Garbergs

What Garbergs does

Garbergs is an independent, full-service creative advertising agency headquartered in Stockholm, Sweden, founded in 1987. The firm operates from a single office on Södermalm (Medborgarplatsen 4) and serves enterprise clients across Sweden and the Nordic region, including Tre, Lidl, St1, Barncancerfonden, Skansen, Fisherman's Friend, Södra, JULA, and Mekonomen. Its offering spans six integrated service lines: brand strategy, communication and concept development, design, film and photo production, digital growth, and AI services, with an explicit emphasis on long-term creative platforms rather than one-off campaign work.

The agency's revenue model is professional services-based, structured around custom retainers and project-based engagements quoted per-client, with no publicly disclosed pricing. Go-to-market is sales-led and enterprise-focused, with new business directed through specific account managers (e.g., [email protected]) and won through competitive pitches, exemplified by the March 2024 selection as Tre Sweden's creative agency partner. Garbergs targets a horizontal segmentation of large Swedish and Nordic enterprises plus non-profit organizations (e.g., Barncancerfonden since 2019) and international brands seeking Nordic market presence (e.g., Fisherman's Friend). The firm invests in generative AI tools (image, video, music, and text generation) to enhance production efficiency within its creative pipeline rather than as a standalone product.

Garbergs maintains founder-controlled private ownership under CEO Mehrnaz Bejne with no disclosed external investment, M&A activity, or parent company. The agency has accumulated a deep award portfolio (Cannes Lions Silver 2023, One Show Silver 2023 and multiple nominations, Guldägget, Eurobest, 100-Wattaren) and long-tenured client relationships, but reports no financial metrics and operates at a small scale (11-50 employees).

Name

Garbergs

Legal name

Garbergs

Website

https://garbergs.se

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Garbergs is an independent, full-service creative advertising agency founded in 1987 in Stockholm, Sweden, serving enterprise and Nordic clients with brand strategy, communication, design, film production, digital growth, and AI-enhanced content services.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Brand Campaign & Integrated Communications Agencies (MPAAAAAC)

akta.pro secondary industries

Creative Boutique Agencies (MPAAAAAB), Employer Brand Strategy & Talent Branding (BPAFAEAH)

Keywords

• Creative advertising agency
• Brand strategy services
• Visual identity design
• Film production services
• Digital marketing agency

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative Agency Services: Garbergs generates revenue through providing creative services including brand strategy, communication concepts, design, film production, digital growth, and AI-enhanced content creation to clients. Services are delivered through project-based engagements and ongoing agency partnerships.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Garbergs is an independent Swedish full-service creative advertising agency that delivers brand strategy, long-term communication concepts, visual identity design, film and photo production, digital growth services, and AI-enhanced content creation for enterprise and non-profit clients. The agency creates integrated campaigns across traditional, PR, and digital channels, anchored by the philosophy of distilling complex messages into simple, distinctive ideas. Engagements are delivered as project-based work and multi-year retainers from the Stockholm office.

Product overview

Garbergs is an independent full-service creative advertising agency founded in 1987, offering a comprehensive suite of services including brand strategy, communication, design, film & photo production, digital growth, and AI services. The agency specializes in long-term creativity rooted in clear strategy, serving clients across various industries with integrated campaign concepts. The portfolio includes services for brand development, visual identity, campaign creation, digital marketing, and AI-powered content generation.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy (Varumärkesstrategi) Strategic brand consulting including driving-force studies, research, analysis, insights, and strategy development to guide creative work for enterprise and non-profit clients.
• Communication Services Creation of strong, media-neutral ideas and development of long-term brand concepts across traditional channels, PR, and digital media for enterprise clients.
• Design Visual identity design, brand expansion, graphic design, typography, and motion design services to help brands stand out across channels.
• Film & Photo Production Film production, photography, and content production for all channels including brand movies and social media content.
• Digital Growth Digital strategy, performance marketing, data and analysis, optimization, and social media content strategy services for brand and acquisition use cases.
• AI Services Structured approach to AI integration for more efficient operations and execution, including image generation, video generation, and music generation for campaign production.

Quantifiable outcome

• Barncancerfonden exceeded 500 million SEK in fundraising for the first time in 2021 through the 'Barn och cancer hör inte ihop' concept
• +3 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• Kungliga Filharmonikerna (Royal Philharmonic Orchestra)minorStrategic or Co-development Partner · 1 August 2024Collaboration creating symphonic version of 'Sån är Lidl' campaign music with the Royal Philharmonic Orchestra. Extended the Lidl campaign into the classical music realm.
• AcneminorStrategic or Co-development PartnerCollaboration with creative agency Acne on Barncancerfonden's film project. Directed by Joakim Behrman from Acne, with Garbergs as co-creative partner. Film created for Barncancermånaden (Childhood Cancer Month) featuring music by Lykke Li.
• BSmartminorImplementation/ SI/ Consulting PartnerProduction collaboration with BSmart on PLOQ campaign films. 13 films produced in collaboration for the 'Från makro till mums' campaign.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Forsman & Bodenfors: Stockholm-based independent creative agency and Sweden's most awarded shop, offering brand strategy, communication, and integrated creative services to major Nordic and global brands. Closest direct peer to Garbergs in size, independence model, client mix, and creative reputation.
• Acne: Stockholm-headquartered independent creative collective working across advertising, film, design, and digital. Already collaborating with Garbergs on Barncancerfonden film work, indicating comparable scale, capabilities, and Nordic client base.
• Åkestam Holst NoA: Award-winning Stockholm creative agency (part of the NoA Nordic network) known for integrated campaigns and retail clients. Competes head-to-head with Garbergs for Swedish brand strategy and creative mandates.
• Great Works: Independent Stockholm creative agency with a similar full-service proposition spanning brand strategy, design, film, and digital. Direct competitor in the Swedish independent agency segment.
• Snask: Stockholm-based independent creative agency known for bold design, film, and brand identity work. Comparable in size, independence, and Swedish creative boutique positioning to Garbergs.
• Pool: Independent Stockholm creative agency offering brand strategy, design, and integrated communications to Swedish and Nordic clients. Direct competitor in the Stockholm independent creative segment.
• B-Reel: Stockholm-headquartered creative company spanning film, digital experiences, and brand storytelling. Comparable in size, Nordic base, and capability mix — overlapping with Garbergs' film/photo and digital growth offerings.

Broad incumbents

• TBWA\Stockholm: Network-affiliated creative agency in Stockholm offering integrated advertising services to enterprise clients. Competes for the same Swedish enterprise pitches as Garbergs but with global network resources and reach.
• Nord DDB: DDB's Nordic creative operation in Stockholm providing full-service advertising and brand strategy. A larger incumbent competitor for Nordic brand mandates that Garbergs targets.

Emerging players

• Frank (Stockholm): Stockholm creative agency operating across brand strategy, design, and digital for Swedish clients. A smaller, more niche indie player that competes for similar mid-sized brand briefs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/garbergs/?locale=sv_SE
• LinkedInlinkedin.com/company/garbergs
• Instagraminstagram.com/garbergscreativecollective/?hl=en
• Xx.com/GarbergsSthlm

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Garbergs