What Electro Idella does

Electro Idella, S.L. is a privately held B2B electrical materials distributor headquartered in Petrer, Spain, operating exclusively for professional customers across Alicante province through three physical branches (Petrer headquarters, Alicante, and Denia) and a fleet of more than 25 delivery vehicles. Founded in 1982 and active for over 40 years, the company stocks one of the broadest electrical material and lighting inventories in the province and distributes products from major international brands including Schneider Electric, Legrand, Siemens, ABB, Simon, Samsung, Dahua, Fermax, Prysmian, Hager, LEDVANCE, Gewiss, and Rointe. Its product and service offering spans seven categories: electricity, industrial automation, lighting, solar/photovoltaic, medium voltage, networks/data/fibre optics, and climate/HVAC, supplemented by EV charging infrastructure, home automation, and security products.

The company's go-to-market is sales-led B2B distribution, leveraging personal relationships, in-branch technical advisory from commercial teams, warehouse staff, and purchasing managers, alongside supplier co-marketing campaigns, in-house training courses, and event sponsorships (notably APEME CONNECTA). In September 2024 Electro Idella launched a B2B e-commerce platform at b2b.electroidella.com to extend its branch-based model into online catalogue access and ordering for registered professional clients, and in October 2022 it established an IT Business department in partnership with Arisnova to deliver SCADA, building automation, and industrial automation solutions.

Electro Idella is a member of GRUDILEC, a Spanish purchasing and commercial group of electrical material distributors, through which it accesses collective training programmes, joint supplier campaigns, and shared services. Revenue is generated through hardware resale at marked-up prices (displayed exclusive of 21% VAT) with payment terms agreed per customer; revenue figures are not publicly disclosed. The company operates with 51-100 employees and confines its service territory to Alicante province, with its most recent operational move being the June 2026 relocation of its Denia branch to a larger site to accommodate growth.

Name

Electro Idella

Legal name

Electro Idella, S.L.

Website

https://electroidella.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

51–100 employees

Short description

Electro Idella is a privately held B2B electrical materials distributor serving professional installers across Alicante province through three branches, a 25+ vehicle delivery fleet, and a B2B e-commerce platform, distributing products from major global brands across electricity, lighting, industrial automation, solar, medium voltage, networks, and HVAC categories.

Ownership category

akta.pro rank

Headquarters

HQ city

Alicante

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Electrical material distribution: Revenue generated through the distribution and resale of electrical materials, lighting, industrial supplies, and related products to professional installers. The company operates as a distributor for major international brands and sells products at marked-up prices to installers. Pricing is shown exclusive of 21% VAT with payment terms customizable per customer.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Electro Idella is a B2B-only distributor of electrical material, lighting, and industrial supplies serving professional installers in the province of Alicante, Spain. The company resells products from major international brands (Schneider Electric, Siemens, ABB, Legrand, Simon, Fermax, LEDVANCE, Prysmian, Hager, Gewiss, and others) across seven core categories: Electricity, Industry (industrial automation), Lighting, Solar/Photovoltaic, Medium Voltage, Networks (data/fiber optics), and Climate/HVAC. Customers access the catalog and place orders through three physical branches or via the B2B online platform, with delivery handled by the company's own fleet of more than 25 vehicles.

Product overview

Electro Idella is a professional-only (B2B) electrical material distributor serving the province of Alicante, Spain. The company offers a comprehensive portfolio organized around seven core service categories: Electricity (distribution of electrical material), Industry (industrial automation solutions), Light (lighting design and products), Solar (photovoltaic installations), Medium Voltage, Networks (data/fiber optics), and Climate (HVAC). Electro Idella operates its own Grudilec sub-brand and maintains a B2B digital platform for online ordering. The company distributes products from major international brands including Schneider Electric, Siemens, ABB, Legrand, Simon, Fermax, and Ledvance, while also offering its own branded solutions. Product portfolio spans electrical components, cable management systems, industrial automation equipment, lighting fixtures, renewable energy systems, EV charging infrastructure, security systems, and tools.

Differentiator

Problem solved

Functional benefit

Brands

• Grudilec: Electro Idella is a member of GRUDILEC, a purchasing group/association of electrical material distributors.

Products and services

• Electricity Distribution Distribution of all types of material used for the production, distribution, transformation, and use of electrical energy, targeting professional installers and industrial customers.
• Industrial Automation Solutions Complete industrial solutions including process automation, sensors, and technical advisory for industrial automation needs, supplied to professional installers and industrial customers.
• Lighting Solutions Customized lighting project design, photometric calculations, and technical support for interior, exterior, ornamental, security, and public lighting installations, with products from brands including LEDVANCE, Signify, Disano, and Threeline.
• Solar Photovoltaic Solutions Complete solar installation solutions including panels, regulators, inverters, collectors, batteries, and accessories from major brands, with amortization studies and inverter commissioning support for professional installers.
• Medium Voltage Solutions Expert distribution in medium and low voltage for transport and transmission projects, with qualified professional teams serving infrastructure and utility customers.
• Networks and Fiber Optics Solutions Complete solutions for voice, data, and video management of VDI and fiber optic computer networks, high-speed communications, telephone installations, and LAN systems, for professional installers and IT system integrators.
• Climate / HVAC Solutions Wide range of products for optimal temperature, humidity, and air quality conditions through ventilation, heating, or cooling, with brands including Samsung, Rointe, and others, served to professional installers.
• EV Charging Infrastructure Electric vehicle charging stations, wallboxes (including DazeBox from Daze Technology), and charging accessories distributed to professional installers, with training courses on EV charging products.
• Security and Alarm Systems Security products including access control, detection systems, lightning protection (Cirprotec), CCTV (Dahua Technology), and emergency lighting systems distributed to professional installers.
• B2B E-commerce Platform Online B2B portal at b2b.electroidella.com for registered professional clients to browse the full product catalog, place orders, track deliveries, and manage invoices.
• CORA KIT Door Panel (Fermax) New product addition to stock: the CORA KIT door panel from Fermax, a reference product in the intercom/video door entry sector for security and door entry installations.
• Grudilec Sub-brand Electro Idella's own Grudilec sub-brand, part of the GRUDILEC group of electrical material distributors, providing access to collective training programs, joint supplier campaigns, and shared services.

Quantifiable outcome

• Fast delivery through fleet of 25+ vehicles

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core and minor.

• Schneider ElectriccoreChannel Partner/ Reseller/ DistributorSchneider Electric is a major supplier and strategic partner, described as a global leader in energy technology. Electro Idella participates in Schneider Electric promotions, training programs, loyalty rewards (Rewards program), and co-marketing campaigns. Electro Idella is also a partner IAD Registered of the Schneider Alliance IAD program for industrial automation.
• LegrandcoreChannel Partner/ Reseller/ DistributorLegrand is a key supplier partner for electrical installation products including emergency lighting (URA NEXT, URA SPOT PRO). Electro Idella runs joint promotions with Legrand including fuel card rewards and participates in customer events such as mountain bike days.
• GRUDILECcoreStrategic or Co-development PartnerGRUDILEC is a purchasing and commercial group (mayorista de material eléctrico) of which Electro Idella is a member. Through GRUDILEC, Electro Idella accesses collective training programs (GRUDILEC Formación), joint supplier campaigns, and shared services. GRUDILEC also runs its own Grudilec Formation technical school.
• Daze TechnologyminorChannel Partner/ Reseller/ DistributorElectro Idella is an official distributor of Daze Technology, an Italian company specializing in electric vehicle home charging solutions including DazeBox wallbox products. Electro Idella has conducted training courses on Daze EV chargers and offers promotional deals including free load balancing monitors for course attendees.
• FermaxminorChannel Partner/ Reseller/ DistributorFermax is a supplier of door entry and video intercom systems. Electro Idella stocks Fermax products including the new CORA KIT door panel and has hosted product presentations and training courses on DUOX PLUS and MEET systems.
• SiemensminorChannel Partner/ Reseller/ DistributorSiemens supplies industrial automation products including PLC S7-1200, HMI TIA Portal, and Sinamics V20 variable frequency drives. Electro Idella has hosted training courses on Siemens industrial equipment and runs joint promotional campaigns.
• ABBminorChannel Partner/ Reseller/ DistributorABB is a major international supplier of electrical equipment listed among Electro Idella's brand portfolio. Products distributed include automation and control equipment.
• Prysmian GroupminorChannel Partner/ Reseller/ DistributorPrysmian Group supplies electrical cables and conductors including the Afumex Class and Exzhellent Class 750V ranges. Electro Idella distributes Prysmian cable products and highlights the CableApp professional application for cable section calculation.
• HagerminorChannel Partner/ Reseller/ DistributorHager supplies mechanisms (Berker series, Cubyko) and electrical distribution products (Vector boxes). Electro Idella runs seasonal promotional campaigns with Hager offering discounts and gifts for purchases.
• Simon ElectricminorChannel Partner/ Reseller/ DistributorSimon Electric supplies electrical mechanisms and wiring devices including the Simon 270 series. Electro Idella participates in Simon promotional campaigns including the Simon 270 Reforma/Obra Nueva promotion.
• LEDVANCEminorChannel Partner/ Reseller/ DistributorLEDVANCE supplies LED lighting products including LED strips, bulbs, and luminaires. Electro Idella runs joint seasonal campaigns with LEDVANCE (Grudilec-LEDVANCE campaigns) offering special pricing and gifts.
• GewissminorChannel Partner/ Reseller/ DistributorGewiss supplies installation, energy, and lighting products. Electro Idella hosts Gewiss showroom days and runs promotional campaigns with fuel card rewards.
• CirprotecminorChannel Partner/ Reseller/ DistributorCirprotec specializes in lightning protection and overvoltage devices including the EV-CHECK range for electric vehicle charging protection. Electro Idella distributes Cirprotec products and organizes customer visits to Cirprotec facilities in Terrasa.
• RointeminorChannel Partner/ Reseller/ DistributorRointe is a leader in electric heating and radiators. Electro Idella participates in Rointe Club loyalty program and runs promotions offering free towel warmers with radiator purchases.
• ArisnovaminorImplementation/ SI/ Consulting PartnerArisnova, founded in 1989, provides industrial control systems and IT services. Through collaboration with Arisnova, Electro Idella's IT Business department offers SCADA systems, data acquisition, production control, building automation, and remote control solutions to customers.
• APEMEminorStrategic or Co-development PartnerAPEME (Asociación Provincial de Empresarios de Montajes Eléctricos y de Telecomunicaciones de Alicante) is the provincial association for electrical and telecommunications installers. Electro Idella sponsors and exhibits at APEME's annual CONNECTA professional events and participates in joint training initiatives.
• ThreelineminorChannel Partner/ Reseller/ DistributorThreeline is a lighting and electrical products brand. Electro Idella runs promotional contests for Threeline purchases with prizes including iPads.
• HuaweiminorChannel Partner/ Reseller/ DistributorHuawei showcased its data center solutions and UPS (Uninterruptible Power Supply) systems through a mobile exhibition truck visit to Electro Idella's Alicante branch, targeting industrial customers for IT infrastructure products.

Scale indicators3 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Würth: Global industrial supplies and fastening leader with a major Spanish direct-sales operation. Comparable as a broad incumbent that distributes electrical-adjacent products (tools, lighting, installation supplies) to professional trades, but with a much wider product portfolio beyond the electrical category.

Direct peers

• Electroclub: Spanish purchasing group for independent electrical distributors. Comparable as a structural peer to GRUDILEC: aggregates independent regional electrical distributors under collective purchasing and supplier terms, shaping the competitive landscape in which Electro Idella competes for installer customers.
• Sonepar: World's largest B2B electrical distributor with strong Iberian operations (Sonepar Iberia). Directly comparable: same business model of multi-brand electrical material distribution to installers, with national branch networks and digital ordering competing against regional distributors like Electro Idella.
• Rexel: Global B2B electrical distributor with significant Spanish operations (Rexel España). Directly comparable: distributes electrical material, lighting, and automation products to professional installers via branches and digital channels, competing head-on with Electro Idella on product breadth, pricing, and last-mile delivery.
• Saltoki: Spanish industrial and electrical material distributor operating a multi-branch regional model in northern and central Spain. Comparable in business model (multi-branch, multi-brand distribution to professional installers) but in a different geographic footprint, making it a regional rather than direct head-to-head competitor.
• Auco: Spanish national electrical distribution group operating a federated branch model across multiple regions. Closely comparable: member-owned distribution structure with shared purchasing, training programs, and supplier campaigns — directly analogous to GRUDILEC's model that Electro Idella belongs to, and a primary competitive benchmark within Spain.

Others

• GRUDILEC: Spanish purchasing and commercial group of independent electrical distributors of which Electro Idella is a member. Highly relevant not as a competitor but as an ecosystem peer: provides collective purchasing, joint supplier campaigns, and shared training (GRUDILEC Formación) that define Electro Idella's commercial leverage and competitive positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/electro-idella-sl

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Electro Idella