AR2 Reklambyrå

What AR2 Reklambyrå does

AR2 Reklambyrå is a privately held, founder-owned creative advertising and communication agency headquartered at Ågatan 5 in Linköping, Sweden. Founded in 2014 by Anders Rankegård as his second agency (the name AR2 refers to 'Anders Rankegårds 2:a byrå'), the firm operates with a tight team of approximately eight employees delivering an integrated offering across five service lines: brand strategy (Varumärkesstrategi), communication (digital ads, social media, copywriting, print), visual design, WordPress-based web design and development with Elementor, and photography/video/animation. Revenue is generated through project-based professional services engagements supplemented by tiered recurring website support contracts (Bronze at 990 SEK/month through Platinum at 3,990 SEK/month), with new website deliveries bundled with three months of Silver support to seed retention.

AR2 positions itself as a 'helhetspartner' (complete partner) functioning as an outsourced communications department for entrepreneur-led Swedish companies, and its go-to-market is sales-led via direct outreach, referrals, an active content/blog presence, and inbound through ar2.se. The customer base is horizontally diversified across industries including regional banking (Kinda-Ydre Sparbank), construction (Wilzéns), municipal water/waste (Åtvidabergs Vatten & Renhållning), sustainable agriculture (Swedfarm), machine vision (Mabema), semiconductor materials and ICs (TekSic, SGA), electric aviation charging (AMPAIR/JESAIR), and next-generation grid infrastructure (Ecopia). The firm is independently owned with no disclosed external funding or institutional investors and has scaled purely organically since founding.

Name

AR2 Reklambyrå

Legal name

AR2 Reklambyrå

Website

https://ar2.se

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

AR2 Reklambyrå is an eight-person, founder-owned creative and communication agency in Linköping, Sweden, offering brand strategy, design, WordPress web development, photography/video, and recurring website-support contracts to entrepreneur-driven Swedish companies across diverse verticals.

Ownership category

akta.pro rank

Product category

Advertising and Communication Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro industry

PRIMARYMPAAAAAI

B2B/ABM Creative Agencies

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)

SECONDARYMPAAADAC

Technology & B2B PR

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Public Relations & Communications Agencies

Keywords

• Advertising agency services
• Brand strategy
• Graphic design
• Web development
• Digital marketing

Headquarters

HQ city

Linköping

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative and Communication Services: Full-service agency revenue from project-based work including brand strategy, visual identity, web development, copywriting, photography, video production, and social media management. Services are offered both as complete packages and individual projects.
2. Website Support Contracts: Recurring monthly support agreements (990-3,990 SEK/month) for website maintenance, security, performance optimization, and development time. New websites from AR2 include 3 months of Silver support.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

AR2 Reklambyrå is a Linköping-based advertising and communication agency offering strategic and creative services including brand strategy, visual identity, web development, copywriting, photography, video production, and social media management. It sells these services as full-service communication partnerships or as individual client projects for companies.

Product overview

AR2 Reklambyrå is a full-service creative advertising and communication agency based in Linköping, Sweden, offering a integrated portfolio of five core service lines: Varumärkesstrategi (brand strategy), Kommunikation (communication), Design (visual/graphic design), Webb (web design and development in WordPress), and Foto & film (photo, video, illustration, animation, and virtual room services). These services are offered both as individual project engagements and as a comprehensive communications outsourcing solution where the agency acts as the client's dedicated marketing department. Additionally, the agency offers tiered website support and maintenance agreements (Brons at 990 SEK/month, Silver at 1,990 SEK/month, Guld at 2,990 SEK/month, and Platinum at 3,990 SEK/month) for ongoing website upkeep after delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy [Varumärkesstrategi] Strategic brand development services for companies, including mission and vision articulation, brand promise formulation, core values definition, target audience identification, market positioning, and messaging platform creation.
• Communication [Kommunikation] Communication services for companies spanning digital marketing, social media, targeted advertising, newsletters, print advertising, copywriting, analytics, and follow-up.
• Design Visual design services for companies, including visual identity creation, graphic profile development covering fonts, colors, and imagery, and logotype design grounded in brand strategy.
• Web [Webb] Website design and development services for companies using WordPress, covering UX/UI, responsive design, security, SSL, backup, SEO optimization, and client training.
• Photo & Film [Foto & film] Photography, video production, illustration, animation, and virtual room creation services for companies' marketing and brand communication needs.
• Website Support Agreements [Supportavtal] Recurring website maintenance agreements for business websites, covering WordPress, plugin and theme updates, backups, Google Analytics integration, performance optimization, SEO review, uptime monitoring, phone and email support, and allocated development time across Bronze, Silver, Gold, and Platinum tiers.

Quantifiable outcome

• Clients such as Mabema have been served as extended marketing department, producing ongoing content for LinkedIn, web development, graphic materials, trade show planning, and webinars
• +1 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Pether SkoglundminorStrategic or Co-development Partner · 1 January 2021Collaboration with Pether Skoglund, entrepreneur and meeting producer, to offer meeting culture consulting services. Pether brings long experience in creating professional, efficient, and profitable meetings. The partnership enhances AR2's offering in workplace culture and internal communication.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Santo Domingo Reklambyrå: Gothenburg-based full-service advertising agency providing brand, digital, and campaign work. Comparable Swedish agency with similar mid-market and entrepreneur-led client focus.
• Deportivo: Swedish creative agency based in Gothenburg offering brand strategy, design, digital, and content. Comparable full-service creative offerings and similar positioning toward ambitious owner-led companies.
• Great Works: Stockholm-based digital creative and content agency with comparable offerings in brand, digital production, and content strategy. Similar integrated service model and Swedish B2B/B2C clientele.
• Volontaire: Stockholm-based purpose-driven creative and communications agency offering strategy, design, and digital production to brands. Comparable in being a mid-sized Swedish agency combining strategic comms and creative production.
• Frank (formerly Great Works-affiliated studios): Swedish creative and design agency offering brand, digital, and film production. Similar full-service creative model and comparable client segments in Sweden.
• Markus Reklambyrå: Swedish creative agency in Linköping/Östergötland — direct regional competitor that AR2 also hired a former co-owner (Berni Kalle) from. Same geography and client pool, making it the closest local peer.
• Garbergs Reklambyrå: Swedish full-service creative agency headquartered in Stockholm with a similar integrated offering across brand, design, digital, and film. Directly comparable as a Swedish competitor serving entrepreneur-led and growth-stage businesses.
• Lemonad Digitalbyrå: Stockholm-based digital agency with services in web, SEO, social media, and advertising. Comparable in offering integrated digital and web services to Swedish SMB and mid-market clients.

Broad incumbents

• Åkestam Holst: One of Sweden's largest and most awarded creative agencies (part of the NoA network). A broader incumbent that competes for the same brand strategy and creative briefs AR2 targets, with greater scale and Stockholm HQ.

Regional players

• Bark Kommunikation: Sweden-based creative and PR agency offering brand, content, and communications. Comparable as a Swedish competitor in integrated communications, though with stronger PR orientation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AR2reklam
• LinkedInlinkedin.com/company/ar2reklam
• Instagraminstagram.com/ar2reklambyra
• Xx.com/AR2reklambyra

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AR2 Reklambyrå