NetWeave Social Networking

What NetWeave Social Networking does

NetWeave Social Networking (legal entity Netweave Social Networking LLC) is a family-owned social media agency headquartered at 7222 49th Place East, Palmetto, Florida, founded in 2009 by Kevin McNulty and Pamela Whitman (then Pamela Harper). Operating with approximately six core team members who all telecommute, the firm differentiates through a proprietary "Co-Sourcing" methodology in which NetWeave handles roughly 80% of social media mechanics, scheduling, monitoring and fan engagement while collaborating with the client on the 20% of content creation and integrated communications planning drawn from the client's internal business knowledge. The underlying technology is a cloud-based online dashboard that exposes client metrics and content scheduling across channels, paired with tiered service delivery rather than a SaaS platform play.

The business model is predominantly B2B services sold to small and mid-market businesses, nonprofits, government organizations, and tourism/hospitality clients primarily in Southeast Florida. Revenue is generated through three transparent subscription tiers (Bronze at $420 per month, Silver at $630 per month, Gold at $840 per month) plus setup fees ($200-$400), hourly consulting and training ($125 per hour or $350 for three hours), creative services ($75 per hour), social media advertising campaign administration at 20% of ad spend with a $200 minimum, and à la carte offerings including Social Snapshot analysis (from $500), Online Reputation Management ($50 per month), and Facebook application development. The company also derives revenue from AI consulting engagements and keynote speaking by CEO Kevin McNulty at conferences such as TEDx and IAAPA.

Customer acquisition is multi-channel: a transparent-pricing website, direct phone and email outreach, an organic presence across Facebook, Twitter, Instagram and LinkedIn, and a top-of-funnel pipeline built on conference speaking and academic appointments at State College of Florida, University of South Florida, New College, and St. Leo University. Named customers span tourism bureaus (St. Augustine Visitor Bureau), attractions (Sun 'n Fun, Commemorative Air Force, IMAG, Jungle Gardens), chambers of commerce (Manatee Chamber of Commerce), automotive (Hendrick), and Florida-based higher education and SMB accounts, with the company claiming that all clients serve as references. The firm is privately held, has no external institutional investment, and relies entirely on operating cash flow and family ownership.

Name

NetWeave Social Networking

Legal name

Netweave Social Networking LLC

Website

https://netweaveonline.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

NetWeave Social Networking is a Palmetto, Florida-based, family-owned social media agency founded in 2009 that delivers managed social media services, AI consulting, training, and keynote speaking to small and mid-market businesses in Southeast Florida using a proprietary Co-Sourcing model.

Ownership category

akta.pro rank

Product category

Social Media Management Services

NAICS

Media Representatives (541840), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Social Media Management, Scheduling & Community Tools (BPAMALAJ)

akta.pro secondary industry

Social Media & Community Management (BPAFAAAE)

Keywords

• Social media management services
• Social media agency
• AI consulting services
• Digital marketing training
• Online reputation management

Headquarters

HQ city

Palmetto

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Social Media Management Subscriptions: Monthly subscription tiers (Bronze $420, Silver $630, Gold $840) providing ongoing social media management including posting, monitoring, fan engagement, cross-promotion, and performance reviews. Additional channel fees and content creation charges apply.
2. Setup and Onboarding Fees: One-time setup fees for new clients ranging from $200-$400 depending on service tier and whether starting from scratch or optimizing existing accounts.
3. Consulting and Training Services: Hourly consulting at $125/hour or $350 for 3 hours. One-on-one training sessions at same rates. Creative services billed at $75/hour.
4. Advertising Campaign Administration: 20% of ad spend with a minimum of $200 per campaign, handling social media advertising on behalf of clients.
5. A la Carte Services: Social snapshot analysis starting at $500 for 3 accounts, Facebook application development from $75, online reputation management at $50/month, and data entry at $25/hour.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

NetWeave Social Networking delivers outsourced social media management under a proprietary 'Co-Sourcing' methodology, in which the agency handles approximately 80% of the mechanics—posting, scheduling, monitoring, fan engagement, cross-promotion, and reporting—while the client retains control of content creation and communications planning. Services are sold through tiered monthly subscriptions (Bronze, Silver, Gold) and supplemented by AI consulting, training and coaching, keynote speaking, analytics, advertising administration, and a la carte digital services for small and mid-market businesses.

Product overview

NetWeave Social Networking operates as a social media agency offering a portfolio of integrated services centered on its Co-Sourcing model for Social Media Management. The core offering combines Social Media Management, AI Consulting, Training and Coaching, Analytics and Consulting, and Book a Speaker services. The company also offers tiered pricing plans (Bronze, Silver, Gold) and à la carte services including Social Snapshot analysis, Consulting, One-on-One Training, Creative Services, Social Media Advertising Campaign Administration, Online Reputation Management, and Facebook Page Application Development. Services are designed to work together as a unified whole, integrating social media with broader marketing and communication efforts.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Media Management (Co-Sourcing) Ongoing outsourced social media management for businesses and organizations that want a professional presence without the cost of a full-time hire. NetWeave handles 80% of the mechanics (posting, scheduling, monitoring, fan engagement, cross-promotion) and collaborates with the client on the remaining 20% of content creation and integrated communications planning.
• AI Consulting Generative AI consulting service for businesses and organizations evaluating or adopting AI tools. Includes AI opportunity analysis, technology vetting, implementation roadmapping, team training, and results tracking.
• Training and Coaching Social media training and coaching for business teams, covering Facebook (Beginner, Intermediate, Advanced), Twitter for Business, Twitter Tools, and LinkedIn for Business. Offered as one-on-one coaching or on-site team training.
• Book a Speaker Keynote speaking engagements featuring Kevin McNulty on AI adoption, social media marketing, customer service, market research, and crisis communication for conferences, chambers, and business associations.
• Analytics and Consulting Professional social media analysis, KPI tracking, and reporting combined with access to NetWeave's proprietary online dashboard so clients can pull their own metrics and schedule content at any time.
• Social Snapshot À la carte performance snapshot of a client's social media accounts starting at $500 for 3 accounts, with additional accounts or competitors analyzable at $100 each.
• Consulting Expert one-on-one consulting engagements billed at $125/hour or $350 for a 3-hour block for clients needing targeted strategic advice.
• One-on-One Training Personalized one-on-one social media training sessions billed at $125/hour or $350 for 3 hours.
• Creative Services Creative content production billed at $75/hour for assets needed outside the scope of subscription management plans.
• Social Media Advertising Campaign Administration End-to-end administration of social media advertising campaigns at 20% of ad spend, with a $200 minimum per campaign.
• Online Reputation Management Standalone online reputation monitoring subscription at $50/month for clients who need reputation surveillance independent of a full management engagement.
• Facebook Page Application Development Custom Facebook application development starting at $75 per application for clients needing bespoke on-Facebook app experiences.

Quantifiable outcome

• 80% of social media mechanics and time-intensive work handled by NetWeave, 20% strategic content collaboration with client
• +1 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature2 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• WebFX: Performance-driven digital marketing agency with social media management, content, and advertising services priced via subscription-like packages for SMBs and mid-market clients, a comparable go-to-market model to NetWeave.
• SmartSites: Digital marketing agency offering social media management, paid social advertising, and web services with transparent pricing tiers, competing in the same SMB-focused managed-services category as NetWeave.
• Sculpt: B2B social media agency focused on content creation and community management for mid-market and enterprise clients, comparable in services mix and in the Co-Sourcing-style client collaboration NetWeave emphasizes.
• Ignite Social Media: Long-standing social media agency serving enterprise and mid-market brands with community management and content strategy, comparable to NetWeave in category, maturity (founded 2000s), and managed-service orientation.
• LYFE Marketing: Social media management and advertising agency targeting small and mid-market businesses with tiered monthly packages, closely matching NetWeave's Co-Sourcing-style subscription offering and customer segment.
• Disruptive Advertising: Digital marketing agency specializing in paid social advertising and social media management with a take-rate / retainer model, directly comparable to NetWeave's ad administration and managed-service offerings.
• Thrive Internet Marketing Agency: Full-service digital marketing agency offering social media management, content creation, and paid social advertising for SMBs, overlapping directly with NetWeave's managed solutions and ad administration services.

Broad incumbents

• Buffer: Widely adopted self-serve social media scheduling and analytics tool aimed at SMBs and creators, representing the DIY alternative to NetWeave's Co-Sourcing offering.
• Sprout Social: Established social media management and analytics platform serving SMBs through enterprises; a broad incumbent whose self-serve tools directly substitute for some of NetWeave's managed-service value proposition.
• Hootsuite: Broad incumbent social media management platform offering scheduling, monitoring, and analytics to in-house teams; competes with NetWeave by enabling clients to insource the work the agency charges for.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/netweave
• Facebookfacebook.com/NetWeaveOnline
• LinkedInlinkedin.com/company/netweaveonline
• Instagraminstagram.com/netweave

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NetWeave Social Networking