What Petina does

Petina is a Brazilian full-commerce platform founded in 2015 and headquartered in São Paulo, specializing in marketplace management for SMBs and established sellers operating on Mercado Livre, Amazon, Shopee, and Magalu. Operating under Grupo Petina as a multi-unit holding, the company delivers an integrated service stack including 360° marketplace operations (Petina Soluções), 3PL fulfillment (Petinoli Logística), online education (Petina Academy, Decola Marketplace), mentorship (Petina Impulsiona), BI and automated pricing (Petina Analytics), e-commerce accounting (Petina Contábil), and live commerce production. The company holds differentiated platform credentials — Platinum consultant status with Mercado Livre (most awarded such firm, Best Consulting two consecutive years) and the first certified TikTok Shop partner position in Brazil — supporting a 4,127+ client base across fashion, fitness, beauty, nutrition, and truck parts verticals, with R$3 billion+ in annual client GMV and 6.3 million+ orders processed.

Name

Petina

Legal name

Grupo Petina

Website

https://petina.com.br

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Petina is a Brazilian full-commerce platform founded in 2015 that delivers end-to-end marketplace management — consulting, fulfillment, analytics, education, and accounting — to SMBs and enterprises selling on Mercado Livre, Amazon, Shopee, and Magalu.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Marketplace Management Consulting: Complete 360-degree marketplace management services including ERP implementation, channel integration, product listing, ADS management, and sales performance optimization. Offered as modular or full-service packages.
2. Mentoria e Treinamento: Training and mentorship programs for marketplace sellers including Decola Marketplace for beginners and Petina Impulsiona for experienced sellers seeking optimization. Revenue from course fees and mentorship subscriptions.
3. Petina Academy: Online learning platform with courses on ERP implementation, inventory management, market analysis, listing best practices, and pricing strategies. Monthly and annual subscription models.
4. Petina Contábil: Digital accounting services specialized for e-commerce and marketplace operations. Tiered pricing from R$399 to R$899 per month with services including company opening, tax management, and financial compliance.
5. Petinoli Logistics: Third-party logistics (3PL) fulfillment services handling receiving, picking, packing, and shipping to marketplace fulfillment centers. Revenue from logistics service fees.
6. Live Commerce Service: End-to-end live commerce production and execution including planning, professional studio, trained anchors, live execution, content library, clips for ads, and social media content creation.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Petina is a full-commerce service platform that helps Brazilian brands and traditional retailers sell and scale on major marketplaces such as Mercado Livre, Amazon, Shopee, Magalu, and TikTok Shop. Its core offering combines end-to-end marketplace operations consulting (ERP implementation, channel integration, listing optimization, ADS management, performance monitoring) with proprietary tooling, in-house 3PL fulfillment (Petinoli), real-time analytics dashboards (Petina Analytics), seller training and mentorship (Petina Academy, Petina Impulsiona, Decola Marketplace), e-commerce accounting (Petina Contábil), and Live Commerce production services. Engagements are delivered by certified consultant teams and underpinned by marketplace-specific certifications (Mercado Livre Platinum, TikTok Shop partner).

Product overview

Petina is a full commerce platform focused on marketplace operations, operating as a multi-module ecosystem. The core offering is Petina Soluções, providing 360-degree marketplace management. This is complemented by specialized units: Petinoli Logística for fulfillment and logistics operations, Petina Academy for online education, Petina Impulsiona for seller mentorship, Decola Marketplace for beginner training, Petina Analytics for BI and dashboard intelligence, Petina Contábil for e-commerce accounting, and Live Commerce for live streaming sales. The platform connects sellers to major Brazilian marketplaces including Mercado Livre, Amazon, Magalu, Shopee, and Via/Casas Bahia.

Differentiator

Problem solved

Functional benefit

Products and services

• Petina Soluções (Marketplace Management Consulting) End-to-end marketplace operations consulting and management service covering ERP implementation, marketplace channel integration, product catalog registration following marketplace best practices, ADS advertising management, and continuous sales performance optimization with humanized customer service. Targeted at SMB and mid-market Brazilian brands and retailers seeking to sell on Mercado Livre, Amazon, Shopee, Magalu, and TikTok Shop.
• Gestão 360° (360° Marketplace Management) Full-service marketplace management package that bundles ERP implementation, channel integrations, product listing and optimization, ADS management, humanized customer service, and continuous sales performance optimization into a single outsourced marketplace operations engagement for online sellers.
• Consultoria para Marketplaces (Marketplace Consulting & Diagnosis) Strategic consulting service that performs a complete operational diagnosis, identifies bottlenecks, delivers competitive analysis, and produces a personalized strategic action plan with data-driven recommendations for marketplace sellers.
• Petinoli Logística (3PL Fulfillment) Third-party logistics (3PL) fulfillment operation dedicated to marketplace KPIs, handling order receiving, inventory management, picking, packing, dispatch and shipping into Mercado Livre Full, Amazon FBA, and Magalu Full fulfillment centers. Designed for marketplace sellers needing marketplace-indicator-aligned fulfillment without operating their own warehouse.
• Live Commerce Service End-to-end live commerce production service for marketplaces combining planning, scripts, trained presenters, dedicated studio (professional lighting and cameras), marketplace integration, engagement strategy, content library creation, and results reporting to convert live streams into marketplace sales.
• Petina Academy (Online Marketplace Courses) Subscription-based online learning platform with courses, live classes, recorded lectures, forums, and discussions focused on marketplace specialization (ERP implementation, inventory management, market analysis, listing best practices, pricing strategies), accessible 24/7 and including live mentorship. Available as R$197/month or R$149/month billed annually.
• Petina Impulsiona (Advanced Seller Mentorship) Training and mentorship program for experienced marketplace sellers seeking sales optimization, conducting full account analysis and designing strategies to improve sales performance. Offered by Petina Impulsiona.
• Decola Marketplace (Beginner Live Course) Live, multi-session online mentorship course targeted at beginners on Mercado Livre, with 6 sessions led by certified Mercado Livre consultants guiding participants step-by-step from basics to first sales, with optional add-on for recordings and individual call. Priced R$247 basic or R$297 full.
• Petina Contábil (E-commerce Accounting) Subscription-based digital accounting service specialized for e-commerce and marketplace operations covering complete accounting, company opening, home office opening, monthly billing up to R$50k, Simples Nacional tax regime, and ongoing support via WhatsApp and videoconference. Packaged in four tiers — Bronze (R$399/month), Prata (R$499/month), Ouro (R$699/month), Diamante (R$899/month).
• Petina Analytics (Marketplace Analytics Platform) Analytics platform / dashboard for marketplace sellers that transforms operational data into strategic decisions through advanced automated pricing, efficient inventory management, and real-time performance analysis to optimize operations and protect margin across marketplaces.
• Petina Franquias (Franchise Operations) Franchise operating unit offering Petina's marketplace management and consulting services through franchise partners.

Quantifiable outcome

• 95% of orders dispatched within 24 hours
• +5 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• TikTok ShopcoreStrategic or Co-development Partner · 1 January 2024First certified TikTok Shop partner in Brazil, enabling Petina to guide clients on live commerce and social commerce strategies on the platform. Strategic positioning for emerging social commerce channel.
• Mercado LivrecoreStrategic or Co-development Partner · 1 January 2015Strategic partnership with Mercado Livre as certified Platinum consultant. Petina has won 'Best Consulting' award two consecutive years and leads official digitalization projects including Brás Digital initiative to bring fashion retailers online. Exclusive access to marketplace support teams and priority logistics activation.
• Mercado Livre Grant ProgramcoreGTM or Marketing PartnerExclusive partnership through which Petina clients receive Ads credits, priority support with dedicated account manager, and priority logistics activation queue for Full, Agencies, and Collections.

Scale indicators8 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Olist: Brazilian marketplace integrator that connects small and mid-sized merchants to major marketplaces (Mercado Livre, Amazon, etc.), offering catalog, logistics, and operational support. Directly comparable to Petina Soluções in serving marketplace sellers with full-stack seller services in Brazil.
• Bnex: Brazilian marketplace operations specialist focused on account management, ADS, and seller optimization across Mercado Livre, Amazon, and Magalu. Direct competitor to Petina's core 360° marketplace management offering.

Broad incumbents

• VTEX: Brazilian-origin enterprise commerce platform publicly traded on NYSE, offering marketplace-ready commerce infrastructure. Competes indirectly with Petina on the platform/integration side of marketplace enablement for larger sellers.
• Linx (now TOTVS): Brazilian retail-tech platform (acquired by TOTVS) offering ERP, POS, and e-commerce/marketplace integrations for retailers. Comparable in providing the ERP and integration backbone that Petina often implements for clients.
• Nuvemshop (formerly Tienda Nube): Leading Latin American e-commerce SaaS platform enabling merchants to build online stores and integrate with marketplaces. Adjacent competitor — it competes for the marketplace seller's technology and operations budget, overlapping Petina's ERP/integration layer.
• Tray (Locaweb group): Brazilian e-commerce platform owned by Locaweb, offering storefront creation, ERP integration, and marketplace connectors (Mercado Livre, Amazon). Competes for SMB marketplace seller tooling alongside Petina's integration services.

Emerging players

• Bagy: Brazilian e-commerce platform specialized for fashion and consumer brands, with marketplace integrations and seller services. Comparable to Petina's vertical focus on fashion retail clusters like Brás.
• Boosts (marketplace operations): Brazilian agency that helps brands manage marketplace presence including Mercado Livre and Amazon. Comparable to Petina in mid-market seller services, though narrower in scope than Petina's broader ecosystem.
• Ecommerce na Prática (E-commerce in Practice): Brazilian education and content business teaching marketplace selling and digital commerce, with courses and mentorship programs. Directly comparable to Petina Academy and Impulsiona in the marketplace education vertical.

Others

• Karavel (marketplace consulting): Brazilian marketplace-focused digital commerce agency offering seller enablement, ADS management, and training services. Operates in adjacent seller-services territory, comparable in business model to Petina's consulting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCLmozpFi5POUU4ETFLjh9rA
• Facebookfacebook.com/petinasolucoes
• LinkedInlinkedin.com/company/petina---consultoria-em-neg%C3%B3cios-digitais
• Instagraminstagram.com/petinasolucoes

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Petina