maiUtazás.hu

Name

maiUtazás.hu

Legal name

Szallas Group Zrt.

Website

https://maiutazas.hu

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Online Travel Marketplace

NAICS

Travel Agencies (561510), Tour Operators (561520)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Accommodation-Focused OTAs (Hotels & Alternative Stays) (THAKAAAB)

akta.pro secondary industries

Travel Subscription, Membership & Deal Clubs (THAKAAAL), Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators) (THAKAAAH)

Keywords

• Travel marketplace
• Accommodation vouchers
• Wellness packages
• Hotel deals
• Travel discount platform

Headquarters

HQ city

Miskolc

HQ country

Hungary

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Personnel, Technology or R&D, Operations, Infrastructure

Revenue model

1. Voucher sales revenue: Platform earns revenue through commission charged to accommodation partners on each voucher sold. Partners pay net 13% commission for hotel category and net 15% for non-hotel category on voucher sales. The company facilitates payment processing accepting credit cards, SZÉP cards (all three Hungarian issuers: OTP, K&H, MBH), and bank transfer.
2. Featured placement fees: Partners can pay additional fees for premium placement (featured homepage exposure, extra social and PPC spending, multiple newsletter appearances) at +2% net commission on top of base rates.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

maiUtazás.hu operates an online Hungarian travel marketplace where consumers purchase discounted accommodation vouchers and travel packages redeemable at partner hotels, apartments, and pensions across Hungary and selected international destinations. The platform aggregates 280+ active promotional offers with discounts ranging from 15% to 70% off rack rates, organized into categories including domestic hotel deals, wellness/spa packages, Croatian Adriatic early-booking, last-minute flight-inclusive trips, and multi-hotel experience bundles.

Product overview

maiUtazás.hu is a Hungarian online travel marketplace and voucher platform operated by Szallas Group Zrt. (an OTP Group subsidiary), offering discounted accommodation packages, hotel vouchers, and experience packages for both domestic (Hungarian) and international destinations. The core platform is the maiUtazás.hu Piactér (Marketplace), which aggregates limited-time promotional offers from partner hotels and accommodation providers. The product portfolio is organized into several sub-categories: Belföldi ajánlatok (domestic Hungarian hotel deals), Repjegyvadasz (flight-based packages), Last Minute utak (last-minute deals), Horvát előfoglalás (Croatian early-booking), Élménycsomagok (experience packages such as the Exkluzív wellness élménycsomag 2026 and Négycsillagos wellness élménycsomag 2026), Ajándékutalványok (gift vouchers), and international individual travel packages. The platform serves as an intermediary — customers purchase vouchers redeemable directly with partner hotels — and accepts SZÉP cafeteria cards (OTP, MBH, K&H) as a distinctive payment method. The sister platform Szallasguru.hu, also under Szallas Group, serves a similar domestic-focused function.

Differentiator

Problem solved

Functional benefit

Products and services

• maiUtazás.hu Piactér (Marketplace)

Quantifiable outcome

• Up to 70% discount on accommodation rack rates offered to consumers
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Szallasguru.hucoreChannel Partner/ Reseller/ DistributormaiUtazas.hu and Szallasguru.hu are sister sites under the Szallas Group, both operated by the same entity. Szallasguru.hu focuses on domestic accommodation deals (Belföldi szállás akciók). The platforms share traffic, marketing efforts, and a combined partner network.
• Pihipakk.huminorStrategic or Co-development PartnerPihipakk.hu is associated with the experience packages (Élménycsomagok) sold on maiUtazas.hu. The PihiPakk wellness package is fulfilled by Pihipakk.hu, which handles the physical gift box production and fulfillment. Address: 1037 Budapest, Montevideo utca 9. Phone: +36 70 624-6535.
• Various accommodation provider partnerscoreChannel Partner/ Reseller/ DistributorHotels, apartments, guesthouses, and pensions that list promotional vouchers on the platform. Includes properties such as Hotel Ködmön (Eger), Hotel Cascade Resort & Spa (Demjén), Corvin Hotel Gyula, Hunguest Hotel Béke (Hajdúszoboszló), and many others across Hungary and neighboring countries. Commission: 13% net for hotel category, 15% net for non-hotel.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Szallasguru.hu: Sister site operating under the same Szallas Group umbrella, focused on domestic Hungarian accommodation deals. Shares parent company, partner network, marketing operations, and elements of the voucher/deal model with maiUtazas.hu.
• Travelzoo: Global travel deals publisher offering curated discounts and vouchers for hotels, packages, and experiences. Closely comparable publishing-and-deal model with similar voucher mechanics and an email-driven GTM.
• Secret Escapes: Member-only flash sale platform for luxury hotels and travel packages. Comparable to maiUtazas.hu's experience packages and discounted voucher model in serving deal-driven leisure travelers, with a more upscale positioning.
• Szallas.hu: Flagship OTA of Szallas Group Zrt. (same parent as maiUtazas.hu), offering hotel bookings across Hungary and CEE. Directly comparable in customer base, partner network, and corporate ownership; serves the same Hungarian leisure traveler with overlapping accommodation inventory.
• Utazás.hu / Invia: Hungarian tour operator and OTA operating package tours and accommodation deals. Directly competes with maiUtazas.hu in serving Hungarian consumers seeking discounted domestic and international travel packages.

Broad incumbents

• Booking.com: Global accommodation leader with significant Hungarian and CEE inventory. Competes for the same Hungarian traveler wallet share through loyalty programs, Genius discounts, and a much broader international footprint, though it does not specialize in the voucher/deal club model.
• Lastminute.com: European OTA specializing in last-minute and discounted travel packages. Comparable to maiUtazas.hu's Last Minute utak and flight+hotel bundles, though it operates at much broader scale across Europe.

Emerging players

• Hotelopia / LateRooms: Discounted accommodation booking platforms serving European leisure travelers with similar last-minute and promotional inventory. Comparable in deal-oriented positioning and voucher-style offer mechanics, though smaller scale.
• Groupon: Global voucher/deal marketplace whose travel vertical offers discounted hotel and experience packages. Operates an adjacent vouchering model with similar mechanics and SME partner base, though it is a generalist rather than a travel specialist.

Regional players

• Travelplanet.pl / Travel24.pl: Polish voucher and OTA platform offering discounted accommodation packages and last-minute deals. Operates a near-identical business model to maiUtazas.hu but in Poland, making it a direct regional analog for benchmarking unit economics and growth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/maiutazas
• Xx.com/Maiutazas_hu

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about maiUtazás.hu