What Greenspan Projects does

Greenspan Projects Ltd is a UK-headquartered (Andover) design and build firm founded in 1976 that delivers turnkey leisure attractions. The company specializes in custom mini golf, themed adventure play areas, aerial ropes courses, zip wires and zip coasters, themed interiors, and design and master planning services. Its flagship proprietary product is Puttify, a tech-infused modular indoor mini golf system with automated scoring embedded in holes with AV integration, and it has also launched an Interactive Adventure Trail product line and a Premium Putting Course format. Greenspan operates on a bespoke, project-based commercial model with multi-year contract cadence and standardized milestone billing (30% deposit, 30% on commencement, 35% at mid-installation, 5% on completion), supplemented by finance leasing referral partnerships with lending firms and post-installation maintenance services including a 12-month warranty period.

The firm serves a global enterprise customer base spanning theme parks and amusement venues, zoos and wildlife parks, farm parks and family attractions, hotels and resorts, cruise lines, entertainment venues and FECs, education, and local government. Marquee clients include Merlin Entertainments, Center Parcs, Europa-Park, Royal Caribbean (now on its ninth fleet installation), Topgolf, Chessington World of Adventures, Holiday Inn, Birdworld, Drive Shack, LEGOLAND, London Zoo, Haven, Melco, Puttery, Southampton Football Club, Albatross Entertainment Group, and Sunset Hospitality Group. Greenspan delivers through offices in the UK, USA, and Cyprus, with a documented project footprint across 14+ countries on multiple continents, and maintains compliance with a portfolio of safety and procurement certifications (CHAS, RoSPA, RPII, BSI, Altius, Constructionline, DBS, CSCS, SMSTS).

Go-to-market is primarily direct enterprise field sales combined with event-driven lead generation and a digital presence (LinkedIn, Instagram, Facebook, Twitter, blog, email newsletter). Leadership comprises Peter Morton as Chairman and Rod Morton as CEO, supported by a sales consultant for aerial adventures and hotel/resort work. Greenspan is privately held with no disclosed external investors, no funding rounds, and no M&A activity.

Name

Greenspan Projects

Legal name

Greenspan Projects Ltd

Website

https://greenspanltd.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

51–100 employees

Short description

Greenspan Projects is a UK design and build firm founded in 1976, delivering turnkey leisure attractions including tech-infused mini golf, adventure play areas, aerial ropes courses, and themed environments for theme parks, hotels, zoos, cruise lines, and entertainment venues worldwide.

Ownership category

akta.pro rank

Product category

Leisure Attraction Design & Build

NAICS

Landscape Architectural Services (541320)

akta.pro primary industry

Landscape Architecture & Site Design (BPAHAKAC)

Keywords

• Leisure attraction design
• Mini golf construction
• Themed play environments
• Aerial adventure courses
• Adventure golf design

Headquarters

HQ city

Southampton

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Design and Build Projects: Bespoke one-time project fees for the design, build, and installation of leisure attractions including mini golf courses, adventure play areas, aerial ropes courses, and themed environments. Pricing based on project scope, materials, theming level, and site conditions. Payment terms typically 30% deposit, 30% commencement, 35% halfway through installation, 5% on completion.
2. Finance Leasing Partnerships: Partnered with lending companies to offer finance leasing options to clients, earning referral or partnership benefits while facilitating client purchases.
3. Maintenance Services: Post-installation maintenance services available as ongoing support, including repair services during 12-month warranty period and beyond.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Greenspan Projects is a global design-and-build contractor that creates custom leisure attractions for theme parks, resorts, FECs, zoos, and other commercial operators. Its offering spans the full project lifecycle from concept, master planning and 3D visualization through in-house theming, engineering, manufacture, on-site installation, and post-installation maintenance. Core deliverables include themed mini golf and premium putting courses, modular tech-infused mini golf (Puttify), indoor and outdoor adventure playgrounds, aerial ropes courses and zip lines, and fully immersive themed interiors.

Product overview

Greenspan Projects is a global design and build company offering turnkey leisure attractions since 1976. The portfolio spans multiple product lines: Puttify (tech-infused modular indoor mini golf with automated scoring), Adventure Golf (fully themed courses with custom props and interactive elements), Premium Putting Courses (high-end golf-inspired formats), Indoor Play Areas (themed adventure playgrounds, soft play, natural play), Outdoor Play Areas (custom adventure playgrounds and natural trails), Aerial Adventures (high ropes, low ropes, zip wires and zip coasters), Themed Interiors (immersive environments with rockwork, murals, props, and AV effects). Services include Design & Master Planning and Maintenance. The company operates as a single unified offering with specialized divisions for each attraction type, delivering end-to-end from concept through installation.

Differentiator

Problem solved

Functional benefit

Brands

• Puttify: Tech-infused modular indoor mini golf experience with interactive scoring and AV integration.

Quantifiable outcome

• Albatross Entertainment drew over 15,000 guests within the first month of opening the 55,000 sq ft venue featuring Greenspan's mini golf attraction
• +3 more outcomes

Named customers25 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and major.

• Mosame TrustcoreStrategic or Co-development PartnerGreenspan is committed to helping underprivileged children in Bambouti, Cameroon through the Mosame Trust. The company donates funding and has helped build a village play area and school playground. They have also donated £3,250 from profit sharing and aim to raise money and collect used play equipment to ship to Cameroon.
• Studio STRRRmajorStrategic or Co-development PartnerDesign partnership for Club Abbey Indoor Play in Amsterdam. Studio STRRR handled the exclusive design while Greenspan handled the construction phase. The collaboration delivered a vibrant indoor play space for the clubhouse venue.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• FORREC: International theme park, waterpark and entertainment design consultancy. Comparable to Greenspan on master planning and large-scale attraction concept design for global leisure operators.
• Thinkwell Group: Experience design and master planning firm for theme parks, museums, zoos, and branded attractions. Competes with Greenspan on design-and-build services and on shaping the guest experience for many of the same enterprise customers.
• Extreme Engineering: Designs, manufactures and installs aerial adventure courses, zip lines and challenge courses worldwide. Directly comparable to Greenspan's aerial adventures product line (high ropes, low ropes, zip wires) on both product and customer base.
• Jack Rouse Associates: Experience design and strategy consultancy for the attractions industry. Comparable to Greenspan on guest-experience-led design and master planning work for major leisure operators.
• Legacy Entertainment: Themed entertainment master planning, design and production company working with major theme parks and destination resorts. Overlaps with Greenspan's themed interiors, adventure trails, and design/master planning services for similar enterprise clients.
• Adventure Solutions: Design, manufacture and installation of aerial adventure parks, zip lines and climbing attractions. Direct competitor in Greenspan's aerial adventures segment for resorts, theme parks and FECs.
• Sally Corporation: Designs and manufactures dark rides and other themed attractions for theme parks and FECs. Comparable to Greenspan's themed interiors and bespoke ride/attraction engineering work for family entertainment venues.
• Renaissance Workshop: US-based bespoke themed fabrication and design-build firm serving theme parks, museums, and entertainment venues. Closest analogue to Greenspan in turning custom theming and scenic environments into turnkey attraction builds for tier-1 operators.

Broad incumbents

• Vekoma (Sansei Technologies): Established ride and attraction manufacturer serving theme parks and FECs globally. Larger and broader in scope than Greenspan, but competes for similar enterprise customers and shares the leisure-attraction design-build space.
• WhiteWater West: Large, established waterpark and attraction design-build manufacturer with global footprint. Broader scope than Greenspan but serves many of the same resort, theme park and FEC customers with turnkey attraction delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Greenspan_Pro
• Facebookfacebook.com/GreenspanPro
• LinkedInlinkedin.com/company/greenspanprojectsltd
• Instagraminstagram.com/greenspan_projects

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenspan Projects