Global advertising research and best-practice firm with WARC Awards, effectiveness case studies, and benchmarking. More research-led but competes for the same marketing-intelligence budget as Campaign's Top 50 Brands.
• Insider Intelligence (eMarketer): B2B research firm covering digital advertising, media, and commerce with subscription reports and forecasts. Competes for marketing intelligence spend with a heavier research/analyst orientation than Campaign.

Emerging players

• AdExchanger: US programmatic and ad-tech focused trade publication with events and research. Partial overlap with Campaign's digital and media coverage; smaller but influential in a focused sub-vertical.

Others

• Campaign UK: Sister brand of Campaign Asia-Pacific under Haymarket Media Group, operating the same editorial, events, and awards model in the UK market; directly comparable operating playbook.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CampaignAsia
• YouTubeyoutube.com/user/CampaignAsia
• Facebookfacebook.com/CampaignAPAC
• LinkedInlinkedin.com/company/Campaign-AsiaPacific-2698355
• Instagraminstagram.com/campaign.asia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Campaign Asia-Pacific