Lecky’s Electrical & Data
Lecky's Electrical & Data is a family-owned Australian electrical and data wholesaler distributing 2,142+ products across seven Victoria and NSW branches to trade customers including electrical contractors, builders, and commercial property managers, supported by Gemcell buying-group pricing and a commercial lighting projects division.
- Company typePrivate
- Founded1990
- HeadquartersCoburg, Australia
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Lecky’s Electrical & Data does
Lecky's Electrical & Data is a family-owned Australian electrical and data wholesaler founded on May 1, 1990 in Coburg North, Victoria, by Rod Harvey and Geoff Bishop. The company distributes more than 2,142 SKUs across 14 product categories — cables and wires, conduit and fittings, lighting, switches, powerpoints, industrial equipment, data/audio visual, tools and safety — sourced from 30+ brands including Clipsal (Schneider), Hager, Legrand, NHP, HPM, and Klein Tools. It serves trade customers primarily through seven physical branches across Victoria (Coburg HQ, Northcote, Sunshine, Hallam, Dromana, Thomastown Projects Department) and southern NSW (Albury), supplemented by an e-commerce storefront, phone ordering, and free Australia-wide shipping for trade-account holders.
The business operates a sales-led wholesale model organised around long-standing trade relationships, with revenue generated principally from hardware sales of electrical supplies to electrical contractors, builders and developers, and commercial property owners. Since joining the Gemcell buying group in 1994, Lecky's has leveraged the consortium's 360+ branch purchasing power to maintain competitive pricing against national chains. The company has progressively extended beyond pure distribution into adjacent services: a Projects Department (Thomastown) handles major commercial lighting projects, end-to-end commercial lighting services cover design, installation, maintenance and LED/emergency upgrades in Melbourne, and a RecyCable cable recycling program (partnered with JR Hammer) provides store-credit incentives for cable scrap returns. There is no proprietary technology platform; operations are described as a traditional electrical wholesale business with e-commerce capabilities, and the firm has no external private equity or venture capital investment.
Lecky’s Electrical & Data firmographics
Firmographics- Name
- Lecky’s Electrical & Data
- Legal name
- Lecky's Electrical & Data
- Website
- https://leckys.com.au
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Lecky's Electrical & Data is a family-owned Australian electrical and data wholesaler distributing 2,142+ products across seven Victoria and NSW branches to trade customers including electrical contractors, builders, and commercial property managers, supported by Gemcell buying-group pricing and a commercial lighting projects division.
- Ownership category
- akta.pro rank
Lecky’s Electrical & Data industry classification
Industry- Product category
- Electrical Wholesale Distribution
- NAICS
- Electrical Apparatus and Equipment, Wiring Supplies, and Related Equipment Merchant Wholesalers (423610), Electrical Apparatus and Equipment, Wiring Supplies, and Related Equipment Merchant Wholesalers (42361), Other Electronic Parts and Equipment Merchant Wholesalers (423690)
- SIC
- Wholesale-Electrical Apparatus & Equipment, Wiring Supplies (5063), Wholesale-Hardware (5072), Wholesale-Electrical Appliances, Tv & Radio Sets (5064)
- akta.pro primary industry
- Lighting & Electrical Supplies for Home Distribution (CRAOAFAG)
- akta.pro secondary industry
- Electrical Supplies Retail (Wiring, Switches, Breakers, Conduit) (CRAIADAE)
Keywords
Where Lecky’s Electrical & Data is headquartered
LocationHeadquarters
- HQ city
- Coburg
- HQ country
- Australia
- HQ region
- Oceania
Offices7 records
Markets served
Lecky’s Electrical & Data business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales
Revenue model
- Electrical Product Sales: Wholesale distribution of electrical products including cables/wires, conduit/fittings, lighting, switches, powerpoints, industrial equipment, and data/audio visual products. Revenue is generated through the sale of electrical supplies to trade customers including electricians, contractors, and builders.
- Commercial Lighting Services: End-to-end commercial lighting solutions including design, installation, maintenance and upgrades for commercial properties in Melbourne.
- Cable Recycling Program: Cable recycling program (RecyCable) partnered with JR Hammer, where customers can drop off cable scrap for recycling and earn Leckys store credits plus Green Recycling Certificates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for non-account customers |
| Unit Pricing | Pay-as-you-go | Trade Account Customers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Lecky’s Electrical & Data product offering
Product offeringCore offering
Lecky's Electrical & Data is an Australian independent electrical and data wholesaler that distributes over 2,000 SKUs across 14 product categories including cables, wires, conduit, fittings, switches, powerpoints, lighting, industrial equipment, and data/audio visual products from 30+ brands. The company supplements product distribution with two specialized service lines: end-to-end commercial lighting solutions (design, installation, maintenance, upgrades) and the RecyCable cable recycling program. Distribution is conducted through seven physical branches across Victoria and NSW combined with an e-commerce storefront.
Product overview
Lecky's Electrical & Data operates as an Australian electrical wholesaler with a unified e-commerce platform offering over 2,142 electrical products across 14 product categories. The core offering consists of electrical supplies (cables, wires, conduits, switches, powerpoints, lighting, industrial equipment, tools) supplemented by two specialized services: Commercial Lighting Services for Melbourne businesses and the RecyCable Cable Recycling Program. The company distributes products from 30+ trusted brands including Clipsal by Schneider, Hager, Legrand, NHP, HPM, and Klein Tools, serving trade customers through 6 physical branch locations and online ordering.
Differentiator
Problem solved
Functional benefit
Products and services
- Electrical Wholesaling & Product Distribution Wholesale distribution of over 2,000 electrical products across 14 categories (cables, conduit, switches, powerpoints, lighting, industrial, data/AV, tools/safety, hardware, etc.) from 30+ trusted brands including Clipsal by Schneider, Hager, Legrand, NHP, HPM, Olex, and Klein Tools. Customers are electrical contractors, builders, and commercial property professionals.
- Commercial Lighting Services End-to-end commercial lighting solutions in Melbourne including lighting design, installation, maintenance, and upgrades for commercial properties, including LED conversions, emergency lighting, exit lighting, and strata lighting. Aimed at commercial property owners, building managers, strata managers, and builders.
- RecyCable Cable Recycling Program Sustainability program for recycling electrical cable scrap, recovering copper, aluminium, and PVC materials. Customers drop off cable waste at Lecky's locations and receive store credits and Green Recycling Certificates.
Companies that use Lecky’s Electrical & Data
Customer profileSegments3 records
Ideal customer profiles2 records
Lecky’s Electrical & Data technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Lecky’s Electrical & Data partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Gemcell Electrical GroupcoreGemcell is a buying group established in 1991 by six independent NSW electrical wholesalers. Lecky's joined in 1994. Gemcell is now the largest group of independent electrical wholesalers in Australia and New Zealand with 360+ branches. The partnership provides Lecky's with consolidated buying power to compete with large multinationals and enables competitive pricing for customers.
Scale indicators5 records
Recent moves16 records
Expansion highlights6 records
Lecky’s Electrical & Data competitors and assessment
Company assessmentDirect peers
- Direct Trade Supplies: Australian online and branch-based electrical wholesaler catering to trade customers with cables, lighting, and accessories. Comparable mid-size competitor with overlapping product categories and trade customer focus.
- Middendorp Electric: Australian independent electrical wholesaler with branches across Victoria and other states. Gemcell-affiliated peer serving the same trade customer base with overlapping product categories including cables, lighting, and industrial supplies.
- AGM Electrical Supplies: Australian independent electrical wholesaler serving trade customers with similar product mix across cables, lighting, and accessories. Competes with Leckys in the Melbourne/Victoria market for trade account business.
- John R Turk: Australian independent electrical wholesaler operating multiple branches in Victoria and other states. Highly comparable mid-size trade-focused distributor offering similar product range (cables, lighting, industrial) to electrical contractors and builders.
Broad incumbents
- Lawrence & Hanson: One of Australia's oldest and largest electrical wholesalers, now part of Rexel Group. Competes with Leckys across the same trade customer base with national branch coverage and exclusive agency agreements with major brands.
- Bunnings Trade: Australia's dominant hardware retailer (Wesfarmers-owned) with a dedicated trade program serving builders and contractors. Overlaps with Leckys in cables, lighting, switches, and accessories, leveraging unmatched scale and nationwide store density.
- Rexel Australia: Global electrical distribution leader operating nationally in Australia, with Lawrence & Hanson as its main brand. Direct competitor to Leckys across cables, lighting, and industrial electrical products, but with vastly larger scale, broader catalog, and national footprint.
Emerging players
- Schnap Electrical: Online-first Australian electrical wholesaler targeting trade customers with a digital catalog and direct delivery model. Competes for the same electrician and contractor wallet share but without physical branches, pressuring Leckys' branch-based cost structure.
- Sparky Direct: Australian online electrical wholesaler selling to trade and DIY customers across cables, lighting, and accessories. Represents the digital distribution model that challenges traditional branch-based wholesalers like Leckys on price and convenience.
Regional players
- Tradelink: Australian plumbing and bathroom supplier with adjacent electrical offerings, operating nationally. Adjacent competitor in the trade distribution space with overlapping trade customer relationships in commercial and residential construction.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Lecky’s Electrical & Data social profiles
Digital presenceLecky’s Electrical & Data financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lecky’s Electrical & Data leadership team
Management profileNumber of profiles
Profiles18 records
Lecky’s Electrical & Data funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lecky’s Electrical & Data M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lecky’s Electrical & Data
What does Lecky’s Electrical & Data do?
Lecky's Electrical & Data is an Australian independent electrical and data wholesaler that distributes over 2,000 SKUs across 14 product categories including cables, wires, conduit, fittings, switches, powerpoints, lighting, industrial equipment, and data/audio visual products from 30+ brands. The company supplements product distribution with two specialized service lines: end-to-end commercial lighting solutions (design, installation, maintenance, upgrades) and the RecyCable cable recycling program. Distribution is conducted through seven physical branches across Victoria and NSW combined with an e-commerce storefront.
Is Lecky’s Electrical & Data a public or private company?
Lecky’s Electrical & Data is a private company. It is classified as family owned and is currently operating.
When was Lecky’s Electrical & Data founded?
Lecky’s Electrical & Data was founded in 1990. It employs 51 to 100 people.
Where is Lecky’s Electrical & Data based?
Lecky’s Electrical & Data is headquartered in Coburg, Australia, in the Oceania region.
How does Lecky’s Electrical & Data make money?
Three revenue lines are on record. Electrical Product Sales are the primary driver. The others are commercial Lighting Services and cable Recycling Program.
Who are Lecky’s Electrical & Data's main competitors?
Direct peers on record are Direct Trade Supplies, Middendorp Electric, AGM Electrical Supplies and John R Turk. Broad incumbents are Lawrence & Hanson, Bunnings Trade and Rexel Australia. Emerging players are Schnap Electrical and Sparky Direct. Tradelink is listed as a regional player.
Does Lecky’s Electrical & Data have an API?
No public API is recorded for Lecky’s Electrical & Data.
What industry is Lecky’s Electrical & Data in?
Lecky’s Electrical & Data's product category is Electrical Wholesale Distribution. Its primary akta.pro industry code is CRAOAFAG, Lighting & Electrical Supplies for Home Distribution, with a secondary code of CRAIADAE, Electrical Supplies Retail (Wiring, Switches, Breakers, Conduit). Its NAICS code is 423610 and its SIC code is 5063.