Diaco

Name

Diaco

Legal name

Diaco Limited

Website

https://diaco.co.uk

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Special Care Dentistry Equipment (Wheelchair-Accessible Dental Chairs)

NAICS

Dental Equipment and Supplies Manufacturing (339114), Surgical Appliance and Supplies Manufacturing (339113)

SIC

Dental Equipment & Supplies (3843)

akta.pro primary industry

Seating & Positioning Systems (Cushions, Backs, Pressure Relief) (HLAHAMAB)

Keywords

• Special care dentistry
• Wheelchair dental chair
• Accessible dental equipment
• Mobile dental platform
• Bariatric dental chair

Headquarters

HQ city

Shoreham-by-sea

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Diaco Dental Chair Hardware Sales: One-time sale of the diaco dental chair as medical equipment to NHS hospitals, VA Medical Centers, DoD military facilities, and international dental hospitals. The chair is a capital equipment purchase with a lifetime structural guarantee and 2-year servicing/maintenance warranty.
2. Service, Maintenance & Warranty: 2-year servicing and maintenance warranty included as standard with the dental chair. Extended warranty and servicing contracts available. The lifetime structural guarantee covers the scoop and base structure.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Diaco designs, manufactures, and sells the diaco® dental chair, a fully mobile dental platform that accepts a patient's own wheelchair (manual or electric) and safely reclines it into the optimal treatment position using powered wheels and a hydraulic system, eliminating manual handling, hoisting, and lifting for special care dentistry. The company sells the capital equipment to NHS hospitals, US VA Medical Centers, US DoD military hospitals, and international dental hospitals, bundled with a 2-year service/maintenance warranty, a lifetime structural guarantee, optional patient-lift accessories (DPL1, DPL2), and a training DVD for clinical staff.

Product overview

Diaco offers a specialized dental care product line centered on the diaco® dental chair, a fully mobile dental platform designed specifically for wheelchair patients. The core product enables patients to remain in their own wheelchairs during treatment, eliminating manual handling and hoisting. The portfolio also includes two patient lift accessories (DPL1 and DPL2) available on government procurement schedules, and a training DVD for staff education. The diaco® dental chair is the company's flagship product, with supporting accessories and training materials forming the complete product ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• diaco patient lift DPL1: Patient lift product listed alongside diaco dental chair on GSA/FSS Schedule V797P-3214M.
• diaco patient lift DPL2

Products and services

• diaco® Dental Chair Fully mobile dental platform designed specifically for wheelchair patients; accepts manual and electric wheelchairs (and bariatric patients up to 500kg) and reclines them into the optimal dental treatment position via joystick-controlled powered wheels and a hydraulic recline system, eliminating manual handling, hoisting, and lifting. Sold as capital equipment to NHS hospitals, VA Medical Centers, DoD military hospitals, and international dental hospitals and universities, with a 2-year service/maintenance warranty and lifetime structural guarantee.
• diaco® patient lift DPL1 Patient lift accessory for use with the diaco® dental chair system, listed on GSA/FSS Schedule V797P-3214M for supply to VA Medical Centers and other US federal buyers.
• diaco® patient lift DPL2 Patient lift accessory for use with the diaco® dental chair system, listed on GSA/FSS Schedule V797P-3214M for supply to VA Medical Centers and other US federal buyers.
• Diaco User Training DVD Staff training DVD covering preparation, patient positioning, reclining, treatment, return-to-upright, emergency procedures, and movement of the Diaco dental chair; used by NHS clinics, VA facilities, and international customers for staff onboarding and certification.

Quantifiable outcome

• Over 100,000 wheelchair patients worldwide have been safely treated in their own wheelchairs using the diaco dental chair (November 2011 milestone)
• +5 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• US Department of Defense — Defense Logistics Agency (DLA)coreChannel Partner/ Reseller/ Distributor · 30 January 2012US DoD granted Diaco Dental Inc. a 5-year DAPA Contract SP0200-12-H-0026 to supply diaco dental chairs to US Military Medical facilities worldwide. With military hospitals based in 28 countries, this contract enables global roll-out through the Defense Logistics Agency distribution network.
• US Department of Veterans Affairs — VA National Acquisition CentercoreChannel Partner/ Reseller/ Distributor · 30 September 2010VA National Acquisition Center awarded Diaco Dental Inc. a 5-year GSA/FSS Schedule V797P-3214M to supply VA Medical Centers with diaco dental chairs. This government contract enables all VA dental departments to procure diaco chairs through the GSA Advantage! system. A dedicated VA Contract Manager handles enquiries.
• International Association for Disability and Oral Health (IADH)coreGTM or Marketing Partner · 25 August 2010Diaco has been a Gold/main sponsor at multiple IADH congresses (2006 Gothenburg, 2008 Santos, 2010 Ghent). These are the premier global events for special care dentistry, attracting hundreds of dental professionals from dozens of countries. Diaco conducts live product demonstrations at these congresses and presents on future strategies for delivering advanced oral care.
• Special Care Dentistry Association (SCDA)coreGTM or Marketing Partner · 17 April 2009Diaco was a major sponsor of SCDA's 21st Annual Meeting in Baltimore 2009, which served as Diaco's official US market launch. SCDA is the leading US organisation for oral health professionals serving people with special needs. Steve Campbell presented at the General Session on special care dentistry.
• Darlington NHS Dental Access Centre and Darlington PCTminorStrategic or Co-development Partner · 25 May 2008Diaco filmed a demonstration video of the diaco dental chair in use at an NHS dental clinic. The partnership with Darlington NHS provided authentic clinical footage used for marketing and training purposes, and demonstrated the chair working alongside a traditional dental chair in a real NHS surgery setting.
• RADAR (Royal Association of Disability and Rehabilitation)coreStrategic or Co-development Partner · 10 February 2008RADAR, the UK's leading disability charity representing 10.8 million disabled people, published a white paper recommending every PCT in England and Wales install a diaco dental chair. This advocacy is driven by concerns that wheelchair users receive inferior dental care due to transfer difficulties, which the diaco chair directly solves. The charity called the diaco chair 'a significant development in ensuring access for all.'

Scale indicators6 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Henry Schein: Henry Schein is the largest dental supply distributor in the US, channeling dental equipment from multiple manufacturers into clinics and institutions. They are a peer to Diaco in the sense that institutional buyers use Henry Schein as a comparable procurement channel for dental chairs and accessories.
• Forest Dental: Forest Dental is a US dental equipment manufacturer offering dental chairs and operatory equipment. As an established dental chair competitor with similar institutional sales channels, Forest is a comparable specialty-dental-equipment peer to Diaco's niche positioning.
• Midmark: Midmark is a long-established US medical and dental equipment manufacturer offering full dental operatory packages including dental chairs. Diaco competes within the broader dental chair category but specializes in the wheelchair-accessibility niche where Midmark offers standard chairs.
• Dentsply Sirona: Dentsply Sirona is the world's largest dental equipment and consumables company with broad coverage across dental chairs, imaging, and instruments. They represent the dominant incumbent that any dental equipment specialist, including Diaco, must position against for institutional hospital and NHS procurement.
• A-dec: A-dec is one of the largest privately-held dental equipment manufacturers globally, producing dental chairs, delivery systems, and cabinetry. Like Midmark, A-dec competes with Diaco in dental chairs but does not offer the wheelchair-integrated, no-transfer platform that defines Diaco's positioning.
• Pelton & Crane (DentalEZ): Pelton & Crane, now part of DentalEZ, is a historical dental chair specialist with deep penetration in US dental schools and clinics. As a focused dental chair company, it is a natural adjacent competitor for institutional dental chair procurement decisions that Diaco also targets.
• Planmeca: Planmeca is a Finnish dental equipment manufacturer serving dental hospitals and educational institutions worldwide. Its strong international footprint and university-hospital orientation make it a relevant peer for Diaco's international dental school and research institution sales motion.

Others

• Sunrise Medical: Sunrise Medical is a leading global manufacturer of wheelchairs and mobility equipment, addressing the patient-side of the same clinical challenge Diaco targets: delivering care to wheelchair users without manual transfer. While the product category differs, both companies serve the disability-accessibility clinical use case.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/diaco-ltd

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diaco