What Guido Gobino does

Guido Gobino srl is a privately held, family-owned artisan chocolate producer founded in 1964 and headquartered at Via Cagliari 15/b in Turin, Italy. The company manufactures and sells premium chocolate products — including Giandujotto, Cremini, Cialdine, Tavolette bars, dragées, spreads, and single-origin bars — using 100% traceable cocoa from Ecuador, Venezuela, and Guatemala, Tonda Gentile Trilobata PGI hazelnuts from the Langhe, Roero, and Monferrato hills, Piedmont Alpine milk from Inalpi, and Italian sugar from ItaliaZuccheri. The company produces approximately 0.001% (1 in 100,000) of global cocoa, positioning it firmly in the artisanal, small-batch segment. Products are priced at premium levels (e.g., €47.50/kg for DAME baking bars, €17/250g for hot chocolate) and distributed through company-owned retail stores (Botteghe) in Turin, a WooCommerce-based e-commerce site in Italian and English, B2B food service channels (1kg bars and 3kg buckets), and factory tour experiences. Revenue is generated through one-time retail and B2B sales, subscription products, and professional services (guided factory tours and corporate team-building). The technology stack is conventional e-commerce (WordPress/WooCommerce, PHP, Stripe, PayPal, Google Analytics, Google reCAPTCHA) with no AI/ML components. The company employs 11-50 people and has share capital of €350,000, reflecting a small, capital-light operating model.

Name

Guido Gobino

Legal name

Guido Gobino srl

Website

https://guidogobino.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

11–50 employees

Short description

Guido Gobino is a family-owned, Turin-based artisan chocolate producer (founded 1964) making premium gianduja, single-origin bars, spreads, and confectionery from traceable cocoa and Piedmont PGI hazelnuts, sold via Turin retail Botteghe, e-commerce, B2B food service, and factory tours.

Ownership category

akta.pro rank

Product category

Artisan Confectionery

NAICS

Chocolate and Confectionery Manufacturing from Cacao Beans (311351), Sugar and Confectionery Product Manufacturing (3113), Baked Goods Retailers (445291), Confectionery Merchant Wholesalers (42445)

SIC

Bakery Products (2050), Retail-Eating Places (5812), Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Patisseries & Dessert Boutiques (CRAHAGAB)

akta.pro secondary industries

Gourmet & Fine Food Stores (CRAHAGAG), Specialty & Gourmet Foods Wholesale Distribution (CRAOAAAI), Bakery & Desserts Distribution (CRAOABAE)

Keywords

• Artisan chocolate production
• Italian chocolate confections
• Gianduja chocolate
• Single origin chocolate bars
• Premium cocoa supply chain

Headquarters

HQ city

Turin

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. E-commerce direct product sales: Direct-to-consumer online sales of chocolate products through the company's own e-commerce website, selling finished chocolate products (bars, spreads, dragées, pralines, gift boxes) and ingredients (cocoa powder, hot chocolate mixes). Prices displayed include VAT, with free shipping in Italy for orders over €79.
2. Physical retail stores (Botteghe): Sales through company-owned retail store locations (Botteghe) in Turin, Italy. In-store pickup for online orders is available as a cross-channel feature.
3. Factory visit experiences: Guided tours of the chocolate production facility in Via Cagliari, 15/b, Turin, available Monday through Friday. Visitors observe production from cocoa beans to wrapped product and conclude with a tasting of specialties. Group bookings (10+ people) and team building activities available for private individuals, companies, and schools.
4. Subscription products: The application offers products via subscription, with automatic renewal according to specified terms. Users can manage or cancel subscription renewal through the application or by email.
5. B2B ingredient sales: Bulk chocolate bars (DAME 1kg format) are positioned as ideal ingredients for baking, professional kitchens, and food service, suggesting B2B ingredient supply as a revenue stream alongside consumer sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Guido Gobino is an artisanal chocolate manufacturer and retailer based in Turin, Italy, producing traditional Piedmontese chocolate confections (Giandujotto, Cremini, Cialdine, Eliche, Fogli, Dragées), chocolate bars and spreads (Tavolette, DAME 1kg bars, Creme Spalmabili), and ingredient lines (Gli Indispensabili) using traceable cocoa and Tonda Gentile Trilobata PGI Piedmont hazelnuts. The company sells its products through its own e-commerce website, company-owned retail stores (Botteghe) in Turin, and B2B channels to professional food service operators, and offers guided factory tours as a brand experience.

Product overview

Guido Gobino is an artisan chocolate company based in Turin, Italy, celebrating 60 years of production since 2024. The company operates a WooCommerce-based e-commerce platform selling a comprehensive portfolio of chocolate products. Core offerings include Giandujotto (traditional Piedmontese hazelnut chocolate), Cremini (layered cream chocolates), Cialdine, Eliche, Fogli, and Dragées as part of traditional confections. The DAME line offers premium 1kg baking bars in single origin (Guatemala 70%), milk (35%), and dark chocolate blend (75%) varieties. The Creme Spalmabili (Chocolate Spreads) line includes Dark, Milk Gianduja, White, and Tourinot flavors in various sizes. The Essential (Gli Indispensabili) collection provides ingredients for professional use including cocoa powder, cocoa infusion, and hot chocolate preparations. The company also offers customization services for corporate gifts, seasonal collections, and factory visit experiences at their Turin facility.

Differentiator

Problem solved

Functional benefit

Products and services

• Giandujotto Classic Piedmontese hazelnut chocolate confection, a signature product of the Turin chocolate tradition. Made with Tonda Gentile Trilobata PGI hazelnuts and chocolate, intended for individual consumers and gift buyers.
• Cremini Small chocolate confections with a layered cream filling, a traditional Italian chocolate specialty. Sold to individual consumers and gift buyers.
• Tavolette (Chocolate Bars) Chocolate bars in various formats including single origin and blended varieties, including milk chocolate (35%), dark chocolate (70%-75%), and Gianduja bars. Targeted at individual consumers and chocolate connoisseurs.
• DAME 1kg Chocolate Bars Premium 1kg chocolate bars positioned for professional baking and food service use, including single origin (Guatemala 70%), milk chocolate (35%), dark chocolate blend (75%), and Gianduja varieties. Sold to bakeries, pastry shops, restaurants, and hotels.
• Cialdine Small chocolate disc-shaped confections, part of the traditional chocolate assortment. Sold to individual consumers.
• Eliche Chocolate confections in a spiral shape, part of the traditional product range. Sold to individual consumers.
• Fogli Chocolate sheets/leaves, traditional chocolate format. Sold to individual consumers.
• Creme Spalmabili (Chocolate Spreads) Spreadable chocolate creams made with Piedmont IGP Hazelnuts, aromatic cocoas, and hazelnut oil, available in four flavors (Dark, Milk Gianduja, White, Tourinot with crunchy hazelnut grains) in 220g, 400g jars, and 3kg professional buckets. Sold to individual consumers and food service professionals.
• Dragées Chocolate-covered sugar pearls and nuts, traditional confectionery product. Sold to individual consumers and gift buyers.
• Gli Indispensabili (The Essential Ingredients) Selection of essential ingredients for creative high-level cuisine, including cocoa powder (250g €10.50), cocoa infusion (60g €8.00), and hot chocolate preparations (Papua 250g €17.00, Hot Chocolate Powder 250g €17.00) in sustainable paper packaging. Sold to individual consumers and professional kitchens.
• Confezioni Assortite (Gift Boxes) Assorted gift box selections of various chocolate products, suitable for gifts and special occasions. Sold to gift buyers and corporate clients.
• Personalizzazioni (Custom Chocolate Creations) Custom chocolate creations and personalized packaging for corporate gifts and special events. Sold to corporate clients and individuals seeking bespoke chocolate.
• Factory Visits (Guided Factory Tours) Guided tours of the Via Cagliari production facility in Turin, allowing visitors to observe chocolate production from cocoa beans to wrapped product and conclude with tastings of specialties. Available Monday–Friday, 8:45 AM to 1:15 PM, in Italian, English, and Spanish, with group bookings (10+ people) and corporate team building activities. Sold to tourists, schools, and corporate groups.
• Cocoa Infusion 60g Cocoa Infusion 60g, a delicate tea made from the skin and grain of the most valuable cocoa beans, releasing all chocolate flavors. Packaging is entirely made of paper and resealable. Sold to individual consumers.
• 60th Anniversary Special Collection Special chocolate collection launched in 2024 to celebrate Guido Gobino's 60th anniversary at the Via Cagliari production site, featuring new cocoa origins and taste combinations. Sold to individual consumers and gift buyers.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Extra LiberiminorStrategic or Co-development PartnerExtra Liberi is a social cooperative that collaborates with prisons and operates vocational retraining programs, transforming incarceration time into concrete opportunities for new beginnings. Guido Gobino partners with Extra Liberi to produce organic cotton shoppers (reusable shopping bags), creating employment and social reintegration opportunities for incarcerated individuals.
• Latterie InalpicoreStrategic or Co-development PartnerAn agreement with Latterie Inalpi guarantees Guido Gobino quality whole milk from the Piedmont Alpine supply chain. Inalpi ensures that over 50% of suppliers use efficient irrigation systems to combat water waste and soil erosion, and 78% of farms use renewable energy. The company also maintains high animal welfare standards and biodiversity, boasting 9 breeds including some less common ones. This partnership enables Guido Gobino to use excellent local ingredients while supporting sustainable farming practices.
• ItaliaZucchericoreStrategic or Co-development PartnerItaliaZuccheri is a group that unites thousands of member and contributing farms distributed across 7 regions of Italy, carrying on Italy's sugar-making tradition. Since 2018, Guido Gobino has purchased sugar exclusively from beets sown, harvested, and processed in Italy through ItaliaZuccheri, supporting a 100% Italian sugar supply chain from sustainable agriculture.
• Corrado AssenzaminorStrategic or Co-development PartnerCorrado Assenza is an artisan from Noto (SR), Sicily, who processes and candies citrus fruits for Guido Gobino. This collaboration reflects Guido Gobino's commitment to sourcing from local craft traditions, as the company chooses local ingredients in respect of the local area and traditional food craftsmanship.
• Sicilian Almond Producers (Direct partnerships)minorStrategic or Co-development PartnerGuido Gobino purchases almonds directly from Sicilian producers for the production of fine pralines and bars. Choosing an Italian product allows the company to value and favor domestic production over widespread imported varieties, supporting the Italian agricultural supply chain.
• Sicilian Pistachio Farmers (Direct partnerships)minorStrategic or Co-development PartnerExclusively Sicilian in origin, pistachachios are bought directly from farmers, contributing to the agricultural enhancement of national products.
• Langa Hazelnut Producers (Direct partnerships, 20+ year relationships)coreStrategic or Co-development PartnerSince 1997, Guido Gobino has been buying all hazelnuts directly from Langa producers with whom they have formed more than 20-year partnerships. This alliance ensures that producers sell their entire production at a more remunerative price than the market price, while Guido Gobino employs the best raw material (Tonda Gentile Trilobata with PGI certification from the hills of Langhe, Roero, and Monferrato).
• Local Organizations in Cocoa-Producing RegionscoreStrategic or Co-development PartnerCocoa-producing communities from which Guido Gobino sources collaborate with local organizations to protect native natural heritage by restoring natural resources in order to increase biodiversity. Cocoa comes exclusively from plantations guaranteeing agriforest farming - an agricultural system based on crop diversification that is the ecological alternative to monoculture, contributing to forest conservation and defense against deforestation.
• Barbara Voarino DesignminorOthersBarbara Voarino Design is credited for Design & Layout of the Guido Gobino website and e-commerce platform, including product photography and visual design for the online store and product catalog.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Valrhona: French premium chocolate producer with a strong B2B pastry-chef focus and growing DTC presence. Highly comparable on the B2B ingredient supply (DAME 1kg bars) side and on premium single-origin positioning.
• Venchi: Italian premium chocolate company with strong Piedmont heritage, operating own retail stores and e-commerce globally. Comparable product portfolio (gianduiotti, chocolate spreads, single-origin bars) and similar direct-to-consumer plus B2B ingredients strategy.
• Talmone: Italian artisan chocolate brand rooted in Turin chocolate heritage, with chocolate bars, spreads, and gift assortments distributed through specialty retail and online.
• Amedei: Tuscan-based premium chocolate maker specializing in single-origin and fine cacao bars. Comparable premium positioning, artisanal manufacturing, and DTC e-commerce model targeting chocolate connoisseurs.
• Domori: Italian premium single-origin chocolate maker focused on fine cacao, with B2B pastry supply and direct retail. Similar positioning around traceability, single-origin storytelling, and professional ingredient supply to pastry chefs.
• Caffarel: Historic Turin-based chocolate maker (founded 1826) and a co-creator of gianduja. Operates own retail stores and produces premium artisanal chocolate in the same Turin tradition as Guido Gobino, with overlapping product categories (pralines, gianduiotti, chocolate spreads).
• Streglio: Piedmont-based artisanal chocolate maker with direct retail and a strong gianduja tradition. Operates in the same geographic and product niche as Guido Gobino.

Broad incumbents

• Ferrero: Italian chocolate giant headquartered in Alba, Piedmont, with massive global distribution. Overlaps in Piedmont hazelnut sourcing and gianduja heritage, but operates at mass-market scale with industrial processes and a much broader portfolio.
• Lindt & Sprüngli: Global premium chocolate incumbent with a strong master chocolatier brand and extensive retail network. Comparable premium positioning but operates at vastly greater scale with global distribution.
• Cacao Barry: Professional chocolate brand (part of Barry Callebaut) supplying pastry chefs and food service. Direct competitor on the B2B ingredient side (large-format professional chocolate bars) but with industrial-scale manufacturing and global distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/guidogobino
• LinkedInlinkedin.com/company/guido-gobino
• Instagraminstagram.com/guidogobino

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Guido Gobino