Neudorff

What Neudorff does

Neudorff (legal name W. Neudorff GmbH KG) is a 170+ year-old German family-owned manufacturer of environmentally-friendly plant care and protection products, founded in 1854 by Carl Wilhelm Neudorff. The company is headquartered in Emmerthal, Lower Saxony, operates two German production facilities (Emmerthal and Lüneburg), runs its operations on hydropower and photovoltaics, and employs approximately 400 people as of 2026 (rund 400 Mitarbeitende, Stand 2026). Its portfolio spans 238 SKUs including organic fertilizers, peat-free soils, plant strengthening agents, biological pest control via beneficial insects (e.g., Aphidoletes aphidimyza gall midges), natural pyrethrum-based insecticides, and potassium-bicarbonate fungicides such as the Armisan line, several of which carry a 1-day pre-harvest interval and EU Regulation 2018/848 organic-farming approval, and are certified not bee-hazardous under NB 6641.

The technology stack combines natural-product formulation (proprietary brown-algae extract Algan from Ascophyllum nodosum, insect glue barriers from natural oils/waxes/resins) with a digital layer built around the Neudorff Pflanzenfreund app, which uses a proprietary computer-vision model to identify plant diseases from smartphone photos and to recommend specific Neudorff products. Production remains exclusively in Germany and is supported by an in-house R&D function. Adjacent digital channels include a Garten-Magazin with 121 articles, a Garten-Lexikon, an expert forum, a monthly newsletter, a YouTube channel (Natürlich im Garten) and the podcast 'Einfach natürlich gärtnern'.

The business model is a hybrid CPG/distribution operation. Revenue is generated by selling physical gardening inputs through garden centers, hardware (Bau) and DIY stores across the DACH region (Germany and Austria), a B2B trade portal (neudorff-handel.de), a specialized beneficial-insect ordering portal (neudorff-nuetzlinge.de), international sales via neudorff.com, and since 2024 a direct-to-consumer online shop (shop.neudorff.de). A B2B field-sales organization covers German regions including Süd-West and Rheinland-Pfalz/Saarland. Customer segments span individual home gardeners (primary), retail/garden-center trade partners, and professional horticulture/agriculture end users. Pricing is one-time transactional per SKU; specific pricing is not publicly disclosed. Revenue figures are not publicly disclosed.

Name

Neudorff

Legal name

W. Neudorff GmbH KG

Website

https://neudorff.de

Company type

Private

Founded year

1854

Operating status

Operating

Headcount range

1–10 employees

Short description

Neudorff (W. Neudorff GmbH KG) is a 170+ year-old German family-owned manufacturer of 238 environmentally-friendly plant care and protection products — including organic fertilizers, biological pest control, beneficial insects, and AI-assisted mobile gardening apps — sold to home gardeners and retail/garden-center partners across Europe.

Ownership category

akta.pro rank

Product category

Garden Care & Plant Protection Products

NAICS

Pesticide and Other Agricultural Chemical Manufacturing (325320), Pesticide and Other Agricultural Chemical Manufacturing (32532), Fertilizer and Compost Manufacturing (32531), Nursery, Garden Center, and Farm Supply Retailers (44424)

SIC

Agricultural Chemicals (2870), Medicinal Chemicals & Botanical Products (2833), Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Biological Pest Control (Beneficial Insects, Nematodes, Microbials) (AFABAKAB)

akta.pro secondary industries

Botanical Biopesticides & Plant Extracts (Essential Oils, Neem, Pyrethrins) (AFABAEAF), Natural/Green Pest Control Products (CRAJAHAK), Soils, Mulch, Fertilizers & Lawn Care Chemicals Retail (CRAIAIAC)

Keywords

• Organic fertilizers
• Biological pest control
• Plant protection products
• Peat-free garden soils
• Beneficial insects

Headquarters

HQ city

Konigsberg

HQ country

Czechia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Consumer gardening products: Sale of physical gardening products including organic fertilizers, peat-free soils, plant protection products, beneficial insects, and pest control products to end consumers through retail and e-commerce channels.
2. B2B/Retail trade sales: Sale of Neudorff product portfolio to garden centers, hardware stores, and other retail partners via field sales organization and trade portal.
3. Direct-to-consumer e-commerce: Since 2024, direct sales via the company's own Neudorff online shop (shop.neudorff.de) to end consumers.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Neudorff manufactures and sells environmentally-friendly gardening products including organic fertilizers, peat-free soils, biological pest control solutions (beneficial insects), plant protection products, and growth aids. The product range covers 238 items for garden, balcony, and indoor plant care, produced in-house at facilities in Emmerthal and Lüneburg, Germany.

Product overview

Neudorff is a manufacturer of environmentally friendly products for natural gardening with a portfolio of 238 products. The product range includes organic fertilizers, peat-free soils, plant care and plant protection products, beneficial insects for natural pest control, products against pests (ants, rodents, wasps), and much more. Key products include the 2 in 1 RosenSchutz combination pack for roses, Armisan fungicides for fruit and vegetable protection, Algan growth aid based on brown algae extract, AmeisenStopp ant repellents, and AA-Räuberische Gallmücken beneficial insects for aphid control. The company also offers a mobile app with AI-powered plant disease identification and operates an online shop since 2024.

Differentiator

Problem solved

Functional benefit

Products and services

• 2 in 1 RosenSchutz A combination pack for simultaneous control of pests (aphids, spider mites, cicadas, caterpillars) and fungal diseases (rust, black spot, powdery mildew) on roses and other plants. Contains Spruzit Schädlingsfrei and Fungisan Rosen-Pilzfrei.
• AA-Räuberische Gallmücken gegen Blattläuse Predatory gall midges (Aphidoletes aphidimyza) as beneficial insects for natural aphid control in greenhouses and conservatories. Each larva can consume up to 50 aphids during its 5-10 day lifespan.
• Algan Wachstumshilfe A biological growth stimulator based on brown algae extract (Ascophyllum nodosum) for ornamental plants, vegetables, fruit, potatoes, and lawn. Strengthens weakened plants, stimulates growth, and improves frost resistance. Approved for organic farming under EU Regulation 2018/848.
• AmeisenStopp Ant repellent granules for immediate and reliable protection against ants in indoor and outdoor areas.
• AmeisenStopp AF Ready-to-use spray for immediate ant repellent action in indoor and outdoor areas. Contains natural pyrethrum from chrysanthemum flowers and geraniol.
• AmeisenStopp Spray Aerosol spray for immediate and targeted ant repellent action. Includes spray tube for precise application in corners and crevices. For indoor and outdoor use.
• Armisan AF PilzFrei Obst- und GemüseMehltauFrei Ready-to-use spray fungicide for fungal diseases on fruit, vegetables, and roses. Based on potassium bicarbonate. Only 1 day waiting period before harvest. Suitable for organic farming and not harmful to bees.
• Armisan PilzFrei Obst- & GemüseMehltauFrei Water-soluble powder fungicide for fungal diseases on fruit, vegetables, and ornamental plants. Based on potassium bicarbonate. Only 1 day waiting period before harvest. Vegan product suitable for organic farming.
• Aurum InsektenLeim Insect glue barrier for fruit trees and deciduous trees. Made from natural oils, waxes, and resins. Protects against ants, winter moths, and other climbing insects without the use of insecticides.

Quantifiable outcome

• 238 products in the product range
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• NABU (Naturschutzbund Deutschland)coreStrategic or Co-development PartnerNeudorff partners with NABU on the 'Insektentrainer' (insect trainer) project to promote insect-friendly gardening and biodiversity in home gardens. NABU is Germany's largest environmental association.
• PamiraminorChannel Partner/ Reseller/ DistributorParticipation in the Pamira system for packaging disposal and recycling, supporting Neudorff's commitment to sustainable packaging.
• KlimafarmerminorStrategic or Co-development PartnerClimate initiative partner helping Neudorff implement and communicate climate protection measures across its value chain.
• DHL GoGreenminorStrategic or Co-development PartnerDHL's carbon-neutral shipping program that Neudorff uses for logistics to offset transportation emissions.
• atmosfairminorStrategic or Co-development PartnerClimate protection organization that Neudorff partners with for carbon offsetting initiatives.
• Naturstrom, Lichtblick, Green Planet EnergyminorOthersSustainable electricity suppliers providing Neudorff with renewable energy from sustainable sources. These partnerships support Neudorff's commitment to 100% renewable energy.
• BAUM e.V. (Corporate Association for Sustainable Management)minorStrategic or Co-development PartnerNeudorff is a member of BAUM e.V., a corporate network that promotes sustainable management and sustainable economics.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Biobest Group NV: Belgian global leader in biological pest control and beneficial-insect production — operates in the same beneficial-insect, biopesticide, and pollination category where Neudorff's Nützlings-Bestellportal competes, particularly in professional greenhouse horticulture.
• Evergreen Garden Care: European consumer garden-care business with brands like Substral and Roundup (non-agricultural) in DACH, UK and France — competes with Neudorff on similar retail shelves across fertilizers, soils, and weed/pest control.
• Dr. Stähler GmbH & Co. KG: German manufacturer of plant protection products, fertilizers, and home & garden pest control sold through specialty garden retail — directly comparable mid-sized DACH player overlapping Neudorff's product categories and channels.
• SUBSTRAL (Scotts Miracle-Gro): Mass-market consumer lawn and garden care brand (fertilizers, pesticides, soils) operating in DACH under Scotts Miracle-Gro — competes head-to-head with Neudorff on garden-center shelves, though positioned more on efficacy than naturalness.
• Eco-Style BV: Benelux-based specialist in natural, organic gardening products (fertilizers, soil improvers, pest control) — directly overlapping with Neudorff's natural/biological positioning and comparable target of sustainability-led home gardeners.
• COMPO GmbH: German-headquartered manufacturer of consumer plant care products (fertilizers, plant protection, soils) sold through garden centers and DIY retail — directly comparable to Neudorff's core DACH retail business across overlapping SKU categories.
• SBM (formerly Bayer Garden): French company that acquired Bayer's consumer garden-care business — multi-brand portfolio (including former Bayer Garden brands) competing in plant protection and household pest control across European retail, closely comparable product/market to Neudorff.

Broad incumbents

• Bayer AG (Crop Science): Global agrochemical incumbent building a biologicals portfolio (incl. biocontrol) and adjacent consumer garden-care reach — represents the broad incumbent competitive threat to Neudorff's natural positioning with substantially larger R&D and distribution scale.

Emerging players

• Koppert Biological Systems: International specialist in biological crop protection and beneficial organisms (and pollination), increasingly serving smallholder and protected-crop segments that overlap with Neudorff's beneficial-insect and biopesticide lines.

Regional players

• Schacht GmbH & Co. KG: German garden product manufacturer specializing in natural/sustainable plant care (e.g., plant strengtheners, organic pest control) with overlapping product positioning and a shared Mittelstand heritage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@NatuerlichimGarten
• LinkedInlinkedin.com/company/w.-neudorff-gmbh-kg
• Facebookfacebook.com/234779126579249

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Neudorff