Mayer/Reed
Mayer/Reed is a Portland-based design studio founded in 1977 providing integrated landscape architecture, urban design, and visual communications services to public agencies, healthcare systems, universities, and private developers across the Pacific Northwest.
- Company typePrivate
- Founded1978
- HeadquartersPortland, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Mayer/Reed does
Mayer/Reed is a Portland, Oregon-based design studio founded in 1977 that provides integrated landscape architecture, visual communications (environmental graphic design, wayfinding, signage), and urban design services. The firm serves public-sector clients (transit authorities, port authorities, municipal agencies, federal entities), institutional healthcare and education systems (notably Oregon Health & Science University, Portland State University, University of Washington Tacoma), and select private developers and corporate clients (Daimler Trucks North America, Hyatt). Its portfolio spans transportation infrastructure (Portland International Airport wayfinding, Seattle-Tacoma International Airport C Concourse, TriMet MAX Orange Line and Washington Park Station, San Ysidro Land Port of Entry), healthcare campuses (OHSU Vista Pavilion, Knight Cancer Research Building, Elks Children's Eye Clinic), educational institutions, civic landmarks (Vera Katz Eastbank Esplanade, Bud Clark Commons), and waterfront redevelopment studies.
The firm operates as a project-based professional services practice, with no software products, APIs, or platform offerings. Revenue is generated through competitive bidding on public-sector RFQ/RFPs and direct negotiation on private commissions; pricing is not publicly disclosed. Project work is delivered through the Portland studio with principal involvement. Strategic partnerships with larger architecture firms — including Snøhetta, DIALOG, ZGF, NBBJ, Miller Hull, Woods Bagot, and SRG Partnership — extend Mayer/Reed's reach on flagship infrastructure projects where it serves as lead consultant or sub-consultant for the landscape, urban design, and wayfinding scope.
The firm maintains Oregon and Washington WBE (Women Business Enterprise) and DBE (Disadvantaged Business Enterprise) certifications, which provide a structured procurement advantage in government contracting across its service categories. Leadership comprises two principals (Jeramie Shane, Owner; Shannon Simms, Shareholder), Associate Partner Kathy Fry (Visual Communications), and Marketing Manager Anita Seeger. The firm is privately held with no external investment, has earned multiple national ASLA and SEGD awards, and has contributed to LEED Platinum-certified projects, signaling established credibility within the Pacific Northwest design community.
Mayer/Reed firmographics
Firmographics- Name
- Mayer/Reed
- Legal name
- Mayer/Reed
- Website
- https://mayerreed.com
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mayer/Reed is a Portland-based design studio founded in 1977 providing integrated landscape architecture, urban design, and visual communications services to public agencies, healthcare systems, universities, and private developers across the Pacific Northwest.
- Ownership category
- akta.pro rank
Mayer/Reed industry classification
Industry- Product category
- Landscape Architecture and Visual Communications Design Services
- NAICS
- Landscape Architectural Services (54132), Architectural Services (54131)
- SIC
- Services-Engineering, Accounting, Research, Management (8700)
- akta.pro primary industry
- Urban Planning & Master Planning (BPAHAKAD)
- akta.pro secondary industries
- Sustainable/Green Building & LEED Consulting (BPAHAKAG), Building Information Modeling (BIM) & Digital Design Services (BPAHAKAK)
Keywords
Where Mayer/Reed is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mayer/Reed business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Landscape Architecture Services: Project-based fees for landscape architecture design services including site design, urban design, and sustainable landscape solutions for public and private clients
- Visual Communications Services: Environmental graphic design, wayfinding systems, signage programs, and branded spaces services billed as professional consulting engagements
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Mayer/Reed product offering
Product offeringCore offering
Mayer/Reed is a professional design studio providing landscape architecture, urban design, visual communications, and product design services. The firm delivers integrated design solutions for public infrastructure, healthcare, education, and private development clients, specializing in wayfinding systems, environmental graphic design, signage programs, and sustainable landscape solutions for complex urban and institutional environments.
Product overview
Mayer/Reed is a landscape architecture and visual communications design firm offering professional services organized around three core disciplines: Landscape Architecture, Visual Communications (environmental graphic design, wayfinding, signage), and Urban Design. The firm's product portfolio consists of named project-based services rather than software products, including wayfinding and signage systems for airports and transit facilities, landscape architecture for hospitals, universities and public spaces, and urban design studies for municipal clients. Projects span transportation infrastructure (Portland International Airport, Seattle-Tacoma Airport, TriMet light rail), healthcare facilities (OHSU Vista Pavilion, Elks Children's Eye Clinic), civic institutions (Port of Portland, Vancouver Community Library), and public spaces (Vera Katz Eastbank Esplanade, Portland Children's Museum Outdoor Adventure). No software products, platforms, or API-accessible services are offered.
Differentiator
Problem solved
Functional benefit
Products and services
- Landscape Architecture Services Site design, urban landscape planning, sustainable landscape solutions, and outdoor space design for public infrastructure, healthcare campuses, universities, and commercial developments. Includes site analysis, planting design, stormwater management, green roofs, and accessible outdoor environments.
- Visual Communications and Wayfinding Design Services Environmental graphic design, wayfinding systems, signage programs, branded spaces, and identity design for airports, transit facilities, libraries, hospitals, and institutional campuses. Includes multilingual signage, integrated digital displays, and sustainable signage materials.
- Urban Design Services Urban design studies, pedestrian and bicycle connections, transit corridor planning, waterfront redevelopment, and downtown revitalization strategies for municipal clients. Includes stakeholder engagement and public investment strategies.
- Product Design Services Design of physical products, branded environmental elements, station furnishings, light/signage/security structures, and custom-designed fabricated items integrated with landscape and visual communications projects.
Quantifiable outcome
- Portland International Airport wayfinding system covers 1 million square feet of terminal expansion
- +2 more outcomes
Companies that use Mayer/Reed
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
Mayer/Reed technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Mayer/Reed partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, flagship and strategic.
- Miller Hull PartnershipcoreArchitecture firm collaboration on Seattle-Tacoma International Airport C Concourse expansion. Miller Hull led the overall project design; Mayer/Reed integrated wayfinding landmarks and updated signage to match SEA sign system.
- Woods BagotcoreArchitecture firm collaboration on SEA C Concourse expansion project, working alongside Miller Hull Partnership.
- SnøhettaflagshipInternational design firm partnered with Mayer/Reed as prime consultant for the Willamette Falls Riverwalk project at former Blue Heron Paper Mill site in Oregon City. Snøhetta brings international expertise to this culturally significant waterfront redevelopment.
- DIALOGflagshipDesign consultancy partner on Willamette Falls Riverwalk project, joining the Mayer/Reed-led team with Snøhetta for this landmark Oregon waterfront development.
- ZGFcoreArchitecture firm collaboration on Portland International Airport main terminal expansion. ZGF designed the interior 'street' furnishings from which Mayer/Reed drew inspiration for Flight Information Display designs.
- NBBJcoreArchitecture firm partner on OHSU Vista Pavilion hospital expansion. Mayer/Reed worked with NBBJ to design the terraced, vegetated roof emerging from the forest setting.
- SERA ArchitectscoreArchitecture firm partner on Robertson Collaborative Life Sciences Building & Skourtes Tower, the first building on the OHSU Schnitzer Campus.
- CO ArchitectscoreArchitecture firm collaboration on the Robertson Collaborative Life Sciences Building & Skourtes Tower research complex.
- SRG PartnershipcoreArchitecture firm partner on OHSU Knight Cancer Research Building, designed as part of an integrated project delivery (IPD) team.
- ZGF-VIA Joint VenturestrategicJoint venture partnership with ZGF and VIA for TriMet's Southwest Corridor light rail urban design, including the Marquam Hill Connector that would connect OHSU to planned transit station.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Mayer/Reed competitors and assessment
Company assessmentDirect peers
- OLIN: Landscape architecture, urban design, and planning studio known for civic, cultural, and public-realm projects. Directly comparable to Mayer/Reed in combining high-design landscape work with planning services for institutional and public clients.
- Studio-MLA: Landscape architecture and urban design firm working on parks, campuses, and public infrastructure. Comparable in practice mix and project types — civic, institutional, and waterfront work — though serving different regional markets.
- Sasaki: Integrated design practice spanning architecture, landscape architecture, planning, and urban design. Compares to Mayer/Reed as a multi-disciplinary firm that delivers landscape and urban design on civic, campus, and waterfront projects.
- James Corner Field Operations: High-profile landscape architecture and urban design firm working on parks, waterfronts, and public infrastructure. Directly comparable as a design-led landscape and urban design practice competing for the same public-realm commissions.
- Hargreaves Associates: Landscape architecture and planning practice with a portfolio of major parks, waterfronts, and urban design projects. Comparable in scale and project typologies (large public infrastructure and civic spaces).
- SWA Group: National landscape architecture, urban design, and planning firm with a strong portfolio of public infrastructure, park, and waterfront projects — comparable to Mayer/Reed's core landscape + urban design practice but at substantially larger scale and broader geography.
- PWP Landscape Architecture: Berkeley-based landscape architecture firm known for campus, civic, and waterfront projects. Comparable as a similarly sized design-led LA studio competing for institutional and public clients on the West Coast.
Broad incumbents
- Snøhetta: International architecture, landscape, and design firm that has partnered with Mayer/Reed on the Willamette Falls Riverwalk. Compares as a broader, multi-discipline design incumbent whose landscape and urban design work overlaps with Mayer/Reed's practice, particularly on civic and waterfront commissions.
Regional players
- Land Morphology: Pacific Northwest landscape architecture and urban design studio working on civic, residential, and campus projects. Comparable as a similarly sized regional LA firm competing in Oregon/Washington markets.
- GreenWorks PC: Portland-based landscape architecture firm focused on urban revitalization, parks, and green infrastructure in the Pacific Northwest. Most direct regional competitor to Mayer/Reed, with overlap in Oregon public-sector work and shared regional client base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Mayer/Reed social profiles
Digital presenceMayer/Reed compliance and trust
Trust signalCompliance6 records
Mayer/Reed financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mayer/Reed leadership team
Management profileNumber of profiles
Profiles4 records
Mayer/Reed funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mayer/Reed M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mayer/Reed
What does Mayer/Reed do?
Mayer/Reed is a professional design studio providing landscape architecture, urban design, visual communications, and product design services. The firm delivers integrated design solutions for public infrastructure, healthcare, education, and private development clients, specializing in wayfinding systems, environmental graphic design, signage programs, and sustainable landscape solutions for complex urban and institutional environments.
Is Mayer/Reed a public or private company?
Mayer/Reed is a private company. It is classified as management employee owned and is currently operating.
When was Mayer/Reed founded?
Mayer/Reed was founded in 1978. It employs 11 to 50 people.
Where is Mayer/Reed based?
Mayer/Reed is headquartered in Portland, United States, in the North America region.
How does Mayer/Reed make money?
Two revenue lines are on record. Landscape Architecture Services are the primary driver. The others are visual Communications Services.
Who are Mayer/Reed's main competitors?
Direct peers on record are OLIN, Studio-MLA, Sasaki, James Corner Field Operations, Hargreaves Associates, SWA Group and PWP Landscape Architecture. Snøhetta is listed as a broad incumbent. Regional players are Land Morphology and GreenWorks PC.
Does Mayer/Reed have an API?
No public API is recorded for Mayer/Reed.
What industry is Mayer/Reed in?
Mayer/Reed's product category is Landscape Architecture and Visual Communications Design Services. Its primary akta.pro industry code is BPAHAKAD, Urban Planning & Master Planning, with a secondary code of BPAHAKAG, Sustainable/Green Building & LEED Consulting. Its NAICS code is 54132 and its SIC code is 8700.