Avenue Insurance

What Avenue Insurance does

Avenue Insurance is an independent insurance agency headquartered at 10260 SW Greenburg Rd, Suite 400, Portland, Oregon, serving individual consumers and small-to-medium businesses primarily in the Pacific Northwest. The agency distributes personal lines (auto, homeowners, life, motorcycle, recreational vehicle), commercial lines (business owners policy, commercial auto, commercial property, general liability, workers' compensation, trucking), and specialty products (earthquake, flood, farm, watercraft, builders risk) across roughly 20 product lines. It operates as a broker rather than a direct insurer, partnering with 12 carriers including Acuity, American Modern, Dairyland, Foremost, Liberty Mutual, MAPFRE, National General, Nationwide, Openly, Progressive, Safeco, and Travelers to source coverage for customers.

The business is privately held with no disclosed parent company, funding rounds, or institutional investors. Revenue is generated entirely through insurance commissions paid by carrier partners, with agents earning either 80% or 100% commission rates depending on compensation model and retaining full ownership of their book of business and renewals. Distribution is relationship-based and agent-led: customers engage via phone, online quote forms routed through AgentInsure/EzLynx, or in-person appointments at the Portland office, which operates Monday-Friday by appointment only. The go-to-market motion is inside/relationship sales rather than self-service, supported by a referral program, an educational blog, and social sharing on the avenueins.com website.

The technology stack is standard for an independent agency: industry-standard agency management, marketing, and carrier rating tools with no proprietary technology, no mobile app, no API, and no disclosed AI or automation capabilities. The agency competes on independent-agent access to multiple carriers, personalized advisory service, and local community positioning against national carriers and direct-to-consumer online insurers.

Name

Avenue Insurance

Legal name

Avenue Insurance

Website

https://avenueins.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Avenue Insurance is a privately held independent insurance agency in Portland, Oregon, distributing personal, commercial, and specialty insurance products through 12 carrier partnerships to individuals and small-to-medium businesses in the Pacific Northwest via licensed-agent, relationship-based sales.

Ownership category

akta.pro rank

Product category

Independent Insurance Agency

NAICS

Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Personal Auto Insurance (FSAJAMAA)

akta.pro secondary industries

Homeowners Insurance (FSAJACAA), Commercial Property Insurance (FSAJACAE), Public Liability (Premises/Operations) (FSAJADAD)

Keywords

• Independent insurance agency
• Personal lines insurance
• Commercial insurance
• Insurance brokerage
• Specialty insurance coverage

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Insurance Commissions: As an independent insurance agency, Avenue Insurance earns commissions from insurance carriers for policies sold. Agents can earn 80% or 100% commission rates depending on compensation model selected. The agency has relationships with multiple top-tier carriers providing competitive commission structures.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Avenue Insurance is an independent insurance agency that sells personal and commercial insurance products to individuals and businesses through multiple carrier partnerships. Products include auto, homeowners, life, motorcycle, recreational vehicle, flood, earthquake, farm, watercraft, and a suite of commercial lines such as BOP, commercial auto, workers' compensation, general liability, commercial property, trucking and builders risk. Customers can request quotes online 24/7 or work directly with agents in the agency's Pacific Northwest branch offices.

Product overview

Avenue Insurance is an independent insurance agency offering a comprehensive portfolio of insurance products through partnerships with multiple carriers. The core product portfolio centers on personal lines (Auto, Homeowners, Life, Motorcycle, Recreational Vehicle) and commercial lines (Business Insurance with sub-products including Builders Risk, BOP, Commercial Auto, Commercial Property, General Liability, Trucking, Workers' Compensation), plus specialty products (Earthquake, Flood, Farm, Watercraft & Boat). Homeowners coverage extends to Condominium, Mobile Home, and Renters insurance. The agency operates as an independent agency model, shopping coverage across partnered carriers including Acuity, American Modern, Dairyland, Foremost, Liberty Mutual, MAPFRE, National General, Nationwide, Openly, Progressive, Safeco, and Travelers to find the best value for customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance Personal auto insurance coverage for individual drivers, positioning the agency as a no-pressure provider of car insurance for everyday consumers.
• Homeowners Insurance Homeowners insurance coverage for owner-occupied residences, typically bundled with auto for multi-policy discounts, designed for individual consumers in the Pacific Northwest.
• Motorcycle Insurance Insurance coverage for motorcycles, with coverage rights protecting the insured and the option to add custom parts and equipment value.
• Recreational Vehicle Insurance Insurance coverage for recreational vehicles, marketed around getting the most out of RV adventures and the freedom of the road.
• Life Insurance Life insurance coverage for individuals and families providing financial protection for dependents in the event of the insured's death.
• Earthquake Insurance Standalone earthquake insurance coverage for homeowners, particularly relevant for Pacific Northwest residents given regional seismic risk.
• Farm Insurance Specialized insurance coverage for farm and agricultural property, equipment, livestock and operations, sourced through carrier partnerships.
• Watercraft & Boat Insurance Insurance coverage for watercraft and boats, designed to protect vessels and owners on the water.
• Condominium Insurance Insurance coverage tailored for condominium owners to protect their unit and personal property within the condo association structure.
• Mobile Home Insurance Insurance coverage for mobile and manufactured homes, addressing the specific replacement cost and liability considerations of these structures.
• Renters Insurance Insurance coverage for renters protecting personal property and liability exposures for tenants of residential properties.
• Builders Risk Insurance Insurance coverage for construction projects, protecting buildings under construction and materials at the job site from covered losses.
• Business Owners Policy (BOP) Insurance Bundled commercial insurance package combining property and liability coverage for small businesses into a single policy.
• Commercial Auto Insurance Commercial vehicle insurance coverage for business-owned vehicles, including liability, physical damage and hired/non-owned exposures.
• Commercial Property Insurance Commercial property insurance coverage for business buildings, contents and income protection against physical loss exposures.
• General Liability Insurance General liability insurance coverage for businesses against third-party claims for bodily injury, property damage and personal/advertising injury.
• Trucking Insurance Specialized insurance coverage for trucking operators, addressing commercial auto, liability and regulatory requirements specific to commercial trucking.
• Workers' Compensation Insurance Workers' compensation insurance coverage for employee injuries and illnesses arising in the course of employment, including medical and wage benefits.

Quantifiable outcome

• Customer saved $300/month ($3,600/year) on auto insurance while receiving better coverage than more expensive alternatives

Named customers3 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core.

• AcuitycoreChannel Partner/ Reseller/ DistributorInsurance carrier partner providing property and casualty insurance products. Customers can pay bills through Acuity's portal.
• American ModerncoreChannel Partner/ Reseller/ DistributorInsurance carrier partner specializing in specialty insurance products. Bill pay available through amig.com.
• DairylandcoreChannel Partner/ Reseller/ DistributorInsurance carrier partner offering auto and motorcycle insurance products. Bill pay available through dairylandinsurance.com.
• ForemostcoreChannel Partner/ Reseller/ DistributorInsurance carrier partner providing specialty insurance products. Bill pay available through foremost.com.
• Liberty MutualcoreChannel Partner/ Reseller/ DistributorMajor insurance carrier partner offering comprehensive personal and business insurance products.
• MAPFREcoreChannel Partner/ Reseller/ DistributorInsurance carrier partner providing auto, home, and business insurance. Bill pay available through mapfreinsurance.com.
• National GeneralcoreChannel Partner/ Reseller/ DistributorInsurance carrier partner offering auto, home, and specialty insurance products.
• NationwidecoreChannel Partner/ Reseller/ DistributorMajor insurance carrier partner providing comprehensive personal and commercial insurance. Bill pay available through nationwide.com.
• OpenlycoreChannel Partner/ Reseller/ DistributorInsurance carrier partner offering specialty insurance products. Contact available through openly.com.
• ProgressivecoreChannel Partner/ Reseller/ DistributorMajor insurance carrier partner known for auto insurance. Bill pay available through Progressive's online portal.
• SafecocoreChannel Partner/ Reseller/ DistributorInsurance carrier partner (Liberty Mutual subsidiary) offering personal insurance products. Bill pay available through safeco.com.
• TravelerscoreChannel Partner/ Reseller/ DistributorMajor insurance carrier partner providing comprehensive personal and business insurance. Bill pay available through travelers.com.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Country Financial: Regional insurance and financial services company that distributes personal and commercial lines through an exclusive agent/career agency model across the Midwest and Pacific Northwest. Comparable to Avenue in product breadth (auto, home, life, commercial) and reliance on licensed agent relationships.
• Goosehead Insurance: Public independent insurance agency franchise that distributes personal lines (auto, home, life) across multiple carriers through licensed agents using a relationship-based model. Goosehead is the most direct comparable in terms of independent-agency economics and recurring commission revenue, though at materially larger scale and multi-state footprint.
• The Cincinnati Insurance Companies: Mid-sized P&C carrier distributing through independent agents with strong personal and commercial lines offering. Comparable to Avenue in independent-agency distribution, multi-line breadth, and emphasis on agent-serviced customer relationships.
• Brightway Insurance: Franchise-based independent insurance agency offering personal and commercial lines through multiple carrier partners. Comparable to Avenue in independent-agency model and multi-carrier shopping value proposition, though operating at larger franchise-network scale across multiple states.
• Auto-Owners Insurance: Mid-sized mutual P&C insurer that exclusively distributes through independent agents across personal and commercial lines. Comparable in independent-agency distribution model and product breadth, though Auto-Owners is the carrier rather than the agency.

Others

• Acuity Insurance: Regional P&C carrier headquartered in Wisconsin that distributes through independent agents - listed as one of Avenue's 12 carrier partners. Comparable as a similar mutual-style independent-agency carrier, and relevant as a commercial property/auto counterparty in Avenue's product mix.

Broad incumbents

• State Farm: Largest U.S. personal lines insurer using a captive agent model rather than independent agencies. Competes with Avenue for the same personal-lines customers in Oregon but with substantially stronger brand recognition and marketing budget.
• The Hartford: Large national insurer with deep commercial lines (GL, workers' comp, BOP, commercial auto) that distributes through independent agents. Comparable to Avenue in commercial product breadth and independent-agency distribution, though at much larger scale and with brand recognition Avenue lacks.

Regional players

• Erie Insurance: Regional P&C insurer distributing through independent agents primarily in the Mid-Atlantic, Midwest, and Southeast. Comparable to Avenue in independent-agency distribution model, though Erie is a carrier itself rather than a non-captive agency.

Emerging players

• Lemonade: D2C insurtech using AI-driven mobile app underwriting for renters, homeowners, and pet insurance. Represents the structural digital threat to Avenue's relationship-based agency model by eliminating the licensed-agent touchpoint for simpler personal lines.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avenue Insurance