Impakt
Impakt S.A. is a Polish manufacturer and B2B distributor of gaming peripherals, computer accessories, networking equipment, and consumer electronics sold under five proprietary brands (Genesis, Natec, Fury, Lanberg, Armac) to a trading partner network spanning more than 40 countries.
- Company typePrivate
- Founded1997
- HeadquartersMosina, Poland
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Impakt does
Impakt S.A. is a Polish manufacturer and distributor of IT equipment, computer accessories, gaming peripherals, networking solutions, and consumer electronics, headquartered in Mosina, Poland and operating since 1997. The company sells under five proprietary sub-brands — Genesis (gaming peripherals and furniture), Natec (office and consumer electronics), Fury (budget gaming), Lanberg (network infrastructure), and Armac (power protection) — alongside selected third-party brands, with more than 3,500 product SKUs distributed across over 40 countries through a B2B trading partner network.
Impakt's operations are supported by a proprietary technology stack developed in-house: the eTrade B2B e-commerce platform (with API integration, product comparison, server rack configurator, and multi-basket management), the Gardens ERP system (developed since 2008), the Fortask project management tool, and a warehouse management system (WMS) integrated with a 7,395 m² high-bay warehouse featuring 15-meter racking and 11,000 pallet capacity. A wholly owned Shenzhen branch (opened 2018) handles production quality control and sub-supplier coordination in China.
The business model is B2B-centric: revenue is generated through hardware sales to a network of trading partners, distributors, and retailers, with customized per-partner pricing through eTrade and multi-year Trade Agreements that include credit terms, loyalty programs, and marketing support. Direct sales with dedicated account managers serve key Polish enterprise accounts. The company employs more than 150 people across sales, export, marketing, R&D, software development, logistics, and administration, and is registered as a privately-held joint-stock company (S.A.) with share capital of PLN 60,761,002. In 2025, the company underwent a leadership transition (new CEO Marcin Chojnacki, COO Tadeusz Alankiewicz, Board Member Łukasz Wardak) and announced a strategic HQ expansion, while in 2026 it secured EU FENG funding for multi-year international expansion of the Genesis and Lanberg brands.
Impakt firmographics
Firmographics- Name
- Impakt
- Legal name
- Impakt S.A.
- Website
- https://impakt.com.pl
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Impakt S.A. is a Polish manufacturer and B2B distributor of gaming peripherals, computer accessories, networking equipment, and consumer electronics sold under five proprietary brands (Genesis, Natec, Fury, Lanberg, Armac) to a trading partner network spanning more than 40 countries.
- Ownership category
- akta.pro rank
Where Impakt is headquartered
LocationHeadquarters
- HQ city
- Mosina
- HQ country
- Poland
- HQ region
- Europe
Offices2 records
Markets served
Impakt business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Infrastructure, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Hardware Product Sales: Manufacturing and distribution of IT equipment including gaming accessories, computer peripherals, networking solutions, and consumer electronics under owned brands (Genesis, Natec, Fury, Lanberg, Armac) and selected third-party brands.
- B2B Trading Partner Program: Revenue from B2B customers through the eTrade platform, including trade credits, marketing support, and loyalty program access for registered partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Multi-year contract | Trading Partner Program with trade credit and delayed payment options |
| One time/ perpetual license | Pay-as-you-go | Quick Purchase (non-partner) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Impakt product offering
Product offeringCore offering
Impakt is a manufacturer and B2B distributor of computer accessories, gaming peripherals, professional networking solutions, and consumer electronics sold under five proprietary brands (Genesis, Natec, Fury, Lanberg, and Armac). The company sells through a global trading partner network via its proprietary eTrade B2B platform, with more than 3,500 SKUs distributed to over 40 countries. It also operates an in-house R&D department, an ERP/WMS back-office stack, and a Shenzhen office for production quality control and supplier coordination.
Product overview
Impakt is a manufacturer and distributor of IT equipment operating primarily in Poland with international sales to over 40 countries. The company owns and manages a portfolio of five proprietary sub-brands: Genesis (gaming peripherals and furniture), Lanberg (professional network infrastructure), Natec (consumer electronics and office solutions), Fury (budget gaming equipment), and Armac (surge protection). The product portfolio spans UPS and power systems, gaming accessories, computer peripherals, network devices, PC components, cables/adapters, and mobile accessories. The company also operates the proprietary eTrade B2B platform for automated customer cooperation and uses internal systems including Gardens ERP and Fortask project management tools.
Differentiator
Problem solved
Functional benefit
Brands
- Genesis: A brand created for gamers looking for out-of-the-box solutions. Gaming accessories including mice, keyboards, headphones, chairs, desks, gamepads, PC cases, and power supplies.
- Natec
- Fury
- Lanberg
- Armac
Products and services
- Genesis Gaming Brand and Products Proprietary gaming brand offering peripherals, furniture, and accessories for gamers including mice, keyboards, headphones, chairs, desks, gamepads, PC cases, and power supplies.
- Lanberg Network Infrastructure Brand and Products Professional network infrastructure brand producing rack cabinets, patch panels, twisted-pair cables, active and passive network devices, and fiber optic solutions.
- Natec Consumer Electronics and Office Brand Brand focused on consumer electronics and office solutions, including peripherals and accessories for everyday computer use.
- Fury Gaming Equipment Brand Gaming equipment brand offering a wide selection of gaming products for various budgets including mice, keyboards, headsets, and cases.
- Armac Power Protection Brand Professional surge protection solutions including power strips, surge protectors, and UPS systems for equipment protection.
- eTrade B2B Platform Proprietary B2B e-commerce platform enabling automated customer cooperation, product catalog browsing with customized pricing, order placement, billing verification, credit limit checks, complaint filing and tracking, product comparison engine, server rack configurator, multi-basket management (up to 9 baskets), and API integration.
- GENESIS Zircon XIII Gaming Mouse Wireless flagship gaming mouse sold under the Genesis brand with a high-precision Pixart PAW3395 sensor, modular construction, and up to 100 hours of battery life.
Quantifiable outcome
- Products sold in >40 countries worldwide
- +2 more outcomes
Companies that use Impakt
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Impakt technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Impakt partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- KomputronikcoreMajor Polish IT retail chain partnership. GENESIS products featured at Komputronik booth during Poznań Game Arena 2025, allowing fair attendees to explore and test GENESIS products.
- RTV Euro AGDcorePartnership featuring Fury brand products. Fury Shobo SH4F RGB gaming cases featured in RTV Euro AGD zone at Poznań Game Arena 2025.
- GX Polish Teamfight Tactics Championship (Monte Zone)coreTechnological sponsorship of esports championship. Impakt equipped 18 professional gaming stations for championship finals at Poznań Game Arena 2025 as part of brand visibility and esports community engagement.
Scale indicators8 records
Recent moves10 records
Expansion highlights6 records
Impakt competitors and assessment
Company assessmentDirect peers
- Trust Gaming: European value-segment gaming peripherals brand owned by Trust International. Comparable as a competitor in the budget-to-mid gaming peripherals tier where Fury primarily competes, distributed through similar retail and e-commerce channels across Europe.
- Endorfy: Polish gaming hardware brand (formerly SilentiumPC) producing cooling, cases, peripherals and power supplies. Highly comparable as a Central European competitor targeting the same gaming-peripherals and PC-components categories as Genesis, Fury and Armac.
- Cougar Gaming: German-origin gaming peripherals, cases, cooling and power supplies brand. Comparable as a mid-tier European gaming hardware competitor to Genesis, Fury and Armac, distributed through similar channel-partner programs across EMEA.
Broad incumbents
- APC by Schneider Electric: Global leader in UPS, surge protection and power management for IT and industrial use. Comparable because APC's UPS and surge product lines directly overlap with Armac, Impakt's power protection sub-brand, competing for the same IT-infrastructure resellers and SMB buyers.
- Razer: Premium gaming peripherals, laptops and accessories brand with global retail presence. Comparable because Razer's gaming mice, keyboards, headsets and chairs compete head-on with Impakt's Genesis and Fury gaming lines for gamer end-customers and retail partners.
- Corsair Gaming: US-listed gaming peripherals, components and streaming equipment company. Comparable as a multi-brand gaming hardware platform (Corsair, Elgato, SCUF) overlapping with Impakt's Genesis/Fury portfolio and Armac power protection, distributed through similar B2B channels.
- HP (HyperX): Global PC/peripherals giant owning HyperX gaming peripherals brand. Comparable because HyperX gaming headsets, keyboards, mice and accessories directly overlap Impakt's Genesis gaming lineup for tier-1 retail and esports channels.
- Logitech: Global leader in computer peripherals and gaming gear (Logitech G). Comparable to Impakt because Impakt's Genesis, Fury and Natec brands directly overlap with Logitech's mouse, keyboard, headset and PC accessory categories, competing for the same B2B retail channels across Europe.
- Cooler Master: Global PC components manufacturer (cases, cooling, power supplies). Comparable because Cooler Master's cases, coolers and PSUs overlap with Impakt's PC components and Armac power protection lines and compete for the same system-builder and retail B2B partners.
Regional players
- Modecom: Polish IT accessories and peripherals manufacturer with domestic distribution focus. Comparable as a Polish-headquartered competitor in computer accessories, peripherals and consumer electronics that targets similar retail partners in Poland and neighboring CEE markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Impakt social profiles
Digital presenceImpakt compliance and trust
Trust signalCompliance10 records
Impakt financial estimates
Financial estimateRevenue estimate
Valuation estimate
Impakt leadership team
Management profileNumber of profiles
Profiles5 records
Impakt subsidiaries and ownership
Company hierarchySubsidiaries3 records
Impakt funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Impakt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Impakt
What does Impakt do?
Impakt is a manufacturer and B2B distributor of computer accessories, gaming peripherals, professional networking solutions, and consumer electronics sold under five proprietary brands (Genesis, Natec, Fury, Lanberg, and Armac). The company sells through a global trading partner network via its proprietary eTrade B2B platform, with more than 3,500 SKUs distributed to over 40 countries. It also operates an in-house R&D department, an ERP/WMS back-office stack, and a Shenzhen office for production quality control and supplier coordination.
Is Impakt a public or private company?
Impakt is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Impakt founded?
Impakt was founded in 1997. It employs 11 to 50 people.
Where is Impakt based?
Impakt is headquartered in Mosina, Poland, in the Europe region.
How does Impakt make money?
Two revenue lines are on record. Hardware Product Sales are the primary driver. The others are B2B Trading Partner Program.
Who are Impakt's main competitors?
Direct peers on record are Trust Gaming, Endorfy and Cougar Gaming. Broad incumbents are APC by Schneider Electric, Razer, Corsair Gaming, HP (HyperX), Logitech and Cooler Master. Modecom is listed as a regional player.
Does Impakt have an API?
Yes. Impakt's eTrade B2B platform offers API integration capabilities allowing customers to integrate the eTrade system with their own client systems. The API documentation is available through the eTrade platform in the "API Documentation" tab. Customers can use this to automate ordering processes, manage product catalogs with customized pricing, and integrate complaint management. Developer documentation is at etrade.pl.