Endorfy

What Endorfy does

Endorfy is a privately held Polish PC components and gaming peripherals brand operated by COOLING Sp. z o.o., headquartered in Sokołów, Poland. The company sells a broad 19-category product portfolio spanning PC components (cases in ATX/mATX/full-tower form factors, ATX 3.1 and ATX 2.x power supplies from 350W to 1000W, air tower CPU coolers up to 250W TDP, AIO liquid coolers in 240/280/360mm sizes, and PWM/ARGB case fan families Stratus, Fluctus, Zephyr, and Corona) and gaming/workspace peripherals (Thock, Celeris, and Omnis mechanical keyboards featuring ENDORFY Yellow switches co-developed with Gateron; GEM, LIX, and LIV gaming mice using PixArt sensors; Viro headsets and Solum/AXIS microphones; CORDURA and Stoneflow mousepads; electric Atlas desks, Atlas GS/GS Pro monitor arms; Meta/Scrim gaming chairs; and accessories such as palm rests, replacement earpads, mouse docks, boom arms, and thermal paste). Distribution is entirely indirect, routed through approximately 100 channel partners — including Amazon (DE/IT/PL and others), Media Markt, Media Expert, Komputronik, x-kom, Morele, RTV EURO AGD, and tier-1 distributors such as 100Mega, ASBIS, Exertis, and Incom Group — giving the brand presence in over 25 European countries plus the USA and South Africa.

The business model is straightforward branded hardware sales at unit pricing denominated in PLN (Polish Zloty), with a value-to-mid-tier price ladder positioned against premium flagship brands. The company runs periodic promotional campaigns (ENDORFY DAYS offering discounts up to 58%, AMD bundle rebates of 30% on Navis coolers, and cross-product bundles such as mouse-plus-headset packages) and supports multi-platform compatibility (Windows, macOS, Linux, consoles). Revenue mechanics rest on channel sell-through rather than direct-to-consumer, with no disclosed subscription, service, or recurring revenue stream. R&D output is reflected in frequent product refreshes — four or more new launches between October 2025 and February 2026 — and selective co-development partnerships with Gateron (switches) and Synergy Cooling (white ARGB fans), plus co-marketing with AMD. The company is privately held under COOLING Sp. z o.o. (KRS 0000970871, share capital 500,000 PLN), has 51–100 employees per firmographic data, and reports no disclosed revenue, funding rounds, or institutional investors in the available sources.

Name

Endorfy

Legal name

COOLING Sp. z o.o.

Website

https://endorfy.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

51–100 employees

Short description

Endorfy is a privately held Polish brand that designs and distributes PC components (cases, PSUs, cooling, fans) and gaming peripherals (keyboards, mice, audio, mousepads) plus workspace accessories (desks, chairs, monitor arms), selling through 100-plus channel partners across 25-plus countries in Europe, the USA, and South Africa.

Ownership category

akta.pro rank

Product category

PC Components and Gaming Peripherals

NAICS

Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118), Electronics and Appliance Retailers (44921)

SIC

Retail-Computer & Computer Software Stores (5734), Electronic Components & Accessories (3670)

akta.pro primary industry

PC Gaming Computers & Peripherals Retail (CRACABAI)

akta.pro secondary industries

PC Components & Upgrades Retail (CPU, GPU, RAM, Storage, Motherboards) (CRACABAD), PC Gaming Peripherals Retail (Keyboards, Mice, Headsets, Controllers) (CRACAFAD), PC Cases, Chassis & Case Accessories (HDACAGAG)

Keywords

• PC components
• Gaming peripherals
• CPU cooling solutions
• Mechanical keyboards
• Power supplies

Headquarters

HQ city

Sokolow

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Hardware Product Sales: Endorfy generates revenue primarily through one-time hardware sales of PC components and gaming peripherals. Products include cases, power supplies (PSUs), air and liquid cooling systems, fans, keyboards, mice, headphones, microphones, mousepads, gaming chairs, desks, and monitor mounts. The company sells through channel partners including distributors and resellers across Europe, North America, and select other markets.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels8 records

Core offering

Endorfy designs, manufactures, and distributes PC components and gaming peripherals under a single brand. Its portfolio covers PC cases, ATX power supplies, CPU air and liquid coolers, case fans, mechanical keyboards, gaming mice, headsets, microphones, gaming chairs, electric desks, and monitor mounts. Products are sold to end consumers primarily through third-party retailers, distributors, and e-commerce platforms across Europe, North America, and Africa.

Product overview

Endorfy is a technology company specializing in PC components and gaming peripherals. Their product portfolio spans multiple categories including PC cases (ATX, mATX, mini-ITX form factors in tower, mid-tower, and full-tower designs), power supplies (budget to premium, 350W-1000W, ATX 3.1 compatible), CPU cooling (air tower coolers and AIO liquid coolers in 240-360mm sizes), case fans (multiple series with PWM and ARGB options), mechanical keyboards (Thock, Celeris, Omnis series in multiple form factors), gaming mice (GEM, LIX, LIV series with optical sensors and wireless options), audio products (Viro headsets and Solum/AXIS microphones), and workspace solutions (electric standing desks, monitor arms, gaming chairs). The products are designed for gamers, content creators, and PC enthusiasts with a focus on performance, aesthetics, and value. All products are manufactured and distributed by COOLING Sp. z o.o., a Polish company headquartered in Sokołów.

Differentiator

Problem solved

Functional benefit

Products and services

• Signum M30 mATX Case Series Compact mATX mini-tower PC case line supporting high-performance hardware including GPUs up to 345mm, CPU coolers up to 159mm, and 240mm radiators. Features mesh front panel, three pre-installed Stratus 120 PWM fans, dual-chamber layout, and front USB-C 3.2 Gen 2x2 I/O. Targeted at gamers and PC builders wanting a small-form-factor build without performance compromise.
• Aquarius 8000 Case Full-tower ATX PC case designed for showcase builds, featuring tempered glass panels and premium aesthetics with extensive radiator support up to 420mm. Targeted at enthusiasts building display-focused high-end rigs.
• Fishtank 6000 Case Mid-tower PC case featuring a panoramic glass panel design for displaying internal components, available in Flex and Corona variants. Targets enthusiasts prioritizing visual showcase of build internals.
• Ventum 400 Case Mid-tower ATX case designed for high airflow, supporting E-ATX/ATX/microATX/mini-ITX motherboards with mesh front panel and multiple fan and radiator mounting options.
• Arx 500/700 Case Series Mid-tower and full-tower ATX case series with airflow-focused design, available in Air, ARGB, Core, and White ARGB variants with pre-installed fans. The Arx 500 White ARGB variant supports ATX motherboards and radiators up to 360mm.
• Enduro L6 Power Supplies ATX power supply series with 80 PLUS Gold efficiency and Cybenetics ETA Platinum certification, available in 650W, 750W, and 850W ratings with non-modular cabling and integrated 120mm Stratus fan. Targeted at mainstream gaming builds requiring reliable long-lifetime power delivery.
• Vero L6 Power Supplies ATX 3.1 compatible budget-friendly power supply series with 80 PLUS Bronze efficiency, available in 550W, 650W, and 750W ratings. Targeted at entry-level and mainstream builds.
• Supremo FM5/FM6 Power Supplies High-end fully modular ATX power supplies with 80 PLUS Gold efficiency. FM5 series covers 650W–1000W and FM6 series 750W–1000W, featuring premium components and advanced protections. Targeted at high-end enthusiast builds.
• Elementum E5 Power Supplies Entry-level ATX power supply series with 80 PLUS certification, non-modular design, available in 350W, 450W, and 550W ratings. Targeted at basic office and entry-level builds.
• Navis F Series Liquid CPU Coolers All-in-one liquid CPU coolers available in 240mm, 280mm, and 360mm radiator sizes. REV 2.0 variants feature updated pump and improved performance. Supports Intel LGA1700/LGA1200/LGA115X and AMD AM5 sockets. Targeted at performance PC builds requiring high-capacity CPU cooling.
• Fera 5 Air CPU Cooler Tower-style air CPU cooler with heatpipe technology supporting up to 220W TDP, available in standard and Black variants with optional ARGB fan. Targeted at mainstream and mid-range builds.
• Fortis 5 Air CPU Cooler Tower-style air CPU cooler with six heatpipes and dual-fan option, designed for high-performance cooling with 250W TDP support. Targeted at performance-oriented builds.
• Spartan 5 Air CPU Cooler Budget tower air CPU cooler with integrated fan, available in MAX variant with taller heatsink for improved cooling. Targeted at entry-level and budget builds.
• Stratus / Fluctus / Zephyr / Corona Case Fans PC case fan series including Stratus (120/140mm, PWM and ARGB variants), Fluctus (120/140mm high-performance), Zephyr (80/92/120mm), and Corona (120mm dual ARGB ring). Features include FDB bearings, PWM speed control, and ARGB lighting. Targeted at PC builders seeking matching aesthetic and cooling performance.
• Thock Series Mechanical Keyboards Mechanical keyboard series available in full-size, TKL, 75%, and Compact form factors. Features ENDORFY Yellow by Gateron switches, hot-swap support, N-Key Rollover, and optional wireless 2.4GHz connectivity. V2 models include PBT keycaps and enhanced features. Targeted at gamers, typists, and productivity users seeking customizable mechanical keyboards.
• Celeris 1800 Keyboards Low-profile mechanical keyboard series with compact layout and multiple switch/color options. Targeted at users preferring a slim-profile mechanical keyboard for office or hybrid gaming/productivity use.
• Omnis Series Keyboards Full-size mechanical keyboard series with pudding keycap design and multiple switch/color variants. Targeted at gamers seeking RGB-emphasized mechanical keyboards.
• GEM / LIX / LIV Gaming Mouse Series Gaming mouse series available in multiple sizes and form factors (classic and honeycomb). Features include PixArt sensors (up to 12,000 DPI), Kailh micro switches (60M click lifespan), PTFE feet, and optional wireless 2.4GHz/Bluetooth connectivity. LIV series supports multi-platform compatibility including consoles. Targeted at PC and console gamers.
• Stoneflow Mousepads Terrazzo-inspired mousepad series with moisture-resistant surface compatible with optical and laser sensors. Features stitched edges and non-slip rubber base, available in multiple sizes (L/XL) and color options. Targeted at gamers and home/office users.
• Cordura Mousepads (Speed / Pure / Crystal) Mousepad series using durable CORDURA fabric material, available in Speed (performance), Pure (clean design), and Crystal (RGB spectrum) variants in multiple sizes with moisture-resistant properties. Targeted at users seeking durable military-grade mousepad surfaces.
• Viro / Viro Plus Headsets Over-ear gaming headsets with 53mm drivers, detachable microphone, and multiple connectivity options (USB, 3.5mm jack, XLR). Viro Plus features enhanced sound customization and memory foam earpads, available in Alt Gray, Onyx White, and other color variants. Targeted at gamers and streamers.
• Solum Microphone Series USB condenser microphone series including Solum (desktop), Solum T (tripod), Solum Streaming (boom arm), Solum Voice/Voice S (USB podcast), and Solum Studio (professional). Features 96kHz/48kHz sampling, multiple polar patterns, pop filters, and touch-sensitive mute buttons. Targeted at streamers, podcasters, and content creators.
• AXIS Streaming Microphone Streaming microphone with rear electret condenser capsule, touch mute, and dedicated streaming boom arm compatibility. Targeted at streamers and content creators.
• Atlas S/L Electric Standing Desks Electric height-adjustable standing desks with steel frames and MDF tabletops. S series features 1140x600mm desktop; L series features 1500x760mm desktop. Height range 720–1180/1200mm with 50–80kg lifting capacity, available in Dark Wood, Light Wood, and Onyx White finishes with optional LED lighting. Targeted at home-office and gaming workspace users.
• Atlas GS / GS Pro Monitor Arms Gas spring monitor arms supporting displays up to 49 inches and 16kg, featuring 360-degree rotation, VESA 75x75/100x100mm compatibility, cable management channels, and Single or Double arm configurations. GS Pro series offers enhanced stability with a 20,000 cycle-tested gas cylinder.
• Meta / Scrim Gaming Chairs Ergonomic gaming chairs with adjustable armrests, lumbar support, and breathable materials, available in multiple color variants. Targeted at gamers and home-office users seeking ergonomic seating.
• Floor Pad Series Protective floor mats for gaming chairs available in square (FP90S 900x900mm) and rectangular (FP120R 900x1200mm) formats with 2.2mm PVC construction. Targeted at gaming chair owners seeking floor protection.

Quantifiable outcome

• Products available in over 25 countries through 100+ retail partners

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• AMDcoreGTM or Marketing PartnerAMD and Endorfy conducted joint promotional campaigns offering 30% discount on Endorfy Navis liquid cooling products when purchased with AMD processors. This co-marketing initiative promotes Endorfy coolers to AMD's customer base and drives cross-brand awareness.
• GateroncoreTechnology or IntegrationEndorfy collaborated with Gateron to develop proprietary ENDORFY Yellow mechanical switches, exclusively available in Endorfy keyboards. This partnership enables differentiated keyboard products with custom switch characteristics.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Corsair Gaming: Corsair is a leading gaming hardware brand offering cases, PSUs, cooling, fans, keyboards, mice, headsets, and streaming gear. Endorfy competes head-on across nearly the entire ecosystem, though Corsair operates at significantly larger scale with global brand recognition.
• be quiet!: German PC components brand specializing in PSUs, CPU coolers (air and AIO), cases, and fans. Direct competitor in cooling, PSU, and case categories with a similarly value-to-enthusiast positioning; one of Endorfy's closest comparables in European retail.
• Cooler Master: Global PC components brand with overlapping portfolio of cases, air and liquid coolers, fans, PSUs, and gaming chairs. Cooler Master competes across essentially all of Endorfy's PC component categories and shares the channel-led distribution model.
• DeepCool: PC cooling and components manufacturer offering cases, air and AIO coolers, fans, and PSUs. DeepCool's value-oriented positioning and broad European distribution closely mirror Endorfy's go-to-market approach.
• NZXT: PC gaming hardware brand offering cases, cooling, PSUs, and software. NZXT competes with Endorfy in cases and cooling, with a stronger direct-to-consumer angle while Endorfy leans on retail channels.
• Sharkoon Technologies: German PC peripherals and components brand offering cases, fans, keyboards, mice, headsets, and gaming chairs at value price points. Sharkoon is one of the closest peers to Endorfy by product breadth, pricing tier, and European retail footprint.
• Fractal Design: Scandinavian PC case, cooling, PSU, and fan brand focused on minimalist, high-airflow designs. Fractal Design directly overlaps with Endorfy's case and cooling categories at the enthusiast mid-tier.
• Logitech G: Premium gaming peripherals division of Logitech covering keyboards, mice, headsets, and microphones. Direct competitor in Endorfy's peripheral categories (Thock keyboards, LIV/GEM/LIX mice, Viro headsets, Solum microphones).
• Razer: Global gaming hardware brand spanning keyboards, mice, headsets, chairs, and streaming peripherals. Razer competes with Endorfy across the peripheral side of the portfolio and sets the premium-tier benchmark.
• Thermaltake: Global PC components brand covering cases, cooling (air and liquid), PSUs, fans, and gaming chairs. Thermaltake's broad product range and European channel presence place it in direct competition with Endorfy across components and furniture-adjacent categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC03DhkyAYsshJX5uaYa4nPA
• Facebookfacebook.com/ENDORFY
• LinkedInlinkedin.com/company/endorfy
• Instagraminstagram.com/ENDORFY
• Xx.com/ENDORFYglobal

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Endorfy