Sodashi

What Sodashi does

Sodashi Pty Ltd is a privately held, Australian-founded (1999) luxury skincare company based in North Fremantle, Western Australia. It develops and handcrafts 100% plant-based, PETA-certified cruelty-free skincare and body care using botanical ingredients such as French Lavender, Australian natives, Rosehip and Jojoba oils, and mineral clays, organised into a face/neck range, a hair and body range, a wellness line (aroma candles, chakra oils), and the premium Samadara sub-brand of anti-ageing products priced up to A$446. The company also markets specialised collections for brides, pregnancy and men's skincare (Mankind), and a 23-item travel-size assortment including an A$89 Jet Lag Recovery Kit. Sodashi monetises across three channels: direct-to-consumer e-commerce through sodashi.com.au plus regional storefronts for the US, UK, Europe, Canada and Singapore; a wholesale programme supplying luxury spas, clinics and premium retailers; and a subscription/loyalty platform (Sodashi Skincare Subscriptions and Beauty Rewards). Distribution is reinforced by flagship hospitality placements including Four Seasons Hotel Milano, COMO Shambhala, Qualia and Crystalbrook Collection, where the Samadara Facial is delivered. The brand complements sales with complimentary one-on-one skincare consultations, a self-directed skincare quiz, an editorial skincare journal, and the Sodashi Cycle recycling programme in partnership with TerraCycle. Founded and led by Megan Larsen, the company operates with 11–50 employees, no disclosed external funding, and a globally recognised luxury positioning reinforced by 5 Global Beauty Awards and editorial coverage in Harper's Bazaar, Marie Claire, and Elle Australia.

Name

Sodashi

Legal name

Sodashi Pty Ltd

Website

https://sodashi.com.au

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Sodashi is a privately held Australian luxury skincare company that handcrafts 100% plant-based, PETA-certified face, body, hair and wellness products, sells direct-to-consumer globally via regional websites, and distributes through flagship luxury spa and wellness-resort partners including Four Seasons, COMO and Qualia.

Ownership category

akta.pro rank

Product category

Natural Skincare

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Professional/Backbar Skincare (Esthetician & Spa Use) (CRABAAAK)

akta.pro secondary industries

Spa Body Treatments & Massage (Oils, Scrubs, Wraps) (CRABALAG), Eye & Lip Skincare (CRABAAAC), Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)

Keywords

• Natural skincare products
• Vegan botanical cosmetics
• Aromatherapy body care
• Luxury spa skincare
• Anti-ageing face care

Headquarters

HQ city

North Fremantle

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: Primary revenue stream through sodashi.com.au and regional websites (US, UK, Europe, Canada, Singapore). Customers purchase directly with products shipped globally.
2. Skincare Subscriptions: Recurring subscription model offering 15% off first order and 10% ongoing discount for Australian and New Zealand customers. Subscribers choose delivery frequency of 2, 4, 6, 8 or 12 weeks. Includes complimentary shipping after first order and Beauty Rewards points earning.
3. Wholesale to Spa Partners: B2B revenue through wholesale programme supporting spa partners, clinics and premium retailers. Includes training, marketing assets and treatment-to-retail pathways.
4. Beauty Rewards Loyalty Program: Points-based loyalty programme where customers earn 1 point per $1 spent, redeemable for discounts (100 points = $10 off). Also earns points from social media engagement, reviews, referrals and birthday rewards.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Sodashi handcrafts and sells small-batch, natural and vegan botanical skincare and body care products formulated with plant-derived ingredients and aromatherapeutic essential oils. Its portfolio spans face (cleansers, serums, moisturisers, masks, eye and lip care), body and hair care, wellness items (aroma candles, chakra oils), and the premium anti-aging sub-brand Samadara. Distribution is through direct e-commerce, regional websites, and luxury spa partners globally.

Product overview

Sodashi is an Australian natural and vegan skincare company offering a comprehensive portfolio of products organized into distinct collections. The core offering spans Face & Neck products (cleansers, mists, serums, moisturisers, exfoliators, masks, skin boosts, eye & lip care), Body & Hair care (lotions, creams, body oils, washes, scrubs, shampoos, conditioners, hand care), and Wellness items (aroma candles, chakra oils, beauty tools). The premium sub-brand Samadara features three luxury anti-ageing products (Ultimate Age Defying Crème, Elixir, and Eye Crème) positioned as the most powerful offerings. Additional collections include Travel Size (mini versions of bestsellers), Mankind (men's skincare), Bridal and Pregnancy skincare, plus loyalty and subscription programs. The company also operates a recycling initiative (Sodashi Cycle) and offers complimentary skincare consultations. All products are cruelty-free, vegan, Australian-made, and formulated with natural botanical ingredients.

Differentiator

Problem solved

Functional benefit

Brands

• Samadara by Sodashi: Sodashi's most luxurious advanced rejuvenating collection. A collection of three miraculous products to help visibly smooth fine lines and wrinkles using the finest botanical ingredients to nourish the skin.

Products and services

• Samadara by Sodashi Sodashi's most luxurious advanced rejuvenating sub-brand: three anti-ageing products designed to visibly smooth fine lines and wrinkles using the finest botanical ingredients including Rose Quartz.
• Serum No. 21 Premium face serum ($139) featured in the Best Sellers collection.
• Clay Cleanser with Lavender Gentle purifying clay cleanser (120ml, $60) containing organic French Lavender, Argiletz White Clay, and Jojoba Oil for normal, dry, and mature skin.
• Nourishing Repair Treatment Regenerative night treatment (100ml, $179) with Centella Oil, Rosehip Oil and Carrot Oil that repairs skin damage and stimulates collagen formation.
• Eye Lifting Gel Targeted eye treatment gel ($139) to lift and firm the delicate eye area.
• Eye and Lip Smoother Multi-purpose eye and lip treatment (30ml airless, $149) to smooth and hydrate delicate skin around eyes and lips.
• Jet Lag Recovery Kit Curated travel kit ($89) of mini skincare essentials designed to combat jet lag and maintain a skincare routine while travelling.
• Travel Size Collection 23 miniaturised versions of bestselling Sodashi products in airline-compliant sizes, including cleansers, moisturisers, serums and masks.
• Bridal Skincare Collection Specialised skincare range designed for brides-to-be to prepare radiant skin for the wedding day.
• Pregnancy Skincare Collection Safe and gentle skincare products formulated for use during pregnancy, free from harsh chemicals.
• Mankind Collection Men's grooming and skincare collection including cleansers, moisturisers, and aftershave products tailored for male skin and routines.
• Chakra Oils Collection Aromatic essential oil blends ($49 each) inspired by the chakra energy system for emotional balance and wellness.
• Aroma Candles Collection 100% natural soy wax candles ($79 each) with premium essential oils, including Wholeness, Purity and Radiance variants, with minimum 40-hour burn time in reusable glass vessels.
• Sodashi Skincare Subscriptions Recurring delivery subscription service offering 15% off the first order and 10% ongoing discount, with flexible 2, 4, 6, 8 or 12-week delivery cycles. Available to Australian and New Zealand customers.
• Skincare Consultation Service Complimentary 15-20 minute one-on-one consultation with Sodashi skincare specialists for personalised product recommendations.
• Samadara Facial Luxury spa treatment available at select partner locations globally, including Four Seasons Milano, COMO Shambhala, Qualia and Crystalbrook Collection, featuring advanced botanical formulations and a sensory aromatherapy experience.
• Sodashi Beauty Rewards Program Customer loyalty programme awarding 1 point per $1 spent, redeemable at 100 points for $10 off, with referral bonuses, birthday rewards and points for social engagement and reviews.

Quantifiable outcome

• Multiple global beauty awards across product range
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature3 records

Partnerships

Six partnerships are on record, tiered flagship and core.

• Four Seasons Hotel MilanoflagshipChannel Partner/ Reseller/ DistributorLuxury spa partnership offering the Samadara Facial treatment. One of the flagship European spa partners for Sodashi's premium anti-aging collection.
• COMO ShambhalaflagshipChannel Partner/ Reseller/ DistributorWellness retreat partnership at COMO The Treasury in Perth, Western Australia. Offers Sodashi treatments as part of their wellness programme.
• QualiacoreChannel Partner/ Reseller/ DistributorLuxury resort spa partnership in Queensland, Australia offering Sodashi professional treatments to guests.
• Crystalbrook CollectioncoreChannel Partner/ Reseller/ DistributorAustralian luxury hotel group with multiple properties (Crystalbrook Flynn and Riley in Cairns) featuring Sodashi spa treatments.
• TerraCyclecoreStrategic or Co-development PartnerEnvironmental partnership for the Sodashi Cycle recycling programme. TerraCycle provides Zero Waste Boxes for spa partners to collect and recycle empty Sodashi packaging that cannot be recycled via kerbside collection.
• Luxury Spa NetworkcoreChannel Partner/ Reseller/ DistributorWholesale programme supporting spa partners, clinics and premium retailers globally. Provides training, marketing assets and treatment-to-retail pathways for professional skincare distribution.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Dr. Roebuck's: Australian clean beauty brand founded by two doctors. Comparable on Australian origin, clean beauty credentials, and DTC strategy, though positioned at more accessible price points.

Regional players

• MV Skintherapy: Australian-made organic skincare brand with natural botanical formulations. Comparable on Australian-made positioning, clean beauty credentials, and small-batch artisan production methodology.
• Trilogy Natural Products: New Zealand-based natural skincare brand owned by Suntory. Comparable on Australasian natural skincare positioning, rosehip-based formulations, and pharmacy/retail distribution.

Direct peers

• Sunday Riley: Premium results-driven skincare brand with botanical and active ingredient formulations. Comparable on premium price points, direct-to-consumer strategy, and Sephora retail presence.
• Aesop: Australian-founded luxury botanical skincare brand with global spa/retail distribution. Direct comparable on premium positioning, natural/botanical formulations, and spa channel strategy. Acquired by L'Oréal for $2.5B in 2023, validating the model Sodashi operates at smaller scale.
• Tatcha: Premium Japanese botanical skincare brand with strong spa heritage at luxury hotels. Acquired by Unilever for ~$500M. Comparable on premium botanical positioning, spa partnerships, and Asian/Australian aesthetic.
• Tata Harper: US-based luxury natural skincare brand focused on botanical, non-toxic formulations. Comparable on premium natural positioning, direct-to-consumer e-commerce, and aromatherapeutic sensorial appeal.
• Drunk Elephant: Premium clean beauty brand with strong following among ingredient-conscious consumers. Acquired by Shiseido for $845M. Comparable on premium pricing, clean beauty credentials, and Sephora/retail distribution.

Broad incumbents

• La Mer: Iconic luxury skincare brand owned by Estée Lauder. Comparable on premium pricing, luxury spa partnerships, and prestige positioning, though much larger scale and broader distribution.
• Sisley Paris: Family-owned luxury French skincare brand with botanical formulations and spa presence. Comparable on premium botanical positioning, spa partnerships at luxury hotels, and high price points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@sodashiskincare
• Facebookfacebook.com/sodashiskincare
• Instagraminstagram.com/sodashiskincare
• Xx.com/SodashiSkinCare
• LinkedInlinkedin.com/company/sodashi

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sodashi