Hemfixarna

What Hemfixarna does

Hemfixarna (legally Hemfixarna Nordic AB) is a Stockholm-based home services marketplace founded in 2016 and operating as a subsidiary under KEYTO Group. The company connects Swedish homeowners and residents with a network of 1,600 certified independent contractors known as "Fixare," offering professional home services including furniture assembly, technical support, handyman work, appliance installation, construction and building, plumbing and HVAC, electrical services, and painting and wallpapering. Services are delivered at customer homes across Sweden, with evening and weekend availability, and the company administers Swedish RUT and ROT tax deductions on behalf of customers through its invoicing process.

The platform operates a direct-to-consumer model with bookings made via phone (0770-220 720) or website, supported by referral partnerships with major Swedish retailers and telecom providers including IKEA, Netonnet, Byggmax, Power, Tele2, Telenor, Samsung, Bredband2, and Nordsjö. Pricing combines a fast-pricing model starting at 399 SEK per home visit with quote-based pricing for larger construction projects. Specialty vertical sub-brands (Rörfixarna, Elfixarna, Byggfixarna, Målarfixarna) organize certified trade professionals across plumbing, electrical, construction, and painting. In August 2024, Hemfixarna acquired BraByggare from Beijer Byggmaterial and Villaägarnas Riksförbund, adding a quote-based contractor marketplace for larger projects and a planned joint quote platform in 2024.

The business model is a transactional services marketplace monetized through per-job service fees, with Hemfixarna handling billing, invoicing, and RUT/ROT tax deduction administration. To date, the platform has facilitated over 347,120 completed jobs with a 4.7 out of 5 average customer rating. The company employs 251-500 internal staff alongside its network of independent contractor Fixare, and is expanding into the B2B segment through a partnership with Smartify targeting commercial customers and property managers.

Name

Hemfixarna

Legal name

Hemfixarna Nordic AB

Website

https://hemfixare.se

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

251–500 employees

Short description

Hemfixarna is a Stockholm-based home services marketplace that connects Swedish homeowners with 1,600 certified contractor Fixare across furniture assembly, technical support, handyman, plumbing, electrical, construction, and painting services, monetized via per-job fees and RUT/ROT tax deduction administration.

Ownership category

akta.pro rank

Product category

Home Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (238220), Electrical Contractors and Other Wiring Installation Contractors (23821)

SIC

Construction - Special Trade Contractors (1700)

akta.pro primary industry

Plumbing & Pipefitting Contracting (IMAFALAC)

akta.pro secondary industry

Deck Construction & Replacement (HSAPALAA)

Keywords

• Home services
• Furniture assembly
• Handyman services
• Technical support
• Home repairs

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Home services delivery: Per-job service fees charged to customers for handyman services, furniture assembly, plumbing, electrical, construction, painting, and technical support. Prices start from 399 SEK per visit. The company handles billing and invoicing, including RUT (home services tax deduction) and ROT (renovation tax deduction) administration on behalf of customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Hemfixarna operates a home services marketplace connecting Swedish customers with a network of 1,600 certified independent contractors (Fixare) for on-site services including furniture assembly, technical support, handyman work, construction, plumbing, electrical, and painting. The platform handles booking, dispatch, billing, and administration of Swedish RUT/ROT tax deductions, with home visit prices starting from 399 SEK.

Product overview

Hemfixarna is a service marketplace platform operated by Hemfixarna Nordic AB, connecting customers with over 1,600 certified handyman professionals (Fixare) across Sweden. The platform offers a unified service layer with multiple core service categories including technical support, furniture assembly, handyman/appliance services, construction/building, plumbing/HVAC, electrical services, and painting/wallpapering. The service model combines fixed pricing for standard jobs (starting from 399 SEK) with quote-based pricing for larger projects. In August 2024, Hemfixarna acquired BraByggare to expand into quote-based project services, complementing its fast-pricing model with a broader range of contracting services. The platform facilitates bookings via phone and online, with services delivered at customer locations including evenings and weekends, supporting ROT and RUT tax deductions.

Differentiator

Problem solved

Functional benefit

Products and services

• Tekniksupport (Technical Support Services) On-site technical support for residential customers covering troubleshooting of computers, printers, networks, routers, smart home devices, TV/streaming, audio equipment, mobile/landline phones, and antenna/satellite systems.
• Möbelmontering (Furniture Assembly Services) Professional furniture assembly for IKEA and other brands including workstations, tables, chairs, storage solutions (bookshelves, wardrobes, custom systems), beds, sofas, armchairs, outdoor furniture, and curtain rod installation.
• Handyman & Vitvaror (Handyman & Appliance Services) General handyman assistance and appliance installation/maintenance including acoustic panels, drill services, grill assembly, robot lawn mower setup, kitchen appliances, and laundry room appliances.
• Bygg (Construction & Building Services) Construction and building services including decks/terraces, doors and windows, flooring, locks, awnings, roof work, ventilation, and prefabricated structures like cabins and garden sheds.
• Rörmokare & VVS (Plumbing & HVAC Services) Plumbing and HVAC services including bathroom installations, faucets, sinks, showers, towel dryers, water heaters, toilet installations, bathroom furniture, and detectors.
• Elektriker (Electrical Services) Electrical services including EV charging stations, sauna installation, radiators, fans, lighting, switches, outlets, thermostats, and outdoor electrical installations.
• Måleri & Tapetsering (Painting & Wallpapering Services) Professional painting and wallpapering services with fixed pricing and quote options, including room calculation tools.
• Större byggjobb (Larger Construction Projects) Project quotation services for larger construction jobs and major home improvement projects requiring custom quotes.
• Presentkort (Gift Cards) Gift card services allowing customers to purchase and redeem gift vouchers for Hemfixarna services.
• BraByggare Quote-based project services platform for larger construction jobs, complementing Hemfixarna's fast-pricing model with broader contracting offerings.

Quantifiable outcome

• 4.7 out of 5 average rating after 347,120 completed jobs

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• BraByggare (from Beijer Byggmaterial and Villaägarnas Riksförbund)coreStrategic or Co-development Partner · 1 August 2024Acquired contractor network from Beijer Byggmaterial and Villaägarnas Riksförbund. The acquisition expands service offerings and strengthens market position across Sweden, allowing BraByggare contractors to gain more assignments while Hemfixarna customers gain access to larger quote-based projects. Plans include joint services and a new quote platform in 2024.
• RörfixarnacoreStrategic or Co-development PartnerSpecialist plumbing partner providing certified plumbers for bathroom, kitchen, and water-related services through the Hemfixarna platform.
• ElfixarnacoreStrategic or Co-development PartnerSpecialist electrical partner providing certified electricians for wiring, installations, and electrical services through the Hemfixarna platform.
• ByggfixarnacoreStrategic or Co-development PartnerSpecialist construction partner providing builders for larger projects like decks, extensions, and renovation work through the Hemfixarna platform.
• MålarfixarnacoreStrategic or Co-development PartnerSpecialist painting partner providing professional painters for interior and exterior painting services through the Hemfixarna platform.
• Smartify (för företag)minorChannel Partner/ Reseller/ DistributorBusiness-focused smart home services partner targeting commercial customers and property managers.
• IKEAcoreGTM or Marketing PartnerMajor retail partnership where Hemfixarna provides furniture assembly, warranty replacements, and home installation services for IKEA customers. Visible through job listings showing IKEA-specific service assignments.
• NetonnetminorGTM or Marketing PartnerConsumer electronics retailer partnership for appliance installation and setup services.
• ByggmaxminorGTM or Marketing PartnerBuilding materials retailer partnership for construction and DIY project support services.
• SamsungminorGTM or Marketing PartnerElectronics manufacturer partnership for TV, appliance, and smart home device installation services.
• Tele2minorGTM or Marketing PartnerTelecommunications provider partnership for technical support, network setup, and connectivity services.
• TelenorminorGTM or Marketing PartnerTelecommunications provider partnership for technical support, network setup, and connectivity services.
• PowerminorGTM or Marketing PartnerElectronics retailer partnership for appliance and electronics installation services.
• Bredband2minorGTM or Marketing PartnerInternet service provider partnership for network installation and WiFi setup services.
• NordsjöminorGTM or Marketing PartnerPaints and coatings manufacturer partnership for painting services and color consultations.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Handy: Online platform for booking pre-priced home services including cleaning, furniture assembly, and handyman work. Closely comparable to Hemfixarna's fixed-price-from-399-SEK model and direct-to-consumer booking flow for home visits.
• Thumbtack: US-based marketplace that matches customers with local professionals across more than 1,000 categories, with deep penetration in home improvement, handyman, plumbing, electrical, and painting — the exact verticals Hemfixarna operates in via its Fixare network and specialist sub-brands.
• Bark.com: Global (UK-headquartered) marketplace where customers post jobs and local professionals reply with quotes. Closely matches Hemfixarna's expanded BraByggare quote-based project model for larger construction and home services jobs.
• TaskRabbit: Operates a marketplace connecting consumers with independent handymen and tradespeople for home services including furniture assembly, mounting, moving help, and minor home repairs. Most directly comparable to Hemfixarna on the gig-marketplace model, contractor (Tasker) certification, and per-job pricing structure.
• MyBuilder: UK-based online marketplace that connects homeowners with vetted tradespeople across dozens of home improvement categories. Highly comparable marketplace model, posting/quoting flow, and category mix (handyman, plumbing, electrical, painting, building) to Hemfixarna.
• Local Heroes (by British Gas): UK marketplace by British Gas/Centrica connecting customers with local trades for plumbing, electrical, heating, and home repairs. Highly comparable on the certified-pro, fixed-price model and the parent-group strategic backing (analogous to Hemfixarna's KEYTO Group relationship).

Broad incumbents

• Angi (formerly Angie's List / HomeAdvisor): Public, scaled US home services lead-generation and pro-matching platform covering plumbing, electrical, handyman, and renovation. Operates broader than Hemfixarna (lead-gen + marketplace) but is highly comparable as a national brand monetizing the same homeowner demand for certified trades.

Regional players

• Zaask: Nordic-origin online marketplace (operating in Sweden, Portugal, and others) connecting customers with vetted local service professionals for home services. Same Swedish market, similar marketplace structure, and same customer type (homeowners) as Hemfixarna.
• Hemfrid: Swedish household services provider specializing in home cleaning, but with growing adjacent offerings. Direct regional comparable to Hemfixarna in Sweden, sharing the same Swedish customer base, RUT-deduction dynamics, and demand for vetted in-home professionals.

Emerging players

• Helpling: European online marketplace for household services including cleaning and home help, with operations in multiple European markets. Adjacent to Hemfixarna's home-services platform concept with overlap in recurring household-service demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hemfixarna