What Destiny does

Destiny is Bungie's flagship live-service video game franchise, encompassing Destiny 2 (a free-to-play sci-fi MMO action shooter) and Marathon (a sci-fi extraction shooter). Developed and operated by Bungie, Inc., a private game studio headquartered in Bellevue, Washington, and majority-owned by Sony Interactive Entertainment since its 2022 acquisition, the franchise serves a global consumer base of dedicated and casual gamers across PlayStation, Steam, Xbox, and Epic Games Store platforms. Players access core gameplay at no cost, with monetization layered through paid expansion packs (e.g., The Final Shape, Lightfall, The Witch Queen, The Collection, Year of Prophecy), recurring seasonal content delivered via season passes and battle passes, premium virtual currency (Silver) for cosmetic microtransactions in the Eververse store, and physical/digital merchandise through the Bungie Store and Bungie Rewards loyalty program.

The underlying platform is a live-service game architecture featuring a persistent online world, cross-platform multiplayer, and cloud-synced player progression via Bungie.net, with Cross Save functionality linking accounts across PlayStation Network, Steam, Xbox Live, Epic, and Twitch. The platform integrates social infrastructure (Clans, Fireteam Finder, community forums, official Discord servers), a companion mobile app on iOS and Android, and a tiered development model that supplements internal engineering with outsourced partners such as Pipeworks Studio, Keywords Studios, and Lionbridge Games for art, localization, QA, and production support. Strategic technology integrations include partnerships with Sony/PlayStation Studios (core), as well as hardware and platform partnerships with AMD, Intel, Nvidia, Microsoft, and Valve.

Distribution and customer engagement span digital storefronts across console and PC ecosystems, a direct-to-consumer Bungie Store for merchandise, official Discord servers and community forums for retention, and the Bungie Rewards program that converts in-game achievements into real-world merchandise. The customer base is segmented into dedicated gamers (raids, dungeons, clans, endgame content), casual players (story, exploration, limited-time events), and broader community members engaging via forums and Discord. The hybrid B2C revenue model combines one-time expansion purchases, recurring seasonal subscriptions, freemium microtransactions, and hardware/merchandise sales, with a global operating footprint spanning the United States, United Kingdom, and Japan.

Name

Destiny

Legal name

Bungie, Inc.

Website

https://bungie.net

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

Destiny is Bungie's live-service video game franchise encompassing Destiny 2 (free-to-play sci-fi MMO shooter) and Marathon (extraction shooter), serving global dedicated and casual gamers via cross-platform play, with monetization through paid expansions, season passes, and in-game cosmetics.

Ownership category

akta.pro rank

Product category

Online Video Games

NAICS

Software Publishers (5132)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Cloud Gaming Billing, Identity & Entitlement Services (SSO, account linking, DRM) (MPAFAHAK)

akta.pro secondary industry

Web3/Blockchain Game Studios (MPAFAAAO)

Keywords

• Live-service gaming
• Sci-fi shooter
• MMO action shooter
• Game expansions
• Cross-platform gaming

Headquarters

HQ city

Bellevue

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Expansion Sales: Paid expansion packs (The Collection, Year of Prophecy, The Final Shape, Lightfall, The Witch Queen, Beyond Light, Shadowkeep, Forsaken) provide major content releases and campaign content. Players purchase bundles to access new story content, destinations, and features.
2. Season Pass and Battle Pass: Seasonal content delivered through time-limited season passes that players purchase to access exclusive rewards, story content, and gameplay activities during each season.
3. Silver and Microtransactions: Premium virtual currency (Silver) used to purchase cosmetic items, emotes, skins, and other microtransactions through the in-game Eververse store. Free-to-play players can earn some items through gameplay.
4. Bungie Rewards (Merchandise): Physical and digital merchandise including Marathon Bungie Rewards items, apparel, collectibles, and limited edition products sold through the Bungie Store.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Destiny is a free-to-play sci-fi MMO action shooter franchise developed by Bungie where players create Guardians to explore planetary destinations, complete cooperative and competitive activities, and collect loot. The franchise includes Destiny 2 and Marathon, monetized through paid expansions, season passes, and cosmetic microtransactions via the Eververse store. The platform supports cross-play and cross-save across PlayStation, Steam, Xbox, and Epic Games Store.

Product overview

Destiny is a unified platform offering two core live-service games: Destiny 2 (a free-to-play sci-fi MMO action shooter) and Marathon (a sci-fi extraction shooter). Destiny 2 operates on a seasonal model with major expansions (The Collection, Year 8 Expansions, The Final Shape, Lightfall, The Witch Queen) and continuous content updates. Marathon is a newer title featuring extraction shooter gameplay with Runner shells and seasonal content. The platform includes cross-platform functionality via Cross Save, social features (Clans, Fireteam Finder), the Bungie Rewards program, and a companion mobile app. Both games share the Bungie.net ecosystem including the Bungie Store for merchandise and rewards redemption.

Differentiator

Problem solved

Functional benefit

Brands

• Bungie Rewards: A program that allows players to earn exclusive rewards for completing in-game challenges, including digital items and physical merchandise.
• Bungie Store

Products and services

• Destiny 2 A free-to-play sci-fi MMO action shooter where players create a Guardian to defeat enemies, collect loot, and build legend across planetary destinations and activities.
• Marathon A sci-fi extraction shooter set on Tau Ceti IV where players navigate a hostile world as Runners, extracting valuable salvage while evading threats.
• Destiny 2: The Collection Bundle containing all major Destiny 2 expansions including The Final Shape, Lightfall, The Witch Queen, Beyond Light, Shadowkeep, Bungie 30th Anniversary Pack, and Forsaken Pack.
• Destiny 2: Year of Prophecy (Year 8 Expansions) Year 8 expansion bundle for Destiny 2 featuring the latest seasonal content and story progression.
• Destiny 2: The Final Shape Year 7 major expansion completing the Light and Darkness saga with new destination, raid, and story content.
• Destiny 2: Lightfall Year 6 expansion introducing the Neomuna destination and Strand subclass in Destiny 2.
• Destiny 2: The Witch Queen Year 5 expansion featuring the Savathûn's Throne World destination and the Legendary campaign difficulty.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Two partnerships are on record, tiered core.

• Sony Interactive Entertainment (PlayStation Studios)coreStrategic or Co-development PartnerSony Interactive Entertainment is a key partner in the Marathon and Destiny ecosystem. The partnership includes collaboration on PlayStation Studios creative arts, quality assurance, user research, localization, and platform-specific optimizations. SIE provides significant support across game development, testing, and publishing services including audio, visual arts, and platform technology integration.
• Multiple Development Studios (Pipeworks Studio, Keywords Studios, Lionbridge Games, etc.)coreImplementation/ SI/ Consulting PartnerExtensive network of development partners including Pipeworks Studio (art, design, engineering, QA, production), Keywords Studios (localization management, QA, VO management), Lionbridge Games (testing), and many others contributing to game development, localization, and quality assurance.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Digital Extremes: Developer of Warframe, a long-running free-to-play sci-fi online shooter with live-service seasonal content, in-game economy, and cross-platform play. Closely comparable to Destiny 2 in genre, monetization (premium currency + cosmetics), and live-ops philosophy.
• Respawn Entertainment: Developer of Apex Legends and Titanfall, both FPS titles. Apex Legends is one of the leading free-to-play live-service shooters with seasonal battle passes and cosmetic microtransactions, directly comparable to Destiny 2's live-ops model.
• Battlestate Games: Developer of Escape from Tarkov, the leading extraction shooter with live-service updates and paid edition model. Most directly comparable to Bungie's Marathon title on genre and target audience.
• HoYoverse (miHoYo): Developer of Genshin Impact and Honkai: Star Rail, leading free-to-play live-service titles with seasonal updates, gacha-style monetization, and strong community engagement. Comparable in live-service depth and free-to-play monetization sophistication, though in different genres.
• 343 Industries (Halo Studios): Developer of the Halo franchise, a flagship sci-fi live-service shooter franchise. Directly comparable as a Microsoft-era FPS live-service franchise now under a major platform owner, with comparable PvE/PvP multiplayer focus and seasonal content cadence.
• Ubisoft (The Division / Rainbow Six): Publisher behind The Division 2 and Rainbow Six Siege, both live-service shooters with seasonal content, expansions, and cosmetic monetization. Comparable in cooperative shooter mechanics and post-launch content support model.
• Crytek: Developer of Hunt: Showdown, a leading live-service extraction shooter with PvPvE gameplay. Comparable to Marathon on extraction-shooter mechanics and to Bungie's live-service seasonal update cadence.
• Activision (Call of Duty): Call of Duty franchise offers annual premium and free-to-play (Warzone) live-service FPS experiences with seasonal battle passes, expansions, and microtransactions. Directly comparable on monetization structure and live-service cadence, now under Microsoft alongside Halo Studios.

Emerging players

• Embark Studios: Developer of ARC Raiders (upcoming extraction shooter) and The Finals (live-service PvPvE shooter). Comparable to Bungie's Marathon on extraction-shooter category and to Destiny 2 on live-service multiplayer design philosophy.

Broad incumbents

• Riot Games: Developer of Valorant (free-to-play tactical FPS) and League of Legends, both premier live-service titles with seasonal battle passes and cosmetic microtransactions. Comparable as a benchmark for live-service shooter monetization and community engagement at scale.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/destinythegame
• Facebookfacebook.com/DestinyTheGame
• LinkedInlinkedin.com/company/destiny-destinations

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Destiny