Laterna Magica

What Laterna Magica does

Laterna Magica OÜ is an Estonian privately-held designer lighting retailer and showroom (salon) founded in 1993, headquartered at Fr. R. Kreutzwaldi 8, Tallinn. The company curates and sells lighting fixtures from more than 80 international brands — including premium labels such as Louis Poulsen, Artemide, Moooi, Nemo, Marset, and 101 Copenhagen — spanning pendant, wall, floor, table, outdoor, rechargeable portable lights, and illuminated mirrors, with individual products priced from approximately €89 to €16,361. It serves two core customer segments: end-consumer home decorators purchasing through the showroom or e-commerce site (laterna.ee), and professional interior designers, architects, and commercial project managers sourcing through an inquiry-basket project workflow that includes on-site lighting consultation, lighting plans, and lighting calculations.

The business operates a dual-channel model combining a physical showroom (open weekdays and Saturdays in Tallinn) with a WordPress-based e-commerce storefront. The revenue mix includes transactional product sales (one-time purchases at unit prices), professional lighting consultancy services delivered in the showroom or on-site, and project-based sales for offices, hotels, restaurants, and residential developments. Marketing is primarily organic: Instagram, Facebook, LinkedIn, an email newsletter, and an editorial blog covering trade fairs, brand features, and home design projects.

The core technology is a standard e-commerce platform rather than any proprietary IP. There are no patents, AI/ML capabilities, or disclosed software products; the company's competitive positioning rests on brand portfolio curation, showroom experience, and consultative lighting expertise accumulated over three decades. The team comprises 7 people, including the CEO (Kristiina Luts), a sales project manager, sales consultants, a marketing manager, an office and logistics manager, and an e-shop specialist.

Name

Laterna Magica

Legal name

Laterna Magica OÜ

Website

https://laterna.ee

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Laterna Magica is an Estonian privately-held designer lighting retailer and Tallinn showroom, founded in 1993, curating 80+ international brands for home decorators and professional interior designers via showroom, e-commerce, and project sales.

Ownership category

akta.pro rank

Product category

Designer Lighting Retail

NAICS

Electric Lighting Equipment Manufacturing (3351)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Indoor Lighting Fixtures Retail (Ceiling, Wall, Pendant, Chandeliers) (CRAIAHAA)

akta.pro secondary industries

Outdoor & Landscape Lighting Retail (Path, Flood, Security, Deck) (CRAIAHAC), Lighting Design Services (BPAHAKAJ)

Keywords

• Designer lighting fixtures
• Lighting consultation services
• Indoor outdoor lighting
• Pendant and floor lamps
• Architectural lighting solutions

Headquarters

HQ city

Harju

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales: Direct sales of designer lighting fixtures including pendant lights, wall lights, floor lamps, table lamps, portable/rechargeable lights, mirrors with lighting, and outdoor lighting. Products range from budget-friendly options (~€89) to premium designer pieces (up to €16,361 for Louis Poulsen PH Artichoke).
2. Lighting Consultancy Services: Professional lighting consultation services offered both in their showroom and on-site at project locations. Includes comprehensive lighting solutions from single room to full building implementations, lighting plans, and lighting calculations.
3. Project-Based Sales: Large-scale project sales through inquiry basket system for professional clients including offices, hotels, restaurants, and residential developments.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Laterna Magica OÜ is an Estonian lighting salon (founded 1993) that curates and retails designer lighting fixtures from 80+ international brands, operating both a flagship physical showroom in Tallinn and an e-commerce storefront. Alongside product sales, the company delivers professional lighting consultation, full lighting plans/calculations, and end-to-end lighting solutions for residential, hospitality, and commercial projects.

Product overview

Laterna Magica is an Estonian lighting salon and e-commerce retailer established in 1993, offering designer lights for home decorators and professional interior designers. Their product portfolio comprises a comprehensive range of indoor and outdoor lighting solutions organized into categories including: ceiling lights, pendant lights (pendants), wall lights, floor lights, table lights, portable/rechargeable lights, mirrored lights, switches and sockets, and an outlet section. They provide professional services including complete lighting solutions, lighting consultation, lighting planning and calculations, and operate a physical showroom in Tallinn. The company represents over 90 international lighting brands including Artemide (Italy), Louis Poulsen (Denmark), Light4 (Italy), SLV (Germany), 101 Copenhagen (Denmark), A-Emotional Light (Spain), Antidark (Denmark), Aromas del Campo (Spain), and Album (Italy), among others.

Differentiator

Problem solved

Functional benefit

Products and services

• Indoor Lighting (Sisevalgustid) Curated category of indoor designer lighting fixtures including pendant, ceiling, wall, floor, and table lights for residential and commercial interiors.
• Outdoor Lighting (Välisvalgustid) Outdoor designer lighting products for terraces, building facades, and exterior spaces.
• Portable / Rechargeable Lights (Laetavad valgustid) Cordless rechargeable table lights for home dining tables, restaurants, terraces, camping, and other on-the-go use.
• Pendant Lights (Rippvalgustid) Hanging pendant fixtures from international designer brands in various styles, colors, and materials for residential and commercial spaces.
• Wall Lights (Seinavalgustid) Wall-mounted lighting fixtures for indoor and outdoor applications.
• Floor Lights (Põrandavalgustid) Freestanding floor lamps in modern and classic designs for interior lighting.
• Table Lights (Lauavalgustid) Table lamps for interior decoration and task lighting.
• Mirrors with Integrated Lighting (Valgustusega peeglid) Lighting-integrated mirrors for residential and bathroom use, including models with anti-fog technology.
• Switches and Sockets (Pistikud ja lülitid) Electrical switches and sockets offered as part of the lighting accessory range.
• Outlet Lighting (Leiunurk) Discounted designer lighting fixtures available immediately at reduced prices, typically with 10-50% discounts.
• Gift Cards (Kinkekaardid) Laterna Magica gift cards redeemable in the Tallinn salon and online shop.
• Complete Lighting Solutions (Valgustuse terviklahendused) End-to-end lighting solutions for residential, hospitality, and commercial projects, from single-room designs to full-building implementations, delivered with project planning and client collaboration.
• Lighting Consultation (Valgustusalane nõustamine) Professional lighting consultation provided at the Tallinn showroom or on-site at the client's project location.
• Lighting Plans and Calculations (Valgustusplaan ja valgusarvutused) Detailed electrical and lighting planning services, including photometric calculations, delivered in collaboration with industry specialists.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Lightology: Chicago-based designer lighting retailer combining a physical showroom with a large online catalog of contemporary architectural lighting brands — a near-direct comparable in assortment and sales-led GTM.
• Lumens: US-based online retailer of designer and architectural lighting carrying hundreds of premium brands. Closest comparable to Laterna Magica in the multi-brand premium lighting retail / showroom-plus-e-commerce model.
• Connox: German online retailer of designer furniture and lighting from premium European brands. Comparable as a multi-brand premium design retailer operating across DACH with e-commerce plus advisory services.
• Pooky: UK-based designer lighting retailer selling multiple premium and own-label brands via e-commerce. Comparable as a multi-brand premium lighting retailer serving residential and interior designer customers.
• Holloways of Ludlow: UK designer lighting showroom and retailer carrying many of the same premium European brands (Louis Poulsen, Artemide, etc.). Closely comparable showroom-led multi-brand premium lighting retail model.

Broad incumbents

• Artemide: Italian premium architectural lighting manufacturer with global direct distribution. Comparable as a represented supplier whose own retail expansion could disintermediate multi-brand retailers like Laterna Magica.
• FLOS: Iconic Italian premium lighting brand with its own global direct sales and showroom network. Comparable because it competes in the same premium designer lighting category Laterna Magica retails and increasingly reaches end customers directly.
• Louis Poulsen: Danish premium lighting manufacturer of the PH Artichoke and other Scandinavian design classics — one of Laterna Magica's flagship represented brands, now selling directly online and through own showrooms globally.

Emerging players

• Well-Lit: Independent UK designer lighting retailer focused on contemporary brands. Comparable as a smaller multi-brand lighting showroom/retailer with similar GTM targeting both consumers and interior designers.

Regional players

• Studio Belighting: Belgian designer lighting distributor and retailer with showroom and project sales focus. Comparable as a regional multi-brand premium lighting showroom serving the Benelux with project/specification services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/laternamagicasalong
• LinkedInlinkedin.com/company/laterna-magica-salong
• Instagraminstagram.com/laternamagicasalong

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laterna Magica