What Freytag & Berndt does

Freytag & Berndt is an Austrian map and travel guide publisher founded in 1770 and headquartered in Vienna as the limited partnership Freytag-Berndt u. Artaria KG. The company owns the proprietary f&b brand portfolio encompassing Straßenkarten (road maps), Wanderkarten (hiking maps), Radkarten (cycling maps), Stadtpläne (city maps), Poster und Wandkarten (wall maps), Organisationskarten, Bücher und Globen, and historical facsimile reprints drawn from its archive. Core production of f&b cartography is executed through a core publishing partnership with KOMPASS Karten in Innsbruck, while official Austrian 1:25,000 topographic map distribution is handled through a partnership with BEV covering over 300 map sheets.

Digital presence is anchored by the freytagberndt.com e-commerce store, the Rother App integration (by Komoot) delivering over 13,000 verified hiking tours offline, and a separately monetized Geodaten / Lizenzen service for commercial geodata licensing. Distribution operates through a multi-channel model: direct e-commerce across 11+ countries, wholesale (Auslieferung) for resellers in Austria and Germany, a dedicated B2B sales team for custom corporate solutions, and a discontinued brick-and-mortar retail footprint following 2025 store closures. Complementary guidebooks spanning travel, hiking, climbing, ski touring, nautical, and aviation topics are published under the f&b brand and as a Rother distributor.

Revenue is generated primarily through one-time sales of physical products typically priced €9-35, plus licensing income from digital geodata and recurring textbook procurement by Austrian schools (Volksschule through HTL and HAK programs). The business targets outdoor enthusiasts and general travelers as primary segments, with secondary institutional demand from educational institutions and niche demand from B2B/corporate customers, water sports users, and aviation hobbyists. The company maintains 1-10 employees and operates as an independent private partnership with no disclosed external investment.

Name

Freytag & Berndt

Legal name

Freytag-Berndt u. Artaria KG

Website

https://freytagberndt.com

Company type

Private

Founded year

1770

Operating status

Operating

Headcount range

1–10 employees

Short description

Founded in 1770 and headquartered in Vienna, Freytag & Berndt publishes the proprietary f&b line of road, hiking, cycling, and city maps, plus travel guides, nautical charts, and educational materials, serving outdoor enthusiasts, travelers, Austrian schools, and B2B customers across the DACH region via e-commerce, wholesale, and custom mapping solutions.

Ownership category

akta.pro rank

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Physical Map and Atlas Sales: One-time sales of physical products including road maps, hiking maps, cycling maps, city plans, wall maps, atlases, and globes. Products sold individually at various price points (€9-35 per item).
2. Travel Guide and Book Sales: Sales of travel guides, hiking guides, climbing guides, ski tour guides, and travel literature. Published under their own brand and distributed from third-party publishers.
3. Nautical and Aviation Products: Specialized charts and guides for sailing (Seekarten), motorboating, and aviation including flight charts and simulator materials.
4. School/Educational Materials: Sales of school hand maps, classroom wall maps, and educational atlases for Austrian schools including Schulatlas.
5. B2B/Corporate Solutions: Customized business solutions including customer gifts, corporate image products, tourism marketing materials, campaign collaborations with print media, and organizational maps for businesses.
6. Digital Data and Licensing: Digital geographic data products and geodata licensing (Geodaten / Lizenzen) for commercial and professional use.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Freytag & Berndt is an Austrian cartographic publisher that produces and sells branded f&b map series (street, hiking, cycling, city, wall, organizational, historical reprints) along with travel guides, hiking/climbing/ski guides, atlases, globes, nautical charts, aviation maps, and school/educational maps. The company distributes through its own e-commerce site at freytagberndt.com, physical retail stores, wholesale channels for resellers, and dedicated B2B custom solutions for corporate clients, and also licenses digital geographic data (Geodaten/Lizenzen).

Product overview

Freytag & Berndt is an Austrian map publisher offering a comprehensive portfolio of cartographic products and geographic publications. The core offering consists of the f&b (freytag & berndt) branded product lines including street maps (Straßenkarten), hiking maps (Wanderkarten), cycling maps (Radkarten), city maps (Stadtpläne), posters and wall maps (Poster und Wandkarten), organizational maps (Organisationskarten), books and globes (Bücher und Globen), historical map reprints, and school hand maps (Schulhandkarten). These are complemented by themed guidebooks covering hiking, travel, climbing, winter sports, and nautical topics. The company also provides B2B business solutions for customized corporate mapping products and geodata licensing services. Products are available both as physical printed items and increasingly through digital channels including the Rother App integration.

Differentiator

Problem solved

Functional benefit

Brands

• KOMPASS freytag & berndt: Publishing imprint for maps and outdoor products

Products and services

• f&b Straßenkarten (f&b Street Maps) Road and automobile maps covering various regions and countries, including auto atlases with spiral binding or softcover formats, sold to consumers for road trip and travel planning.
• f&b Wanderkarten (f&b Hiking Maps) Hiking and outdoor recreation maps covering Austria at 1:50,000 scale completely, with focus on Alpine regions including Austria, Germany, South Tyrol, and Northern Italy. Feature hiking and cycling routes, sights, and often include leisure guides.
• f&b Radkarten (f&b Cycling Maps) Cycling maps and bike routes including ADFC cycling tour maps and long-distance bike paths across Europe.
• f&b Stadtpläne (f&b City Maps) City maps for domestic and foreign destinations with expressive color design, updated regularly in cooperation with local authorities.
• f&b Poster und Wandkarten (f&b Posters and Wall Maps) World maps, political and physical maps, laminated wall maps, and decorative map posters for home and office.
• f&b Organisationskarten (f&b Organizational Maps) Organizational maps including postal code maps, administrative maps, and school hand maps for educational and institutional use.
• f&b Bücher und Globen (f&b Books and Globes) Geographic books, atlases, travel guides, and globes complementing the map product portfolio.
• Nachdrucke historischer Karten (Historical Map Reprints) Facsimile reprints of historical maps from the freytag & berndt archive, including monarchical maps of Austria-Hungary and other antique reproductions.
• Schulhandkarten (School Hand Maps) School desk maps and educational geography materials including DUO desk pads with physical maps on one side and overview maps on the other, laminated, waterproof, and tear-resistant, sold to Austrian schools and educational institutions.
• Wanderführer (Hiking Guides) Guidebooks with detailed route descriptions, hiking maps, elevation profiles, and overview maps for outdoor adventures.
• Reiseführer (Travel Guides) Travel guidebooks covering destinations worldwide with cultural information, recommendations, and practical travel tips.
• Seekarten und Nautik (Nautical Charts and Maritime) Sea charts, maritime guides, and nautical publications including Imray charts and sailing maps for sailors and motorboaters.
• Flugkarten (Aviation Maps) Aviation charts and flight-related publications for pilots and aviation enthusiasts.
• Kletterführer (Climbing Guides) Via ferrata and climbing guidebooks covering climbing spots worldwide.
• Wintersport (Winter Sports Publications) Ski touring guides and winter sports publications covering Alpine regions.
• Weltatlanten und Themenatlanten (World and Thematic Atlases) World atlases and thematic atlases with geographic information and records.
• B2B / Business Solutions Customized B2B products including customer gifts, corporate image materials, tourism promotional items, and special print media collaborations sold to business clients via direct sales team.
• Geodaten / Lizenzen (Geodata / Licenses) Geodata licensing services for commercial use of map and geographic data.
• Geschenkkarte (Gift Cards) Gift cards available in denominations starting from €25 for purchase of any products on the freytagberndt.com store.

Quantifiable outcome

• 4.9/5 customer satisfaction rating based on 1515 Google reviews

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• KOMPASS KartencoreTechnology or IntegrationKey publishing partnership for freytag & berndt branded map products. KOMPASS (Karl-Kapferer-Str. 5, 6020 Innsbruck) produces the f&b Straßenkarten, Wanderkarten, Radkarten, and Stadtpläne product lines, including the Austria coverage at 1:50,000 scale.
• Bergverlag RothercoreChannel Partner/ Reseller/ DistributorDistribution partnership for Rother hiking and climbing guidebooks. Freytag & Berndt serves as a reseller for the complete Rother Wanderbuch catalog including Alpine guides, family-friendly hikes, and ski tour guides.
• Carto.atminorChannel Partner/ Reseller/ DistributorDistribution partnership for Carto.at outdoor maps including the Luchs Trail and Nationalpark Kalkalpen series with unique 3D relief representation.
• BEV – Bundesamt für Eich- und Vermessungswesen (Austrian Federal Office for Calibration and Surveying)coreTechnology or IntegrationPartnership for distribution of official Austrian 1:25,000 topographic maps (Österreichische Karte/ÖK25V) with UTM-GNSS coordinates, trail markings, and GPS compatibility. Over 300 map sheets covering all of Austria.
• Rother AppcoreTechnology or IntegrationIntegration providing access to over 13,000 verified hiking tours through the Rother mobile app with unique rock and terrain representation, available for iOS and Android with offline functionality.
• Österreichischer Alpenverein (Austrian Alpine Club)minorChannel Partner/ Reseller/ DistributorBlattschnitte partnership for Alpine Club maps distributed through freytag & berndt's map cutting service.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Carto.at: Austrian outdoor map publisher specializing in 3D relief maps and niche trails like Luchs Trail and Nationalpark Kalkalpen, distributed through F&B. Direct peer in Austrian outdoor cartography with overlapping customer segments.
• KOMPASS Karten: Austrian/German map publisher headquartered in Innsbruck that produces F&B's core f&b branded map lines and is also an independent publisher of its own KOMPASS-branded outdoor maps. Direct peer and production partner with overlapping product categories in hiking, cycling, and road maps.
• Bergverlag Rother: German publisher of hiking, climbing, and ski tour guidebooks whose products F&B distributes. Direct peer in the Alpine outdoor guidebook category with shared customer base of German-speaking outdoor enthusiasts and overlapping distribution relationships.
• Falk: German map and travel guide publisher with city maps, road atlases, and tourism products. Direct peer in European cartographic publishing with overlapping product categories and shared DACH customer base.
• Mairdumont (Marco Polo): German-based travel publisher and owner of Marco Polo, Baedeker, and other travel guide brands. Direct peer in travel publishing with comparable product mix (travel guides, maps, atlases) and overlapping DACH distribution channels.

Broad incumbents

• ADAC (Maps and Travel Guides): German auto club publishing road maps, city maps, and camping guides as part of broader membership services. Broad incumbent with overlapping road map and travel guide products but anchored in membership services rather than publishing.
• Michelin Maps and Guides: Global tire manufacturer with major publishing division producing road maps, city maps, and travel guides (Michelin Green/Red Guides). Broad incumbent with overlapping road and travel map categories but operating globally and at much larger scale.
• National Geographic Maps: Global publisher of maps, atlases, and travel guides with strong brand in outdoor/adventure category. Broad incumbent with overlapping map and travel guide products but operating at much larger scale across global markets.

Emerging players

• Komoot: German digital outdoor navigation platform whose Rother App is integrated with F&B maps. Emerging player in the same customer use case (hiking/outdoor navigation) but delivered via mobile app rather than printed maps, representing both a partner and competitive threat.

Regional players

• Hallwag: Swiss map and travel guide publisher with road maps, city plans, and travel products centered on Switzerland and Alpine regions. Regional peer with similar product mix and overlapping Alpine/DACH customer base, though primarily Swiss-focused.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/freytagberndtcz
• Facebookfacebook.com/freytagberndt

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Freytag & Berndt