POS TUNING
POS TUNING GmbH is a German manufacturer founded in 1998 that designs and produces point-of-sale automation hardware — pushfeed, lift, glide, and anti-theft systems — for retailers, CPG brands, and tobacco customers across 120 countries.
- Company typePrivate
- Founded1998
- HeadquartersBad Salzuflen, Germany
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What POS TUNING does
POS TUNING GmbH is a Bad Salzuflen, Germany-based specialist manufacturer of point-of-sale automation hardware for retail, consumer brands, and tobacco categories. Founded in 1998 by Udo Voßhenrich around a patented tray-with-fabric-feed concept, the company designs, produces, and ships pushfeed systems, lift systems (including freezer and ice cream applications), glide systems, anti-theft SCO solutions, and digital shelf infrastructure from a single 19,000 sqm facility producing more than 2,600 SKUs to customers in 120 countries. Its product portfolio spans mechanical fixtures (POS-T SuperVario, POS-T Vincent, POS-T Skadi, POS-T Udo Safe, POS-T Duplex Pusher, Systemtray) and an emerging digital layer (Smart Shelf, Digital Market Research, Measure Second Places), with compatibility engineered across the modular system to protect installed-base economics for retailers.
The business operates a direct B2B sales-led model complemented by a sales partner network and a heavy trade-fair presence (EuroShop, InterTabac, Shop! D-A-CH), with named enterprise relationships including the EDEKA Group across multiple regional entities, expert AG's 439-store specialty retail association, One Stop UK, famila Kiel, CFP Brands/Ricola, and Marktkauf. Revenue is generated almost entirely from hardware sales of standardized and customized presentation systems, plus shelf-ready pre-assembled sets that cut installation labor by approximately 50%. The company is privately held by the Voßhenrich founding family and senior management (Managing Directors Oliver Voßhenrich, Christoph Moser, Bernd Schäkel), with no external funding rounds, M&A activity, or subsidiaries on record.
POS TUNING firmographics
Firmographics- Name
- POS TUNING
- Legal name
- POS TUNING GmbH
- Website
- https://postuning.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- POS TUNING GmbH is a German manufacturer founded in 1998 that designs and produces point-of-sale automation hardware — pushfeed, lift, glide, and anti-theft systems — for retailers, CPG brands, and tobacco customers across 120 countries.
- Ownership category
- akta.pro rank
POS TUNING industry classification
Industry- Product category
- Point-of-Sale Product Presentation Systems
- SIC
- Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)
- akta.pro primary industry
- POS Accessories & Spares (Cables, Stands, Cases, Replacement Parts) (HDACAKAL)
Keywords
Where POS TUNING is headquartered
LocationHeadquarters
- HQ city
- Bad Salzuflen
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
POS TUNING business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Product Sales: Sale of physical automation systems including pushfeed systems, lift systems, display systems, channels, and accessories for retail point-of-sale optimization. Products are manufactured in-house in Bad Salzuflen, Germany.
- Custom Solutions: Customized presentation solutions tailored to specific retailer or brand requirements, including brand communication, custom colors, and planogram-specific designs.
- Shelf-Ready Systems: Pre-assembled, shelf-ready automation sets delivered in simplified packaging for faster installation, reducing labor time by half.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels9 records
POS TUNING product offering
Product offeringCore offering
POS TUNING designs, manufactures, and sells mechanical and digital product-presentation systems for retail point of sale. The portfolio spans automated pushfeed systems, lift mechanisms for freezers, glide systems, channels, displays, the patented Systemtray, and the anti-theft POS-T Udo Safe, plus digital Smart Shelf and Market Research services. Products are built in-house in Bad Salzuflen, Germany, and shipped in shelf-ready, pre-assembled format to retailers, consumer brands, and tobacco merchants in 120 countries.
Product overview
POS TUNING is a specialist for product presentation solutions at the point of sale, offering a comprehensive portfolio of mechanical and digital systems. The core offering consists of automated pushfeed systems (including POS-T SuperVario, POS-T Vincent, and traditional pushfeed systems), lift systems for freezers and elevated displays, and anti-theft solutions like the POS-T Udo Safe. The product line also includes shelving accessories (compartment dividers, guide profiles, front anchors) and digital offerings such as Smart Shelf and Digital Market Research. All products are manufactured in Germany at the Bad Salzuflen facility and are designed for easy shelf-ready installation. The company serves retail, brands, and tobacco sectors across 120 countries.
Differentiator
Problem solved
Functional benefit
Products and services
- Pushfeed Systems Mechanical product-presentation system that automatically pushes goods to the front of the shelf using spring pressure, ensuring continuous front-facing display and reducing manual shelf-maintenance time.
- Lift Systems Mechanical lift system that brings products in freezers or elevated displays upward, improving visibility, reach, and energy efficiency through shorter freezer-door opening times.
- Glide Systems Sliding system that enables smooth product movement along retail shelving to support optimal product presentation and front-facing positioning.
- Channels Product channel systems that organise and present goods in retail environments with proper subdivision and stability.
- Displays Branded and promotional display units for product presentation at the retail point of sale.
- Systemtray Cardboard box with a slot on the underside placed on a pushfeed system, enabling simple product presentation; the patented foundational product of POS TUNING introduced by founder Udo Voßhenrich.
- POS-T Udo Safe Anti-theft presentation solution with transparent display door activated by proximity sensor, designed for self-checkout environments where only one product can be removed at a time.
- POS-T SuperVario Variable presentation system for shelving and refrigeration that adapts flexibly to product widths of 53-97mm and depths of 380-580mm, with 1-finger tool-free adjustment and double-decker capability.
- POS-T SuperVario Pure Double-decker drugstore solution with translucent design providing transparency, brightness, and tidy shelf structures for better customer orientation.
- POS-T Vincent Universal pushfeed system that fits almost all retail categories, replacing multiple variant pushfeeds with a single solution and enabling efficient planogram changes.
- POS-T Skadi Ice-cream lift mechanism for freezer cabinets that gently pushes frozen products upward like a small elevator, ensuring perfect visibility, order, and easy access for staff and customers.
- Smart Shelf Digital shelf-technology service for intelligent product presentation and connectivity at the retail point of sale.
- Digital Market Research Digital service for market research and measurement of second-place effectiveness in retail environments.
- Shelf and Shop Fittings Shelving and shop fitting solutions for optimal product presentation and retail space utilisation.
- Price Labeling Price labelling solutions and systems for retail shelf organisation and pricing management.
- Shelf Arrangement Systems for organising and arranging products on shelves to maximise visibility and sales optimisation.
- POS-T Duplex Pusher Dual pusher pushfeed system engineered for tobacco product presentation at retail point of sale.
- Shelf-Ready Systems Pre-assembled, shelf-ready automation sets delivered in simplified packaging that reduces installation time by approximately 50 percent.
Quantifiable outcome
- Installation time reduced by 50% with shelf-ready systems
- +2 more outcomes
Companies that use POS TUNING
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
POS TUNING technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
POS TUNING partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Lebenshilfe Lemgo and Herforder WerkstättencoreSocial partnership providing employment opportunities for people with disabilities. POS TUNING creates inclusive workplaces as part of their sustainability and social responsibility strategy. Company expansion in 2025 included focus on sustainable and inclusive processes.
- EDEKA Group (multiple regional operations)coreMajor retail chain customer with multiple regional operations (EDEKA Minden-Hannover, EDEKA Wiele, and others) implementing POS TUNING systems across various categories including confectionery, beverages, and drugstore products.
- GS1 GermanyminorCollaboration on confectionery Category Management project. GS1 standards used for optimized product range sustainability.
- EHI Retail InstituteminorIndustry research and knowledge partner. Managing Director Michael Gerling spoke at POS TUNING hall opening event, providing industry perspective on retail innovation.
- Lippe Chamber of Industry and CommerceminorRegional economic partnership. President Volker Steinbach spoke at POS TUNING events, highlighting the company's role as an economic stimulus for the Lippe region.
Scale indicators6 records
Recent moves7 records
Expansion highlights4 records
POS TUNING competitors and assessment
Company assessmentDirect peers
- Gondella International: Manufacturer of retail shelving, racking, and store fixtures for supermarkets and DIY chains across Europe. Directly comparable product portfolio (shelving, pushfeed-style fronting, gondola systems) serving the same European grocery customers as POS TUNING.
- Visplay (Vitra): Swiss/German shop-fitting and modular shelving systems provider for retail, brand presentation, and shop-in-shop environments. Comparable as a premium European manufacturer of merchandising and product-presentation hardware for retail and brand clients.
- Kesseböhmer: German manufacturer of shelving, drawer, and storage systems for retail and kitchen applications, with strong in-house metalworking and mechanical-engineering capabilities. Closely comparable as a German family-owned, vertically integrated maker of mechanical front-presentation and shelf-organization hardware.
- Treston: Finnish manufacturer of modular shelving, workstation, and storage systems for industrial and retail environments. Comparable in offering modular, configurable shelf-organization and front-presentation systems to retail customers, though with a heavier industrial tilt.
- TCI (Top Centre Innovation): German POS display and shop-in-shop solution provider with in-house production serving FMCG brands and retail chains. Comparable as a German-based POS hardware manufacturer targeting the same brand and retail verticals (FMCG, food, beverage) as POS TUNING.
- Henschel + Sohn: German display and shop-presentation manufacturer producing point-of-sale displays, presentation systems, and brand-communication hardware. Directly comparable as a German POS-display specialist serving brand and retail customers across food, beverage, and tobacco categories.
Emerging players
- Pricer: Swedish ESL and digital in-store solutions provider serving European grocery and DIY retailers. Comparable as a European digital-shelf-automation specialist whose cloud-connected shelf technology increasingly converges with mechanical shelf-automation vendors like POS TUNING.
- SES-imagotag: European leader in electronic shelf labels (ESL) and connected store / digital-shelf solutions for retail. Comparable as a digital-shelf-automation provider whose Smart Shelf-type offerings increasingly overlap with POS TUNING's hardware and digital ambitions in retail.
Broad incumbents
- Wanzl: Family-owned German manufacturer of retail shop equipment, shopping trolleys, and in-store display/logistics solutions serving European grocery chains. Comparable as an in-house German producer of retail-presentation hardware with overlapping customer base.
- Bizerba: German family-owned manufacturer of retail scales, slicers, labelling, and food-retail technology with a global footprint. Comparable as a German, family-controlled retail-technology hardware company with in-house production and a similar customer base in European grocery and food retail.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
POS TUNING social profiles
Digital presencePOS TUNING financial estimates
Financial estimateRevenue estimate
Valuation estimate
POS TUNING leadership team
Management profileNumber of profiles
Profiles10 records
POS TUNING funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
POS TUNING M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about POS TUNING
What does POS TUNING do?
POS TUNING designs, manufactures, and sells mechanical and digital product-presentation systems for retail point of sale. The portfolio spans automated pushfeed systems, lift mechanisms for freezers, glide systems, channels, displays, the patented Systemtray, and the anti-theft POS-T Udo Safe, plus digital Smart Shelf and Market Research services. Products are built in-house in Bad Salzuflen, Germany, and shipped in shelf-ready, pre-assembled format to retailers, consumer brands, and tobacco merchants in 120 countries.
Is POS TUNING a public or private company?
POS TUNING is a private company. It is classified as family owned and is currently operating.
When was POS TUNING founded?
POS TUNING was founded in 1998. It employs 251 to 500 people.
Where is POS TUNING based?
POS TUNING is headquartered in Bad Salzuflen, Germany, in the Europe region.
How does POS TUNING make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are custom Solutions and shelf-Ready Systems.
Who are POS TUNING's main competitors?
Direct peers on record are Gondella International, Visplay (Vitra), Kesseböhmer, Treston, TCI (Top Centre Innovation) and Henschel + Sohn. Emerging players are Pricer and SES-imagotag. Broad incumbents are Wanzl and Bizerba.
Does POS TUNING have an API?
No public API is recorded for POS TUNING.
What industry is POS TUNING in?
POS TUNING's product category is Point-of-Sale Product Presentation Systems. Its primary akta.pro industry code is HDACAKAL, POS Accessories & Spares (Cables, Stands, Cases, Replacement Parts). Its SIC code is 2540.