What Reason Global does

Reason Global Insurance Ltd is a Brighton, UK-headquartered specialist insurance brokerage authorised and regulated by the Financial Conduct Authority (FCA number 304381). Founded in 1993 (originally as Reason & Co Ltd), the firm has spent more than 30 years building an underwriting and broking practice focused exclusively on the moving, self-storage, international relocation, marine, and fine art industries. Since 2012, Reason Global has held Lloyd's of London broker status and is the only Lloyd's broker solely dedicated to these verticals. The company operates from a Brighton head office (with a secondary registered address at Lyndean House, Brighton) and a London office opened in 2014 for Lloyd's marketplace broking.

The company's core offering is a portfolio of bespoke insurance covers — including Motor Fleet, Customer Goods, Commercial Combined, Property Damage, Business Interruption, Cyber Liability, Management Liability, Marine, Public and Employers' Liability, Fine Art (with limits up to £100m), Crime, Engineering, Group Personal Accident & Travel, and a dedicated MOD Personnel facility — supported by Insurance Broking, Claims, Risk Management, and Training & Support services. There is no proprietary technology platform in the traditional software sense; the offering is delivered through dedicated account teams, a marine insurance online portal, and a separate MOD online facility. Distribution is entirely direct — phone, website contact forms, and industry events — with no intermediary or marketplace channels.

Revenue is generated through commissions earned when placing insurance policies on behalf of clients with insurers, supplemented by professional fees disclosed in advance. Pricing is quote-based, with policies individually negotiated against each client's risk profile and billed annually. The company is privately held with no disclosed external investment; key leadership includes Managing Director Malcolm Pearson, Director Daniel Reynolds, and founder John Luker as Non-Executive Director. Reason Global operates a wholly-owned European subsidiary, Xact Reason Global, formed in 2021 to serve continental European clients, and holds memberships or panel positions with the British Association of Removers (BAR), Self Storage Association UK (SSA), FEDESSA, IAM, and FIDI.

Name

Reason Global

Legal name

Reason Global Insurance Ltd

Website

https://reason-global.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Reason Global is a Brighton, UK-based specialist insurance brokerage and Lloyd's of London broker dedicated exclusively to the moving, self-storage, international relocation, marine, and fine art industries, serving clients across the UK and Europe via bespoke, commission-based broking services.

Ownership category

akta.pro rank

Product category

Specialist Commercial Insurance Broking

NAICS

Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421), Insurance Carriers and Related Activities (524)

SIC

Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Commercial Auto for Specialty Vehicles (Tow Trucks, Limousines, Dump Trucks, etc.) (FSAJABAG)

akta.pro secondary industries

Door-to-Door Household Goods International Moving (HSAKACAA), Household Goods Moving & International Shipping (THACALAE)

Keywords

• Specialist insurance broking
• Moving industry insurance
• Self-storage insurance
• Marine cargo insurance
• Fine art transit insurance

Headquarters

HQ city

Brighton

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Insurance Broking Commission: Commission earned from insurers when placing insurance policies on behalf of clients. The company acts as an independent insurance intermediary arranging cover with insurers to meet client requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Reason Global is a specialist Lloyd's of London insurance broker that arranges bespoke commercial insurance policies for the moving, self-storage, marine, fine art and international relocation industries. It places cover with leading insurers on behalf of businesses (motor fleet, customer goods, liability, property, marine, cyber, D&O, fine art, MOD personnel), supported by in-house broking, claims handling, risk management and training services.

Product overview

Reason Global is a specialist Lloyd's of London insurance broker offering a comprehensive portfolio of insurance products and services tailored to the moving, self-storage, marine, and fine art industries. The offering consists of core insurance products (Motor Fleet, Customer Goods, Commercial Combined, Business Interruption, Property Damage, Cyber Liability, Management Liability, Marine, Public Liability, Employers' Liability, Fine Art, GPAT, Crime, Engineering Services, and MOD Insurance) supported by professional services (Insurance Broking, Claims Handling, Risk Management, and Training & Support). The company operates as a Lloyd's broker providing access to specialist underwriters and high policy limits, with dedicated account teams providing personalised service.

Differentiator

Problem solved

Functional benefit

Products and services

• Motor Fleet Insurance Comprehensive cover for vehicle fleets of any size, from vans to large trucks and lorries, tailored to moving and logistics operators with new vehicle replacement, quick repair turnaround, legal liability and motor legal protection.
• Customer Goods Insurance Protects clients' belongings during moving and storage operations, providing liability coverage and financial security with indemnity or replacement-as-new options and worldwide independent claims representation. Aligned with the SSA Licence Agreement for self-storage operators.
• Commercial Combined Insurance Flexible package policy bundling property, liability, business interruption, goods in transit, money, personal accident and cyber cover into a single tailored policy for moving and storage businesses.
• Business Interruption Insurance Covers loss of income due to unexpected events such as fire or flooding, with Gross Profit or Gross Revenue options to restore the business to its pre-incident financial position.
• Property Damage Insurance Buildings and contents protection against fire, flood, storm, theft and accidental damage, with combined business interruption coverage for storage and moving operations.
• Cyber Liability Insurance Protection against financial and operational impact of cyber incidents including data breaches, ransomware, hacking and business interruption following cyber events.
• Management Liability Insurance (D&O) Protection for senior employees and business leaders from claims of mismanagement, misconduct, regulatory breaches and failures in duty of care, also known as Directors' & Officers' Liability Insurance.
• Marine Insurance Global cover protecting goods, cargo and vessels during transit by sea, air or land, including goods in transit, warehousing, multi-modal transportation and liability coverage, supported by a dedicated online documentation portal.
• Public Liability Insurance Protection when working in customer homes, commercial premises and public spaces, covering personal injury, property damage to third parties and legal costs.
• Employers' Liability Insurance Statutorily required cover for compensation, medical expenses, lost income and legal costs for employee injury or illness, with a minimum £5 million indemnity limit.
• Fine Art Insurance Specialist protection for art, antiques and high-value collections during relocation, storage and display, with high policy limits up to £100 million backed by Lloyd's underwriters.
• Group Personal Accident & Travel Insurance (GPAT) Protects directors and employees against death, disability or injury with lump sum or weekly benefits, and includes business travel cover with medical expenses, trip cancellation and repatriation.
• Crime Insurance Protection against direct financial losses from criminal activity including employee dishonesty, third-party fraud, theft of money and securities, computer fraud and extortion.
• Engineering Insurance Services Cover for mechanical failure, equipment damage, statutory compliance and construction activities, including plant and machinery breakdown, statutory inspections and contract works.
• MOD Insurance Online insurance facility dedicated to UK Ministry of Defence service personnel moving worldwide or entering long-term storage contracts within the UK.
• Insurance Broking Services Bespoke insurance placement services for moving, storage, logistics, marine and fine art industries, leveraging relationships with leading insurers to deliver tailored coverage.
• Claims Handling Services Claims handling support helping businesses resolve issues professionally, providing guidance on paperwork, processes and regulatory requirements with dedicated account team support.
• Risk Management Services Expert guidance and strategies to identify, mitigate and reduce operational, financial and reputational risks across moving, storage, marine and fine art sectors.
• Training & Support Services Tailored training programs covering risk awareness, insurance obligations, claims processes and compliance requirements for moving, storage, marine and fine art sectors.

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Xact Reason GlobalcoreStrategic or Co-development Partner · 1 January 2021Formation of Xact Reason Global in 2021 to work with European-based clients, expanding the company's reach into European markets.
• Lloyd's of LondoncoreStrategic or Co-development Partner · 1 January 2012Became the first and only Lloyd's of London broker solely specializing in the moving and storage industries in 2012. Provides exclusive access to specialist underwriters, market-leading cover options, and flexibility to tailor policies. London office opened in 2014 specifically for Lloyd's marketplace broking.
• FIDI (Fédération Internationale des Déménageurs Internationaux)minorChannel Partner/ Reseller/ Distributor · 1 January 2012Joined FIDI in 2012, connecting with international movers federation for global relocation industry.
• International Association of Movers (IAM)minorChannel Partner/ Reseller/ Distributor · 1 January 2009Member of IAM, connecting with international moving and relocation professionals globally.
• British Association of Removers (BAR)coreChannel Partner/ Reseller/ Distributor · 1 January 2006Joined as Panel Brokers in 2006. Active participation in BAR conferences and events. Primary sponsor of BAR annual conference in Glasgow. Involvement in BAR Area Meetings.
• Self Storage Association UK (SSA)coreChannel Partner/ Reseller/ Distributor · 1 January 2006Member of the SSA. Their Customer Goods cover meets SSA insurance requirements and aligns with the SSA Licence Agreement for self-storage providers.
• FEDESSA (Federation of European Self Storage Associations)minorChannel Partner/ Reseller/ Distributor · 1 January 2006Member of the Federation of European Self Storage Associations, providing connection to the broader European self-storage industry.

Scale indicators4 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• Lockton: World's largest independent insurance broker with specialty practices including transportation, cargo, and commercial property. Comparable for mid-to-large moving and logistics accounts seeking bespoke broker solutions, though broader than Reason Global's narrow vertical focus.
• Willis Towers Watson: Global advisory and broking firm; Reason Global's Director Daniel Reynolds previously worked at Willis, and the firm acquired Willis's transportation book in 2005. Comparable as a competitor for commercial moving and logistics placements, though far broader in scope.
• Aon plc: Global insurance and reinsurance broker with specialty practices spanning marine, cargo, and commercial property. Competes with Reason Global for marine transit and large-account moving clients, but does not focus solely on the moving/storage vertical.
• Arthur J. Gallagher & Co. Global insurance broker with specialist commercial and logistics practices; comparable because it places moving, storage, and commercial fleet cover for large enterprises that Reason Global also targets, but operates across all industries rather than the moving niche.
• Marsh Ltd: World's largest insurance broker and risk advisor, with established logistics and commercial property practices. Comparable as a competing placement channel for large moving and storage operators, though it does not specialize in the moving niche.

Direct peers

• BFL Canada: Specialist commercial insurance broker with niche industry expertise, including moving, storage, and logistics verticals. Comparable as a niche-focused broker offering tailored cover for moving and storage operators outside the UK market.
• Towergate Insurance Brokers: UK-focused insurance broker serving SMEs and niche commercial verticals with bespoke and packaged cover. Directly comparable as a UK broker placing motor fleet, commercial combined, and liability cover for small moving and storage operators.
• Howden Group: Independent UK-headquartered insurance broker with strong specialty and SME practices. Directly comparable as a UK specialist broker competing for similar commercial and niche-industry clients, with overlapping product lines including motor fleet, liability, and property.

Emerging players

• Simply Business: UK insurance brokerage and comparison platform for small businesses, including movers and storage operators. Comparable as a competing channel for SME moving and storage insurance buyers, but operates digitally across many industries rather than specializing.
• Superscript: UK digital-first insurance broker built for SMEs and small commercial accounts, offering liability, property, and cyber cover online. Comparable as an alternative distribution channel for small moving/storage operators, though not specialized in the moving vertical.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/reason-global-insurance
• Xx.com/reasongloballtd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reason Global