What Huckleberry Roasters does

Huckleberry Roasters, founded in 2011 in Denver, Colorado by Koan Goedman and Jason Farrar, is a privately-held specialty coffee roaster and cafe operator. The company operates 8 cafe locations across the Denver metropolitan area (Pecos, Dairy Block, Tennyson, Baker, Wheat Ridge, Larimer Square, Southglenn, Congress Park) and runs a direct-to-consumer e-commerce storefront with nationwide shipping via USPS and UPS, roasting on Monday, Tuesday, and Thursday with a 7AM MST cutoff. The product portfolio centers on specialty roasted whole bean coffee, organized around three flagship blends — Phantom Limb (Good Food Awards 2021 winner), Sound & Vision, and Blue Orchid — plus single-origin offerings from Peru, Burundi, Timor-Leste, Rwanda, Guatemala, and El Salvador; dark and medium roasts (Civitas, Bom Senso, Flores Belas); sugarcane-ethyl-acetate decaffeinated Skeleton Key; and a specialty instant coffee line (Blue Orchid, Phantom Limb, Sound & Vision and single-origin SKUs) co-developed with Swift Cup Coffee. A premium limited-edition BLACK BOX line (Phantom Gesha from Finca La Pomarrosa, Peru) extends into luxury micro-lot offerings, and a Red Rocks Amphitheatre co-branded Sound Check Blend demonstrates venue-tied lifestyle collaborations. Sourcing partnerships with Origin Coffee Lab (Peru), Cafe Brisa Serena (Timor-Leste), and Long Miles Coffee Project (Burundi, since their first harvest in 2013) underpin a direct-trade farmer-relationship positioning.

Revenue is generated through three primary streams: unit-priced retail coffee sales (12oz to 5lb, with bulk pricing up to $140), a recurring subscription service offering 7, 15, and 30-day delivery frequencies with 5-19% subscription savings plus gift subscriptions in 3/6/12 month prepaid terms, and a B2B wholesale program for cafes, restaurants, and markets (contact via [email protected]). A Coffee Club Jar subscription ($125 for 6 fills plus 3 free drinks) targets Colorado in-cafe customers, and merchandise/apparel/drinkware/brewing-equipment sales contribute a secondary revenue line. The company employs 11-50 staff, has raised no disclosed external capital, and markets primarily through Instagram (@huckleberryroasters), email newsletter with a 15% first-order incentive, content marketing via an interactive coffee quiz, and an active media kit. The operating model is founder-led with a community-centered ethos emphasizing investment in people from farm-level partners through Denver customers.

No AI/ML capabilities are evident; the technology stack is conventional (Shopify storefront), core roasting IP is process-based (washed/natural/honey methods, sugarcane ethyl-acetate decaffeination), and the company's competitive differentiation is built on relationships, provenance, and a multi-channel Denver + DTC + wholesale distribution footprint rather than proprietary technology. Customer concentration is broadly distributed across individual DTC subscribers, in-cafe consumers, and a diversified wholesale book; no named enterprise anchor accounts are disclosed. The company is privately held with no parent organization, subsidiaries, mergers, acquisitions, or institutional funding rounds in the record.

Name

Huckleberry Roasters

Legal name

Huckleberry Roasters

Website

https://huckleberryroasters.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Huckleberry Roasters, founded in 2011 in Denver, is a privately-held specialty coffee roaster operating 8 Denver-metro cafes, a nationwide direct-to-consumer e-commerce storefront, subscription services, and a B2B wholesale program serving individual coffee enthusiasts, gift subscribers, and small-business wholesale partners.

Ownership category

akta.pro rank

Product category

Specialty Roasted Coffee

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Coffee Roasting & Grinding (AFAFADAB)

akta.pro secondary industry

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)

Keywords

• Specialty coffee roasting
• Single origin coffee
• Wholesale coffee supply
• Coffee subscription service
• Specialty coffee cafe

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Retail Coffee Sales: Whole bean coffee sold in 12oz, 2lb, and 5lb sizes. Products include single origins, blends, decaf, and instant coffee. Direct e-commerce sales with roasting on Mon/Tue/Thu with 7AM MST cutoff.
2. Coffee Subscriptions: Recurring subscription service with 7/15/30 day delivery frequencies. Includes Roaster's Choice options that change monthly/fortnightly. Gift subscriptions available in 3, 6, or 12 month terms.
3. Wholesale Coffee: B2B sales to cafes, restaurants, markets, and businesses. Focus on building encouraging, helpful partnerships with customers.
4. Merchandise and Apparel: Branded merchandise including apparel (tees, hoodies, beanies), drinkware (mugs), brewing equipment, and accessories. Also artist collaborations.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Huckleberry Roasters roasts and sells specialty whole bean coffee (blends, single origins, decaf, instant) under the HUCK brand via direct-to-consumer e-commerce, scheduled subscriptions, gift subscriptions, and 8 physical cafes across the Denver metro area. The company also runs a wholesale program supplying cafes, restaurants, and markets, complemented by branded apparel, drinkware, and brewing equipment.

Product overview

Huckleberry Roasters is a specialty coffee company founded in Denver, CO in 2011, operating as a direct-to-consumer e-commerce business with eight physical café locations. The core product portfolio centers on roasted whole bean coffee and instant coffee offerings, complemented by merchandise and subscription services. Coffee products include three flagship blends (Phantom Limb Blend, Sound & Vision Blend, Blue Orchid Blend) plus a collaboration blend (HUCK x Red Rocks Sound Check Blend), premium limited editions (BLACK BOX: Phantom Gesha), multiple single origin coffees from regions including Peru, Ethiopia, Burundi, Rwanda, Guatemala, Timor-Leste, and El Salvador, dark and medium roast options (Civitas, Flores Belas, Bom Senso), and decaf (Skeleton Key Decaf). The HUCK Instant line provides portable specialty instant coffees. The subscription service enables scheduled deliveries with various frequencies, while the Coffee Club Jar offers local pickup refills. Merchandise includes apparel, drinkware, and brewing equipment. The company also operates a wholesale program for businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Phantom Limb Blend Flagship award-winning blend showcasing fruit-forward East African coffees with floral, citrus, berry, and cocoa notes; used as espresso in Huck cafes and suitable for brewed coffee.
• Sound & Vision Blend House espresso blend served day-in day-out at Huck cafes with caramel, chocolate, and subtle fruit notes; also used for kegged cold brew.
• Blue Orchid Blend

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• Swift Cup CoffeecoreStrategic or Co-development PartnerSwift Cup Coffee produces Huckleberry's instant coffee line, allowing the brand to reach outdoor enthusiasts and travelers. The partnership enables on-the-go specialty coffee consumption in sachets that mix with hot/cold water, milk, or other liquids. Collaboration ongoing with multiple varieties including Blue Orchid, Phantom Limb, Sound & Vision, and seasonal releases.
• Red Rocks AmphitheatreflagshipGTM or Marketing PartnerOfficial Huckleberry Roasters x Red Rocks collaboration creating the Sound Check Blend, celebrating Colorado's iconic music venue. The blend mirrors the Blue Orchid profile with notes of dark chocolate and berry. A high-elevation collaboration honoring the ritual of live music from early crew to final encore.
• Origin Coffee Lab (Peru)coreStrategic or Co-development PartnerPrimary exporter and sourcing partner for Peruvian coffees. Huckleberry works with Origin Coffee Lab to access exceptional coffees from farms including Finca La Pomarrosa and Finca El Lechero. Origin Coffee Lab received the Specialty Coffee Association's annual sustainability award.
• Cafe Brisa Serena (Timor-Leste)coreStrategic or Co-development PartnerSocial enterprise working with farmers in East Timor's Letefoho district to improve growing and processing practices, obtain organic certification, and access the specialty market. Huckleberry sources washed coffees from organized farmer groups including the Lacau Farmers Group.
• Long Miles Coffee Project (Burundi)coreStrategic or Co-development PartnerFounded by American couple Ben and Kristy Carlson. Long Miles builds washing stations and works with area farmers to develop quality practices, paying farmers higher prices than open market. Huckleberry has partnered since their first harvest in 2013, roasting coffees from various hills including Bumba Hill.
• STORE (Laguna Beach, CA)minorChannel Partner/ Reseller/ DistributorDesign inspiration for Huckleberry's coffee hat line. STORE served as creative inspiration for the lightweight caps featuring rope across the brim.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Verve Coffee Roasters: Santa Cruz-origin specialty roaster with multiple cafes and nationwide DTC shipping. Closely mirrors Huckleberry's roastery-cafe hybrid model, subscription service, and streetwear-adjacent merchandise line.
• Counter Culture Coffee: Durham, NC specialty roaster with strong training and sustainability programs. Comparable on direct-trade relationships, specialty cafe/wholesale supply, and educational content marketing.
• Ritual Coffee Roasters: San Francisco specialty roaster combining roastery, cafes, and nationwide DTC. Mirrors Huckleberry on multi-location cafe retail, direct-trade single origins, and subscription service.
• Onyx Coffee Lab: Arkansas-based specialty roaster with competition-grade coffees and growing cafe presence. Comparable on award-winning limited releases, premium pricing, and competition-driven brand credibility.
• Intelligentsia Coffee: Chicago-based specialty roaster known for direct-trade sourcing and award-winning single origins. Direct overlap with Huckleberry on premium single origins, subscription model, and barista-focused wholesale.
• Heart Coffee Roasters: Portland specialty roaster with a small network of cafes and a strong single-origin program. Closely comparable on minimal packaging aesthetic, direct-trade sourcing, and roastery-cafe hybrid model.
• Stumptown Coffee Roasters: Portland-origin specialty coffee roaster with both wholesale distribution and a network of cafes. Closely comparable on DTC e-commerce, subscription service, cafe-retail hybrid model, and direct-trade sourcing positioning.

Broad incumbents

• Blue Bottle Coffee: Large-scale specialty coffee company with broad national cafe footprint and DTC subscription. Overlaps with Huckleberry on premium positioning and subscription model, but operates at meaningfully greater scale and is now part of Nestlé.
• La Colombe Coffee Roasters: Nationally distributed specialty coffee brand with cafes, wholesale, and DTC. Comparable on subscription, draft latte RTD innovation, and cafe-DTC hybrid — but operates at significantly larger scale.

Regional players

• Pablo's Coffee: Denver-based specialty roaster with multiple cafes and local wholesale presence. Most geographically overlapping peer, competing directly for Denver cafe traffic and specialty coffee customers.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/huckleberryroasters
• Xx.com/HuckleberryCO
• Facebookfacebook.com/HuckleberryRoasters
• LinkedInlinkedin.com/company/huckleberry-roasters

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Huckleberry Roasters