ProART

What ProART does

ProART, spolek pro umění, is a Czech nonprofit arts association founded in 2004 and headquartered in Brno, operating a professional performing-arts ensemble (ProART Company) and an annual multi-city workshop and performance festival (ProART Festival). Its core methodology, branded as multi-genre theater, integrates contemporary dance, music, spoken word and visual art into original staged productions, with a documented emphasis on site-specific staging in heritage villa and château venues (Werichova vila in Prague, vila Löw Beer in Brno, Káznice na Cejlu, Arnoldova vila, Valdštejnská lodžie, Vodojemy na Žlutém kopci). The current repertoire includes productions such as REYNEK_RENAUD, SINFONIETTA100, Tmavomodrý Ježek, JÁ PLISECKÁ, OZVĚNY PTÁKŮ, HAAS – Dny po slávě, PÍSEŇ PRO VIKTORKU and VŠECKY KRÁSY SVĚTA, many built around biographical treatments of Czech and international cultural figures.

Its business model is a hybrid nonprofit stack: it earns ticket revenue through the GoOut.net platform, charges workshop participant fees for festival programming, and receives a diversified portfolio of grants from the Czech Ministry of Culture (MK ČR), the State Cultural Fund (SFK), the City of Prague, the City of Brno, the South Moravian and Olomouc Regions, municipal districts (Praha 1, Praha 3, Brno-střed), and foundations (Nadace život umělce, Nadace Leoše Janáčka, Nadační fond obětem holocaustu). It serves three interconnected segments: general arts audiences attending performances in heritage venues, amateur-to-professional artists attending workshops, and Czech municipalities/cultural institutions that co-present programming to activate historic venues and support cultural diplomacy. Distribution is direct through venue partnerships and a rotating festival circuit, supplemented by limited earned media (Czech Television, Taneční zóna, Opera Plus, Divadelní noviny) and organic social channels (Facebook, Instagram). No equity funding, subscription, or SaaS pricing applies; the entity is structurally nonprofit.

Name

ProART

Legal name

ProART, spolek pro umění

Website

https://proart-festival.cz

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

ProART, a Brno-based Czech nonprofit arts association founded in 2004, runs a professional multi-genre performing-arts ensemble and an annual multi-city workshop-and-performance festival serving general arts audiences, amateur-to-professional artists, and Czech cultural institutions.

Ownership category

akta.pro rank

Product category

Performing Arts

NAICS

Other Performing Arts Companies (711190)

akta.pro primary industry

Performing Arts Organizations (Theater, Dance, Opera, Music) (BPAGAHAB)

Keywords

• Performing arts productions
• Multi-genre theater
• Dance theater
• Arts festival workshops
• Site-specific staging

Headquarters

HQ city

Brno

HQ country

Czechia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ticket sales and performance revenue: ProART Company generates revenue through ticket sales for its performances at various venues across the Czech Republic. Performances are held at partner venues including Werichova vila (Prague), vila Löw Beer (Brno), Vodojemy na Žlutém kopci (Brno), and multiple other locations. The company performs hundreds of shows annually domestically and internationally.
2. Festival workshop fees: ProART Festival generates revenue through participant registration fees for multi-day workshops taught by international lecturers in dance, theater, singing, photography, and other artistic disciplines. Festival locations include Brno, Prague, Jičín, Slavonice, Olomouc, Boskovice, Moravský Krumlov, and Kačina, with workshops for various skill levels.
3. Government and institutional grants: ProART receives ongoing financial support from government bodies including the Ministry of Culture of the Czech Republic (MK ČR), the State Cultural Fund (SFK), the City of Prague (hl. m. Praha), the City of Brno (st. m. Brno), South Moravian Region (JMK), Olomouc Region, and municipal districts (Praha 1, Praha 3, Brno-střed). These grants support both the company and the festival operations.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

ProART is a Brno-based nonprofit performing-arts association that creates original multi-genre theatrical productions combining contemporary dance, music, theater, spoken word, and visual art, and runs the annual ProART Festival of workshops and performances. The Company presents hundreds of shows per year across Czech Republic and internationally, with site-specific staging in historic villa venues and a 20+ year library of original works focused on Czech and world cultural figures.

Product overview

ProART is an arts organization comprising three main offerings: ProART Company (a professional ensemble creating multi-genre theatrical productions combining dance, music, and theater), ProART Festival (an annual international festival of workshops and performances), and various workshop programs led by international instructors. The portfolio includes named productions such as REYNEK_RENAUD, SINFONIETTA100, Tmavomodrý Ježek, Já Plisecká, Ozvěny ptáků, HAAS_Dny po slávě, Píseň pro Viktorku, and Všecky krásy světa, all presented at historical venues across the Czech Republic.

Differentiator

Problem solved

Functional benefit

Products and services

• ProART Company Professional arts ensemble combining dance, music, and theater into multi-genre performances. Produces original theatrical works presented at various venues across the Czech Republic, including historic villa and heritage sites.
• ProART Festival Annual international festival featuring workshops and performances in dance, singing, acting, and photography. Open to both professionals and beginners, held across multiple Czech cities including Brno, Prague, Jičín, Slavonice, Olomouc, Boskovice, Moravský Krumlov, and Kačina.
• REYNEK_RENAUD Multi-genre poetic theatrical production about the life of Czech poet and painter Bohuslav Reynek and French poet Suzanne Renaud, presented at historical villa venues. Reached its 45th performance.
• SINFONIETTA100 Dance celebration of the 100th anniversary of Janáček's iconic composition, performed at unique water tower venues.
• Tmavomodrý Ježek Tragicomical theatrical revue about composer Jaroslav Ježek, combining music, theater, text and movement.
• Já, Plisecká Dance documentary about prima ballerina Maya Plisetskaya, combining theater, expressionist dance, and ballet.
• Ozvěny ptáků Dance-theater production about writer Josef Topol, exploring themes of freedom and artistic expression.
• HAAS - Dny po slávě Multi-genre theatrical production about actor Hugo Haas and his brother Pavel, exploring themes of art and survival.
• Píseň pro Viktorku Multi-genre scenic project based on Seifert's poem about Božena Němcová, exploring themes of love and literary heritage.
• Všecky krásy světa Chamber theatrical mosaic about poet Jaroslav Seifert, celebrating his life and literary work.
• Workshop Programs Educational workshops led by international instructors covering dance, theater, singing, photography, creative writing, and other artistic disciplines. Open to participants from beginner to advanced skill levels.

Quantifiable outcome

• ProART Company has performed hundreds of shows internationally across 15+ countries over 20+ years of operation
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor.

• TIC Brno (Tourism Authority – Brno)minorStrategic or Co-development PartnerTIC Brno co-organized the SINFONIETTA100 performance at Vodojemy na Žlutém kopci as part of the VodojeMyArt cycle, providing marketing support and venue coordination for the performance.
• České velvyslanectví Bern (Czech Embassy in Bern)minorStrategic or Co-development PartnerThe Czech Embassy in Switzerland hosted a performance of HAAS – Dny po slávě in Bern in March 2023, supporting the international presentation of Czech theater.
• České velvyslanectví Vídeň (Czech Embassy in Vienna)minorStrategic or Co-development PartnerThe Czech Embassy in Vienna hosted a performance of HAAS – Dny po slávě in March 2023, supporting the international presentation of Czech theater.
• Památník Terezín (Terezín Memorial)minorStrategic or Co-development PartnerThe Terezín Memorial hosted a performance of HAAS – Dny po slávě on 17 October 2024 (80th anniversary of Pavel Haas's death) and 28 November 2024 (55th anniversary of Hugo Haas's death).
• Smetanova poetická LitomyšlminorStrategic or Co-development PartnerThe prestigious Czech music and literary festival presented Píseň pro Viktorku as part of its programming, providing a major public platform for ProART's literary-theater production.
• Česko-francouzské kulturní centrum PetrkovminorStrategic or Co-development PartnerThe Czech-French Cultural Centre in Petrkov is thanked for supporting the REYNEK_RENAUD production, which explores the life of French poet Suzanne Renaud and her husband Czech painter/poet Bohuslav Reynek in Petrkov.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• DOT504: Prague-based contemporary dance and physical theater company operating as a small ensemble with significant international touring. Direct peer to ProART in company scale, grant dependence, and the use of Czech heritage/biographical themes as dramaturgical material.
• 420PEOPLE: Prague-based contemporary dance company that combines street dance, contemporary dance, music, and theatrical staging in touring productions. Direct peer in the Czech contemporary performing arts cluster, in target audience, and in the integration of multiple movement and theatrical vocabularies within single productions.
• Divadlo Husa na provázku: Brno-based ensemble that originated the Czech 'multi-genre' (mnohožánrové) theater concept under Vladimír Morávek and continues it today. Direct peer because, like ProART, it combines drama, movement, music, and text into hybrid stage works and is one of the closest artistic analogues to ProART Company in the Czech Republic.
• Spitfire Company: Prague-based contemporary dance-physical theater company led by Petr Boháč that produces devised works blending contemporary dance, theater, and visual design. Direct peer in production model (original multi-genre stage works), target audience (contemporary performing arts audiences in CZ and EU), and touring footprint (international festivals and venues).
• Farma v jeskyni: Prague-based physical theater company fusing devised theater, movement, voice, and documentary research into original ensemble productions. Direct peer to ProART given the overlap in devised multi-genre methodology, ensemble size, grant-funded structure, and international touring via cultural networks.
• Cirk La Putyka: Prague-based new circus / physical theater company led by Rostislav Novák that fuses circus arts, dance, theater, and music into large-scale original productions. Direct peer in Czech multi-genre live performance, ensemble operating model, and reliance on Czech public funding plus commercial touring.
• Laterna magika: Prague-based ensemble within the National Theatre that pioneered the Czech 'laterna magika' hybrid of film, dance, theater, and music. Direct peer in using multi-genre stage synthesis as a core artistic method and operating with substantial public/cultural institution backing in the Czech market.

Broad incumbents

• Národní divadlo Brno (National Theatre Brno): Major Brno-based multi-genre performing arts institution (opera, ballet, drama) that shares Brno as a primary operating base with ProART. Broad incumbent comparable in city-level cultural market and in juggling drama, dance, and music programming, but operating at a much larger scale and with a permanent venue model rather than ProART's touring/heritage-site model.

Emerging players

• SE.S.TA – Centrum choreografického výzkumu: Czech choreographic research center / production platform supporting contemporary dance creation and international residency programs. Emerging player comparable via overlapping mission (supporting Czech contemporary dance and multi-genre performance production), overlapping funder ecosystem, and complementary role in the same artist-development pipeline as ProART Festival.

Regional players

• Divadlo Bolero Polívka: Brno-based repertory theater led by Bolek Polívka producing hybrid comedy-drama works blending physical performance, music, and theater. Comparable because it operates in the same Brno performing arts ecosystem as ProART and similarly fuses physical theater with music and text-based storytelling, though it sits closer to mainstream comedy than ProART's documentary-theater niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/proart011
• Instagraminstagram.com/proart_company_festival
• LinkedInlinkedin.com/company/proart

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ProART