Indiana Rural Health Association

What Indiana Rural Health Association does

Indiana Rural Health Association (IRHA) is a nonprofit, member-driven organization founded in 1997 and headquartered in Washington, Indiana, with satellite offices in Terre Haute and Indianapolis. It serves as the statewide association representing approximately 1 million Hoosiers living in rural areas and small cities, with a membership base of 2,400+ individuals, healthcare providers, and organizations. Its mission is to improve rural health through leadership, education, advocacy, collaboration, and resource development.

IRHA operates a portfolio of interconnected programs rather than a single product. Core membership-based infrastructure includes the Indiana Statewide Rural Health Network (InSRHN) for Critical Access and rural hospitals and the Business Partner Network (BPN) for vetted vendor services. Specialized health intervention programs include Healthy Start Communities that C.A.R.E. (HSCC) for infant mortality, Indiana Rural Opioid Consortium (InROC) for substance use disorders, Healthy Minds Healthy Lives for farm-related mental health, MommyWise for maternal health, Indiana Tobacco Cessation, and the Rural Indiana Screening for Colorectal Cancer (RISCC) study with Indiana University. Supporting infrastructure includes the Indiana Healthy Families Alliance (IHFA) for Medicaid/CHIP enrollment, Indiana Telehealth Network (FCC-funded broadband), Upper Midwest Telehealth Resource Center (multi-state), Critical Access Hospital FLEX program, and Rural Health Clinic resources.

IRHA's revenue is derived from four primary streams: tiered membership dues ($120 individual, $540–$1,260 organizational, $5,000 InSRHN), annual conference and event revenue, federal/state grants (HRSA, CMS, USDA, FCC, IDOH), and donations. Federal grant funding is the largest disclosed revenue source, with major awards including $5,560,651 (HRSA Healthy Start), $2,963,760 (CMS IHFA), and ongoing HRSA opioid response and USDA Food and Nutrition program support. The organization is governed by a member-elected board and led by CEO Cara Veale, DHS, FACHE, with a staff of approximately 22 program directors, coordinators, and data analysts.

Name

Indiana Rural Health Association

Legal name

Indiana Rural Health Association

Website

https://indianaruralhealth.org

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Indiana Rural Health Association is a 1997-founded nonprofit membership association serving 2,400+ members and advocating for rural healthcare across Indiana through a portfolio of grant-funded programs addressing opioid use, infant mortality, mental health, telehealth, and provider sustainability.

Ownership category

akta.pro rank

Product category

Rural Healthcare Advocacy and Program Services

NAICS

Civic and Social Organizations (8134), Social Advocacy Organizations (8133), Voluntary Health Organizations (813212), Civic and Social Organizations (81341)

SIC

Services-Membership Organizations (8600), Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Public Health & Health Equity Organizations (BPAGACAL)

akta.pro secondary industries

Community Health, Prevention & Health Education (BPAGACAC), Health Equity, Access & Social Determinants Programs (BPAIAJAO), Maternal, Child & Family Health Organizations (BPAGACAF), Non-Communicable Disease Prevention & Chronic Disease Programs (BPAIAJAI)

Keywords

• Rural healthcare advocacy
• Telehealth resource center
• Maternal health programs
• Substance use treatment
• Critical access hospitals

Headquarters

HQ city

Terre Haute

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Dues: Annual membership fees from Individual ($120), Organizational (based on FTE from $540-$1,260), InSRHN ($5,000/year), and Business Partner Network members. Membership year runs July 1 to June 30.
2. Conference and Event Revenue: Annual conference registration fees, exhibitor fees, sponsorship packages, and student scholarships generate revenue while providing educational programming.
3. Government Grants and Funding: Funding from HRSA (Rural Communities Opioid Response MAT Access Program), USDA (Food and Nutrition Program), CMS (Indiana Healthy Families Alliance - $2,963,760 award), and HRSA Healthy Start grant ($5,560,651).
4. Donations: Accepts donations at various levels ($25, $50, $100, $500, $1,000+) with recognition on donor webpage.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Indiana Rural Health Association is a 501(c) nonprofit membership-driven organization that delivers rural-health programs, advocacy, and member services across Indiana. Its portfolio includes member networks (InSRHN, Business Partner Network), specialized intervention programs (Healthy Start Communities that C.A.R.E., InROC, Healthy Minds Healthy Lives, MommyWise, Tobacco Cessation, RISCC), telehealth infrastructure (Indiana Telehealth Network, UMTRC), insurance enrollment (IHFA), Critical Access Hospital education (FLEX), and annual conferences and webinars.

Product overview

Indiana Rural Health Association (IRHA) is a nonprofit membership-driven organization organized in 1997 that operates as a portfolio of interconnected programs and services rather than a single product. Its core offerings include the Indiana Statewide Rural Health Network (InSRHN) and Business Partner Network (BPN) as membership-based infrastructure programs, supplemented by specialized health intervention programs including Healthy Start Communities that C.A.R.E. (HSCC), Indiana Rural Opioid Consortium (InROC), Healthy Minds Healthy Lives, MommyWise, Indiana Tobacco Cessation, and Rural Indiana Screening for Colorectal Cancer (RISCC). Supporting infrastructure programs include the Indiana Healthy Families Alliance (IHFA) for Medicaid enrollment, Indiana Telehealth Network, Upper Midwest Telehealth Resource Center (UMTRC), Critical Access Hospitals FLEX program, Rural Health Clinics resources, Indiana Transfer of Care Network (InTOC), and Advocacy and Policy services. The organization also produces the Rural Health Everywhere podcast and publishes the annual Indiana State Rural Health Report. IRHA delivers programming through annual conferences, the IRHA Events mobile app (iOS/Android), Lunch & Learn webinars, archived webinars, white papers, resource hubs, and telehealth resource libraries.

Differentiator

Problem solved

Functional benefit

Brands

• Indiana Healthy Families Alliance (IHFA): Statewide outreach and enrollment initiative assisting families with health insurance coverage under Medicaid and CHIP
• Healthy Start Communities that C.A.R.E.
• Indiana Statewide Rural Health Network (InSRHN)
• Healthy Minds, Healthy Lives
• MommyWise
• Rural Health Everywhere

Products and services

• Indiana Statewide Rural Health Network (InSRHN) A member-driven rural health network of Indiana critical access and rural hospitals providing peer roundtables, educational access, group purchasing, and IRHA organizational membership to improve the financial viability and quality of rural healthcare delivery.
• Business Partner Network (BPN)

Quantifiable outcome

• 2,400 members served through resource sharing and networking
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• National Healthy Start Association (NHSA)coreStrategic or Co-development PartnerNHSA partners with HSCC program providing national framework for addressing infant mortality through community-based interventions and perinatal navigation services.
• Indiana Department of HealthcoreStrategic or Co-development PartnerState health department partner for Safety PIN grant (MommyWise program), FLEX program coordination, tobacco cessation initiatives, and public health commission involvement.
• National Rural Health Association (NRHA)coreStrategic or Co-development PartnerNRHA provides national advocacy support, NRHA Today newsletter, and access to national rural health resources and best practices.
• Upper Midwest Telehealth Resource Center (UMTRC)coreStrategic or Co-development PartnerUMTRC provides telehealth programs and technical assistance for Indiana, Illinois, Michigan, and Ohio, including resource library and personalized telehealth technical assistance.
• InterSystemsminorGTM or Marketing PartnerSponsor of the 2026 Doc Hollywood Award; provider of data management solutions for industries with complex challenges.
• Purdue University - Farm Stress ProgramcoreStrategic or Co-development PartnerPartnership with Purdue Farm Stress Program providing mental health resources for agricultural communities under Healthy Minds, Healthy Lives program.
• QPR InstituteminorStrategic or Co-development PartnerQuestion, Persuade, and Refer (QPR) suicide prevention training integrated into Healthy Minds, Healthy Lives program offerings.
• Indiana Statewide Rural Health Network (InSRHN)coreStrategic or Co-development PartnerNetwork developed through HRSA grant (D06RH08997-02-00) in 2008, now a mature member-driven network of Critical Access and rural hospitals providing peer learning, group purchasing, and collaborative initiatives.

Scale indicators6 records

Recent moves4 records

Broad incumbents

• Indiana Hospital Association: Indiana's statewide hospital trade association. While broader in scope (all hospitals vs. rural focus), IHA is a relevant peer given overlapping member organizations and shared policy advocacy in Indiana healthcare.
• National Rural Health Association: NRHA is the national nonprofit membership organization for rural health, providing advocacy, education, and resources at the federal level. IRHA is an explicit partner (NRHA Today newsletter, national advocacy) and serves as Indiana's state affiliate, making NRHA a natural broader-scale counterpart.
• American Hospital Association: AHA is the national hospital industry association, with rural hospital advocacy and policy work that overlaps IRHA's mission. A broader, more established incumbent that competes for federal advocacy attention.

Direct peers

• National Association of Rural Health Clinics: NARHC is the national membership organization for Rural Health Clinics (RHCs), a key constituency of IRHA. While federally focused, it competes for the same federal funding pools and member attention that IRHA serves in Indiana.
• Michigan Center for Rural Health: Michigan's State Office of Rural Health-equivalent nonprofit, providing similar programmatic services, advocacy, and grant administration. Operates in a neighboring state with comparable rural health challenges.
• National Healthy Start Association: NHSA partners with IRHA's HSCC program and supports federally funded Healthy Start grantees nationally. Comparable in mission (combating infant mortality) and federal grant model.
• Upper Midwest Telehealth Resource Center: UMTRC is a direct IRHA partner providing telehealth technical assistance across Indiana, Illinois, Michigan, and Ohio. Operates the same regional telehealth resource model and is co-delivered through IRHA.
• Ohio Rural Health Association: Ohio's state-level nonprofit for rural health, offering membership, advocacy, and programs including telehealth and workforce development. Direct structural and functional analog to IRHA.
• Illinois Rural Health Association: State-level rural health association serving Illinois with a member-driven model, advocacy, and programmatic focus. Highly comparable to IRHA in structure, funding mix, and mission, differing only in geography.

Regional players

• Indiana State Department of Health - Office of Primary Care: Indiana's state government public health office that funds and coordinates multiple IRHA programs (FLEX, Safety PIN, tobacco cessation). Functions as a state-level counterpart and primary funding/regulatory partner.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/IndianaRHA
• Facebookfacebook.com/indianaruralhealthassociation
• Xx.com/indianarha
• LinkedInlinkedin.com/company/indiana-rural-health-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles22 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Indiana Rural Health Association