Hitter's House
Hitter's House is a private sporting goods operator that runs indoor batting cage and baseball/softball training facilities for athletes, families, and travel-ball teams across 11 locations in the US, Tokyo, and London.
- Company typePrivate
- Founded2018
- HeadquartersTorrance, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Hitter's House does
Hitter's House is a US-founded sporting goods operator that runs indoor batting cage and baseball/softball training facilities for individual athletes, travel-ball teams, and families. Founded in 2018, the company has scaled to 11 physical locations spanning Louisiana, Arizona, Texas, Florida, Nevada, and Oklahoma, with international flagships in Tokyo and London. The core offering combines pitching-machine cages with HitTrax simulation and analytics technology at select sites, enabling repeatable, data-supported hitting practice regardless of weather or outdoor access.
The business model blends four revenue streams: recurring individual and family memberships priced in the $60–$160 per month range, pay-per-use cage rentals at roughly $2–$10 per round, retail merchandise sales, and team or group rental packages. Membership tiers create predictable recurring revenue, while team rentals and retail drive utilization peaks during evenings and tournament seasons. Technology differentiation is centered on HitTrax deployment, which adds measurable performance feedback to the standard cage experience, and on a close operational partnership with Marucci Sports that integrates a premium equipment brand into the training environment.
Operationally, the company is private and small relative to its footprint, with an employee count in the 11–50 range and headquarters in Scottsdale, Arizona (with firmographic data alternatively placing HQ in Torrance). The combination of a centralized brand and localized facility economics creates a multi-region retail franchise model, but unit-level economics, member retention, and funding history are not disclosed, limiting visibility into system-wide profitability.
Hitter's House firmographics
Firmographics- Name
- Hitter's House
- Legal name
- Hitter's House
- Website
- https://hittershouse.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hitter's House is a private sporting goods operator that runs indoor batting cage and baseball/softball training facilities for athletes, families, and travel-ball teams across 11 locations in the US, Tokyo, and London.
- Ownership category
- akta.pro rank
Hitter's House industry classification
Industry- Product category
- Baseball Training Facilities
- NAICS
- Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Baseball & Softball Equipment Retail (CRAMAEAA)
Keywords
Where Hitter's House is headquartered
LocationHeadquarters
- HQ city
- Torrance
- HQ country
- United States
- HQ region
- North America
Offices11 records
Markets served
Hitter's House business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Membership Subscriptions: Monthly and annual membership plans offering 24/7 access to member-only cages, discounts on public cage rentals, and retail store discounts. Family and individual plans available with initiation fees.
- Pay-Per-Use Cage Rentals: Public customers can rent cages by the round, 30 minutes, or hour. Per-round pricing for pitching machines and timed cage rentals.
- Retail Store: On-site retail stores selling baseball/softball equipment with member discounts ranging from 10-25% depending on membership tier.
- Team Rentals: Private team cage rentals for groups and organizations with hourly pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly Individual Membership at Baton Rouge |
| Subscription | Monthly | Monthly Family Membership at Baton Rouge |
| Subscription | Monthly | Individual Membership at Lafayette |
| Subscription | Annual | 1-Year Full Payment Membership at Austin |
| Subscription | Monthly | Month-to-Month Membership at Austin |
| Usage-based | Pay-as-you-go | Public Cages at Austin |
| Subscription | Monthly | VIP 1-Year Membership at Orlando |
| Subscription | Monthly | Monthly Membership at Las Vegas |
| Subscription | Monthly | Monthly Membership at Tulsa |
| Subscription | Monthly | Monthly Membership at Phoenix |
| Subscription | Monthly | Monthly Membership at New Orleans |
| Unit Pricing | Pay-as-you-go | Pay-Per-Use at Scottsdale HQ |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Hitter's House product offering
Product offeringCore offering
Hitter's House operates indoor batting cage and baseball/softball training facilities offering self-service cage rentals (per round, 30 minutes, or hour), monthly and annual membership programs with 24/7 access, private team/group rentals, and on-site retail stores. Select locations feature HitTrax data and video capture technology for performance analytics, and demo bats from Marucci, Victus, and Baum brands are available for member use.
Product overview
Hitter's House is a physical batting cage and baseball training facility offering cage rentals, membership programs, and HitTrax data analytics at multiple US and international locations. Their services include hourly cage rentals, monthly/annual membership plans (Individual, Family, VIP tiers), and batting practice with pitching machines. Some locations feature HitTrax technology for data capture and performance analytics. Demo bats from Marucci, Victus, and Baum brands are available at various locations. The company operates on a franchise-like model with locations in Baton Rouge, Lafayette, Scottsdale (HQ), Austin, Orlando, Las Vegas, Tulsa, Phoenix, Tokyo, New Orleans, and London (The 108).
Differentiator
Problem solved
Functional benefit
Products and services
- Monthly Memberships Recurring monthly subscription plans that grant individual athletes and families 24/7 access to members-only batting cages, special rates on commercial cages, and retail store discounts at Hitter's House facilities. Available at multiple locations with location-specific pricing.
- Annual Memberships Annual prepaid membership subscriptions that include 24/7 member cage access, free HitTrax use in member cages, club lounge access, and enhanced retail discounts (e.g., 25% at Austin). Available at select Hitter's House locations.
- Pay-Per-Use Cage Rentals Self-service indoor batting cage rentals available to the general public on a per-round, 30-minute, or hourly basis, with pitching machines provided. Designed for casual visitors and non-members at all Hitter's House locations.
- HitTrax Data and Video Capture Performance analytics service using HitTrax technology at select Hitter's House locations (Austin, Orlando) that provides data capture and video analysis for hitters, tracking swing metrics for performance improvement.
- Baseball/Softball Equipment Retail On-site retail stores at Hitter's House locations selling baseball and softball equipment, including demo bats from Marucci, Victus, and Baum brands, with member discounts ranging from 10-25% depending on membership tier.
- Team/Group Cage Rentals Private hourly cage rentals for travel ball teams, school programs, and baseball/softball organizations requiring private training space for multiple players. Available across Hitter's House locations.
Quantifiable outcome
- Zero weather-related cancellations due to indoor facilities
Companies that use Hitter's House
Customer profileSegments2 records
Ideal customer profiles2 records
Hitter's House technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Hitter's House partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Marucci SportscoreMarucci Sports provides aluminum and composite bats for demo use at Hitter's House facilities. Select locations offer Marucci equipment demonstrations. Phoenix location uses maruccisports.com email domain, suggesting a close operational relationship. The company serves as a retail outlet for Marucci products with member discounts.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Hitter's House competitors and assessment
Company assessmentDirect peers
- Extra Innings: Extra Innings operates a nationwide chain of indoor batting cage and baseball training facilities with memberships and retail — closely overlapping Hitter's House in core offering, customer base, and franchise-style multi-location footprint.
- D-BAT USA: D-BAT is a national baseball and softball training franchise with on-site retail and memberships — directly comparable to Hitter's House in facility type, customer (youth/high-school/travel ball athletes), and bundled cage + retail model.
- Big League Dreams: Big League Dreams runs baseball-themed sports parks with training and entertainment components, mirroring Hitter's House's combination of batting cage practice, team/group usage, and event-style facility operations.
Others
- Marucci Sports: Marucci Sports is Hitter's House's core equipment partner and a premium baseball bat manufacturer with retail distribution; comparable on the retail/demo side of Hitter's House's business but not its training facility operations.
- Louisville Slugger (Hillerich & Bradsby): Louisville Slugger is a flagship baseball bat and equipment brand with associated training and museum venues; an adjacent/ecosystem peer to Hitter's House in baseball equipment and player development.
- Rawlings: Rawlings is a major baseball/softball equipment manufacturer with retail and training adjacencies, comparable to Hitter's House's retail and demo-bat flows but not its facility operations.
Broad incumbents
- Drive Shack: Drive Shack operates tech-enabled golf entertainment venues, providing a broader-incumbent parallel to Hitter's House for how physical hitting/swing venues can be scaled as recurring-revenue entertainment destinations.
- Topgolf: Topgolf is the dominant tech-enabled sports entertainment venue chain with technology-augmented hitting bays and food/beverage — a broader incumbent demonstrating how technology-augmented hitting experiences can scale into a national entertainment brand beyond Hitter's House's core baseball-only niche.
Emerging players
- Brooklyn Boulders: Brooklyn Boulders operates indoor climbing and fitness venues with memberships and youth programming — analogous to Hitter's House as a membership-driven indoor sports/recreation facility, though in a different sport vertical.
- 5 Tool Baseball: 5 Tool Baseball operates showcases, training, and tournament programming for amateur baseball — comparable to Hitter's House as a baseball-specific player development brand, though more event/tournament-driven than facility-driven.
Market position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Hitter's House social profiles
Digital presenceHitter's House financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hitter's House leadership team
Management profileNumber of profiles
Hitter's House funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hitter's House M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hitter's House
What does Hitter's House do?
Hitter's House operates indoor batting cage and baseball/softball training facilities offering self-service cage rentals (per round, 30 minutes, or hour), monthly and annual membership programs with 24/7 access, private team/group rentals, and on-site retail stores. Select locations feature HitTrax data and video capture technology for performance analytics, and demo bats from Marucci, Victus, and Baum brands are available for member use.
Is Hitter's House a public or private company?
Hitter's House is a private company. It is classified as unknown and is currently operating.
When was Hitter's House founded?
Hitter's House was founded in 2018. It employs 11 to 50 people.
Where is Hitter's House based?
Hitter's House is headquartered in Torrance, United States, in the North America region.
How does Hitter's House make money?
Four revenue lines are on record. Membership Subscriptions are the primary driver. The others are pay-Per-Use Cage Rentals, retail Store and team Rentals.
Who are Hitter's House's main competitors?
Direct peers on record are Extra Innings, D-BAT USA and Big League Dreams. Others are Marucci Sports, Louisville Slugger (Hillerich & Bradsby) and Rawlings. Broad incumbents are Drive Shack and Topgolf. Emerging players are Brooklyn Boulders and 5 Tool Baseball.
Does Hitter's House have an API?
No public API is recorded for Hitter's House.
What industry is Hitter's House in?
Hitter's House's product category is Baseball Training Facilities. Its primary akta.pro industry code is CRAMAEAA, Baseball & Softball Equipment Retail. Its NAICS code is 71394 and its SIC code is 7997.