What Mason County Action Group does

Mason County Action Group, Inc. is a West Virginia-based non-profit organization headquartered in Point Pleasant that delivers a comprehensive suite of senior services to residents of Mason County aged 60 and older. Founded in 1992 and operating with 51-100 employees, the organization runs two physical senior centers (Gene Salem Senior Center and Mason Senior Center) and provides six distinct in-home care programs: Medicaid Waiver, Medicaid Personal Care, Medicaid Case Management, an Alzheimer's/Dementia Respite Program, the Lighthouse Program (for non-Medicaid-eligible seniors), and a Private Pay Program. It complements these with Meals on Wheels home-delivered and congregate nutrition services, transportation for medical appointments and senior center access, and SHIP (State Health Insurance Assistance Program) Medicare counseling.

The organization's service delivery model is built on three distribution channels: in-person programming at its two senior centers, in-home caregiver dispatch across the county, and home-delivered meals. There is no proprietary technology platform; the technology footprint consists of a WordPress website with PayPal donation processing, Facebook community engagement, and standard calendar subscription feeds (Google Calendar, iCalendar, Outlook). Revenue is generated through three primary streams: government program funding (principally Medicaid Waiver and SHIP), private pay fees for non-Medicaid-eligible seniors, and donations/endowments including a Leave-A-Legacy planned giving program. Services are provided free of charge at the senior centers with no dues or membership fees, while in-home care is reimbursed via Medicaid or paid privately.

The go-to-market motion is direct-to-consumer: outreach to qualifying seniors and their families is conducted via the masonseniors.com website, Facebook, and a monthly newsletter, with no formal sales force, channel partners, or institutional contracts. The organization holds membership in Meals on Wheels America for national advocacy and resource support. Geographic scope is explicitly limited to Mason County, WV, with no disclosed expansion plans. Governance is provided by a Board of Directors, and leadership is anchored by Executive Director Renae Riffle.

Name

Mason County Action Group

Legal name

Mason County Action Group, Inc.

Website

https://masonseniors.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

51–100 employees

Short description

Mason County Action Group is a Point Pleasant, West Virginia non-profit that operates two senior centers and delivers in-home care, Meals on Wheels, transportation, and Medicare counseling to residents aged 60 and older across Mason County, WV.

Ownership category

akta.pro rank

Product category

Nonprofit Senior Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412), Civic and Social Organizations (813410)

SIC

Services-Social Services (8300), Services-Home Health Care Services (8082), Services-Membership Organizations (8600)

akta.pro primary industry

Community-Based Senior Centers with Adult Day Services (HLADAIAJ)

akta.pro secondary industries

Community Centers & Neighborhood Support Services (BPAGAEAL), Senior Social Clubs & Community-Based Day Programs (Non-Clinical) (HSABANAK), Disability Services & Independent Living Support (BPAGACAG)

Keywords

• Senior care services
• In-home personal care
• Nonprofit senior services
• Meals on wheels
• Senior center programs

Headquarters

HQ city

Point Pleasant

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Government Funding: The organization receives government funding through Medicaid Waiver programs and other state/federal senior services programs to provide in-home care, case management, and other services to qualifying seniors.
2. Donations and Endowments: The organization accepts donations of any amount as well as single, monthly, or yearly contributions. They offer endowment options including a Leave-A-Legacy program where donors can specify how contributions are used.
3. Private Pay Services: Provides private pay program for seniors who may not meet financial guidelines for Medicaid, offering personal care, mobility, nutrition, and light housekeeping services for a fee.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Mason County Action Group is a non-profit organization that delivers in-home care services (Medicaid Waiver, Personal Care, Case Management, Alzheimer's/Dementia Respite, Lighthouse Program, Private Pay Program), operates two physical senior centers, runs a Meals on Wheels nutrition program, and provides transportation and activities for seniors aged 60 and older in Mason County, West Virginia. Core services are provided at no dues or membership fees, funded through Medicaid, private pay, donations, and endowments.

Product overview

Mason County Action Group is a non-profit senior services organization offering a comprehensive suite of in-home care services and community programs. The core offering includes six distinct in-home service programs: Medicaid Waiver, Medicaid Personal Care, Medicaid Case Management, Alzheimer's/Dementia Program, Lighthouse Program, and Private Pay Program. These are complemented by physical senior center locations, the Meals on Wheels nutrition program, and transportation services. All services are designed to keep seniors independent and living actively in their own homes.

Differentiator

Problem solved

Functional benefit

Brands

• MCAG: Common abbreviation used for Mason County Action Group

Products and services

• Medicaid Waiver Program

Named customers1 record

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Two partnerships are on record, tiered core.

• Meals on Wheels AmericacoreStrategic or Co-development PartnerThe organization is a member of Meals on Wheels America, a national organization supporting local meal delivery programs. This membership provides resources, advocacy, and recognition for the organization's nutrition programs serving seniors.
• SHIP (State Health Insurance Assistance Program)coreStrategic or Co-development PartnerThe organization participates in SHIP, providing free counseling to help seniors understand Medicare and other health insurance benefits. This state-federal program helps seniors make informed decisions about their coverage.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Home Instead: Global franchise network delivering personal care, companionship, and dementia support to seniors aging in place. Directly mirrors MCAG's in-home care and Alzheimer's respite lineup.
• Interim HealthCare: Nationwide home health, personal care, and hospice franchise. Offers Medicaid personal care, case management, and senior in-home support comparable to MCAG's full program stack.
• Visiting Angels: National franchisor of in-home senior care services including personal care, companionship, and respite. Directly comparable to Mason County Action Group's in-home Medicaid Personal Care and Alzheimer's/Dementia respite offerings.
• Comfort Keepers: National in-home care provider offering personal care, companionship, and specialized dementia/Alzheimer's support. Comparable service mix to MCAG's Lighthouse, Private Pay, and Alzheimer's respite programs.

Emerging players

• National PACE Association (PACE programs): Represents Programs of All-Inclusive Care for the Elderly (PACE), which bundle medical, social, and in-home services for dual-eligible seniors. Comparable integrative care model to MCAG's bundled in-home, nutrition, and transportation services.
• InnovAge Holding Corp. Operator of PACE centers providing integrated medical and social services to nursing-home-eligible seniors. Comparable comprehensive service wraparound but operates as a for-profit scaling PACE model versus MCAG's non-profit county model.

Broad incumbents

• Addus HomeCare Corporation: Public company providing personal care, home health, and hospice primarily to Medicaid-funded populations. Highly comparable payer mix and service model to MCAG's Medicaid Waiver and Personal Care operations.
• BrightSpring Health Services: Large diversified provider of home and community health services including personal care, home health, and pharmacy. Operates across populations and payors, overlapping with MCAG's Medicaid Waiver and Personal Care programs at much greater scale.
• Help at Home (CenterWell Home Health): Large Medicaid-focused personal care services provider serving seniors and individuals with disabilities across multiple states. Strong overlap with MCAG's Medicaid Waiver and Personal Care programs.

Others

• Meals on Wheels America: National membership organization supporting local nutrition programs for seniors — MCAG is itself a member. Operates as the umbrella/coordinator rather than direct competitor, but comparable in mission, funding model, and senior nutrition delivery.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Mason-County-Action-Group-Inc-145369605539358
• LinkedInlinkedin.com/company/mason-county-action-group-inc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mason County Action Group