BraByggare Sverige AB

What BraByggare Sverige AB does

BraByggare Sverige AB operates a two-sided digital marketplace, accessible via brabyggare.se, that mediates the relationship between Swedish property owners and a pre-vetted network of more than 1,000 construction professionals across 16+ service categories including painting, kitchen and bathroom renovation, tiling, flooring, plumbing, electrical work, carpentry, roofing, extensions, new construction, drainage, and fine millwork. The company was founded in 2006 and is headquartered in Stockholm. Its core technical asset is a web-based quote-comparison platform on which property owners submit free project requests and receive competing quotes from verified craftsmen; the platform also integrates Swedish ROT (30% labour cost deduction) and RUT (50% household services deduction) tax-rebate processing directly on invoices. Quality assurance is enforced through a documented verification protocol covering F-skatt status, VAT registration, credit standing via Creditsafe, bankruptcy monitoring, debt levels, and screening against Råd & Rön's blacklist, with continuous re-checks rather than one-off onboarding screening.

The business model is a classic marketplace monetisation on the supply side: craftsmen and construction firms pay recurring annual subscriptions (Abonnemang) to access customer leads and contact details, with optional Startsidesannons (homepage premium ad) add-ons that require an active base subscription. Customers (Swedish villa owners, BRF residents, and renters) use the service free of charge, and the company derives no direct transaction or commission revenue from the underlying contract value between property owner and craftsman. Go-to-market is digital-first: organic SEO, a deep knowledge bank covering permits, tax deductions, and contract templates, Trustpilot reviews, and organic social channels (Instagram, Facebook) drive demand acquisition with no physical retail or field-sales footprint.

In 2025, BraByggare became part of Hemfixarna and the broader KEYTO Group, joining a household-services platform with 1,800 qualified Fixers and complementary subsidiary brands (Rörfixarna, Elfixarna, Byggfixarna, Målarfixarna) operating in plumbing, electrical, general construction, and painting at fixed nationwide prices. The group also administers a shared customer database across member companies. Revenue figures are not publicly disclosed; the company employs a small Stockholm-based management team spanning CEO, sales, marketing, customer management, construction coordination, and customer care functions.

Name

BraByggare Sverige AB

Legal name

BraByggare Sverige AB

Website

https://brabyggare.se

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

BraByggare Sverige AB is a Stockholm-based two-sided digital marketplace, founded in 2006, that connects Swedish property owners with a pre-vetted network of 1,000+ construction professionals across 16+ renovation categories, monetising via annual subscriptions from craftsmen while serving customers free of charge.

Ownership category

akta.pro rank

Product category

Home Services Marketplace

NAICS

Software Publishers (5132)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro industry

PRIMARYHSACAIAI

Home Services Coordination & Vendor Management

Home & Personal Services/Event & Personal Concierge Services/Personal Concierge & Errand Services

SECONDARYHSACAAAE

Vendor Sourcing & Contract Management

Home & Personal Services/Event & Personal Concierge Services/Event Planning & Coordination

SECONDARYBPAJAAAJ

Buyer Representation Services

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate Brokerage

Keywords

• Home services marketplace
• Construction lead generation
• Renovation quote platform
• Verified craftsman network
• Contractor matching service

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Service Provider Subscription (Abonnemang): Craftsmen and construction companies pay a subscription fee (Abonnemang) to access the BraByggare platform, view customer quote requests, and obtain contact details of prospective clients. Customers (property owners) use the service free of charge. Subscription terms are annual with auto-renewal for 12 months if not cancelled.
2. Premium Listing / Homepage Ad (Startsidesannons): Service providers can purchase premium homepage advertising placements as an add-on to their base subscription. Requires an active profile page subscription to function.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

BraByggare Sverige AB operates an online two-sided marketplace that connects Swedish property owners with pre-vetted craftsmen for renovation, construction, electrical, plumbing, and home improvement projects. Property owners submit project details free of charge and receive competing quotes from 1,000+ verified contractors. The platform monetizes by charging craftsmen recurring subscription fees for access to customer leads, profile listings, and optional premium homepage advertising.

Product overview

BraByggare is a marketplace platform that connects homeowners with verified contractors across 16+ renovation and construction service categories. The platform serves as an intermediary, providing a matching service where customers describe their project needs (renovations, extensions, new construction, specialized trades) and receive quotes from pre-screened contractors. The core offering includes the BraByggare Platform itself plus integrated contractor verification services, ROT/RUT tax deduction processing, and access to a network of specialized subsidiary brands (Rörfixarna, Elfixarna, Byggfixarna, Målarfixarna) within the KEYTO Group. The platform operates exclusively in Sweden, with headquarters in Stockholm, and has facilitated hundreds of thousands of successful contacts since its 2006 launch.

Differentiator

Problem solved

Functional benefit

Brands

• Hemfixarna: Part of KEYTO Group; leading provider of technical support, furniture assembly and simpler craft assistance in Swedish homes through 1,800 qualified Fixers nationwide.
• Rörfixarna
• Elfixarna
• Byggfixarna
• Målarfixarna

Products and services

• BraByggare Platform Core online marketplace platform (brabyggare.se) that connects Swedish property owners free of charge with 1,000+ pre-vetted craftsmen offering renovation, construction, electrical, and plumbing services; property owners submit project requests and receive competing quotes from verified contractors.
• Målning och tapetsering (Painting and Wallpapering) Interior painting and wallpapering services for rooms of various sizes, from small patch projects through complete interior repainting, offered through the BraByggare marketplace by vetted painting contractors.
• Köksrenovering (Kitchen Renovation) Complete and partial kitchen renovation services including cabinetry, countertops, appliances, and installation, provided through vetted kitchen-renovation contractors on the BraByggare marketplace.
• Badrumsrenovering (Bathroom Renovation) Bathroom, laundry room, toilet, and wet-room renovation services including waterproofing, tiling, plumbing, and fixture installation, delivered via verified wet-room and bathroom specialists on the platform.
• Plattsättning (Tiling) Tile, stone, and ceramic installation services for bathrooms, kitchens, floors, and outdoor surfaces, provided by vetted tilers available through the BraByggare marketplace.
• Golvläggning (Flooring) Floor sanding and installation of parquet, laminate, vinyl, tiles, and carpet, delivered by vetted flooring contractors via the BraByggare platform.
• Rörarbete, VVS, avlopp (Plumbing and Drainage) Plumbing installation, repair, troubleshooting, upgrading, and relining services including pipes, fixtures, and heating systems, provided by certified plumbers available through the platform.
• Elinstallation, elektriker (Electrical Installation) Electrical installation, repair, troubleshooting, and service by certified electricians including wiring, outlets, and electrical panels, delivered via vetted electrical contractors on the platform.
• Snickare, snickeri (Carpentry) Carpentry services including interior wall framing, ceiling installation, general woodworking, and custom builds, delivered by vetted carpenters via the BraByggare marketplace.
• Takläggning (Roofing) Roofing, roof renovation, and roof replacement services using various materials including tiles, metal, and roofing felt, provided by vetted roofers on the platform.
• Tillbyggnad (Home Extension) Home extension and conversion services to increase living space, including ground work, framing, electrical, plumbing, and finishing, delivered through verified general contractors via the platform.
• Nybyggnation (New Construction) New-build construction services including villas, holiday homes, and accessory buildings with complete project management, delivered by vetted construction firms via the marketplace.
• Dränering (Drainage) Foundation drainage and basement waterproofing services including insulation and new stormwater systems, delivered by vetted drainage specialists on the platform.
• Finsnickeri (Fine Carpentry) Custom fine carpentry including furniture making, built-in solutions, stairs, and special installations, delivered by vetted fine carpenters via the marketplace.
• Altan, uterum (Patio and Conservatory) Deck, patio, conservatory, greenhouse construction, and outdoor living-space projects, delivered through vetted outdoor-construction contractors via the BraByggare platform.
• Fasadmålning (Facade Painting) Exterior facade and window painting services for houses with various surface materials, delivered by vetted exterior painters through the marketplace.

Quantifiable outcome

• Over 1,000 vetted craftsmen connected to the platform
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• HemfixarnacoreStrategic or Co-development PartnerBraByggare is a part of Hemfixarna, which is the leading provider of technical support, furniture assembly, and home services in Swedish homes. Hemfixarna operates nationwide through 1,800 qualified 'Fixare' (handymen). BraByggare became part of Hemfixarna in 2025. The relationship is parent-subsidiary; BraByggare brings its network of 1,000+ vetted craftsmen to complement Hemfixarna's service model.
• Hemfixarna subsidiaries (Rörfixarna, Elfixarna, Byggfixarna, Målarfixarna)minorStrategic or Co-development PartnerHemfixarna operates several subsidiary brands: Rörfixarna (plumbing/VVS at fixed prices nationwide), Elfixarna (electrical services at fixed prices), Byggfixarna (general construction at fixed prices), and Målarfixarna (painting and wallpaper at fixed prices). These operate as separate brands under the Hemfixarna umbrella.
• EnspectaminorStrategic or Co-development PartnerEnspecta is one of Sweden's leading inspection companies, specialised in inspection, energy, moisture, and building technical services. They offer BraByggare's members and customers access to professional property inspections across Sweden.
• OnlinestudierminorGTM or Marketing PartnerBraByggare members receive preferential pricing on all of Onlinestudier's online courses. Onlinestudier is Sweden's largest online education provider. Courses comply with latest legal requirements and include registration with ID06 competency database at no extra cost.
• DistansspecialistenminorGTM or Marketing PartnerBraByggare members receive 20% discount on all Distansspecialisten courses, which cover electrical and technical subjects. Courses are 100% distance-based, allowing craftsmen to study at their own pace and expand their service offerings.
• Ads.seminorGTM or Marketing PartnerMarketing partnership with Ads.se for advertising and lead generation services.
• Advokatfirman FylgiaminorImplementation/ SI/ Consulting PartnerLong-standing legal partnership with Advokatfirman Fylgia, a Swedish law firm providing legal counsel and services to BraByggare.
• CreditsafecoreTechnology or IntegrationBraByggare uses Creditsafe for credit checks and financial monitoring of all connected craftsmen. Creditsafe provides credit reports, monitors for bankruptcy, structural changes, and verifies F-skatt, VAT registration, and debt levels for all service providers on the platform.
• KEYTO Group AB (publ)coreOthersBraByggare is part of KEYTO Group, which consists of several companies focused on household services. KEYTO Group AB (publ) administers a shared customer database and is jointly responsible for personal data processing with BraByggare. The KEYTO Group includes Hemfixarna and related household service brands. Org.nr: 559328-3392.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BraByggare
• Instagraminstagram.com/brabyggare/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BraByggare Sverige AB