Florida Attractions Association
The Florida Attractions Association is a member-driven 501(c)(6) trade association founded in 1949, representing over 100 Florida family-friendly attractions and 250+ supplier associates serving 116 million annual guests through advocacy, professional development, networking, and the AttractionShare reciprocal admission program.
- Company typePrivate
- Founded1949
- HeadquartersTallahassee, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Florida Attractions Association does
The Florida Attractions Association (FAA) is a private, member-driven nonprofit trade association (501(c)(6)) founded in 1949 and headquartered in Tallahassee, Florida. It represents over 100 of Florida's family-friendly attractions and 250+ supplier associates, with member attractions collectively welcoming more than 116 million annual guests. The FAA organizes its value proposition around four pillars: advocacy (Tallahassee-based contract lobbying via Liberty Partners of Tallahassee, legislative alerts, Florida Tourism Day, District Days), empowerment (77-year Annual Conference, FAA Leadership Academy, virtual learning, scholarships), connection (Expedition FAA regional events, Mystery Connect networking, Peer Pods), and inspiration (the Florida Attractions Scholarship Foundation, a 501(c)(3) affiliate). Core products and services include tiered membership programs (Primary Attraction+ from $4,000/yr, Affiliate from $1,450/yr, Partner for non-profits/government at $1,150/yr, and Associate tiers for suppliers, tourism, and DMOs from $375/yr), the AttractionShare reciprocal admission program across 100+ attractions, the Code of Practices certification backed by secret shopper audits, and the FASF scholarship foundation. Technology is non-proprietary: the association operates FloridaAttractions.org on Wild Apricot membership software and a separate consumer-facing FloridaAttractions.com directory.
The FAA's go-to-market is sales-led and event-driven: direct outreach to Florida attractions, suppliers, and tourism organizations, with the Annual Conference, Expedition FAA events, and Florida Tourism Day functioning as flagship recruitment and retention touchpoints. Revenue is generated through recurring annual membership dues (the largest stream) and event registration fees from the Annual Conference and Expedition FAA. Membership is segmented horizontally across attraction categories (theme parks, zoos, aquariums, museums, historical sites) and stakeholder types (attractions, suppliers, tourism operators, DMOs, government attractions). The association is governed by a volunteer Board of Directors composed of attraction industry professionals, with marquee operators including Walt Disney World Resort, Universal Orlando Resort, SeaWorld, ZooTampa, and The Florida Aquarium represented at the board level. As of June 2026, Chrissy Schwartzman of Sawgrass Recreation Park chairs the Board and Bill Lupfer serves as President & CEO.
Florida Attractions Association firmographics
Firmographics- Name
- Florida Attractions Association
- Legal name
- Florida Attractions Association
- Website
- https://floridaattractions.org
- Company type
- Private
- Founded year
- 1949
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Florida Attractions Association is a member-driven 501(c)(6) trade association founded in 1949, representing over 100 Florida family-friendly attractions and 250+ supplier associates serving 116 million annual guests through advocacy, professional development, networking, and the AttractionShare reciprocal admission program.
- Ownership category
- akta.pro rank
Florida Attractions Association industry classification
Industry- Product category
- Trade Association Services
- NAICS
- Amusement and Theme Parks (71311), Amusement and Theme Parks (713110), Nature Parks and Other Similar Institutions (712190), Museums, Historical Sites, and Similar Institutions (7121)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Wildlife Sanctuaries, Conservation Parks & Reserves (Visitor Operations) (THAAAAAG)
- akta.pro secondary industry
- Travel & Adventure Shows (MPAGAFAD)
Keywords
Where Florida Attractions Association is headquartered
LocationHeadquarters
- HQ city
- Tallahassee
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Florida Attractions Association business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Membership Dues: The FAA generates primary revenue through annual membership dues from attraction members and associate members. Attraction members pay based on tier (Primary, Affiliate, Partner) with annual fees ranging from $1,150 to $4,000+. Associate members (suppliers, tourism, DMOs) pay $375 to $550+ annually based on category and size.
- Annual Conference and Events: Revenue is generated from attendee registration fees for the Annual Conference and Expedition FAA events. The all-inclusive conference registration covers sessions, meals, receptions, and networking events. Registration pricing varies with early bird discounts available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Primary Attraction+ membership - Full access for Florida's premier destinations |
| Subscription | Annual | Affiliate Attraction+ - For secondary locations and sister properties |
| Subscription | Annual | Partner Attraction+ - For non-profit and government attractions |
| Subscription | Annual | Supplier Associate+ - For industry suppliers and service providers |
| Subscription | Annual | Tourism Associate+ - For tourism-related businesses |
| Subscription | Annual | DMO Associate+ - For Convention & Visitors Bureaus |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Florida Attractions Association product offering
Product offeringCore offering
Florida Attractions Association is a nonprofit trade association that serves Florida's family-friendly attractions industry through member programs, legislative advocacy in Tallahassee, professional development events, scholarships, and a reciprocal admission program (AttractionShare). It is funded by membership dues and event revenue from attraction members, supplier/associate members, and destination marketing organizations across the state.
Product overview
The Florida Attractions Association (FAA) is a member-driven trade association serving Florida's family-friendly attractions since 1949. Rather than a single product, the FAA offers a portfolio of membership-based services organized around four pillars: Advocacy (Tallahassee lobbying, legislative alerts, District Days), Empowerment (Annual Conference, Leadership Academy, virtual learning, scholarships), Connection (Expedition FAA events, Mystery Connect, networking), and Inspiration (Scholarship Foundation, workforce development). The association operates FloridaAttractions.org, a Wild Apricot-powered platform, and manages the AttractionShare reciprocal admission program across 100+ member attractions. Membership tiers serve Primary Attractions ($4,000+/year), Affiliate Attractions, Partner Attractions (non-profits/government at $1,150/year), and Associate Members including suppliers and DMOs.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 116 million annual guests served by FAA member attractions
- +2 more outcomes
Companies that use Florida Attractions Association
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
Florida Attractions Association technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Florida Attractions Association partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and supporting.
- Visit FloridacoreOfficial state tourism marketing organization and strategic partner. Visit Florida collaborates with FAA on promotional efforts, provides visibility opportunities for member attractions, and supports Florida Tourism Day advocacy initiatives.
- IAAPA (International Association of Amusement Parks and Attractions)coreGlobal trade association for the attractions industry. IAAPA provides economic impact studies, educational programs, and industry standards that benefit FAA members.
- Liberty Partners of TallahasseecoreFAA's government relations firm providing contracted lobbying services. The firm advocates for the attractions industry during Florida Legislative Sessions and monitors bills affecting members.
- Greater Miami CVBsupportingListed as a strategic partner providing tourism marketing support and collaboration opportunities for FAA members in the South Florida region.
- Visit Tampa BaysupportingDMO Associate member and strategic partner providing tourism marketing support and collaboration for Tampa Bay area attractions.
- Florida Festivals & Events AssociationsupportingState association for festivals and events that collaborates with FAA on industry programming, professional development, and member networking opportunities.
- Destinations FloridasupportingState destination marketing organization that works with FAA on tourism advocacy and marketing initiatives at the state level.
- U.S. Travel AssociationsupportingNational travel industry association providing advocacy, research, and marketing support for U.S. tourism including Florida attractions.
- Southeast Tourism SocietysupportingRegional tourism marketing organization supporting travel to the Southeast U.S. including Florida attractions.
- NetWeave Social MarketingsupportingDigital marketing partner providing social media resources and support for FAA member communications and District Days initiatives.
- BlackDog AdvertisingsupportingMarketing agency partner and FAA associate member that redesigned and rebuilt the FAA's member website FloridaAttractions.org.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
Florida Attractions Association competitors and assessment
Company assessmentOthers
- Visit Florida: Florida's official state tourism marketing organization. Not a trade association but a peer entity to FAA — they co-host Florida Tourism Day and partner on advocacy; an obvious functional peer given overlapping Florida-tourism mandate.
- American Society of Association Executives (ASAE): Membership association for association professionals. Not a competitor but a peer operating model — comparable in governance, dues-tier structure, conference revenue mechanics, and Tallahassee-style advocacy delivery.
Regional players
- Southeast Tourism Society: Regional tourism marketing organization covering the U.S. Southeast, including Florida. Comparable in advocacy/research mission but broader geography; listed as a FAA Supporting strategic partner.
- Greater Miami Convention & Visitors Bureau: Regional DMO serving Miami/South Florida. Member of FAA's DMO Associate tier and a Supporting strategic partner; comparable in tourism-promotion mission but restricted to a sub-state geography.
- California Attractions and Parks Association: California state trade association for theme parks and attractions. Closest structural analog to FAA outside Florida — same member mix (theme parks, zoos, museums), same state-level advocacy role, but operating in a different state.
Direct peers
- Themed Entertainment Association (TEA): International non-profit association representing the themed entertainment industry. Comparable membership-association model serving the same attractions design/supplier ecosystem, with overlapping conference and awards programming.
- International Association of Amusement Parks and Attractions (IAAPA): The global trade association for the attractions industry. IAAPA is a direct peer of FAA — both are membership-based industry associations serving amusement parks, zoos, aquariums, and family attractions — but IAAPA operates at global scale while FAA is Florida-specific. IAAPA is explicitly listed as a Core strategic partner of FAA.
- Destinations Florida: The state-level association for Florida destination marketing organizations (DMOs). Peer in structure and Florida geographic focus, with overlapping membership (DMO Associate members sit on both rosters) and overlapping tourism-advocacy mandate.
- Florida Festivals & Events Association: Florida state association for festivals and events. Direct peer in structure, geography, and member-base overlap; collaborates with FAA on programming and member networking.
Broad incumbents
- U.S. Travel Association: National trade association for the U.S. travel industry. Peer in advocacy and research delivery model but operates at the federal level across all travel segments; FAA lists it as a Core strategic partner for advocacy amplification.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Florida Attractions Association social profiles
Digital presenceFlorida Attractions Association financial estimates
Financial estimateRevenue estimate
Valuation estimate
Florida Attractions Association leadership team
Management profileNumber of profiles
Profiles10 records
Florida Attractions Association subsidiaries and ownership
Company hierarchySubsidiaries1 record
Florida Attractions Association funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Florida Attractions Association M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Florida Attractions Association
What does Florida Attractions Association do?
Florida Attractions Association is a nonprofit trade association that serves Florida's family-friendly attractions industry through member programs, legislative advocacy in Tallahassee, professional development events, scholarships, and a reciprocal admission program (AttractionShare). It is funded by membership dues and event revenue from attraction members, supplier/associate members, and destination marketing organizations across the state.
Is Florida Attractions Association a public or private company?
Florida Attractions Association is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Florida Attractions Association founded?
Florida Attractions Association was founded in 1949. It employs 1 to 10 people.
Where is Florida Attractions Association based?
Florida Attractions Association is headquartered in Tallahassee, United States, in the North America region.
How does Florida Attractions Association make money?
Two revenue lines are on record. Membership Dues are the primary driver. The others are annual Conference and Events.
Who are Florida Attractions Association's main competitors?
Others on record are Visit Florida and American Society of Association Executives (ASAE). Regional players are Southeast Tourism Society, Greater Miami Convention & Visitors Bureau and California Attractions and Parks Association. Direct peers are Themed Entertainment Association (TEA), International Association of Amusement Parks and Attractions (IAAPA), Destinations Florida and Florida Festivals & Events Association. U.S. Travel Association is listed as a broad incumbent.
Does Florida Attractions Association have an API?
No public API is recorded for Florida Attractions Association.
What industry is Florida Attractions Association in?
Florida Attractions Association's product category is Trade Association Services. Its primary akta.pro industry code is THAAAAAG, Wildlife Sanctuaries, Conservation Parks & Reserves (Visitor Operations), with a secondary code of MPAGAFAD, Travel & Adventure Shows. Its NAICS code is 71311 and its SIC code is 7900.