Divia Mobilites
Divia Mobilités operates the integrated public transport network of Dijon métropole in France under a concession held by Keolis Dijon Multimodalité, offering bus, tram, bike sharing, bike rental, parking, and on-demand mobility services to residents, commuters, students, and visitors.
- Company typePrivate
- Founded2008
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Divia Mobilites does
Divia Mobilités is the brand of the public transportation network serving Dijon métropole in France. The network is operated by Keolis Dijon Multimodalité, a wholly-owned subsidiary of Keolis Group, under a public service delegation contract awarded by the metropolitan authority. Divia Mobilités delivers a fully integrated multimodal urban mobility platform spanning bus, tram, bike sharing (DiviaVélodi), bike rental (DiviaVélo), secured bike parking (DiviaVéloPark), car parking (DiviaPark) plus on-street parking, on-demand transport (Divia à la demande), accessibility services for mobility-impaired users (DiviAccès), school transport (Bus Class'), intermodal regional integration with Mobigo rail/coach, and ancillary services such as shared electric scooters (Trottinettes Ireine), car-sharing (Citiz), and impound services (DiviaFourrière).
The underlying technology stack combines a centralized command-and-control center (integrated into Dijon métropole's Centralized Control Center as part of the OnDijon project), 33 tram cars and roughly 200 standard and articulated buses housed at the HQE-certified André Gervais operations and maintenance center, real-time passenger information across web and mobile, and a unified ticketing platform supporting the DiviaMobilités smart card, contactless bank cards, and NFC mobile payments (Apple Pay, Google Pay). Operational infrastructure includes 230 fixed cameras and 450 emergency buttons, with 100% of rolling stock camera-equipped and surveillance coverage from 4am to 1am. Distribution is omnichannel: website, iOS/Android app, e-boutique, 16 place Darcy physical agency open Monday–Saturday, ticket machines at every tram station, 49 Relais DiviaMobilités partner merchants, and onboard sales.
The business model is a hybrid of regulated farebox revenue and concession economics. Tariffs are set by Dijon métropole, with subscription (Illico, Liberté) and transaction (PASS 1H at €1.40, contactless CB at €2) pricing tiers, alongside parking, bike-share, and bike-rental fees. Customer segments include general public residents, commuters, youth 18–25 (with targeted PASS 18/25 reductions and free summer mobility), visitors/tourists, and mobility-impaired passengers. Revenue is collected by Keolis Dijon Multimodalité on behalf of the metropolitan authority, and no public revenue or financial disclosures are available for the DiviaMobilités brand itself.
Divia Mobilites firmographics
Firmographics- Name
- Divia Mobilites
- Legal name
- Keolis Dijon Multimodalité
- Website
- https://divia.fr
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Divia Mobilités operates the integrated public transport network of Dijon métropole in France under a concession held by Keolis Dijon Multimodalité, offering bus, tram, bike sharing, bike rental, parking, and on-demand mobility services to residents, commuters, students, and visitors.
- Ownership category
- akta.pro rank
Divia Mobilites industry classification
Industry- Product category
- Urban Public Transportation
- NAICS
- Mixed Mode Transit Systems (485111), Bus and Other Motor Vehicle Transit Systems (485113), Support Activities for Road Transportation (4884)
- SIC
- Local & Suburban Transit & Interurban Hwy Passenger Trans (4100), Transportation Services (4700)
- akta.pro primary industry
- Multimodal Trip Planning, Routing & Journey Orchestration Platforms (THADALAA)
- akta.pro secondary industries
- Mobility Aggregation & Booking (Multi-Provider Marketplace) Platforms (THADALAB), Bikeshare (Station-Based/Docked) (TLAFAMAE), Micromobility Fleet Operations & Rebalancing Services (THADAGAK), Curbside, Loading Zone & TNC/Rideshare Management (BPABAKAG), Telematics, GPS Tracking & Connected Fleet Services (THADAKAF)
Keywords
Where Divia Mobilites is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Divia Mobilites business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Public transit fares: Ticket sales, PASS voyages (single/short-term tickets), and subscription fees for Bus&Tram network access. Fares validated via smart cards, contactless bank cards, or mobile NFC. Revenue collected by Keolis Dijon Multimodalité on behalf of Dijon métropole.
- Parking fees: Stationing fees from 11 DiviaPark parking structures and on-street parking (DiviaPark voirie). Includes monthly/annual subscriptions, daily tickets, and Liberté Park post-payment option.
- Bike sharing and rental: Revenue from DiviaVélodi (bike sharing) PASS fees and DiviaVélo (bike rental) services. Passes range from 1-hour to annual access rights with usage-based charges for bike borrowing.
- Bike parking subscriptions: DiviaVéloPark secured bicycle parking subscriptions, including monthly and annual plans at covered bike shelters near tram stations and in parking structures.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | PASS 1H standard fare |
| Transaction based/ take rate | Pay-as-you-go | PASS CB contactless payment |
| Subscription | Monthly | Liberté Bus&Tram post-payment |
| Subscription | Monthly | Illico Bus&Tram auto-reload |
| Subscription | Monthly | PASS 18/25 reduced rates |
| Usage-based | Pay-as-you-go | DiviaVélodi bike sharing PASS |
| Subscription | Monthly | DiviaVéloPark bicycle parking |
| Subscription | Monthly | DiviaVélo long-term bike rental |
| Subscription | Monthly | Resident on-street parking |
| One time/ perpetual license | Pay-as-you-go | FPS parking violation |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels5 records
Divia Mobilites product offering
Product offeringCore offering
Divia Mobilités operates the integrated public transportation network for the Dijon metropolitan area, offering bus and tram services, on-demand transit (Divia à la demande), bike sharing (DiviaVélodi), long-term bike rental (DiviaVélo), secured bike parking (DiviaVéloPark), urban parking structures and on-street parking (DiviaPark), accessibility transport (DiviAccès), and intermodal regional service (Mobigo). The network is supported by a unified DiviaMobilités card, contactless bank card/NFC payments, a mobile application with real-time information, and a centralized command center integrated with the OnDijon smart-city project.
Product overview
DiviaMobilités operates as a comprehensive multimodal urban mobility platform for Dijon metropolitan area, administered by Keolis Dijon Multimodalité and funded by Dijon Métropole. The portfolio comprises core transportation services including Bus & Tram networks and on-demand Divia à la demande transport, complemented by active mobility options (DiviaVélodi bike-sharing, DiviaVélo bicycle rental, DiviaVéloPark secure parking, Trottinettes Ireine scooters), vehicle services (DiviaPark parking structures and street parking, DiviaFourrière impound), specialized accessibility transport (DiviAccès), and intermodal integration with regional Mobigo train and coach services. The offering extends to digital subscription products (PASS Liberté postpaid, Illico automatic recharge, Club Divia loyalty) and a mobile application enabling real-time information, ticket purchasing, and NFC-based card recharging.
Differentiator
Problem solved
Functional benefit
Products and services
- Bus & Tram Core public transportation service comprising bus and tramway networks covering Dijon metropolitan area with scheduled routes, real-time arrival information, and timetable-based operations.
- Divia à la demande On-demand transport service allowing passengers to reserve rides and view next departure schedules. Includes Résa, F40, F43, F44, and Flex'Night services operating on predefined routes with flexible stops.
Quantifiable outcome
- First 30 minutes of bike sharing free with 24h/7d/monthly/annual passes
- +2 more outcomes
Companies that use Divia Mobilites
Customer profileSegments5 records
Ideal customer profiles5 records
Divia Mobilites technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature4 records
Divia Mobilites partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Keolis Dijon MultimodalitécoreKeolis Dijon Multimodalité is the operational subsidiary of Keolis group that operates the DiviaMobilités network on behalf of Dijon métropole. It manages all aspects of network operations including bus and tram services, maintenance, customer service, and ticketing systems.
Scale indicators9 records
Recent moves5 records
Expansion highlights5 records
Divia Mobilites competitors and assessment
Company assessmentDirect peers
- TCL (Transports en Commun Lyonnais): Public transit network for the Lyon metropolitan area, operating bus, tram, and metro services under a delegated public service contract. Comparable to DiviaMobilités as a similarly structured French metropolitan multimodal transit operator with integrated bus, tram, and ticketing.
- STAR (Service des Transports en commun de l'Agglomération Rennaise): Public transit network for Rennes Métropole, including metro, bus, and bike-sharing (LE vélo STAR). Comparable multimodal French transit operator with integrated micro-mobility services.
- TBM (Transports Bordeaux Métropole): Public transit network for Bordeaux Métropole, operating tram, bus, and bike-sharing (VCub) services. Highly comparable as a French metropolitan MaaS operator combining heavy rail, bus, and micro-mobility under a single brand.
- TAN (Transports en commun de l'Agglomération Nantaise): Public transit network serving Nantes metropolitan area with bus, tram, and busway services. Direct peer as a delegated French metropolitan transit operator with multimodal offerings.
- CTS (Compagnie des Transports Strasbourgeois): Public transit network for Strasbourg Eurométropole, operating tram and bus services including Vélhop bike-sharing. Direct peer as a French metropolitan transit operator with multimodal structure similar to DiviaMobilités.
Emerging players
- Moovit: Mobility-as-a-Service app aggregating public transit, bike-sharing, scooters, and rideshare across 3,500+ cities. Comparable as an emerging MaaS platform player that intersects with transit operators like DiviaMobilités through real-time data and journey planning.
- Citymapper: Urban mobility app providing multimodal journey planning across bus, rail, bike, and scooter. Comparable as a tech-enabled MaaS aggregator that competes for passenger mindshare against operator-owned apps like DiviaMobilités.
Broad incumbents
- Keolis Group: Parent company of Keolis Dijon Multimodalité and operator of public transit networks across France and internationally. Comparable as the broader parent group operating the DiviaMobilités network and similar delegated contracts globally.
- RATP Dev: International subsidiary of RATP Group operating transit networks worldwide, including several French metropolitan networks. Comparable as a direct competitor to Keolis in bidding for delegated public service contracts.
- Transdev: Global public transportation operator that competes with Keolis for delegated public service contracts in France and internationally. Highly comparable as a sibling operator of metropolitan transit networks under similar contractual structures.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Divia Mobilites social profiles
Digital presenceDivia Mobilites financial estimates
Financial estimateRevenue estimate
Valuation estimate
Divia Mobilites leadership team
Management profileNumber of profiles
Divia Mobilites funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Divia Mobilites M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Divia Mobilites
What does Divia Mobilites do?
Divia Mobilités operates the integrated public transportation network for the Dijon metropolitan area, offering bus and tram services, on-demand transit (Divia à la demande), bike sharing (DiviaVélodi), long-term bike rental (DiviaVélo), secured bike parking (DiviaVéloPark), urban parking structures and on-street parking (DiviaPark), accessibility transport (DiviAccès), and intermodal regional service (Mobigo). The network is supported by a unified DiviaMobilités card, contactless bank card/NFC payments, a mobile application with real-time information, and a centralized command center integrated with the OnDijon smart-city project.
Is Divia Mobilites a public or private company?
Divia Mobilites is a private company. It is classified as corporate owned and is currently operating.
When was Divia Mobilites founded?
Divia Mobilites was founded in 2008. It employs 11 to 50 people.
Where is Divia Mobilites based?
Divia Mobilites is headquartered in Paris, France, in the Europe region.
How does Divia Mobilites make money?
Four revenue lines are on record. Public transit fares are the primary driver. The others are parking fees, bike sharing and rental and bike parking subscriptions.
Who are Divia Mobilites's main competitors?
Direct peers on record are TCL (Transports en Commun Lyonnais), STAR (Service des Transports en commun de l'Agglomération Rennaise), TBM (Transports Bordeaux Métropole), TAN (Transports en commun de l'Agglomération Nantaise) and CTS (Compagnie des Transports Strasbourgeois). Emerging players are Moovit and Citymapper. Broad incumbents are Keolis Group, RATP Dev and Transdev.
Does Divia Mobilites have an API?
No public API is recorded for Divia Mobilites.
What industry is Divia Mobilites in?
Divia Mobilites's product category is Urban Public Transportation. Its primary akta.pro industry code is THADALAA, Multimodal Trip Planning, Routing & Journey Orchestration Platforms, with a secondary code of THADALAB, Mobility Aggregation & Booking (Multi-Provider Marketplace) Platforms. Its NAICS code is 485111 and its SIC code is 4100.