Olist
Olist is a Brazilian SMB commerce-enablement ecosystem that integrates ERP, marketplace hub, POS, digital banking, logistics and credit into one platform serving 63,000+ merchants across 40+ marketplaces.
- Company typePrivate
- Founded2015
- HeadquartersCuritiba, Brazil
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What Olist does
Olist is a Brazilian SMB commerce-enablement ecosystem, headquartered in Curitiba and operating since 2015, that consolidates ERP, multi-marketplace integration, point-of-sale, digital banking, e-commerce storefronts, logistics and working-capital credit into a single integrated platform for small and medium-sized merchants. The core architecture centers on the Sistema ERP, surrounded by a Hub de Integração connecting to 40+ marketplaces (including Platinum-certified integration with Mercado Livre and official partnerships with TikTok Shop, Amazon, Shopee, Magalu, Via Varejo, MadeiraMadeira, Shein, Carrefour and Americanas), complemented by Sistema PDV for physical stores, Conta Digital for Pix/boleto/payments and bank reconciliation, E-commerce (powered by acquired Vnda), Envios (powered by acquired Pax Tecnologia) for freight aggregation, and Crédito (Flip by Olist) for receivables anticipation. The platform processed 170,000+ sales per hour at peak in November 2025 and generated 194+ million fiscal documents during 2025, reflecting an installed base of 63,000+ active merchants.
The business model is multi-stream: tiered SaaS subscriptions ranging from R$66/month (Avance) to R$948/month (Domine/Protagonize), a fixed R$5.00 per-item transaction fee, variable marketplace commissions on distributed sales, freight margin from Envios, and financial-services revenue from Flip's credit origination (over $182 million originated to date). Go-to-market combines self-serve product-led acquisition (30-day free trial, digital signup) for SMB/MEI segments with dedicated enterprise sales for larger accounts and a three-tier partner program (Indicante, Implementador, Tecnológico) extending reach to 60,000+ merchants via API. Following a $186 million Series E led by Wellington Management in December 2021 that valued the company at $1.5 billion (unicorn status), Olist has continued to expand via acquisition — Tiny and Vnda in October 2021, and Flip in August 2025 — while launching AI-powered autonomous agents (Lis) in June 2025 and an enterprise tier (Protagonize), positioning the platform upmarket and deeper into embedded financial services for Brazilian SMBs.
Olist firmographics
Firmographics- Name
- Olist
- Legal name
- Olist Tiny Tecnologia LTDA
- Website
- https://olist.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Olist is a Brazilian SMB commerce-enablement ecosystem that integrates ERP, marketplace hub, POS, digital banking, logistics and credit into one platform serving 63,000+ merchants across 40+ marketplaces.
- Ownership category
- akta.pro rank
Olist industry classification
Industry- Product category
- E-commerce Enablement Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Marketplace Enablement, Seller Tools & E-commerce Infrastructure (BPAMAGAK)
- akta.pro secondary industries
- Distribution & Wholesale ERP (Inventory, Order, Warehouse) (HDAEAEAC), Retail ERP (Merchandising, POS Back Office) (HDAEAEAD)
Keywords
Where Olist is headquartered
LocationHeadquarters
- HQ city
- Curitiba
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
Olist business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Supply Chain
Revenue model
- Subscription Plans: Monthly subscription fees for ERP plans ranging from R$66 to R$948/month depending on tier. Plans include Avance (R$66), Construa (R$177), Impulsione (R$390), and Domine (R$948) with varying features including ad limits, storage, AI credits, and support levels.
- Per-Item Transaction Fee: Fixed fee of R$5.00 per unit of product sold within each order, charged upon sale completion.
- Marketplace Commission: Variable commission calculated as a percentage on the price of each product, with pool pricing mechanisms (fixed and variable price pools) for marketplace distribution.
- Freight/Shipping Services: Revenue from integrated logistics services through Envios platform, with negotiated carrier rates and cost-plus model passed to merchants.
- Credit/Financial Services (Flip): Revenue from working capital loans and receivables anticipation services for merchants, integrated into the ecosystem with originated credit exceeding $182 million.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Avance - For MEIs structuring fiscal management |
| Subscription | Monthly | Construa - For Simples Nacional companies growing with control |
| Subscription | Monthly | Impulsione - For companies focused on growth |
| Subscription | Monthly | Domine - For operations requiring fiscal governance |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Olist product offering
Product offeringCore offering
Olist provides an integrated e-commerce ecosystem for Brazilian SMBs, combining cloud ERP software, a marketplace integration hub (Hub de Integração), a digital business account (Conta Digital), point-of-sale (PDV), an online store builder (E-commerce), shipping/logistics services (Envios), credit/working capital (Crédito via Flip), and AI agents. The platform enables merchants to sell across multiple marketplaces, manage operations, finance inventory, and fulfill orders from a single stack.
Product overview
Olist is a comprehensive e-commerce ecosystem platform offering an integrated portfolio of solutions for Brazilian entrepreneurs. The platform operates as a modular architecture centered on the Sistema ERP as the core business management system, complemented by the Hub de Integração for multi-marketplace management (40+ channels including Mercado Livre, Amazon, Shopee, TikTok Shop), Conta Digital for financial services, Sistema PDV for physical stores, E-commerce for virtual stores, Envios for logistics, and Crédito (Flip by Olist) for business credit. The ecosystem also includes Agentes de IA for AI-powered automation. The ecosystem is built through strategic acquisitions including Tiny (ERP, 2021), Vnda (e-commerce, 2021), and Flip (fintech, 2025). The platform serves over 63,000 customers, processing 170,000+ sales per hour during peak times and generating over 194 million invoices in 2025.
Differentiator
Problem solved
Functional benefit
Brands
- Lis: AI intelligence assistant exclusive to Olist entrepreneurs
- Olist Store
- Olist ERP
- Olist Hub de Integração
- Olist PDV
- Olist Conta Digital
- Olist Envios
- Agentes de IA da Olist
- Flip by Olist
- Protagonize
Products and services
- Olist ERP
- Hub de Integração (Marketplace Integration)
- Conta Digital (Digital Business Account)
- Sistema PDV (Point of Sale)
- Olist E-commerce
- Olist Envios (Shipping & Logistics)
- Olist Crédito (Flip)
- Agentes de IA (AI Agents)
Quantifiable outcome
- Up to 80% savings on shipping costs with Envios platform
- +4 more outcomes
Companies that use Olist
Customer profileNamed customers2 records
Segments7 records
Ideal customer profiles3 records
Olist technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability4 records
Feature8 records
Olist partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and major.
- FlipcoreAcquired Brazilian fintech company Flip to expand platform with financial services for SMEs. Flip originated over $182 million in credit by providing merchants with immediate funding against future receivables. Integration enables receivables anticipation directly within Olist ecosystem.
- TinycoreAcquired Tiny, a leading ERP company in Brazil. Integration expanded Olist ecosystem with comprehensive business management capabilities and strengthened position in digital retail market.
- VndacoreAcquired Vnda, a leading e-commerce platform. Vnda powers the Olist Ecommerce product enabling exclusive virtual stores for brands within the ecosystem.
- Mercado LivrecorePlatinum partner status - highest certification level for tools integrated with Mercado Livre. Direct API connection with latest APIs, superior stability and performance, continuous support for integration evolution. Integration includes full fulfillment management.
- TikTok ShopcoreOfficial TikTok Shop partner providing reliable integration for scaling operations. Features include official API connection, stability during viral trends and live streams, real-time inventory synchronization between TikTok Shop and other channels.
- Amazon BrasilmajorMarketplace integration partner enabling merchants to list and sell products on Amazon Brasil through the Olist hub.
- ShopeemajorMarketplace integration partner enabling merchants to list and sell products on Shopee through the Olist hub.
- Magalu (Magazine Luiza)majorMarketplace integration partner enabling merchants to list and sell products on Magalu through the Olist hub.
- Via Varejo (Casas Bahia, Ponto)majorMarketplace integration partner enabling merchants to list and sell products on Via Varejo channels through the Olist hub.
- MadeiraMadeiramajorMarketplace integration partner enabling merchants to list and sell products on MadeiraMadeira through the Olist hub.
- SheinmajorMarketplace integration partner enabling merchants to list and sell products on Shein through the Olist hub.
- CarrefourmajorMarketplace integration partner enabling merchants to list and sell products on Carrefour through the Olist hub.
- AmericanasmajorMarketplace integration partner enabling merchants to list and sell products on Americanas through the Olist hub.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
Olist competitors and assessment
Company assessmentOthers
- Mercado Pago: Mercado Pago is Mercado Livre's fintech arm offering payments, POS, and credit to LATAM merchants. It overlaps with Olist's Conta Digital, multi-acquirer, and Crédito (Flip) modules, making it a strategic adjacent in the embedded commerce stack rather than a direct SMB-ERP competitor.
- Mercado Libre: Mercado Livre is both Olist's largest marketplace integration partner (Platinum status) and a potential competitive threat via its own seller-tooling investments (Mercado Shops, Mercado Pago). As the dominant LATAM marketplace, it sets the rails that Olist integrates with and could disintermediate parts of Olist's stack.
Broad incumbents
- Shopify: Shopify is a global SMB commerce platform with growing operations in Brazil. While it does not yet match Olist's marketplace-hub breadth in LatAm, it represents the global benchmark for SMB commerce enablement and a long-tail competitive threat if it deepens LATAM integrations.
- Totvs: Totvs is Brazil's largest enterprise software vendor (ERP, financial, HR, retail) with broad SMB coverage as well. It is a broader incumbent whose retail ERP and management suites overlap with Olist's ERP at the upper end of Olist's market (e.g., Domine enterprise tier).
- Linx (Stone Co.): Linx, now part of Stone, provides retail management systems, POS, and e-commerce solutions for Brazilian retailers. It overlaps with Olist's PDV and ERP offerings but is more entrenched with medium-sized brick-and-mortar retailers rather than marketplace-native SMBs.
Direct peers
- VTEX: VTEX is a LATAM-born commerce platform (now NYSE-listed) offering marketplace, OMS, and storefront tooling for retailers and brands. It directly overlaps with Olist's Hub de Integração + ERP ambition but is skewed toward mid-market and enterprise rather than SMBs; together they constitute the two flagship Brazilian/LATAM commerce-enablement stacks.
- Conta Azul: Conta Azul is a Brazilian cloud SaaS for SMB financial management (accounting, banking, invoicing) acquired by Omie. It competes directly with Olist's ERP + Conta Digital bundle for the same micro and small-business segment seeking integrated back-office software.
- Bling: Bling is a Brazilian ERP/management SaaS targeted at SMBs selling on marketplaces (Mercado Livre, Amazon, etc.), offering NFe issuance, multi-channel inventory, and financial management. It is the closest head-to-head competitor to Olist's ERP+Hub product for marketplace sellers in the MEI/SMB segment.
- Omie: Omie is a Brazilian cloud ERP + finance + payroll platform serving SMBs and "Simples Nacional" companies. It targets the same fiscal-compliance buyer as Olist's ERP and overlaps on Conta Azul–like financial services, making it a comparable SaaS ecosystem play in Brazil.
Emerging players
- WooCommerce: WooCommerce powers a large share of SMB storefronts in Brazil (often paired with Tiny-style ERPs before consolidation). It competes at the entry-level virtual-store frontier that Olist addresses via Vnda/E-commerce, especially for merchants who self-host.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Olist social profiles
Digital presenceOlist compliance and trust
Trust signalCompliance1 record
Olist financial estimates
Financial estimateRevenue estimate
Valuation estimate
Olist leadership team
Management profileNumber of profiles
Profiles4 records
Olist subsidiaries and ownership
Company hierarchySubsidiaries7 records
Olist funding detail
Funding detailFunding overview
Funding rounds10 records
Investors22 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Olist M&A and investment
M&A and investmentM&A5 records
Investments3 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Olist
What does Olist do?
Olist provides an integrated e-commerce ecosystem for Brazilian SMBs, combining cloud ERP software, a marketplace integration hub (Hub de Integração), a digital business account (Conta Digital), point-of-sale (PDV), an online store builder (E-commerce), shipping/logistics services (Envios), credit/working capital (Crédito via Flip), and AI agents. The platform enables merchants to sell across multiple marketplaces, manage operations, finance inventory, and fulfill orders from a single stack.
Is Olist a public or private company?
Olist is a private company. It is classified as venture growth investor backed and is currently operating.
When was Olist founded?
Olist was founded in 2015. It employs 501 to 1,000 people.
Where is Olist based?
Olist is headquartered in Curitiba, Brazil, in the Latin America region.
How does Olist make money?
Five revenue lines are on record. Subscription Plans are the primary driver. The others are per-Item Transaction Fee, marketplace Commission, freight/Shipping Services and credit/Financial Services (Flip).
Who are Olist's main competitors?
Others on record are Mercado Pago and Mercado Libre. Broad incumbents are Shopify, Totvs and Linx (Stone Co.). Direct peers are VTEX, Conta Azul, Bling and Omie. WooCommerce is listed as an emerging player.
Does Olist have an API?
Yes. Olist provides API access for technology partners. The API documentation is available at tiny.com.br/api-docs/, targeting technology partners who want to connect to the Olist ecosystem of over 60,000 merchants. Developer documentation is at tiny.com.br/api-docs.
What industry is Olist in?
Olist's product category is E-commerce Enablement Software. Its primary akta.pro industry code is BPAMAGAK, Marketplace Enablement, Seller Tools & E-commerce Infrastructure, with a secondary code of HDAEAEAC, Distribution & Wholesale ERP (Inventory, Order, Warehouse). Its NAICS code is 5132 and its SIC code is 7372.