What Back Home Safely does

Back Home Safely is a New Jersey-based home accessibility modification company founded in 2007 by Karen Frank, a licensed physical therapist and Certified Fall Prevention Specialist, and Gregg Frank, a licensed occupational therapist and Certified Aging in Place Specialist. The company provides therapist-led in-home assessments, custom product recommendation, professional installation, and ongoing service for older adults aging in place, individuals with permanent or temporary disabilities, and recovery/rehabilitation patients across New Jersey. Its core service model blends clinical therapy expertise with licensed home-improvement contracting credentials, distinguishing it from traditional accessibility product dealers or general contractors.

The company operates as a multi-brand dealer and installer rather than a product manufacturer, carrying stair lifts from Bruno, Stannah, Harmar, and Handicare; ramps from EZ-Access and National Ramp; bathroom systems from BestBath; adjustable beds from Flexabed and Span America; and mobility scooters, power wheelchairs, and lift chair recliners from Pride Mobility and Golden Technologies. The full product portfolio spans straight, curved, and outdoor stair lifts; modular, threshold, and permanent ramps; grab bars; custom wood and iron stair rails; pool lifts; adjustable and hi-low beds; customized ceiling lifts; scooters and power wheelchairs; lift chair recliners; and ancillary safety equipment (sit-to-stand lifts, bed rails, security poles, rolling shower chairs, portable roll-in shower bays). All products are sold and installed by in-house teams rather than through third-party resellers.

Revenue is generated through four streams: one-time product sales (stair lifts, ramps, bathroom remodels starting around $10,000-$14,000 for pool lifts), professional installation services bundled with purchases, short-term equipment rental for post-surgery or hospice scenarios (monthly subscription), and customer financing arranged through a Hearth partnership. Customer acquisition is sales-led, anchored by no-obligation free in-home assessments conducted by licensed therapists, supplemented by a content marketing engine (blog, SEO) and a CEU education program for healthcare professionals (PTs, OTs, social workers, case managers) that functions as a referral pipeline. A physical showroom at 111 Canfield Avenue in Randolph, NJ supports direct retail and demo activity. Geographic scope remains single-state (New Jersey), with portfolio projects documented in Linden, Lebanon, Freehold, Piscataway, Mendham, Westfield, Short Hills, Pompton Lakes, Pine Brook, and Newton.

Name

Back Home Safely

Legal name

Back Home Safely

Website

https://backhomesafely.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Back Home Safely is a New Jersey-based, therapist-founded home accessibility modification company serving seniors aging in place and individuals with mobility challenges. It provides clinical in-home assessments, custom installation, and rental of stair lifts, ramps, grab bars, bathroom modifications, and mobility equipment.

Ownership category

akta.pro rank

Product category

Home Accessibility Modifications

NAICS

Home Health Equipment Rental (532283), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-To Dwellings & Other Buildings (7340), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Home Mobility & Accessibility Equipment (Ramps, Stair Lifts, Transfer Aids) (HSABAKAB)

akta.pro secondary industries

Fall-Prevention & Safety Retrofits (Handrails, Anti-Scald, Emergency Egress) (HSAPANAL), Aging-in-Place Structural & Layout Reconfiguration (First-Floor Living, Open Plans) (HSAPANAK), Door Widening, Hardware & Interior Accessibility Carpentry (HSABAJAF), Post-Discharge / Post-Event Home Re-Entry Safety Modifications (HSABAJAO)

Keywords

• Home accessibility products
• Home modification services
• Mobility equipment
• Aging in place
• Stairlift installation

Headquarters

HQ city

Randolph

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Accessibility Product Sales: One-time sale of home accessibility equipment including stair lifts, ramps, grab bars, bathroom modifications, pool lifts, ceiling lifts, adjustable beds, lift chair recliners, mobility scooters, power wheelchairs, and safety accessories. Products available for both purchase and short-term rental.
2. Professional Installation Services: Expert installation of all accessibility products by certified technicians. Services include free in-home assessment, custom measurements, professional installation, safety testing, and user demonstration. Installation included with product purchase.
3. Equipment Rental: Short-term rental options for stair lifts, modular ramps, and other equipment for post-surgery recovery, hospice care, or seasonal needs. Rental includes delivery, setup, and removal when no longer needed.
4. Financing Services: Partnership with Hearth to provide flexible financing options for home accessibility projects. Enables customers to spread costs over time rather than paying upfront.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Back Home Safely is a therapist-founded home accessibility modification company that sells, rents, and professionally installs accessibility equipment (stair lifts, ramps, grab bars, bathroom modifications, stair rails, pool lifts, adjustable beds, ceiling lifts, mobility scooters, lift chair recliners, and safety accessories) for seniors aging in place and individuals with mobility challenges. The company combines licensed physical and occupational therapist-led in-home assessments with custom product configurations and certified installation services. It also offers free CEU courses to healthcare professionals as a referral channel.

Product overview

Back Home Safely is a therapist-led home modification company offering a comprehensive portfolio of accessibility products and services for aging in place and mobility challenges. The core product portfolio includes stair lifts (straight, curved, and outdoor models from Bruno, Stannah, Harmar, and Handicare), ramps (modular, threshold/portable, and permanent), grab bars, bathroom modifications featuring BestBath barrier-free shower systems, custom stair rails in wood and iron, pool lifts, adjustable beds (Flexabed and Span America brands), customized ceiling lifts, mobility scooters and power wheelchairs (Pride Mobility), and lift chair recliners including Pride Mobility VivaLift! and Deluna Series models. Additional products include sit-to-stand lifts, bed rails, security poles, portable shower bays, and rolling shower chairs. The company also provides complementary services including free in-home assessments by licensed therapists, professional installation, and financing options through Hearth. Back Home Safely serves as a supplier/dealer for multiple branded product lines rather than manufacturing its own proprietary products.

Differentiator

Problem solved

Functional benefit

Products and services

• Stair Lifts Battery-powered motorized chairs installed along staircases for safe transport between floors, available in straight, curved, and outdoor models from Bruno, Stannah, Harmar, and Handicare brands. Sold or rented for seniors and individuals with mobility limitations.
• Ramps Wheelchair and mobility ramps providing sloped access to overcome steps and elevation changes, including modular aluminum, threshold/portable, and permanent concrete/composite options. Available for purchase or short-term rental.
• Grab Bars Professionally installed support bars for bathrooms, showers, stairways, and transitional spaces, available in white, chrome, brushed nickel, and polished brass finishes for fall prevention.
• Bathroom Modifications Comprehensive bathroom accessibility upgrades including walk-in showers, roll-in showers, grab bars, non-slip flooring, comfort-height toilets, and widened doorways, featuring BestBath barrier-free shower systems.
• Stair Rails Custom indoor and outdoor stair railings providing stability and support for individuals with mobility challenges, available in oak, pine, iron, and aluminum materials.
• Pool Lifts Mechanical devices that lower and lift individuals into pools and spas, available in manual, water-powered, and battery-powered models for permanent or portable installation.
• Adjustable Beds Motorized beds conforming to body contours with remote or voice control from Flexabed and Span America brands, available in multiple sizes with premium mattress options.
• Customized Ceiling Lifts Overhead patient lift systems for safe residential transfers between beds, wheelchairs, bathrooms, and living areas, with custom track systems for single or multi-room configurations.
• Scooter & Power Wheelchairs Mobility scooters and power wheelchairs from Pride Mobility for indoor/outdoor navigation, including 3-wheel, 4-wheel, portable travel scooters, and joystick-controlled power wheelchairs.
• Lift Chair Recliners Power lift recliners that assist with sitting and standing, available in two-position, three-position, and infinite-position models with heat, massage, and USB charging options.
• Other Safety & Accessibility Products Additional mobility and safety products including sit-to-stand lifts, bed rails, security poles, portable roll-in shower bays, and rolling shower chairs.
• Free In-Home Safety Assessments Therapist-led comprehensive in-home safety and accessibility evaluations conducted by licensed physical and occupational therapists at no obligation, evaluating mobility needs and recommending tailored solutions.
• Professional Installation Services Skilled carpentry and technical installation of all accessibility products by trained technicians, included with product purchase to ensure proper fitting and safety.
• Continuing Education Units (CEUs) for Healthcare Professionals Free educational programs for healthcare professionals (PTs, OTs, social workers, case managers, PTAs, COTAs) on home safety, aging in place, and fall prevention, serving as a referral channel for patient home modifications.

Quantifiable outcome

• Studies show 80% of home falls occur in the bathroom, and 1 in 4 seniors report a fall each year
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered core and minor.

• VGM Live At HomecoreStrategic or Co-development PartnerBack Home Safely is a member of VGM Live At Home, a national organization of independently owned and operated, certified providers and contractors dedicated to providing accessible home modifications, independent living solutions, and related products and services. This membership provides access to a network of similar providers and may offer additional credibility and purchasing advantages.
• Morris County Chamber of CommerceminorOthersBack Home Safely is a proud member of the Morris County Chamber of Commerce, providing local business networking and community presence in their operating region.
• HearthcoreStrategic or Co-development PartnerBack Home Safely partners with Hearth to offer flexible financing options for home accessibility projects. Hearth provides point-of-sale financing enabling customers to spread payments over time rather than paying upfront for modifications like stair lifts, ramps, and bathroom updates.
• BrunocoreTechnology or IntegrationPremier supplier of stair lifts including straight indoor, curved indoor, and outdoor models. Bruno stair lifts are recognized for durability, smooth performance, and user-friendly design. Back Home Safely is a certified dealer.
• StannahcoreTechnology or IntegrationSupplier of custom curved stair lifts engineered to match exact staircase layouts. Stannah models feature compact folding design and built-in safety features.
• HarmarcoreTechnology or IntegrationSupplier of straight stair lifts featuring innovative folding rail design to keep bottom of staircase clear. Known for dependable performance and smooth, quiet operation.
• HandicarecoreTechnology or IntegrationSupplier of stair lifts and patient handling equipment. Handicare products include sit-to-stand lifts designed for safe assisted transfers.
• Pride MobilitycoreTechnology or IntegrationPremier supplier of mobility scooters and power wheelchairs. Pride Mobility is recognized for innovative, reliable, and user-friendly equipment with advanced technology and ergonomic design.
• FlexabedcoreTechnology or IntegrationSupplier of premium adjustable beds including Hi-Low and Premier models. Flexabed beds offer customizable positioning with voice control and premium mattress options.
• BestBathcoreTechnology or IntegrationSupplier of barrier-free shower and bath systems. BestBath products feature multi-piece construction, low-threshold entry, and realistic tile-look finishes for accessible bathing solutions.
• Golden TechnologiescoreTechnology or IntegrationSupplier of power lift chair recliners including the Deluna Series with patented positioning technology and luxury faux leather upholstery.
• SavariacoreTechnology or IntegrationSupplier of accessibility products including stair lifts and ceiling lifts. Savaria is a recognized brand in residential accessibility equipment.
• EZ-AccesscoreTechnology or IntegrationSupplier of modular wheelchair ramps and threshold ramps. EZ-Access products are known for aluminum construction, weather resistance, and ADA compliance.
• National RampcoreTechnology or IntegrationSupplier of wheelchair ramps including modular aluminum and permanent ramp systems. National Ramp products serve both residential and commercial accessibility needs.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Amramp: National network specializing in wheelchair ramps and stairlifts for accessibility, overlapping directly with Back Home Safely's ramp and lift installation business.
• 101 Mobility: National franchise selling and installing stairlifts, ramps, ceiling lifts, and accessibility equipment for aging-in-place and disability needs—the same core offering as Back Home Safely, at broader scale.
• Lifeway Mobility: Multi-region provider of home accessibility solutions including stairlifts, wheelchair ramps, and bathroom modifications, directly comparable in product mix and target customers.
• Accessible Systems: Provides home accessibility products, stairlifts, ramps, and bathroom safety modifications with in-home assessments, closely matching Back Home Safely's approach.
• Nationwide Lifts: Dealer and installer of residential elevators, stairlifts, and wheelchair lifts serving aging and mobility-limited homeowners, mirroring the anchor's equipment-plus-install model.

Others

• Pride Mobility Products: Manufacturer of mobility scooters, power wheelchairs, and lift recliners distributed through dealers including the anchor; an upstream supplier partner.
• Bruno Independent Living Aids: Manufacturer of stairlifts, vertical platform lifts, and mobility equipment that supplies dealers like Back Home Safely; an ecosystem supplier rather than a direct competitor.

Regional players

• AdaptMy (Adapt My Place): Regional home modification and accessibility contractor offering aging-in-place retrofits comparable to the anchor but in a different territory.
• The Comfort Zone Mobility Aids: Regional retailer and installer of mobility and home accessibility equipment serving a comparable customer base in a different geography.

Broad incumbents

• Stannah: Major manufacturer and direct seller of stairlifts (also a supplier to Back Home Safely); overlaps in end product but operates as a broad global brand rather than a local clinical-install service.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BackHomeSafely/about

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Back Home Safely