What Permaplay does

Permaplay Media Solutions GmbH is a privately held German company, founded in 2012 and headquartered in Baden-Baden, that designs, distributes, and operates point-of-sale (POS) multimedia systems for the European retail market. Its core offering comprises LCD screens ranging from 7\" to 55\", Android-based touchscreen displays from 10\" to 32\", networked digital signage with centralized cloud updates, shelf-edge LCD bars, L-type and floor-stand form factors, digital customer stoppers, POS micro screens, video brochures, and an HDMI Android media player that retrofits existing screens. The proprietary POS-TOUCH content management system and front-speaker proximity sensors that auto-activate content when a shopper approaches are positioned as differentiating features developed in-house.

The company monetizes through a mix of one-time hardware sales, short-term rental and long-term leasing of LCD screens with bundled logistics and technical service, professional services including consulting, installation, content management setup, and app development, and managed warehousing and shipping for retail campaigns. Pricing is quote-based and not publicly disclosed. Go-to-market is sales-led and B2B, beginning with free consultation, progressing through individual marketing plan development, and covering the full lifecycle through delivery, installation support, and end-of-campaign pickup, primarily targeting brand owners, manufacturers, and video promotion companies placing content in brick-and-mortar retail across Europe.

The business is founder/management owned with no disclosed institutional capital. Named leadership is small (Managing Director Werner Vogt, Technical Manager Johann Richer, Finance Manager Marco Roth, and Manager Findaria Sunardi), and the company markets an installed base of more than 100,000 devices in continuous European retail operation. Marketing is concentrated in trade press, an email newsletter, and participation in major European retail fairs such as EuroShop and EuroCIS; the Permaplay LCD screen won Gold in Digital POS and a Special Innovation Gold at the 2023 Display Superstar Awards.

Name

Permaplay

Legal name

Permaplay Media Solutions GmbH

Website

https://permaplay.de

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Permaplay Media Solutions GmbH designs, sells, and rents Android-based LCD, touchscreen, and networked digital signage systems for point-of-sale applications, serving European brand owners, manufacturers, and video promotion companies across brick-and-mortar retail with full-service consulting, installation, and campaign logistics.

Ownership category

akta.pro rank

Product category

POS Digital Signage Hardware

NAICS

Audio and Video Equipment Manufacturing (334310)

akta.pro primary industry

Customer-Facing Displays & Digital Signage for Checkout (HDACAKAF)

akta.pro secondary industries

POS Accessories & Spares (Cables, Stands, Cases, Replacement Parts) (HDACAKAL), POS Terminals & All-in-One Retail Computers (HDACAKAA)

Keywords

• POS digital signage
• Retail LCD displays
• Interactive touchscreen kiosks
• Point of sale media
• Digital signage hardware

Headquarters

HQ city

Baden-baden

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales: Sale of LCD screens, touchscreen displays, media players, and accessories including brackets, stands, and adapters. Product lines include linear LCD screens (7"-55"), touchscreen LCD (10"-32"), LCD bars for shelves, L-type screens, digital customer stoppers, floor stand displays, POS micro screens, video brochures, and media players.
2. Rental and Leasing: Short-term rental and long-term leasing of LCD screens. Services include film upload, dispatch, technical service, and device pickup at end of rental period.
3. Professional Services: Consulting services, project development, installation, maintenance, content management system setup, and app development for Android devices.
4. Warehousing and Logistics: Professional storage and daily shipping services including packaging, screen updates, transport monitoring, and plug-and-play delivery to retail partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Permaplay designs, assembles and distributes LCD screens, touchscreen displays, networked digital signage, shelf LCD bars, customer stoppers and media players specifically engineered for point-of-sale (POS) multimedia use in retail environments. The company pairs its hardware with proprietary Android-based POS-TOUCH content management software and offers complementary services including consultation, installation, content management, rental/leasing, warehousing, logistics, and campaign pickup.

Product overview

Permaplay Media Solutions offers a comprehensive portfolio of POS multimedia displays and digital signage solutions. The core product line includes Linear LCD Screens (7"-55"), Touchscreen LCD Screens (10"-32"), Networked LCD Screens, LCD Bar/Shelf Displays, L-Type LCD Screens, Digital Customer Stoppers, Floor Stand LCD Screens, POS-Micro-Screens, Video Brochures/Video Boxes, POS Media Players, Ultra Wide LCD Screens, and Meeting Room Displays. These products are complemented by a full range of accessories including VESA adapters, wall mounts, shelf brackets, and floor stands. Custom project development services are also offered for tailored multimedia POS strategies. The entire product range serves the retail, POI (Point of Information), and POE (Point of Experience) markets with a focus on sales-promoting multimedia strategies at the point of sale.

Differentiator

Problem solved

Functional benefit

Products and services

• Linear LCD Screens Continuous-use LCD screens designed for endless-loop playback at the point of sale, available in sizes from 7 inches to 55 inches across Professional and Standard lines for retail environments.
• Touchscreen LCD Screens Interactive Android-based touchscreen displays ranging from 10 to 32 inches for touch-based customer interaction at the POS.
• Networked LCD Screens Networked LCD screens with centralized content management, enabling updates and monitoring via the internet across multiple retail locations.
• LCD Bar Shelf Screen Narrow-format LCD bars designed for placement directly at product shelves, providing supplementary information and promotional content adjacent to products.
• L-Type LCD Screens L-shaped LCD screens designed for special attention at selective POS points such as shelves, tables, or counters, offering unique placement flexibility.
• Digital Customer Stopper Digital signage displays positioned to attract customer attention and guide foot traffic, replacing traditional cardboard signage at retail locations.
• Floor Stand LCD Screens Free-standing LCD screen displays on floor stands designed for advertising applications in shopping centers, information centers, and retail environments.
• POS Micro Screen Compact, lightweight, and slim LCD screens designed for easy mounting and placement, including models P07A5ET01CA and P10A4ET01CA.
• Video Brochure Video Box Video brochures and video boxes that present products in a personalized and direct manner, featuring opening-triggered video playback in a brochure or box form factor.
• POS Media Player 4K Android WiFi media player device that enables existing screens to play media content via HDMI connection with built-in autostart and autoplay functionality for out-of-home digital media applications.
• Accessories and Mounting Hardware Comprehensive range of screen brackets, shelf stands, and floor stands for all screen sizes including wall mounts, grid wall brackets, perforated wall brackets, shelf mounts, and VESA adapters.
• Project Development Service Custom project development services for multimedia POS strategies, combining reliable modern technology with appropriate software to create experiential shopping events for branded companies and retailers.
• LCD Screen Rental and Leasing Short-term rental and long-term leasing of LCD screens with services including film upload, dispatch, technical service, and device pickup at end of rental period for temporary POS campaigns.

Quantifiable outcome

• 86% attention rate for advertising media at POS (compared to 85% in 2018)
• +5 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• IAdea: Provider of digital signage media players and integrated signage solutions; overlaps with Permaplay's networked screen and media player categories, particularly in smaller-scale retail deployments.

Direct peers

• BrightSign: US-based specialist in digital signage media players and networked signage solutions; comparable to Permaplay's POS media player and networked LCD screen product lines serving retail and out-of-home environments.
• YCD Multimedia: Digital signage content management and in-store media solutions provider focused on retail; comparable to Permaplay's networked signage and POS-TOUCH content management offering.
• SES-imagotag (VusionGroup): France-headquartered market leader in electronic shelf labels and in-store digital solutions for retail; directly comparable as a provider of POS/retail digital signage and shopper engagement hardware deployed across European retailers.
• Elo Touch Solutions: Manufacturer of interactive touchscreen displays and POS hardware; directly comparable to Permaplay's touchscreen LCD line (10"–32") and Android-based interactive terminals for retail.
• Scala (Stratacache): Provider of digital signage software and end-to-end retail signage solutions; competes with Permaplay in content management and networked retail display deployments across global retailers.

Broad incumbents

• Advantech: Industrial computing and digital signage hardware provider with retail-focused signage players and panels; comparable in the networked media player and commercial display categories Permaplay serves.
• LG Electronics (Commercial Displays): Global incumbent offering commercial-grade displays and integrated signage solutions; competes with Permaplay across linear LCD and networked signage categories as part of a broad display portfolio.
• Samsung Electronics (Commercial Displays): Dominant supplier of commercial LCD displays and the MagicINFO digital signage platform; competes with Permaplay in retail display hardware and CMS, though Samsung's retail focus is broader and less POS-specialized.
• Panasonic Connect (Visual Systems): Provides commercial professional displays and integrated signage solutions for retail and corporate environments; overlaps with Permaplay's LCD display and meeting room display product lines.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/permaplay-media-solutions-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Permaplay