What Extra Innings does

Extra Innings, founded in 1996 and headquartered in Middleton, Massachusetts, operates a national network of indoor baseball and softball training centers serving players of all ages and ability levels. The company combines physical facilities, professional instruction, and on-site Pro Shop retail under a single brand. Core offerings include state-of-the-art indoor batting tunnels, pitching cages, and practice areas, supplemented by third-party simulator technologies HitTrax (ball-tracking and performance metrics) and ProBatter (video-based pitching simulation up to 100 MPH). Professional instruction covers hitting, fielding, pitching, catching, throwing, and base running, delivered by former professional players, college all-stars, and coaches via private lessons, group sessions, camps, clinics, seasonal leagues, and strength and conditioning programs.

The business operates on a licensing/franchise model in which the corporate entity licenses the Extra Innings brand, training system, and procurement infrastructure to facility operators across approximately 25 U.S. locations. Three locations (Middleton MA, Watertown MA, Chandler AZ) are company-operated, while the remainder are licensee-run. Revenue is generated through multiple streams: usage-based tunnel rentals, recurring MVP membership subscriptions, one-time event and birthday party fees, Pro Shop equipment retail (carrying Nike, Easton, Louisville Slugger, Rawlings, Wilson/DeMarini, Mizuno, Worth, Marucci), licensing/royalty fees from franchisees, and transaction-fee team merchandise sales via BSN Teamsports-powered online storefronts (Team Extra Innings and Extra Innings Fastpitch). Complementary platforms include EIDirect.us (wholesale buying group for indoor facilities and travel organizations) and BaselineSports.us (online equipment sales with exclusive memberships). Direct-to-consumer scheduling is handled through the ESoft Planner online booking system. The company markets through organic social media channels under the #EINATION umbrella, local community events, and a network of licensees.

Name

Extra Innings

Legal name

Extra Innings

Website

https://extrainnings.us

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Extra Innings is a privately held franchise network founded in 1996 that operates and licenses indoor baseball and softball training centers across approximately 25 U.S. locations, serving youth players, teams, and families with facility rentals, professional instruction, and on-site Pro Shop retail.

Ownership category

akta.pro rank

Headquarters

HQ city

Middleton

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Training Center Operations: Revenue from tunnel rentals, individual and group instruction, team training, and facility usage fees. Locations offer multi-use tunnels and batting cages available for hourly rental.
2. MVP Membership: Monthly membership program offering reduced pricing for tunnel rentals, lessons, camps/clinics, leagues, party packages, and 10% off Pro Shop purchases. Pro-rated team memberships also available.
3. Pro Shop Retail: Retail sales of baseball and softball equipment including bats, gloves, uniforms, batting gloves, apparel, and accessories from major manufacturers (Nike, Easton, Louisville Slugger, Rawlings, Wilson/DeMarini, Mizuno, Worth, Marucci).
4. Camps and Clinics: Monthly camps and clinics for all ages and abilities, seasonal leagues (GoldenStick Wiffle, Fall Ball, Indoor Hitting Leagues), and outdoor summer camps.
5. Birthday Parties and Events: Birthday party packages including batting tunnels or wiffle ball, invitations, attendant service, pizza, soda, and party room rental.
6. Licensing Fees: Revenue from licensing agreements with facility operators who use the Extra Innings brand, receive bulk discounts, buying power, and corporate partnerships.
7. Team Sales: Team sales representatives outfit teams and leagues with uniforms and equipment through the online Team Extra Innings and Extra Innings Fastpitch shops.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels4 records

Core offering

Extra Innings operates a national network of indoor baseball and softball training centers providing batting tunnel and cage rentals, professional instruction for hitting, pitching, fielding, catching, and base running, on-site Pro Shops selling equipment from major manufacturers, camps/clinics/leagues, birthday party packages, and an MVP membership subscription program. The brand extends through a licensing/franchise program that enables third-party facility operators to operate under the Extra Innings name and benefit from bulk purchasing, brand recognition, and corporate partnerships.

Product overview

Extra Innings is a franchise network of indoor baseball and softball training centers established in 1996, offering a unified portfolio of facility rentals, retail merchandise, and instructional services. The core offering consists of state-of-the-art training facilities with batting tunnels, pitching cages, and multi-use practice areas combined with a nationally recognized Pro Shop retail operation. Professional instruction services include private lessons, group training, camps, and clinics delivered by professional and collegiate athletes. The product suite also includes HitTrax and ProBatter simulator technologies, MVP membership subscription programs, strength and conditioning services, and birthday party packages. The company operates a licensing/franchise model enabling other facilities to operate under the Extra Innings brand. Complementary online retail operations (Team Extra Innings, Extra Innings Fastpitch, BaselineSports.us) extend the brand through e-commerce partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• Indoor Baseball and Softball Training Centers State-of-the-art indoor facilities (13,000-18,000+ sq ft) providing batting tunnels, pitching cages, and multi-use practice areas for year-round baseball and softball training for players of all ages and skill levels, available via hourly and half-hour rentals.
• Professional Instruction Year-round professional instruction covering hitting, fielding, pitching, catching, throwing, and base running through private one-on-one sessions or group lessons taught by former and current professional players, college all-stars, and coaches.
• Pro Shop Retail On-site retail stores at each location offering baseball and softball equipment and apparel from major manufacturers (Nike, Easton, Louisville Slugger, Rawlings, Wilson/DeMarini, Mizuno, Worth, Marucci) with try-before-you-buy service and expert guidance.
• MVP Membership Monthly subscription membership program providing reduced pricing on tunnel rentals, lessons, camps, clinics, leagues, party packages, and 10% off Pro Shop purchases, with pro-rated team memberships and exclusive monthly promotions and events.
• Camps and Clinics Monthly camps and clinics for all ages and abilities focusing on specific skills or fundamentals, with players grouped by age and ability level; also includes seasonal leagues (GoldenStick Wiffle, Fall Ball, Indoor Hitting Leagues) and outdoor summer camps.
• Strength and Conditioning Programs Athletic performance improvement programs focused on speed, strength, and power development, including systematic training programs, proper weight-lifting technique instruction, and injury prevention regimens at on-site fitness areas.
• Birthday Party Packages Celebration packages featuring batting tunnels or wiffle ball activities with private party rooms, attendants, food (pizza and soda), invitations, and cleanup services.
• Powered by Extra Innings Licensing Program Franchise licensing program allowing baseball and softball training facility operators to operate under the Extra Innings brand name with access to proven infrastructure for instruction, retail, marketing, bulk purchasing power, and key corporate partnerships.
• Team Extra Innings Online Shop Online store hosted by BSN Teamsports offering Team Extra Innings decorated swag, gear, and accessories from Nike, Under Armour, Adidas, Puma and other brands for team outfitting.
• Extra Innings Fastpitch Online Shop Online store hosted by BSN Teamsports offering Extra Innings Fastpitch branded decorated swag, gear, and accessories for softball teams.

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• BaselineSports.usminorGTM or Marketing PartnerRelated online sports equipment sales company with exclusive discount memberships available. Referenced as a partner brand on Extra Innings website with logo placement.
• EIDirect.usminorGTM or Marketing PartnerExclusive wholesale buying group for indoor sports facilities and travel organizations. Linked as a partner initiative for member benefits.
• BSN TeamsportsminorChannel Partner/ Reseller/ DistributorOnline team shop partner hosting Team Extra Innings and Extra Innings Fastpitch decorated swag, gear, and accessories from Nike, UA, Adidas, Puma brands.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• BSN Sports: BSN Sports is the largest U.S. team sports apparel and equipment distributor and already partners with Extra Innings on its online team shops—comparable in the team outfitting and equipment procurement arena.
• Dick's Sporting Goods: Dick's is the dominant U.S. sporting goods retailer carrying baseball/softball equipment from the same major brands Extra Innings stocks (Nike, Rawlings, Easton, Louisville Slugger), serving as the broad retail benchmark.
• Play It Again Sports: Play It Again Sports is a national franchise retailer of new and used sporting goods, including baseball/softball equipment, competing for price-sensitive families that Extra Innings also serves.

Others

• Rapsodo: Rapsodo makes baseball and softball performance measurement devices and simulators, sitting in Extra Innings' tech ecosystem as a complement to or competitor with the HitTrax/ProBatter stack.
• Triple Crown Sports: Triple Crown Sports is a youth and amateur baseball/softball tournament and events operator—adjacent because its travel teams are core Extra Innings customers for indoor winter training.

Direct peers

• Top Velocity: Top Velocity runs velocity and performance baseball training programs with branded facilities and camps, serving the same competitive youth/travel baseball instruction market as Extra Innings.
• Frozen Ropes: Frozen Ropes operates indoor baseball and softball training facilities with professional instruction and batting cages, competing directly with Extra Innings in the niche indoor training center category.
• D-BAT Baseball: D-BAT is a national indoor baseball and softball training center franchise offering lessons, camps, Pro Shops, and team outfitting—closely matching Extra Innings' facility + instruction + retail + franchise model.

Emerging players

• GameChanger: GameChanger is a youth sports management and live-streaming platform focused on baseball and softball teams—an emerging tech player that intersects with Extra Innings' team and league customer segments.
• Driveline Baseball: Driveline is a tech-forward baseball player development company combining training technology, data, and remote coaching—emerging as a modern alternative to traditional indoor training centers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ExtraInnings411
• Xx.com/ExtraInnings411
• Instagraminstagram.com/extrainnings
• YouTubeyoutube.com/channel/UCQZ4mCuGhj9V9a6xLBfN4jQ
• LinkedInlinkedin.com/company/extra-innings-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Extra Innings