Das Haus

What Das Haus does

Das Haus, operated by Internet Magazin Verlag GmbH, is a German home and living media brand headquartered in Munich that has been publishing since 1949. It runs a content portal at haus.de covering the full homeownership lifecycle across six interconnected modules: real estate (Immobilien), construction and DIY (Bauen), energy and building technology (Energie & Haustechnik), interior design (Einrichten), household (Haushalt), and gardening (Garten). The platform combines editorial articles, practical DIY guides, product tests, and a property search portal featuring over 100,000 nationwide listings powered by a FIO Systems integration, with exclusive offers provided through a Sparkasse partnership. A Modernisierungsrechner renovation cost calculator and a dedicated energy renovation section co-branded with LBS (Bausparkasse) extend the platform into financial planning tools.

The company derives revenue from a diversified mix of recurring and advertising streams: print and digital magazine subscriptions (DAS HAUS Zeitschrift) distributed through wohnen-abo.de, display advertising and affiliate marketing on article pages, sponsored editorial content produced in partnership with LBS and Sparkasse, and a weekly email newsletter. Audience engagement is amplified through browser push notifications and social sharing buttons across Facebook, X.com, WhatsApp, Email, and Pinterest. An 11-50 person editorial team supports the site, and gardening content is cross-promoted with the Mein schöner Garten mobile app. The primary consumers are German homeowners, gardening enthusiasts, and property seekers seeking curation, decision support, and lead-generating financial product referrals rather than direct transaction completion.

Name

Das Haus

Legal name

Internet Magazin Verlag GmbH

Website

https://haus.de

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

11–50 employees

Short description

Das Haus, operated by Internet Magazin Verlag GmbH, is a German home and living media brand (founded 1949) running haus.de, which combines editorial content with a 100,000-listing property search, serving German homeowners, DIY enthusiasts, and property seekers.

Ownership category

akta.pro rank

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Magazine Subscriptions: Print and digital magazine subscriptions for DAS HAUS, offered through wohnen-abo.de. The magazine covers home improvement, gardening, real estate, and lifestyle topics.
2. Advertising & Affiliate Revenue: Display advertising, sponsored content, and affiliate marketing (e.g., product recommendations with Amazon affiliate links). Partnerships with LBS and Sparkasse for sponsored editorial content around energy efficiency and real estate financing.
3. Newsletter Marketing: Weekly newsletter delivering construction and saving tips, driving engagement and advertising impressions.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Das Haus is a German home and living media platform that publishes expert-authored editorial content and a print magazine covering real estate, construction, energy and home technology, interior design, household, and gardening. It monetizes this audience through advertising, affiliate partnerships, paid subscriptions to the magazine and newsletter, and an integrated real estate search portal (100,000+ listings) with co-branded content from LBS and Sparkasse.

Product overview

Das Haus is an online German home and living magazine platform operated by Internet Magazin Verlag GmbH. The core offering consists of a real estate search platform with over 100,000 properties and a comprehensive content portal organized into interconnected thematic modules covering construction/building, energy and home technology, interior design, household management, and gardening. Additional services include product tests and comparisons, a weekly email newsletter, and a print magazine subscription. The platform features content partnerships with LBS (for real estate financing and energy consulting) and Mein schöner Garten (for gardening content). The various content modules share editorial staff and cross-link extensively, creating an integrated ecosystem for homeowners and prospective property buyers.

Differentiator

Problem solved

Functional benefit

Products and services

• Das Haus Zeitschrift (Print Magazine Subscription)
• DAS HAUS Weekly Newsletter
• Immobilien Real Estate Search Platform

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• LBS (Bausparkasse)coreStrategic or Co-development PartnerDAS HAUS collaborates with LBS on energetische Sanierung (energy renovation) content. LBS provides energy consulting services and financing expertise featured in DAS HAUS articles about making properties energy-efficient. The partnership includes co-branded content on heating systems, energy efficiency measures, and renovation financing.
• SparkassecoreStrategic or Co-development PartnerSparkasse provides exclusive property listings featured on DAS HAUS (100,000+ properties nationwide). The partnership also includes a modernization cost calculator tool. This exclusive arrangement brings premium real estate search functionality to DAS HAUS readers.
• Mein schöner GartenminorGTM or Marketing PartnerCross-promotional partnership with Mein schöner Garten app and brand. DAS HAUS promotes the Mein schöner Garten mobile app in its gardening section, and shares related content ecosystem links.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Immowelt: Major German real estate portal with nationwide listings. Overlaps with DAS HAUS's Sparkasse-integrated property search offering and competes for the same real estate seeker segment.
• ImmoScout24: Germany's largest dedicated property portal with the deepest listing inventory. Competes with DAS HAUS's Immobilien search feature but operates at significantly larger scale with a transaction-focused business model.
• Houzz: Global home design and renovation platform with a German presence. Overlaps with DAS HAUS on interior design, renovation ideas, and connecting homeowners with professionals, though Houzz operates a marketplace model.
• Focus Online: Major German general-interest news and lifestyle portal (Burda media group, same parent as DAS HAUS). Competes for German homeowner audiences on home, real estate, and lifestyle content but at much broader scale with diversified editorial.

Direct peers

• Mein schöner Garten: Direct cross-promotional partner under the same publishing umbrella; both operate German home/garden content portals with overlapping audiences. Mein schöner Garten focuses specifically on gardening while DAS HAUS covers the broader homeownership vertical.
• Immonet: German property search portal with nationwide listings, competing with DAS HAUS's Immobilien search functionality. Smaller than ImmoScout24/Immowelt but directly comparable as a property listing destination.
• Living at Home: German home/lifestyle digital magazine covering interior design, gardening, and living trends—closely overlapping with DAS HAUS's Einrichten, Haushalt, and Garten modules for the same German audience.
• Selbermachen: German DIY and home improvement magazine/portal targeting the same homeowner and hobbyist audience as DAS HAUS's Bauen and Heimwerken modules, with overlapping editorial and content-driven monetization.
• Wohnen & Garten: German-language home and garden content portal with editorial coverage of renovation, interior design, and gardening—directly comparable to DAS HAUS's integrated homeownership content modules.
• Schöner Wohnen: Iconic German home/interior design magazine and digital platform covering renovation, interior design, and living trends—directly overlapping with DAS HAUS's Einrichten and Bauen modules for the same German homeowner audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/das_haus

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Das Haus