onnline Internet Publishing
onnline Internet Publishing is a Stuttgart-based German micro-business founded in 1994, operating the hotels-in-greece.com hotel directory and offering SEO/SEM consulting services to German small and medium enterprises. The sole proprietorship is owned and operated by Helmut Wannenmacher.
- Company typePrivate
- Founded1994
- HeadquartersStuttgart, Germany
- Headcount1–10
- GTM typeB2B
- OfferingServices
What onnline Internet Publishing does
onnline Internet Publishing is a privately held German micro-business founded in 1994 by Helmut Wannenmacher and headquartered in Stuttgart. The company operates two distinct business lines: a consumer-facing hotel directory at hotels-in-greece.com (launched 1996) covering accommodations across all Greek regions, and B2B SEO/SEM consulting services targeting German small and medium enterprises (KMU). The hotel directory functions as an advertising platform for hospitality businesses, offering multilingual content in German, English, and Greek, with a structured 3-click interface for travelers to access hotel information and submit inquiries. The SEO/SEM services portfolio includes Google-Adwords campaign management, keyword analysis, website analysis, workshops, meta-tag optimization, content management system implementation, and the proprietary 4top-Seiten product designed to improve search ranking and link popularity. The company is a sole proprietorship with 1-10 employees and maintains a long-standing operational partnership with symweb GmbH for web design and technical development support.
onnline Internet Publishing firmographics
Firmographics- Name
- onnline Internet Publishing
- Legal name
- onnline Internet Publishing
- Website
- https://onnline.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- onnline Internet Publishing is a Stuttgart-based German micro-business founded in 1994, operating the hotels-in-greece.com hotel directory and offering SEO/SEM consulting services to German small and medium enterprises. The sole proprietorship is owned and operated by Helmut Wannenmacher.
- Ownership category
- akta.pro rank
onnline Internet Publishing industry classification
Industry- Product category
- Online Travel Directory and Digital Marketing Services
- NAICS
- Web Search Portals and All Other Information Services (51929), Media Buying Agencies (54183)
- akta.pro primary industry
- Hotel & Accommodation Booking Platforms (THALAFAB)
- akta.pro secondary industries
- Direct Booking Platforms & Booking Engines for Hosts/Managers (THAMALAE), Lodging & Vacation Rental Booking Platforms (BPAMAIAC)
Keywords
Where onnline Internet Publishing is headquartered
LocationHeadquarters
- HQ city
- Stuttgart
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
onnline Internet Publishing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Hotel Directory Advertising: The hotels-in-greece.com platform serves as an advertising platform for hotels across Greece, generating revenue through hotel listings and visibility
- SEO/SEM Consulting Services: Consulting and management services for small and medium businesses including google-Adwords campaigns, keyword analysis, website analysis, workshops, website optimization, and CMS implementation
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom SEO/SEM services - pricing not disclosed |
| Other | Annual | 4top product for ranking improvement |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
onnline Internet Publishing product offering
Product offeringCore offering
onnline Internet Publishing operates the multilingual hotel directory hotels-in-greece.com, launched in 1996 and covering accommodations across all Greek regions, while also providing search engine optimization (SEO) and search engine marketing (SEM) consulting services — including the proprietary 4top-Seiten product, keyword analysis, website analysis, Google-Adwords management, workshops, and CMS implementation — targeted at German small and medium enterprises (KMU).
Product overview
onnline Internet Publishing operates a portfolio of web-based products and internet services. The core offering includes hotels-in-greece.com, a hotel guide website launched in 1996 covering accommodations across Greece. Complementary to the directory, the company provides internet services including search engine optimization (SEO), search engine marketing (SEM), and content management system implementation. The SEO/SEM services include products such as 4top-Seiten for ranking improvement, keyword analysis, website analysis, and workshop services for small and medium businesses (KMU). The company has been active in the German market since 1994.
Differentiator
Problem solved
Functional benefit
Products and services
- hotels-in-greece.com A multilingual (German, English, Greek) hotel directory website covering hotels, apartments, vacation rentals, and rooms across all regions of Greece, including destination pages for Pelion, Chalkidiki and other areas, providing free inquiry functionality to travelers and serving as an advertising platform for hospitality businesses.
- Suchmaschinenoptimierung (SEO Services) Search engine optimization consulting for small and medium businesses covering keyword analysis, on-page optimization (text and meta-tags), wording/rank-writing, SEO workshops, and search-engine-friendly website development.
- Suchmaschinenmarketing (SEM Services) with 4top-Seiten Search engine marketing consulting including Google-Adwords campaign management and the proprietary 4top-Seiten product designed to improve website ranking positions and link popularity for German SMEs and online shops.
- Content-Management-Systeme (CMS) Implementation Content management system implementation and support services for German small and medium businesses as part of the broader web design and SEO service portfolio.
Quantifiable outcome
- Access to hotels across all regions of Greece with free inquiry capability
Companies that use onnline Internet Publishing
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
onnline Internet Publishing technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
onnline Internet Publishing partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- symweb GmbHcoresymweb GmbH is the web agency that provides website optimization and web design services for onnline Internet Publishing. The company's websites are designed and maintained by symweb Internetagentur. This is a long-standing operational relationship where symweb provides ongoing web development and SEO technology support.
Scale indicators3 records
Recent moves5 records
Expansion highlights2 records
onnline Internet Publishing competitors and assessment
Company assessmentRegional players
- Trusted Shops: German/European trust-marketing and SEO services provider for SMEs. Comparable as a DACH-focused digital marketing services provider serving small and medium businesses.
- Zoover: European hotel and holiday review platform. Comparable as a destination hotel directory serving European travelers, though focused on reviews rather than pure listings.
- HolidayCheck: DACH-focused hotel reviews and booking platform. Highly comparable as a German-language hotel directory and consumer travel information destination, though it serves broader destinations than Greece-only.
Broad incumbents
- Expedia: Major global OTA with hotel listings across all regions including Greece. Comparable as a broad accommodation booking platform but operates as a full-service travel marketplace.
- Hotels.com: Major hotel OTA with comprehensive global inventory including Greek properties. Competes with hotels-in-greece.com for travelers searching for Greek accommodations online.
- Booking.com: World's largest hotel OTA. Operates broadly in the same accommodation discovery/booking space as hotels-in-greece.com but offers instant booking, massive inventory, and far greater scale.
- Google Hotels: Google's integrated hotel search and comparison product embedded in search results. Increasingly the default hotel discovery interface and a major competitive threat to any independent hotel directory.
Direct peers
- Trivago: Global hotel metasearch and directory platform. Closest comparable in business model to hotels-in-greece.com as a hotel discovery and comparison destination, although Trivago operates at vastly greater scale.
- Tripadvisor: Hotel directory with reviews, listings, and click-out booking across global destinations. Comparable as a hotel content and discovery platform serving travelers researching accommodations.
Others
- SEMrush: Leading SEO/SEM software platform. Adjacent comparable to the SEO/SEM consulting services arm of onnline Internet Publishing, though delivered as a SaaS tool rather than agency services.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
onnline Internet Publishing social profiles
Digital presenceonnline Internet Publishing financial estimates
Financial estimateRevenue estimate
Valuation estimate
onnline Internet Publishing leadership team
Management profileNumber of profiles
Profiles1 record
onnline Internet Publishing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
onnline Internet Publishing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about onnline Internet Publishing
What does onnline Internet Publishing do?
onnline Internet Publishing operates the multilingual hotel directory hotels-in-greece.com, launched in 1996 and covering accommodations across all Greek regions, while also providing search engine optimization (SEO) and search engine marketing (SEM) consulting services — including the proprietary 4top-Seiten product, keyword analysis, website analysis, Google-Adwords management, workshops, and CMS implementation — targeted at German small and medium enterprises (KMU).
Is onnline Internet Publishing a public or private company?
onnline Internet Publishing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was onnline Internet Publishing founded?
onnline Internet Publishing was founded in 1994. It employs 1 to 10 people.
Where is onnline Internet Publishing based?
onnline Internet Publishing is headquartered in Stuttgart, Germany, in the Europe region.
How does onnline Internet Publishing make money?
Two revenue lines are on record. Hotel Directory Advertising is the primary driver. The others are SEO/SEM Consulting Services.
Who are onnline Internet Publishing's main competitors?
Regional players on record are Trusted Shops, Zoover and HolidayCheck. Broad incumbents are Expedia, Hotels.com, Booking.com and Google Hotels. Direct peers are Trivago and Tripadvisor. SEMrush is listed as an others.
Does onnline Internet Publishing have an API?
No public API is recorded for onnline Internet Publishing.
What industry is onnline Internet Publishing in?
onnline Internet Publishing's product category is Online Travel Directory and Digital Marketing Services. Its primary akta.pro industry code is THALAFAB, Hotel & Accommodation Booking Platforms, with a secondary code of THAMALAE, Direct Booking Platforms & Booking Engines for Hosts/Managers. Its NAICS code is 51929.