Power Pusher
PowerPusher (a division of TC Nu-Star Inc., founded 1959) engineers and manufactures battery-powered electric tuggers, pushers, rail movers, dumpster movers, and lifts used by industrial, automotive, aerospace, rail, and waste-handling customers to move heavy rolling loads with a single operator.
- Company typePrivate
- Founded1959
- HeadquartersAndover, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Power Pusher does
PowerPusher, the material-handling division of TC Nu-Star Inc., engineers and manufactures battery-powered electric tuggers, pushers, movers, lifts, and wheelbarrows designed to move heavy rolling loads with a single human operator. Founded in 1959 and headquartered in Shakopee, Minnesota, with an additional manufacturing facility in the United Kingdom, the company sells more than 20 distinct product SKUs across roughly 14 industry verticals, including manufacturing, automotive dealerships and service centers, aviation and aerospace, railroads and transit, construction, dumpster and waste management, cables and paper rolls, and hazardous-environment operations. Core technology centers on 24V and 36V DC battery systems driving programmable controllers, with patented 5th-Wheel articulation for steering, patented Auto-Latch dumpster coupling, soft-touch variable-speed controls with anti-runaway braking, and Class 1 Division 1 Group D certification for explosive atmospheres; radio and infrared remote-control variants extend operator-distance capability.
The product portfolio is organized into named lines — Automotive PowerPusher™, Super PowerPusher™, Dual-Motor Super PowerPusher™ (up to 250,000 lb push), PowerPusher Rail Mover™ (up to 225 tons), PowerPusher Dumpster Mover™ (up to 20,000 lb), E-750 Electric Wheelbarrow™, RollMate™, Hazardous Duty PowerPusher™, and remote-controlled pushers — with custom-engineered attachments available across the range. PowerPusher operates a sales-led, demo-driven go-to-market: customers request a free on-site demonstration, collaborate with in-house application engineers on configuration, then either build a quote online (entry-level pricing from $5,995) or purchase through a direct sales team, with financing options offered. A formal 'Become A Distributor' program supplements direct sales, and trade show participation (MODEX, MRO Americas, ASLRRA) supports channel reach. Revenue derives from one-time hardware sales, custom attachments, financed purchases, and application-engineering professional services, with the company claiming 36,000+ customer companies globally and end users that include 3M, Ford, John Deere, Caterpillar, Northrop Grumman, Raytheon, GE Aerospace, Sikorsky, the US Marines, and the US Air Force.
Power Pusher firmographics
Firmographics- Name
- Power Pusher
- Legal name
- TC Nu-Star Inc.
- Website
- https://powerpusher.com
- Company type
- Private
- Founded year
- 1959
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PowerPusher (a division of TC Nu-Star Inc., founded 1959) engineers and manufactures battery-powered electric tuggers, pushers, rail movers, dumpster movers, and lifts used by industrial, automotive, aerospace, rail, and waste-handling customers to move heavy rolling loads with a single operator.
- Ownership category
- akta.pro rank
Power Pusher industry classification
Industry- Product category
- Material Handling Equipment
- NAICS
- Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Electrical Equipment Manufacturing (33531)
- SIC
- Industrial Trucks, Tractors, Trailors & Stackers (3537), Construction, Mining & Materials Handling Machinery & Equip (3530)
- akta.pro primary industry
- Loading/Unloading & Transfer Equipment (Telescopic Conveyors, Loaders, Tipplers) (IMAHABAI)
- akta.pro secondary industry
- Bulk Material Handling Systems (Belt Conveyors, Feeders, Stackers, Reclaimers) (IMAHABAH)
Keywords
Where Power Pusher is headquartered
LocationHeadquarters
- HQ city
- Andover
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Power Pusher business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales: One-time purchase of battery-powered material handling equipment including electric tuggers, pushers, trailer movers, dumpster movers, electric wheelbarrows, rail movers, lift tables, and custom machines. Prices range from approximately $5,995 to higher for heavy-duty models.
- Custom Attachments and Options: Sale of custom attachments and configuration options to adapt standard equipment to specific customer applications including hitches, receivers, push pads, and specialized couplers.
- Financing Services: Financing options available for equipment purchases, enabling customers to spread costs over time.
- Professional Services: Application assessment, custom engineering design, and demonstration services to help customers select the right equipment configuration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Entry-level Electric Tuggers and Pushers |
| One time/ perpetual license | Pay-as-you-go | Automotive PowerPusher Models |
| One time/ perpetual license | Pay-as-you-go | Heavy-Duty Industrial Models |
| Other | Monthly | Financing Options |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Power Pusher product offering
Product offeringCore offering
PowerPusher engineers, manufactures, and sells battery-powered electric material handling equipment, including electric tuggers, pushers, automotive vehicle movers, trailer movers, dumpster movers, electric wheelbarrows, railcar movers, electric lift tables and transporters, hazardous-duty tuggers, and the RollMate roll-handling machine. Equipment is sold as standalone units with custom attachments, sized for applications ranging from 1,000 lb loads up to 250,000 lb push capacity, with one-time pricing starting at $5,995 plus financing options. Customers span manufacturing, automotive, aerospace, aviation, construction, waste management, rail, marine, agriculture, and hazardous-environment operations across the US and UK facilities serving global markets.
Product overview
Power Pusher is a division of Nu-Star Inc. that engineers, manufactures, and retails battery-powered material handling equipment. The product portfolio consists of multiple distinct product lines of electric tuggers, pushers, movers, lifts, and specialized machines designed to move heavy rolling loads with a single operator. The core product families include: Material Handling Electric Tuggers & Pushers (Extra-Duty PowerPusher™, Super PowerPusher™, Dual-Motor Super PowerPusher™, PowerTug™, PT 1.2T™, MFC-100) for warehouse and manufacturing applications; Automotive PowerPusher™ and Automotive Super PowerPusher™ for moving vehicles; Trailer Movers (E-750 Electric Trailer Mover™, E-12K Trailer Mover™, Heavy-Duty Trailer Mover™) for trailer transport; Dumpster Movers (PowerPusher Dumpster Mover™, Dumpster Mover Lite, Dumpster Mover HD, Super Dumpster Mover) for waste management; E-750 Electric Wheelbarrow™ for construction and landscaping; PowerPusher Rail Mover™ (45T, 125T, 225T) for railcar movement; Electric Lifts & Carts (ET-105 Powered Lift Table™, ET-100 Transporter™); Hazardous Duty PowerPusher™ for hazardous environments; RollMate™ for paper roll handling; and Remote-Controlled Electric Pushers & Tuggers for specialized applications. All machines are battery-powered, customizable with various attachments, and designed to replace forklifts, manual labor, and overhead cranes in material handling operations.
Differentiator
Problem solved
Functional benefit
Brands
- RollMate™: Compact, battery-powered roll mover designed for short-distance roll movement in paper roll production, with 8.8-ton (17,600 lb) pushing capacity.
- Automotive PowerPusher™
- E-750 Electric Trailer Mover™
- PowerPusher Dumpster Mover™
- E-750 Electric Wheelbarrow™
- PowerPusher Rail Mover™
- ET-105 Powered Lift Table™
- ET-100 Transporter™
- Hazardous Duty PowerPusher™
- Remote-Controlled Electric Pushers & Tuggers
Products and services
- RollMate™ Compact, battery-powered roll mover with 8.8-ton (17,600 lb) pushing capacity and a 200° pivoting tiller head for short-distance handling of heavy cylindrical rolls in paper, film, and converting operations.
- Material Handling Electric Tuggers & Pushers (Extra-Duty PowerPusher™, Super PowerPusher™, Dual-Motor Super PowerPusher™, PowerTug™, PT 1.2T™, MFC-100) Family of battery-powered electric tuggers and pushers for moving heavy loads on wheels, casters, rails, and rollers in manufacturing, warehousing, and logistics operations. Capacity variants range from 2,400 lb push/pull up to 250,000 lb push capacity. Models include Extra-Duty PowerPusher (up to 25,000 lb push), Super PowerPusher (up to 120,000 lb push), Dual-Motor Super PowerPusher (up to 250,000 lb push), PowerTug (up to 6,000 lb push/pull), PT 1.2T, and MFC-100.
- Automotive PowerPusher™ (Automotive PowerPusher™ & Automotive Super PowerPusher™) Battery-powered, heavy-duty vehicle movers for dealerships, auto repair shops, and fleet service centers. Automotive PowerPusher moves up to 22,000 lb on level grade or 9,000 lb at 5% grade; Automotive Super PowerPusher moves up to 55,000 lb on level grade or 22,000 lb at 5% grade, with soft-touch variable speed control and anti-runaway automatic braking.
- Trailer Movers (E-750 Electric Trailer Mover™, E-12K Trailer Mover™, Heavy-Duty Trailer Mover™) Electric trailer movers in three capacity tiers: E-750 Electric Trailer Mover for trailers up to 7,500 lb, E-12K Trailer Mover for trailers up to 12,000 lb, and Heavy-Duty Trailer Mover for trailers up to 35,000 lb (or 85,000 lb on rail), all providing push and pull capability.
- PowerPusher Dumpster Mover™ (Dumpster Mover Lite, Dumpster Mover HD, Super Dumpster Mover) Electric dumpster movers featuring the patented Auto-Latch automatic connection system for easy attaching and detaching of dumpsters. Includes Dumpster Mover Lite for up to 2 yard uncompacted, standard Dumpster Mover for up to 6,000 lb (24V DC, 400W motor, ergonomic fingertip controls), Dumpster Mover HD for up to 10 yard uncompacted or 4 yard compacted, and Super Dumpster Mover for up to 20 yard uncompacted or 12 yard compacted.
- E-750 Electric Wheelbarrow™ Battery-powered motorized wheelbarrow transporting loads up to 1,000 lb with a push-button powered dump function, featuring run-flat tires for construction, demolition, landscaping, and farming applications.
- PowerPusher Rail Mover™ (45T, 125T, 225T) Hi-rail enabled battery-powered railcar movers allowing a single operator to safely move loaded railcars via soft-start throttle and radio remote control for on- and off-track operation with zero-degree turning. Three capacity tiers: Rail Mover 45T (90,000 lb), Rail Mover 125T (250,000 lb), and Rail Mover 225T (450,000 lb).
- Electric Lifts & Carts (ET-105 Powered Lift Table™ & ET-100 Transporter™) Battery-powered scissor lift tables and electric lift carts with electric drive and lift functions for moving heavy materials inside facilities. Includes ET-105 Powered Lift Table and ET-100 Transporter, both equipped with sealed maintenance-free AGM batteries.
- Hazardous Duty PowerPusher™ Heavy-duty industrial tugger certified for hazardous environments with Class 1 Division 1 Group D certification and T4 temperature classification for operation up to 135°C. Available in 25,000 lb and 150,000 lb capacity models for chemical plants, oil refineries, and mining operations.
- Remote-Controlled Electric Pushers & Tuggers Customizable electric pushers and tuggers engineered with radio remote control standard and optional infrared remote control for accessing hard-to-reach locations and improving operator safety.
- Custom Machines & Engineering Services Application-specific custom machine engineering program in which PowerPusher engineers collaborate with customers to design equipment to meet specific operational requirements, including custom attachments, hitches, receivers, push pads, and specialized couplers adapting standard equipment to specific customer applications.
Quantifiable outcome
- Average ROI reported in under 12 months
- +3 more outcomes
Companies that use Power Pusher
Customer profileNamed customers16 records
Segments14 records
Ideal customer profiles8 records
Power Pusher technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Power Pusher partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Nu-Star Inc. (Parent Company)corePowerPusher is a division of TC Nu-Star Inc. (also referred to as Nu-Star Inc.). The parent company specializes in material handling equipment and oversees the PowerPusher brand division.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Power Pusher competitors and assessment
Company assessmentBroad incumbents
- Crown Equipment Corporation: Major manufacturer of electric forklifts and material handling equipment with broad industrial customer base; competes at the workflow level with PowerPusher for indoor load movement spend.
- Linde Material Handling: Kion-owned manufacturer of electric forklifts and material handling solutions serving similar industrial, automotive, and warehousing customers; provides competing electric load-movement offerings at enterprise scale.
- Jungheinrich: German intralogistics company producing electric forklifts, warehouse equipment, and automated systems; competes with PowerPusher for industrial truck spend, particularly in European and global manufacturing accounts.
- Hyster-Yale Materials Handling: Global lift truck OEM with Yale, Hyster, and Nuvera brands covering electric forklifts, warehouse equipment, and specialty vehicles; competes for industrial material handling budgets that could otherwise fund PowerPusher solutions.
- Toyota Material Handling: Global forklift and material handling leader offering electric-powered industrial trucks; overlaps with PowerPusher's tugger/pusher category from a larger product portfolio aimed at warehouses, manufacturing, and logistics customers.
Direct peers
- MasterMover: UK-based manufacturer of electric tuggers and tugs for moving heavy loads; competes most directly with PowerPusher in the same battery-powered industrial tug category, including automotive, manufacturing, and aerospace applications.
- Big Joe Forklifts: US-based maker of electric material handling vehicles including pallet movers, stand-up forklifts, and small tuggers; competes with PowerPusher's lighter-duty PowerTug/PT 1.2T/MFC-100 product tiers in warehouses and manufacturing.
Emerging players
- AutoGuide Mobile Robots: Provider of autonomous mobile robots and automated tuggers for manufacturing and warehouse environments; competes with PowerPusher for load-movement applications but with autonomous rather than operator-driven solutions.
- Mobile Industrial Robots (MiR): Manufacturer of autonomous mobile robots for internal logistics and material transport in manufacturing and warehousing; competes with PowerPusher for the same workflow budget with an autonomous rather than manually-driven approach.
- Fetch Robotics (Zebra Technologies): Now part of Zebra Technologies, Fetch builds AMRs for warehouse picking, material handling, and case transport — competing for the same industrial customer workflows that PowerPusher serves with manual electric tugs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Power Pusher social profiles
Digital presencePower Pusher financial estimates
Financial estimateRevenue estimate
Valuation estimate
Power Pusher leadership team
Management profileNumber of profiles
Power Pusher funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Power Pusher M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Power Pusher
What does Power Pusher do?
PowerPusher engineers, manufactures, and sells battery-powered electric material handling equipment, including electric tuggers, pushers, automotive vehicle movers, trailer movers, dumpster movers, electric wheelbarrows, railcar movers, electric lift tables and transporters, hazardous-duty tuggers, and the RollMate roll-handling machine. Equipment is sold as standalone units with custom attachments, sized for applications ranging from 1,000 lb loads up to 250,000 lb push capacity, with one-time pricing starting at $5,995 plus financing options. Customers span manufacturing, automotive, aerospace, aviation, construction, waste management, rail, marine, agriculture, and hazardous-environment operations across the US and UK facilities serving global markets.
Is Power Pusher a public or private company?
Power Pusher is a private company. It is classified as corporate owned and is currently operating.
When was Power Pusher founded?
Power Pusher was founded in 1959. It employs 11 to 50 people.
Where is Power Pusher based?
Power Pusher is headquartered in Andover, United States, in the North America region.
How does Power Pusher make money?
Four revenue lines are on record. Hardware Sales are the primary driver. The others are custom Attachments and Options, financing Services and professional Services.
Who are Power Pusher's main competitors?
Broad incumbents on record are Crown Equipment Corporation, Linde Material Handling, Jungheinrich, Hyster-Yale Materials Handling and Toyota Material Handling. Direct peers are MasterMover and Big Joe Forklifts. Emerging players are AutoGuide Mobile Robots, Mobile Industrial Robots (MiR) and Fetch Robotics (Zebra Technologies).
Does Power Pusher have an API?
No public API is recorded for Power Pusher.
What industry is Power Pusher in?
Power Pusher's product category is Material Handling Equipment. Its primary akta.pro industry code is IMAHABAI, Loading/Unloading & Transfer Equipment (Telescopic Conveyors, Loaders, Tipplers), with a secondary code of IMAHABAH, Bulk Material Handling Systems (Belt Conveyors, Feeders, Stackers, Reclaimers). Its NAICS code is 333924 and its SIC code is 3537.