Be—it Agency
Be—it Agency is a Kyiv-based communications firm that delivers integrated campaigns, strategic consultancy, reputation management, and social impact programs for multinational brands operating in Ukraine and Eastern Europe. It is a subsidiary of One Philosophy Group of Companies.
- Company typePrivate
- Founded2012
- HeadquartersKyiv, Ukraine
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Be—it Agency does
Be—it Agency is a Kyiv-based professional-services communications firm that designs and executes integrated campaigns for multinational brands operating in Ukraine and Eastern Europe. The agency's service portfolio covers integrated campaigns, strategic consultancy, reputation management, creative development, sales-generating campaigns, and social impact programs — all delivered as bespoke consulting engagements priced on a custom-quote basis rather than as modular SaaS or platform products. Named clients include McDonald's Ukraine, Coca-Cola Ukraine, Philips Ukraine, Mastercard Ukraine, Avon Ukraine, FMC, the European Union Advisory Mission (EUAM), and Suziria Group, with documented outcomes ranging from a 60% reduction in waste for McDonald's environmental work, a 99% sales lift for the Philips OneBlade campaign, and a 17-point corporate reputation index gain for Coca-Cola's crisis management.
The business operates as a subsidiary of One Philosophy Group of Companies, a diversified communications holding group, which provides shared resources, cross-agency referrals, and enterprise contract leverage while preserving founder-led governance under Nataliya Popovych. Distribution is direct-to-enterprise with no third-party channels; the agency's website and its 23 documented award wins over 12 years serve as the primary top-of-funnel marketing collateral in lieu of outbound demand generation. Technological surface is intentionally thin — there is no proprietary platform, no app, no public API, and no patents — making the firm's intellectual property its case-study library and senior talent rather than software.
At a 11–50 employee scale with a named team of roughly 20 specialists in strategy, account management, creative direction, and AI initiatives, Be—it sits as a niche boutique competing on relationship depth, sector credibility (crisis management, CSR, behavioral change), and award credentials rather than headcount or technology. The 90%+ share of revenue drawn from a concentrated list of large enterprise multinationals implies meaningful account-concentration risk that would materially affect any revenue forecast or M&A diligence.
Be—it Agency firmographics
Firmographics- Name
- Be—it Agency
- Legal name
- Be—it Agency
- Website
- https://be-it.agency
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Be—it Agency is a Kyiv-based communications firm that delivers integrated campaigns, strategic consultancy, reputation management, and social impact programs for multinational brands operating in Ukraine and Eastern Europe. It is a subsidiary of One Philosophy Group of Companies.
- Ownership category
- akta.pro rank
Be—it Agency industry classification
Industry- Product category
- Marketing Communications Services
- NAICS
- Advertising Agencies (541810), Public Relations Agencies (54182), Management Consulting Services (54161)
- SIC
- Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industries
- Brand Campaign & Integrated Communications Agencies (MPAAAAAC), Integrated Advertising (Brand + Performance + Media) (BPAFAAAA), Public Affairs & Government Relations (MPAAADAE)
Keywords
Where Be—it Agency is headquartered
LocationHeadquarters
- HQ city
- Kyiv
- HQ country
- Ukraine
- HQ region
- Europe
Offices1 record
Markets served
Be—it Agency business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Communications and Marketing Services: Service-based revenue from integrated communications campaigns, strategic consulting, reputation management, creative development, and social impact programs for corporate clients.
Distribution channels1 record
Marketing channels3 records
Be—it Agency product offering
Product offeringCore offering
Be—it Agency is a communications and marketing firm delivering integrated campaigns, strategic consultancy, reputation management, creative development, sales-generating campaigns, and social impact programs for enterprise clients and multinational brands. The agency operates as a professional services firm providing end-to-end communications consulting tailored to each client's objectives, with a focus on meaningful communication that drives measurable business outcomes and positive societal impact.
Product overview
Be—it Agency is a communications agency that offers a unified suite of consulting and creative services rather than a software product platform. Their core service portfolio includes integrated campaigns, strategic consultancy, reputation management, creative development, sales-generating campaigns, and social impact programs. All offerings are service-based consulting engagements tailored to each client's specific needs, with no modular or SaaS product architecture.
Differentiator
Problem solved
Functional benefit
Products and services
- Integrated Campaigns
Quantifiable outcome
- Reduced waste by 60% for McDonald's Ukraine
- +5 more outcomes
Companies that use Be—it Agency
Customer profileNamed customers8 records
Segments1 record
Ideal customer profiles1 record
Be—it Agency technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Be—it Agency partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- One Philosophy Group of CompaniescoreBe—it Agency is a part of One Philosophy Group of Companies, a larger communications holding group that includes multiple agencies and specializations.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Be—it Agency competitors and assessment
Company assessmentBroad incumbents
- WPP: Global communications services group whose agencies (Ogilvy, VMLY&R, Grey) operate in Ukraine and compete for the same enterprise accounts. Functions as the broad incumbent that consolidates regional communications spend.
- Omnicom Group: Global advertising holding group whose networks (BBDO, DDB, TBWA) compete with Be—it across integrated campaigns and brand communications. The scaled peer that multinational clients use for pan-regional agency rosters.
- Publicis Groupe: Global advertising and communications holding company whose networks (Publicis, Saatchi & Saatchi, Leo Burnett) compete with Be—it for multinational client budgets. Represents the scaled, multi-region alternative that enterprise procurement teams often default to.
- Havas: Global advertising and communications group with Eastern European operations competing for multinational integrated campaign briefs. Represents another broad incumbent alternative in enterprise client rosters.
Direct peers
- Banda Agency: Kyiv-based independent creative and communications agency of comparable size and profile to Be—it, serving multinational and regional clients with integrated campaigns and brand work. Closest like-for-like peer inside the Ukrainian market.
- McCann Kyiv: IPG-affiliated creative network operating in Kyiv, providing integrated advertising, brand, and communications services. Competes with Be—it for the same multinational clients (Coca-Cola, Mastercard, Avon) on shared briefs.
- Dentsu Ukraine: Local operation of Dentsu network offering advertising, media, and integrated communications to enterprise clients. Competes for similar multinational briefs and government/institutional work in Ukraine.
- BBDO Ukraine: Omnicom-owned creative network with Kyiv presence, providing brand-building and integrated campaign work. Comparable in targeting enterprise multinationals seeking creative and communications execution across Eastern Europe.
- Saatchi & Saatchi Ukraine: Publicis-owned creative brand in the Ukrainian market delivering integrated campaigns and brand strategy. Overlaps with Be—it's enterprise multinational client base and integrated campaign service line.
- Ogilvy Ukraine: Local arm of WPP's Ogilvy network operating in Kyiv, offering advertising, brand strategy, and integrated communications to multinational clients. Directly comparable in service mix (campaigns, brand work, PR) and in competing for the same enterprise multinational accounts in Ukraine.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Be—it Agency social profiles
Digital presenceBe—it Agency financial estimates
Financial estimateRevenue estimate
Valuation estimate
Be—it Agency leadership team
Management profileNumber of profiles
Profiles6 records
Be—it Agency funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Be—it Agency M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Be—it Agency
What does Be—it Agency do?
Be—it Agency is a communications and marketing firm delivering integrated campaigns, strategic consultancy, reputation management, creative development, sales-generating campaigns, and social impact programs for enterprise clients and multinational brands. The agency operates as a professional services firm providing end-to-end communications consulting tailored to each client's objectives, with a focus on meaningful communication that drives measurable business outcomes and positive societal impact.
Is Be—it Agency a public or private company?
Be—it Agency is a private company. It is classified as corporate owned and is currently operating.
When was Be—it Agency founded?
Be—it Agency was founded in 2012. It employs 11 to 50 people.
Where is Be—it Agency based?
Be—it Agency is headquartered in Kyiv, Ukraine, in the Europe region.
How does Be—it Agency make money?
One revenue line is on record: communications and Marketing Services.
Who are Be—it Agency's main competitors?
Broad incumbents on record are WPP, Omnicom Group, Publicis Groupe and Havas. Direct peers are Banda Agency, McCann Kyiv, Dentsu Ukraine, BBDO Ukraine, Saatchi & Saatchi Ukraine and Ogilvy Ukraine.
Does Be—it Agency have an API?
No public API is recorded for Be—it Agency.
What industry is Be—it Agency in?
Be—it Agency's product category is Marketing Communications Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of MPAAAAAC, Brand Campaign & Integrated Communications Agencies. Its NAICS code is 541810 and its SIC code is 7311.