Steel Group
- Company typePrivate
- Founded1994
- HeadquartersSan Luis Potosí, Mexico
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
Steel Group firmographics
Firmographics- Name
- Steel Group
- Legal name
- Grupo Acerero, S.A. de C.V.
- Website
- https://grupoacerero.com.mx
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Steel Group industry classification
Industry- Product category
- Steel Manufacturing
- NAICS
- Iron and Steel Mills and Ferroalloy Manufacturing (3311), Steel Product Manufacturing from Purchased Steel (3312)
- akta.pro primary industry
- Long Products Manufacturing (Rebar, Wire Rod, Merchant Bar, Sections/Beams) (IMAKABAH)
Keywords
Where Steel Group is headquartered
LocationHeadquarters
- HQ city
- San Luis Potosí
- HQ country
- Mexico
- HQ region
- Latin America
Offices6 records
Markets served
Steel Group business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Steel Products Manufacturing and Sales: Manufacturing and commercialization of steel products including rebar, wire rod, welded mesh, steel plate, and other long steel products for construction and industrial applications
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Steel Group product offering
Product offeringCore offering
Steel Group (Grupo Acerero) manufactures and commercializes long steel products including rebar (varilla corrugada), wire rod (alambrón), welded mesh (malla soldada), steel plate (placa de acero), G-60 rebar, annealed wire, structural armor (armadura), steel castillos, stirrups, and nails. With over 1,000,000 tonnes of annual installed capacity, the company sells exclusively B2B through authorized distributors and direct sales to construction and industrial manufacturers in Mexico and the United States.
Product overview
Grupo Acerero is a steel manufacturing company offering a comprehensive portfolio of steel construction products. The company operates with an installed production capacity exceeding 1,000,000 tons annually, serving the Mexican national territory and exporting to the United States and Latin American countries. The product portfolio includes Placa de Acero (steel plate), Varilla Corrugada (corrugated rebar), Alambrón (wire rod), Malla Soldada (welded mesh), Armadura Armagasa (structural armor), Castillo Armacero (structural steel), Alambre Recocido (annealed wire), Clavo (steel nails), Varilla G-60 (G-60 rebar), and Estribo (stirrups) — all positioned as construction materials for the building and infrastructure sectors.
Differentiator
Problem solved
Functional benefit
Brands
- GASA Steel: US-based subsidiary of Grupo Acerero operating in The Woodlands, Texas, serving the American steel market.
Products and services
- Placa de Acero (Steel Plate) Steel plate products for construction and industrial applications, including low-alloy steel plate covered under ISO 9001:2015 certification.
- Varilla Corrugada (Corrugated Rebar) Corrugated steel rebar used for reinforced concrete construction in building and infrastructure projects.
- Alambrón (Wire Rod) Wire rod product used in various steel construction applications and as raw input for downstream wire products.
- Malla Soldada (Welded Wire Mesh) Welded wire mesh for concrete reinforcement in construction and infrastructure applications.
- Armadura Armagasa (Structural Steel Armor) Structural steel armor product for construction applications that contributes LEED points for green building projects.
- Castillo Armacero (Steel Castillo) Steel castillo structural element for construction applications, contributing LEED points for green building projects.
- Alambre Recocido (Annealed Wire) Annealed wire for construction and industrial uses, produced through the Trefilados facility.
- Clavo (Steel Nails) Steel nails for construction applications, produced through the Trefilados facility.
- Varilla G-60 (G-60 Grade Rebar) G-60 grade rebar for reinforced concrete applications, contributing LEED points for green building projects.
- Estribo (Steel Stirrups) Steel stirrups for reinforced concrete structures in construction applications.
Companies that use Steel Group
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Steel Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Steel Group partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered major, minor, moderate and core.
- CANACERO (Cámara Nacional de la Industria del Acero)majorActive member of CANACERO, the National Chamber of the Steel Industry. This is the primary steel industry association in Mexico that validates the company's functioning as a socially responsible steel company.
- World Steel AssociationmajorActive member of worldsteel, the global steel industry association representing approximately 85% of global steel production.
- ANTAAC (Asociación Nacional de Normalización y Certificación del Sector Eléctrico)minorMember of ANTAAC for national standardization and certification in the electrical sector.
- COPARMEXminorMember of COPARMEX (Confederación Patronal de la República Mexicana), Mexico's main business chamber.
- US Green Building CouncilmoderateMember of USGBC, the organization that awards LEED (Leadership in Energy and Environmental Design) certifications for sustainable buildings. Grupo Acerero products can contribute LEED points in construction projects.
- American Trust Register (ATR)coreCertification body that awarded ISO 9001:2015 certification to Grupo Acerero's quality management system.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Steel Group competitors and assessment
Company assessmentDirect peers
- Grupo DEACERO: One of Mexico's largest steel producers, manufacturing rebar, wire rod, and structural products for construction. Closest direct competitor given overlapping product portfolio, integrated mill capability, and focus on the Mexican construction market.
- Gerdau: Brazilian-headquartered long-steel producer with significant Mexican and US operations (Gerdau Corsa). Competes directly in rebar, wire rod, and structural mesh, leveraging a broader Latin American footprint and greater product breadth.
- Commercial Metals Company (CMC): US-headquartered producer of rebar, wire rod, and fabricated concrete reinforcement products. Highly comparable operating model focused on long products and downstream fabrication, with overlapping end-customers in construction.
- AHMSA (Altos Hornos de México): Historic Mexican integrated steelmaker producing slab, plate, and long products. Competes in the same domestic long-products market and shares Mexican construction-industry exposure, though it has historically faced operational and financial challenges.
- Industrias CH (Grupo Simec): Mexican steel producer (affiliated with Industrias CH) operating integrated mills producing rebar, wire rod, and structural products for construction. Competes directly with Grupo Acerero in the Mexican domestic long-products market.
- Ternium (Ternium México): Leading Latin American steel producer with major Mexican operations manufacturing flat and long products including rebar and welded mesh. Competes head-to-head in Mexican construction and industrial steel channels and shares exposure to nearshoring-driven demand.
Broad incumbents
- ArcelorMittal: World's largest steel producer with significant operations in Mexico and Latin America. Offers a much broader product portfolio (flat, long, tubular) and competes with Grupo Acerero in several Mexican construction and industrial segments.
- Steel Dynamics: US-based EAF steel producer with significant long-products (rebar, structural, rail) and fabricated-reinforcement operations. Comparable business model and competes in adjacent North American long-product markets.
- Nucor Corporation: Largest US steel producer with extensive rebar, wire rod, and structural products portfolio via EAF mills. Competes indirectly through US import markets where Grupo Acerero exports, and represents a benchmark for capital-efficient long-product operations.
Regional players
- Voestalpine: Austrian-based steel and technology group producing high-quality long and special-steel products. Not a direct Mexican competitor but a relevant global benchmark for value-added long-products strategy and product diversification.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Steel Group social profiles
Digital presenceSteel Group compliance and trust
Trust signalCompliance6 records
Steel Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Steel Group leadership team
Management profileNumber of profiles
Steel Group subsidiaries and ownership
Company hierarchySubsidiaries2 records
Steel Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Steel Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Steel Group
What does Steel Group do?
Steel Group (Grupo Acerero) manufactures and commercializes long steel products including rebar (varilla corrugada), wire rod (alambrón), welded mesh (malla soldada), steel plate (placa de acero), G-60 rebar, annealed wire, structural armor (armadura), steel castillos, stirrups, and nails. With over 1,000,000 tonnes of annual installed capacity, the company sells exclusively B2B through authorized distributors and direct sales to construction and industrial manufacturers in Mexico and the United States.
Is Steel Group a public or private company?
Steel Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Steel Group founded?
Steel Group was founded in 1994. It employs 1,001 to 5,000 people.
Where is Steel Group based?
Steel Group is headquartered in San Luis Potosí, Mexico, in the Latin America region.
How does Steel Group make money?
One revenue line is on record: steel Products Manufacturing and Sales.
Who are Steel Group's main competitors?
Direct peers on record are Grupo DEACERO, Gerdau, Commercial Metals Company (CMC), AHMSA (Altos Hornos de México), Industrias CH (Grupo Simec) and Ternium (Ternium México). Broad incumbents are ArcelorMittal, Steel Dynamics and Nucor Corporation. Voestalpine is listed as a regional player.
Does Steel Group have an API?
No public API is recorded for Steel Group.
What industry is Steel Group in?
Steel Group's product category is Steel Manufacturing. Its primary akta.pro industry code is IMAKABAH, Long Products Manufacturing (Rebar, Wire Rod, Merchant Bar, Sections/Beams). Its NAICS code is 3311.