Wizard Events
Wizard Events is a Delhi-based corporate event management and MICE company founded in 2007 that delivers physical, virtual, and hybrid events, corporate gifting, digital services, and employee engagement platforms to Fortune 500 enterprises across India and international destinations.
- Company typePrivate
- Founded2007
- HeadquartersDelhi, India
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Wizard Events does
Wizard Events & Conferences Pvt. Ltd. is a Delhi-headquartered corporate event management and MICE (Meetings, Incentives, Conferences, Exhibitions) company founded in 2007, serving large enterprises and Fortune 500 brands across India and select international markets. The company operates across five core service pillars: (1) MICE — domestic and international meeting and incentive travel with destination management; (2) Events Management — physical, virtual, hybrid, large-scale, celebrity, and product launch events; (3) Digital Services — custom event apps/websites, loyalty program platforms, digital marketing, concierge, and design & technology; (4) Corporate Gifting — merchandise, sustainable/wellness gifts, hampers, tech/luxury/festive gifting across 13+ specialized sub-categories; and (5) Employee Engagement — workplace wellness programs and a tech-integrated engagement platform with HRMS/HRIS integration, leaderboards, and digital certificates.
The underlying technology stack includes custom mobile and web applications with registration, networking, and analytics features; live streaming and hybrid event infrastructure; loyalty and reward management systems; and API-based integration with corporate HR platforms. The company claims over 500 completed events, 100+ brand clients, and event attendance handling from 50 to 500+ guests, with notable Fortune 500 relationships including Cisco, Broadcom, Logitech, PMI, Reckitt, Kohler, Minor Hotels, and Aditya Birla Group. International project delivery spans Bahrain, Turkey, Australia, Switzerland, and the UAE.
The business model is primarily project-based professional services with custom quote-based pricing per event, supplemented by hardware-revenue corporate gifting and a growing recurring/transactional component through the digital services and employee engagement platform layers. Go-to-market is direct enterprise field sales supplemented by content marketing, SEO, and inbound contact form capture. Operating geographies include India as the primary market with international MICE project delivery to the Middle East, Europe, and Australia-Pacific. The company is privately held with no disclosed external funding or institutional investors.
Wizard Events firmographics
Firmographics- Name
- Wizard Events
- Legal name
- Wizard Events
- Website
- https://wizard-events.in
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Wizard Events is a Delhi-based corporate event management and MICE company founded in 2007 that delivers physical, virtual, and hybrid events, corporate gifting, digital services, and employee engagement platforms to Fortune 500 enterprises across India and international destinations.
- Ownership category
- akta.pro rank
Wizard Events industry classification
Industry- Product category
- Corporate Event Management
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Other Amusement and Recreation Industries (7139)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Corporate Events & Meetings (MICE) Agencies (MPAAAGAD)
- akta.pro secondary industries
- Audience Engagement & Interactivity Tools (Polling, Q&A, Chat, Gamification) (THAHAOAD), Integration & Managed Services for Hybrid Events (Platform Integrations, Ops, Support) (THAHAOAO)
Keywords
Where Wizard Events is headquartered
LocationHeadquarters
- HQ city
- Delhi
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Wizard Events business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure
Revenue model
- MICE Services: Meetings, Incentives, Conferences, and Exhibitions services including domestic and international MICE operations, destination management, and travel logistics
- Corporate Event Management: Physical, virtual, and hybrid event management including large-scale events, celebrity events, product launches, and corporate celebrations
- Corporate Gifting: Customized corporate gifts including merchandise, sustainable gifts, wellness items, hampers, trophies, apparel, tech gifts, luxury gifts, and promotional items
- Digital Services: Digital marketing, loyalty programs, app/web development, concierge services, and design & tech solutions for events
- Employee Engagement Services: Workplace wellness programs, team building activities, recognition programs, and reward platform management
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Wizard Events product offering
Product offeringCore offering
Wizard Events is a corporate event management and MICE (Meetings, Incentives, Conferences, Exhibitions) company offering end-to-end event solutions spanning domestic and international MICE, physical/virtual/hybrid event management, digital services (loyalty programs, app/web development, digital marketing, concierge), corporate gifting, and employee engagement platforms. The company serves enterprise clients by combining event logistics, creative design, technology integration, and on-site execution across India and international destinations.
Product overview
Wizard Events is a corporate event management and MICE (Meetings, Incentives, Conferences, Exhibitions) company offering comprehensive event solutions. The portfolio consists of five core service pillars: MICE (domestic and international), Events Management (physical, virtual, hybrid, large-scale, celebrity, and product launches), Digital Services (loyalty programs, app/web development, digital marketing, concierge, and design/tech), Corporate Gifting (merchandise, sustainable gifts, hampers, promotional items, and 13 sub-categories including tech gifting, luxury gifting, festive gifting, trophies, and accessories), and Employee Engagement (workplace wellness and tech-integrated engagement platforms). The company serves Fortune 500 clients across India and internationally, providing end-to-end event solutions from ideation to execution.
Differentiator
Problem solved
Functional benefit
Products and services
- MICE (Meetings, Incentives, Conferences, Exhibitions) Comprehensive MICE solutions covering domestic and international meetings, incentive travel, conferences, and exhibitions with end-to-end event management including venue selection, travel arrangements, and on-site coordination for enterprise clients.
- Events Management Full-service event management covering physical, virtual, hybrid, large-scale, celebrity, and product launch events for corporate clients, including venue booking, guest management, travel and accommodation, celebrity management, and on-site execution.
- Digital Services Comprehensive digital services including customized loyalty program design, custom event apps and websites, digital marketing (social media, email, SEO, content), 24/7 concierge services for travel, and design & tech solutions combining creativity with interactive AV, live streaming, and hybrid event technology.
- Corporate Gifting End-to-end corporate gifting solutions including event gifting, merchandise, sustainable and wellness gifts, promotional items, customized hampers, tech gifts, luxury gifts, festive gifts, custom trophies and awards, and personalized accessories for employee and client appreciation.
- Employee Engagement Services Tech-integrated employee engagement solution including workplace wellness programs (ergonomic evaluations, fitness, stress management, mindfulness), team building activities, celebrations, and a platform with admin panel, team rewards, leaderboards, service milestones, digital certificates, and HRMS/HRIS API integration.
- Tech Gifting Electronic and technology-based corporate gifts including gadgets and devices suitable for employee and client appreciation.
- Luxury Gifting Premium luxury corporate gifts designed for high-end client and employee gifting occasions.
- Festive Gifting Festival-themed corporate gift collections, particularly Diwali gifts, designed for employees and clients.
- Custom Trophies & Awards Customized trophies and awards designed for corporate events and recognition ceremonies.
- Sustainable Gifting Environmentally friendly corporate gift options featuring sustainable sourcing and eco-conscious packaging.
Quantifiable outcome
- 500+ successful events completed
- +1 more outcomes
Companies that use Wizard Events
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
Wizard Events technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Wizard Events partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Wizard Events competitors and assessment
Company assessmentDirect peers
- Cineyug: India-based celebrity and corporate event management company delivering large-scale entertainment-led events for enterprise clients, comparable to Wizard Events' celebrity and product launch services.
- Encompass Events & Marketing: Indian event management and experiential marketing agency serving enterprise clients with conferences, product launches, and integrated event solutions.
- VIBGYOR Brand Services: Indian experiential marketing and brand activation agency offering corporate events, conferences, and integrated brand experiences comparable to Wizard Events' MICE portfolio.
- Maximus Events: India-based event management and MICE services firm providing corporate events, conferences, and incentive travel for enterprise clients.
- Touchwood Group: Indian corporate event management company offering end-to-end event production for Fortune 500-style clients, directly comparable in scope and customer base.
- Percept Limited: Diversified Indian MICE, entertainment, and advertising conglomerate with corporate event management capabilities overlapping directly with Wizard Events' core offering.
- WOW Events: India-based corporate event management and MICE agency serving large enterprises with end-to-end event planning, similar in scale and customer profile to Wizard Events.
Broad incumbents
- Fountainhead MKTG: Larger India-based experiential marketing agency within the DDB Mudra Group, offering MICE and corporate events as part of a wider communications portfolio — overlapping but with broader capabilities.
- GroupM ESP: Global media agency GroupM's experiential and sports marketing arm with India operations, providing corporate event and activation services as part of a wider media and marketing portfolio.
Emerging players
- Cvent: Global event management technology platform providing event registration, virtual/hybrid event software, and venue sourcing — adjacent competitor targeting the same enterprise event buyers with a tech-led model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Wizard Events social profiles
Digital presenceWizard Events financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wizard Events leadership team
Management profileNumber of profiles
Wizard Events funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wizard Events M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wizard Events
What does Wizard Events do?
Wizard Events is a corporate event management and MICE (Meetings, Incentives, Conferences, Exhibitions) company offering end-to-end event solutions spanning domestic and international MICE, physical/virtual/hybrid event management, digital services (loyalty programs, app/web development, digital marketing, concierge), corporate gifting, and employee engagement platforms. The company serves enterprise clients by combining event logistics, creative design, technology integration, and on-site execution across India and international destinations.
Is Wizard Events a public or private company?
Wizard Events is a private company. It is classified as unknown and is currently operating.
When was Wizard Events founded?
Wizard Events was founded in 2007. It employs 51 to 100 people.
Where is Wizard Events based?
Wizard Events is headquartered in Delhi, India, in the Asia region.
How does Wizard Events make money?
Five revenue lines are on record. MICE Services are the primary driver. The others are corporate Event Management, corporate Gifting, digital Services and employee Engagement Services.
Who are Wizard Events's main competitors?
Direct peers on record are Cineyug, Encompass Events & Marketing, VIBGYOR Brand Services, Maximus Events, Touchwood Group, Percept Limited and WOW Events. Broad incumbents are Fountainhead MKTG and GroupM ESP. Cvent is listed as an emerging player.
Does Wizard Events have an API?
No public API is recorded for Wizard Events.
What industry is Wizard Events in?
Wizard Events's product category is Corporate Event Management. Its primary akta.pro industry code is MPAAAGAD, Corporate Events & Meetings (MICE) Agencies, with a secondary code of THAHAOAD, Audience Engagement & Interactivity Tools (Polling, Q&A, Chat, Gamification). Its NAICS code is 711320 and its SIC code is 7900.