MARSEILLE TOURISME

What MARSEILLE TOURISME does

Marseille Tourisme, formally the Office de Tourisme, des Loisirs et des Congrès de Marseille, is the official municipal tourism organization for the city of Marseille under the supervision of Marseille city and the Aix-Marseille Provence Metropolis. Founded in 1996, the entity operates as a publicly-supervised semi-public institution with 51-100 employees, providing destination information, visitor services, and tourism product distribution to individual tourists, group organizers, tourism professionals, press, and the business-events segment. Its core operations are anchored in a physical tourist office at 11 La Canebière, open daily, and a multilingual digital platform (marseille-tourisme.com) available in eight languages (French, English, Spanish, Italian, German, Chinese, Japanese, Korean).

Name

MARSEILLE TOURISME

Legal name

Office de Tourisme, des Loisirs et des Congrès de Marseille

Website

https://marseille-tourisme.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

Marseille Tourisme is the official municipal tourism office of Marseille, France, providing destination information, multilingual visitor services, a tourism marketplace, the CityPass product, and convention bureau services to leisure visitors, group organizers, travel trade, and business events.

Ownership category

akta.pro rank

Product category

Tourism Services

NAICS

Convention and Visitors Bureaus (561591), Tour Operators (56152)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

akta.pro secondary industries

Visa/Permits & Local Compliance Facilitation (THAKAEAJ), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC), Tour & Artist Management Services (HSACAHAN)

Keywords

• Destination marketing services
• Visitor information services
• Tourism activity booking
• Convention bureau services
• City tourism pass

Headquarters

HQ city

Marseille

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Activity and Experience Bookings: Commission-based revenue from booking third-party tourism activities and experiences including tours, boat trips, cultural visits, and outdoor activities through the marketplace platform.
2. CityPass Sales: Sale of Marseille CityPass cards valid for 24, 48, or 72 hours providing access to museums, activities, and boat tours. Revenue from ticket sales at fixed price points.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

MARSEILLE TOURISME (Office de Tourisme, des Loisirs et des Congrès de Marseille) is the official municipal tourism organization for Marseille, providing visitor information, a multilingual tourism website, the Marseille CityPass (24/48/72-hour attraction passes), a marketplace for booking third-party tourism activities and experiences (tours, boat trips, wine tours, hikes), and convention bureau services for business events and congresses.

Product overview

The Marseille Tourism Office operates as a destination marketing and visitor services organization, providing a multilingual digital platform (marseille-tourisme.com) alongside structured tourism products. The core offering includes the Marseille CityPass tourist pass and a marketplace of curated experiences. The digital platform is available in 8 languages (French, English, Spanish, Italian, German, Chinese, Japanese, Korean) and organizes content across destinations, accommodations, dining, activities, events, and sustainable tourism options.

Differentiator

Problem solved

Functional benefit

Products and services

• Marseille CityPass An all-inclusive tourist pass valid for 24, 48, or 72 hours that provides bundled access to museums, activities, and boat trips in Marseille. Priced at €36 (24-hour), €47 (48-hour), and €55 (72-hour). Designed for leisure travelers visiting Marseille.
• Tourism Experiences and Activities A marketplace of curated tourism experiences booked through the official tourism office website, including wine tours (from €105), sunset walks (from €105), hiking (from €40), walking tours (from €16), SUP in calanques (from €55), and boat circuits (from €79). Offered to leisure travelers and visitors to Marseille.
• Official Marseille Tourism Website (marseille-tourisme.com) The official tourism information portal providing practical information about Marseille, including accommodations, restaurants, activities, events, and sustainable tourism options, with multilingual content in French, English, Spanish, Italian, German, Chinese, Japanese, and Korean. Targeted at visitors and tourism professionals.
• Convention Bureau and Group Services Bureau des Congrès services for organizations planning congresses, seminars, incentive trips, and conventions in Marseille, including venue sourcing, accommodation coordination, activity programming, and group logistics support. Also serves group organizers, associations, and works councils.
• Free Guided Visits and Walks Complimentary guided tours and walks available throughout the year, accessible via online registration, designed for both Marseille residents (ambassadors) and visiting tourists to discover the territory's cultural and tourist riches.

Quantifiable outcome

• Marseille ranked among 12 cities holding the Destination Innovante et Durable (DID) national sustainable tourism label with 100% compliance across all 8 challenges
• +1 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Bureau VeritascoreStrategic or Co-development Partner · 1 January 2021Bureau Veritas is the certifying body that awards the Destination Innovante et Durable (DID) label to responsible tourism destinations. Marseille achieved 100% compliance across all 8 label challenges. Bureau Veritas concluded that the Marseille tourist office is mature and works transversally with all stakeholders to build, promote, and anchor responsible tourism in the region.
• France Congrès et ÉventscoreStrategic or Co-development Partner · 1 January 2021France Congrès et Évents is the national body that carries and supports the Destination Innovante et Durable (DID) label. The organization promotes sustainable event and tourism practices aligned with the Paris Agreement and UN goals. Currently 12 cities hold the DID label.
• Atout FranceminorStrategic or Co-development PartnerAtout France is France's tourism development agency that grants the Destination d'Excellence certification. Marseille displays the Destination d'Excellence logo on its official website as a recognized quality destination.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Office de Tourisme de Strasbourg: Municipal DMO and convention bureau for Strasbourg. Comparable French public-tourism-office structure, CityPass-style product, multilingual platform and MICE service line.
• Office de Tourisme de Nice: Municipal DMO for Nice on the Côte d'Azur. Highly comparable: Mediterranean coastal destination, multilingual platform, CityPass product, activity bookings and convention bureau services targeting overlapping source markets.
• Visit Brussels: Brussels' official tourism and congress organization. Closely mirrors Marseille Tourisme's combined leisure-information and convention-bureau mandate, with a multilingual European-focused platform and MICE sales force.
• Only Lyon Tourisme et Congrès: Municipal tourism and congress bureau for Lyon, with comparable functions (CityCard pass, multilingual site, activity marketplace, MICE services). Same organizational structure and French public-tourism-office operating model as Marseille Tourisme.
• Office du Tourisme et des Congrès de Paris (Visit Paris): France's flagship municipal tourism office and convention bureau. Directly comparable as a public-sector DMO running a multilingual official portal, CityPass-equivalent (Paris Museum Pass/Paris City Pass) and a large convention bureau — Marseille Tourisme operates the same model at smaller scale.
• Office de Tourisme et des Congrès de Bordeaux: Municipal DMO and congress bureau for Bordeaux. Comparable governance (public tourism office), comparable product set (CityPass, activity marketplace, MICE bureau) and similar scale of inbound French and European visitors.

Regional players

• Visit Amsterdam: Municipal DMO for Amsterdam operating a multilingual platform and visitor services model similar to Marseille Tourisme, but focused on a different city and country. Useful benchmark for European city-level DMO best practice.

Broad incumbents

• Viator (Tripadvisor Experiences): Global activities marketplace owned by Tripadvisor. Direct substitute for Marseille Tourisme's third-party activity marketplace, offering the same supplier experiences (boat tours, guided visits) but with much broader global demand aggregation.
• GetYourGuide: Global tours and activities marketplace. Overlaps directly with Marseille Tourisme's activity-booking marketplace (boat trips, wine tours, calanques experiences) but operates at vastly greater scale across multiple destinations.

Others

• Atout France: France's national tourism development agency. Not a competitor but an ecosystem partner: awards the Destination d'Excellence certification held by Marseille and coordinates the national DMO network in which Marseille Tourisme operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/CHOOSEMARSEILLE
• YouTubeyoutube.com/channel/UCiWmu-gEETWo3LUQnPbhKyw
• Facebookfacebook.com/choosemarseille
• Instagraminstagram.com/choosemarseille
• TikToktiktok.com/@marseilletourisme
• LinkedInlinkedin.com/company/office-de-tourisme-de-marseille

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MARSEILLE TOURISME