Knuckleheads
- Company typePrivate
- Founded2007
- HeadquartersWisconsin Dells, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Knuckleheads firmographics
Firmographics- Name
- Knuckleheads
- Legal name
- Knuckleheads
- Website
- https://knuckleheadspark.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Knuckleheads industry classification
Industry- Product category
- Indoor Amusement Park
- NAICS
- Amusement Parks and Arcades (7131), Bowling Centers (71395)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD)
- akta.pro secondary industries
- Mini Golf & Attractions Centers (Mini Golf, Go-Karts, Laser Tag Complexes) (THAJAEAK), Coin-Operated Entertainment (Pinball, Crane/Claw, Jukebox, Darts/Billiards) (MPAEAJAF)
Keywords
Where Knuckleheads is headquartered
LocationHeadquarters
- HQ city
- Wisconsin Dells
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Knuckleheads business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Wristband and Admission Sales: Time-based wristbands for rides including 3-hour rides+arcade packages at $39.99, all-day wristbands, and individual ride tickets. Trampoline park jump passes sold separately.
- Cosmic Bowling: Hourly lane rentals at $40/hour (up to 6 people) plus shoe rental at $3/person. Bumper bowling available.
- Arcade and Redemption Games: Credit-based arcade play with bonus credits for larger purchases. Credits can be used for arcade games, rides, and select purchases. Over 100 arcade games.
- Bar & Grill Food and Beverage: Full bar with cocktails, beer, and food menu including appetizers, pizzas, sandwiches, and kid's meals. Happy hour specials from 9PM-11PM.
- Birthday and Group Party Packages: Birthday packages ranging from $215-$400 including wristbands, pizza, soda, reserved tables, and activities. Local school district discounts available.
- Gift Cards: Gift cards redeemable for arcade games, rides, food & beverage and wristbands. Sold in $20, $50, and $100 denominations with bonus credits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 3-Hour Rides + Arcade Package |
| Unit Pricing | Pay-as-you-go | All-Day Airheads Wristband |
| Unit Pricing | Pay-as-you-go | All-Day Need4Speed Wristband |
| Unit Pricing | Pay-as-you-go | Pick 5 Wristband |
| Unit Pricing | Pay-as-you-go | Trampoline Park Passes |
| Unit Pricing | Pay-as-you-go | Cosmic Bowling |
| Usage-based | Pay-as-you-go | Arcade Credits |
| Unit Pricing | Pay-as-you-go | Birthday Party Packages |
| Unit Pricing | Pay-as-you-go | Summer All-Inclusive Package |
| Unit Pricing | Pay-as-you-go | Summer Early Bird Specials |
| Unit Pricing | Pay-as-you-go | Night/Late Night Specials |
| Unit Pricing | Pay-as-you-go | Happy Hour |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Knuckleheads product offering
Product offeringCore offering
Knuckleheads operates an indoor family entertainment center in Wisconsin Dells that combines a trampoline park, amusement rides, cosmic bowling, an arcade, interactive Puttheads mini golf, and a bar & grill under one roof. The venue also hosts birthday parties, group events, and sports team outings, offering bundled all-inclusive attraction packages alongside individual admission options.
Product overview
Knuckleheads is an 80,000 square foot indoor entertainment facility offering a unified amusement park experience combining multiple attractions. The core product portfolio centers on four main offerings: Trampoline Park (Wisconsin Dells' only trampoline park with four sections), Amusement Rides (indoor roller coaster, go-karts, bumper cars, ropes course, tornado ride, XD dark ride theater, and jumping pillow), Arcade (over 100 games with redemption prizes), and Cosmic Bowling (ten lanes with black light effects). Supporting amenities include Bar & Grill dining, Puttheads Mini Golf (interactive 9-hole course), birthday party packages, group event services, and gift cards. The attractions operate as an integrated experience where visitors can purchase wristbands for unlimited rides, individual jump passes, or lane rentals for bowling.
Differentiator
Problem solved
Functional benefit
Brands
- Puttheads Mini Golf: Interactive, challenge-based mini golf experience featuring proprietary technology that blends traditional mini golf with modern gameplay elements. Located at Knuckleheads Trampoline and Amusement Park.
Companies that use Knuckleheads
Customer profileSegments4 records
Ideal customer profiles2 records
Knuckleheads technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
Knuckleheads partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- Booby Trap Escape RoomscoreAdjacent attraction partner offering escape room experiences. Cross-promotional partner located at same location.
- Timber Falls Adventure ParkminorOutdoor adventure park partner in Wisconsin Dells area. Cross-promotional relationship.
- Staybridge Suites Wisconsin Dells-Lake DeltonminorIHG hotel partner promoting Knuckleheads to guests. Located nearby in Lake Delton.
- LaQuinta Inn & Suites by Wyndham - Wisconsin DellsminorWyndham hotel partner promoting Knuckleheads to overnight guests.
- Holiday Inn Express Wisconsin DellsminorIHG hotel partner promoting Knuckleheads to guests.
- Avid - Wisconsin DellsminorHotel partner promoting Knuckleheads to guests.
- The Wisconsin Hotel & Conference CenterminorHotel and conference center partner in Wisconsin Dells area.
- Dells HotelsminorHotel booking partner aggregating multiple Wisconsin Dells properties.
- Buffalo Phil's Pizza & GrillecoreCo-located restaurant partner sharing the same property as Knuckleheads. Joint marketing and guest experience partnership.
- Wisconsin Dells Visitor & Convention BureauminorOfficial tourism bureau for Wisconsin Dells promoting area attractions including Knuckleheads.
- Moosejaw Pizza & Dells Brewing Co.minorLocal restaurant partner in Wisconsin Dells area with cross-promotional relationship.
- Outlet at the DellscoreAdjacent shopping center partner. Knuckleheads is located next to Outlets at the Dells, driving significant foot traffic.
- Blue Green VacationsminorVacation resort partner promoting Knuckleheads to timeshare and vacation rental guests.
- Meadowbrook ResortminorResort partner promoting Knuckleheads to guests.
- Tamarack ResortminorResort partner promoting Knuckleheads to guests.
- Family Entertainment GroupcoreProvides arcade games and entertainment equipment for Knuckleheads facility.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Knuckleheads competitors and assessment
Company assessmentDirect peers
- Dave & Buster's: Publicly-traded chain combining arcade gaming with full bar and restaurant dining, mirroring Knuckleheads' arcade + F&B revenue mix and targeting similar group/family/corporate event occasions.
- Kalahari Resorts & Conventions: Wisconsin Dells-based indoor water park and resort that also operates an indoor theme park and family entertainment attractions, directly competing for the same family tourist segment in the same destination market.
- Sky Zone Trampoline Park: National trampoline park franchise that competes directly with Knuckleheads' trampoline park offering, with similar birthday party and group event packages targeted at families.
- Urban Air Adventure Park: National indoor adventure park chain with trampolines, go-karts, ropes courses, and birthday party packages—directly overlapping with Knuckleheads' attraction mix and target customer segments.
- Wilderness Resort: Wisconsin Dells resort with extensive indoor water parks and family entertainment attractions, targeting the same overnight tourist family demographic with bundled entertainment and lodging offerings.
- Great Wolf Lodge Wisconsin Dells: Major indoor water park resort in Wisconsin Dells that bundles lodging with family entertainment activities, competing head-to-head for tourist families seeking multi-activity indoor experiences.
- Main Event Entertainment: National chain of family entertainment centers combining bowling, arcade, laser tag, and food & beverage under one roof—same multi-attraction, party-driven model as Knuckleheads but at multi-location scale.
- Mt. Olympus Water & Theme Park: Wisconsin Dells indoor/outdoor theme park complex with go-karts, water parks, and amusement rides, directly competing for the same tourist family entertainment spend in the destination.
- Bowlero Corp: National bowling-focused entertainment chain with cosmic/experiential bowling lanes, arcade, and F&B—directly comparable to Knuckleheads' cosmic bowling and entertainment positioning.
Broad incumbents
- Topgolf Callaway Brands: Large publicly-traded entertainment and golf tech company operating multi-location entertainment venues with food & beverage, group events, and proprietary technology—similar tech-enabled entertainment + F&B venue model though in a different activity category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights2 records
Customer concentration
Knuckleheads social profiles
Digital presenceKnuckleheads financial estimates
Financial estimateRevenue estimate
Valuation estimate
Knuckleheads leadership team
Management profileNumber of profiles
Profiles1 record
Knuckleheads funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Knuckleheads M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Knuckleheads
What does Knuckleheads do?
Knuckleheads operates an indoor family entertainment center in Wisconsin Dells that combines a trampoline park, amusement rides, cosmic bowling, an arcade, interactive Puttheads mini golf, and a bar & grill under one roof. The venue also hosts birthday parties, group events, and sports team outings, offering bundled all-inclusive attraction packages alongside individual admission options.
Is Knuckleheads a public or private company?
Knuckleheads is a private company. It is classified as unknown and is currently operating.
When was Knuckleheads founded?
Knuckleheads was founded in 2007. It employs 11 to 50 people.
Where is Knuckleheads based?
Knuckleheads is headquartered in Wisconsin Dells, United States, in the North America region.
How does Knuckleheads make money?
Six revenue lines are on record. Wristband and Admission Sales are the primary driver. The others are cosmic Bowling, arcade and Redemption Games, bar & Grill Food and Beverage, birthday and Group Party Packages and gift Cards.
Who are Knuckleheads's main competitors?
Direct peers on record are Dave & Buster's, Kalahari Resorts & Conventions, Sky Zone Trampoline Park, Urban Air Adventure Park, Wilderness Resort, Great Wolf Lodge Wisconsin Dells, Main Event Entertainment, Mt. Olympus Water & Theme Park and Bowlero Corp. Topgolf Callaway Brands is listed as a broad incumbent.
Does Knuckleheads have an API?
No public API is recorded for Knuckleheads.
What industry is Knuckleheads in?
Knuckleheads's product category is Indoor Amusement Park. Its primary akta.pro industry code is THAAAAAD, Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play), with a secondary code of THAJAEAK, Mini Golf & Attractions Centers (Mini Golf, Go-Karts, Laser Tag Complexes). Its NAICS code is 7131 and its SIC code is 7900.