Streglio 1924
Streglio is a historic Piedmontese chocolate brand founded in Turin in 1924, now part of Galup srl. It produces premium gianduiotto, pralines, cremini, and Easter confectionery, selling exclusively direct-to-consumer through galup.it in Italy.
- Company typePrivate
- Founded1924
- HeadquartersPinerolo, Italy
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Streglio 1924 does
Streglio is a historic Piedmontese chocolate brand founded in Turin in 1924, now operating as a sub-brand under Galup srl, a privately held Italian confectionery company (VAT IT00479660011, registered in Turin). The brand manufactures premium Italian chocolate products — including gianduiotto torinese (the classic Turin hazelnut chocolate), filled pralines, cremini, and seasonal Easter confectionery (chocolate eggs, hollow hens, bunnies, and colomba cakes) — at the Galup production facility in None, Piedmont. The production model is traditional artisanal craft, with emphasis on rigorous raw material selection, historical recipe continuity, and elegant recipe formulation rather than process automation or technology platforms.
The business operates a direct-to-consumer (DTC) model, selling exclusively through Galup's official e-commerce storefront at galup.it, with no third-party retail, wholesale, or B2B distribution referenced. Pricing is unit-based and individually disclosed per SKU on the storefront, with adjacent Galup products priced between €15.90 and €24.20 for biscuit/confectionery sets and €21.50 for panettone. Marketing is conducted via organic social channels (Facebook, LinkedIn, Instagram, Pinterest) and an email newsletter; no formal sales team, enterprise accounts, or B2B channel is referenced.
The customer base consists entirely of individual consumers and gift buyers in the domestic Italian market seeking authentic Piedmontese chocolate for personal consumption, seasonal gifting, and limited-edition collectibles. A flagship commercial extension is a co-branded product collaboration with the Italian Air Force (Aeronautica Militare), producing special-edition 500g gianduiotto tins and 750g colomba. The brand has no disclosed AI, software, or digital capabilities and is geographically limited to Italy.
Streglio 1924 firmographics
Firmographics- Name
- Streglio 1924
- Legal name
- galup srl
- Website
- https://streglio1924.it
- Company type
- Private
- Founded year
- 1924
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Streglio is a historic Piedmontese chocolate brand founded in Turin in 1924, now part of Galup srl. It produces premium gianduiotto, pralines, cremini, and Easter confectionery, selling exclusively direct-to-consumer through galup.it in Italy.
- Ownership category
- akta.pro rank
Streglio 1924 industry classification
Industry- Product category
- Premium Confectionery
- NAICS
- Sugar and Confectionery Product Manufacturing (3113), Confectionery and Nut Retailers (445292)
- SIC
- Sugar & Confectionery Products (2060), Food And Kindred Products (2000)
- akta.pro primary industry
- Chocolate & Chocolate Confectionery (CRADABAA)
- akta.pro secondary industries
- Chocolate & Confectionery Shops (THAFAGAD), Chocolate & Confectionery Patisseries (Bonbons, Truffles, Macarons) (THAFAFAL)
Keywords
Where Streglio 1924 is headquartered
LocationHeadquarters
- HQ city
- Pinerolo
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
Streglio 1924 business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Chocolate and confectionery product sales: Revenue is generated through the direct sale of premium Italian chocolate products including gianduiotto torinese, praline, cremini, chocolate eggs, and seasonal confectionery. Sales occur through the Galup e-commerce platform. Products are sold at various price points (e.g., €15.90-€24.20 for biscuits, €21.50 for panettone).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Direct consumer retail pricing for individual products |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Streglio 1924 product offering
Product offeringCore offering
Streglio 1924 manufactures and sells premium Piedmontese chocolate and confectionery products, including the classic gianduiotto torinese, filled pralines, cremini, and seasonal Easter items such as chocolate eggs, hollow hens and bunnies, packaged in tinned and gift-box collections (Le Margherite, Piaceri Quotidiani) plus special-edition co-brands with the Italian Air Force. Products are produced at the None facility in Piedmont and sold directly to consumers and corporate gift buyers through Galup's official e-commerce store.
Product overview
Streglio is a historic Piedmontese chocolate brand founded in Turin in 1924, now part of the Galup company. The product portfolio is a unified offering of premium Italian chocolates and confectionery, including: Gianduiotto chocolates (classic Turin hazelnut chocolates), pralines (filled chocolates), cremini, and various Easter-themed products such as chocolate eggs, hens (Gallina), and bunnies (Coniglietto). Products are categorized into collections: Le Margherite (tinned chocolate boxes), Piaceri Quotidiani (everyday treats including heart-shaped chocolates, pirottini, and Turin al Rhum), and special Aeronautica Militare editions. All products are manufactured at the None production facility in Piedmont. The brand emphasizes traditional recipes, contemporary vision, and rigorous selection of raw materials.
Differentiator
Problem solved
Functional benefit
Products and services
- L'UOVO LE MARGHERITE, PRALINATO AL LATTE - 90G
Companies that use Streglio 1924
Customer profileSegments1 record
Ideal customer profiles2 records
Streglio 1924 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Streglio 1924 partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and flagship.
- GalupcoreGalup acquired and integrated the Streglio brand, combining two Piedmontese confectionery excellences under one company. Galup, founded in 1922 in Pinerolo, shares Streglio's roots in Piedmont and commitment to quality, tradition, and authentic taste. The partnership unites historical chocolate-making traditions and strengthens distribution of both brands through Galup's e-commerce platform.
- Aeronautica Militare (Italian Air Force)flagshipSpecial product collaboration between Streglio and the Italian Air Force (Aeronautica Militare). Products include 'Streglio Il Grande 500g AST' chocolate bar and 'Colomba con gocce di cioccolato 750g' featuring Aeronautica Militare branding. These limited edition products represent premium gift items combining military heritage with confectionery tradition.
Scale indicators1 record
Expansion highlights3 records
Streglio 1924 competitors and assessment
Company assessmentDirect peers
- Peyrano: Turin-based artisan chocolate maker producing gianduiotto, praline, and seasonal Easter eggs. Closely comparable in regional heritage, artisanal production, and product mix to Streglio.
- Guido Gobino: Turin-based artisan chocolate maker specializing in gianduiotto and praline. Direct regional peer with comparable premium positioning, artisan production, and Turin heritage.
- Caffarel: Turin-based chocolate maker founded in 1826, famous for gianduiotto and other Piedmontese specialties. Most direct heritage/regional peer to Streglio, sharing the same Turin chocolate tradition and product category.
- Venchi: Italian premium chocolate and confectionery brand with strong Piedmontese roots and a global DTC + retail footprint. Comparable in premium positioning, gift-oriented packaging, and seasonal confectionery assortment.
- Streglio (historical): Listed as the primary storefront for the Streglio brand; effectively the operating retail channel for all Streglio products and therefore the most direct commercial comparator for the brand.
- Galup: Parent brand and Pinerolo-based confectioner founded in 1922. Operates the e-commerce platform through which Streglio products are sold; overlapping Piedmontese chocolate heritage and shared production facility at None.
Broad incumbents
- Ferrero: Global Italian chocolate and confectionery giant whose product portfolio includes chocolate spreads, praline, and seasonal Easter eggs. Operates in the same category as Streglio (chocolate/confectionery, Easter eggs, premium gifting) but at multinational scale.
- Lindt: Global premium chocolate maker with a strong Easter program (Lindt Gold Bunny, chocolate eggs). Comparable in premium chocolate gifting and seasonal Easter positioning, though at a significantly larger scale and broader geographic reach.
- Perugina (Baci): Iconic Italian chocolate confectionery brand owned by Nestlé, mass-producing praline and chocolate spreads. Comparable product category (praline, filled chocolates) in the Italian premium confectionery space, but at vastly larger scale and with broader distribution.
Emerging players
- Domori: Italian premium chocolate maker focused on high-end single-origin chocolate and praline. Comparable in premium positioning and chocolate craftsmanship, though more focused on fine-flavor origin chocolate than traditional Piedmontese specialties.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Streglio 1924 social profiles
Digital presenceStreglio 1924 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Streglio 1924 leadership team
Management profileNumber of profiles
Streglio 1924 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Streglio 1924 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Streglio 1924
What does Streglio 1924 do?
Streglio 1924 manufactures and sells premium Piedmontese chocolate and confectionery products, including the classic gianduiotto torinese, filled pralines, cremini, and seasonal Easter items such as chocolate eggs, hollow hens and bunnies, packaged in tinned and gift-box collections (Le Margherite, Piaceri Quotidiani) plus special-edition co-brands with the Italian Air Force. Products are produced at the None facility in Piedmont and sold directly to consumers and corporate gift buyers through Galup's official e-commerce store.
Is Streglio 1924 a public or private company?
Streglio 1924 is a private company. It is classified as corporate owned and is currently operating.
When was Streglio 1924 founded?
Streglio 1924 was founded in 1924. It employs 11 to 50 people.
Where is Streglio 1924 based?
Streglio 1924 is headquartered in Pinerolo, Italy, in the Europe region.
How does Streglio 1924 make money?
One revenue line is on record: chocolate and confectionery product sales.
Who are Streglio 1924's main competitors?
Direct peers on record are Peyrano, Guido Gobino, Caffarel, Venchi, Streglio (historical) and Galup. Broad incumbents are Ferrero, Lindt and Perugina (Baci). Domori is listed as an emerging player.
Does Streglio 1924 have an API?
No public API is recorded for Streglio 1924.
What industry is Streglio 1924 in?
Streglio 1924's product category is Premium Confectionery. Its primary akta.pro industry code is CRADABAA, Chocolate & Chocolate Confectionery, with a secondary code of THAFAGAD, Chocolate & Confectionery Shops. Its NAICS code is 3113 and its SIC code is 2060.