UnionLine

What UnionLine does

UnionLine (trading as Trade Union Legal LLP) is a Sheffield-headquartered, SRA-regulated law firm established in 2014 by the GMB and CWU trade unions to deliver legal services to their members across Britain. Its core services are organised around four pillars: personal injury claims (for members and their families, with no deductions from damages), employment rights advice and tribunal representation (members only), a free legal advice line covering general legal issues, and wills and probate services (including free Simple Wills for members and partners, plus Complex Wills, Lasting Powers of Attorney, Probate, and Trust services at discounted rates). Conveyancing is offered as a fee-earning adjunct. Service delivery combines an in-house specialist team at the Sheffield headquarters with a network of selected panel firm partners that provide local and specialist support throughout Britain, and intake is handled via a telephone helpline (0300 333 0303), union-branded online claim portals, and a self-service online claim checker.

The business model is a professional services model funded by a mix of contingency fees on personal injury claims, fee-earning work on conveyancing, probate and complex wills, and what appears to be a member-subsidised cost structure for the free advice line and free simple wills (the latter functioning as a funnel into paid complex services). Pricing is not publicly disclosed at line-item level; conveyancing and complex wills operate on quote-based pricing, while PI claims use the no-deductions-from-damages model. The firm has no proprietary technology platform — the underlying stack is a WordPress website, online claim forms, and telephony — and there is no disclosed use of AI or machine learning. Ownership sits with the founding unions (GMB and CWU) as a strategic operating entity, with no external private equity or venture capital involvement and no subsidiaries, funding rounds, acquisitions, or restructuring events on record.

Name

UnionLine

Legal name

Trade Union Legal LLP

Website

https://unionline.co.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

UnionLine is a Sheffield-based, SRA-regulated law firm owned by the GMB and CWU trade unions, providing personal injury, employment, wills and probate, conveyancing, and a free legal advice line exclusively to GMB and CWU members across Britain.

Ownership category

akta.pro rank

Headquarters

HQ city

Sheffield

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Legal Services - Union Members: UnionLine was established by GMB and CWU unions to provide legal services to their members. Services include employment rights, personal injury claims, wills and probate, and conveyancing. Personal injury claims are handled with no deductions from damages.
2. Wills and Probate Services: Free simple will-writing service for union members and their partners, with discount rates for more complex wills. Scotland and Northern Ireland members are referred to specialist regional firms.
3. Conveyancing Services: Property legal services offered to members including buying and selling homes, supported by online quote requests.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

UnionLine is a trade union law firm established by the GMB and CWU unions that provides a broad range of legal services to their members throughout Britain. Core offerings include Personal Injury claims (with no deductions from damages for members and their families), Employment Rights advice and representation, Wills & Probate services (including free Simple Wills), Conveyancing, and a free Legal Advice Line covering general legal issues, delivered through direct helpline access and a network of specialist panel firm partners.

Product overview

UnionLine is a trade union law firm offering a broad range of legal services to union members (primarily GMB and CWU). The firm operates as a service provider rather than a technology platform, offering Personal Injury Services (no deductions from damages), Employment Rights Services (advice and representation for members), Legal Advice Line (free general legal advice), and Wills & Probate Services (including free Simple Wills for members and partners, Complex Wills, Lasting Powers of Attorney, and Probate). Additional services include Conveyancing for property transactions and an online claim checker tool. Services are delivered through specialist teams with over 50 years collective experience in areas like Wills and Probate, working with selected panel firm partners for local and specialist support.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Injury Services Personal injury claims for GMB and CWU union members and their families with NO deductions from damages, covering accidents at work, road traffic accidents, slips and trips, industrial disease, clinical negligence, criminal injuries, animal attacks, defective products, and travel accidents.
• Employment Rights Services Support, advice and representation for GMB and CWU union members in employment matters including discrimination, unfair dismissal, redundancy, settlement agreements, working time issues, and whistleblowing, delivered through the Employment Advice Line and specialist panel firms.
• Legal Advice Line Free telephone-based legal advice service for GMB and CWU union members covering a range of general legal issues beyond the firm's case-handled practice areas.
• Conveyancing Services Property legal services for union members including buying and selling homes, with quote-based pricing, a quick guide to moving house, and a moving house checklist.
• Wills & Probate Services Comprehensive will writing and estate administration services for GMB and CWU union members and their partners, including free Simple Wills, discounted Complex Wills (covering business ownership, inheritance tax planning, and Life Interest Trusts), Lasting Powers of Attorney, Probate, and Trust services, delivered by a department with over 50 years collective experience.
• Online Claim Checker Self-service digital tool on the UnionLine website enabling potential claimants to quickly check whether they could make a personal injury or employment claim before contacting the firm.

Quantifiable outcome

• Personal injury claims with NO deductions from damages

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• GMB UnioncoreStrategic or Co-development PartnerUnionLine was established by the GMB union to provide a broad range of legal services to GMB members. GMB is one of the founding partners of UnionLine.
• CWU (Communication Workers Union)coreStrategic or Co-development PartnerUnionLine was established by the CWU union to provide a broad range of legal services to CWU members. CWU is one of the founding partners of UnionLine.
• Panel FirmsminorChannel Partner/ Reseller/ DistributorSelected specialist panel firm partners provide local and specialist support for employment and personal injury claims where needed, extending UnionLine's reach throughout Britain.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/UnionLineNews
• Facebookfacebook.com/UnionLineNews

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UnionLine